Why did Apple go ahead using iPhone brand name?

01.15.2007

Apple knew that it could not use a brand name that is a trademark belonging to another company, but it went ahead anyway and launched the much anticipated iPhone. Why did Apple willing to take such a risk? I think I know why. Apple needs a grand publicity for its latest and expensive toy. And what better alternative for Steve Jobs to generate even more publicity than inciting giant Cisco to start trademark war with Apple?

iPhone had generated a lot of buzz many months prior to its release at the recent CES 2007 in Las Vegas. Apple saw the benefit of the huge attention it was getting even before the iPhone was released. Now that the iPhone is already in the market, Apple needs to maintain the public excitement generated by pre-launch publicity. The lawsuit brought by Cisco against Apple over iPhone trademark is going to deliver just what Apple needs to make sure iPhone news remain at the front pages of all tech news headlines to generate the sales for iPhone.

Simple... and effective. But at what cost? I can't tell for now but my guess is that Apple will finally settle this with Cisco out of court. By then, millions already ringing in Apple's cash registers and Steve Jobs would be smiling all the way to his bank.

iPhone Brand Name An Instant Legend

The iPhone is here.

No matter if you love the name it or hate it - or love the phone or think it's terrible - there are now only two mobile phones in American history that consumers ask for by product name: The Motorola Razr and the Apple iPhone.

I think that is a milestone.

There is room to argue that the iPhone name is inaccurate (and admittedly this gadget is a convergence multimedia entertainment and organizational device), but I consider the iPhone a great brand name.

Why? It leverages the iEquity of 100,000,000 iPods that are already in the hands of consumers.

And we still call that thing you pick up and call another person with a "phone" even though they can do a million other things, just like we call these things sitting on our desks computers, despite the fact that they are converging in to media and communication devices.

Let's face it, the iPod name is doing just fine and we never used "pods" for anything related to music until Apple came along. Now it's hard to disassociate the name from the word "MP3 player" or even "music player." And chances are, no matter what Apple called this device, we'd be referring to it as an "iPhone."

This is a luxury buy, the ultimate phone for the person with some extra cash and a love of gadgetry.

Last week, the New York Times quoted Nokia President Bill Plummer in an article that is cautiously optimistic about a product that is possibly too expensive and fragile for the average buyer, who says the iPhone is the "evolution of the status quo."

The big question is still whether or not the well named iPhone, coupled with the super powerful Apple corporate name, will find the hoary AT&T name that provides the wireless service a liability.

It is far too early to tell but my feeling now is that the iPhone brand name is so strong that pretty much any carrier would do.

Yes, I will be watching very carefully from the sidelines to see how these two mega brand names with utterly different corporate cultures and marketing skills work together.

But here's a hint: So far, Apple's association with the Intel brand name has been pretty darn lucrative. If we're willing to buy iMacs with Intel inside, I'm sure we can learn to love iPhones with AT&T inside.

Get Mesmerized By The Variety Of Iphone Accessories

By: Naser Smith

Home | Communications | Mobile-Cell-Phone

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IPhone accessories are extremely necessary. Without certain accessories, you cannot improve the functionality of your iPhone. However, apart from upgrading the iPhones functionality, there are specific iPhone accessories that enhance the iPhones appearance. And if you pick out the appropriate accessory for your iPhone, it is a guarantee that it will make you stand out of the crowd.

Since the first release of iPhone accessories by Apple, there has been a frenzied rush to become the first to buy these Apple supplies. Now, no one can even think of buying an iPhone without buying its accessories. And the urge for purchasing iPhone accessories is increasing day by day. If you have iPhone but have not bought the necessary accessories, hurry up and buy them. These will certainly enhance your iPhones appearance apart from its functionalities. Mostly people think that the iPhone accessories are expensive. But, this is not absolutely true. You will also find certain accessories at a lower cost.

Once you are determined to buy new iPhone accessories, you will come across an alluring variety of supplies which you can use to accessorize your just-bought iPhone. Some of these iPhone accessories include chargers, cables, iPhone Screen Protector and iPhone cases. Using these iPhone accessories will make your iPhone more durable and active.

Among such great variety of iPhone accessories, you can go in for the iFound Lost & Found System. This specific accessory keeps you away from the worry of losing your iPhone. This accessory aids anybody who finds the iPhone to get in touch with you.

iPhone cases are also must for your iPhones. Among the different sorts of iPhone cases, the ones made of leather and metal are most popular. These iPhone cases are mostly available in red, black, pink and yellow color

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After iPhone case, the next most important iPhone accessory is of course an iPhone Bluetooth headset. This aids to answer all your calls easily and wirelessly. If you get tired using all these iPhone accessories, you can keep them aside and buy earphones to listen to good music. Well, the list of iPhone accessories that you can consider buying is endless. Ther than the must-keep iPhone accessories, you can go infor the mini screen wipers for your iPhones. These will keep your iPhone screen bereft of the smudges on it. Next iPhone accessory that can be bought is the iPhone travel pillow. You can rest your head against the soft travel pillow and travel long routes listening to good music.

In the contemporary era, with so many iPhone accessories competing each other, it is necessary for all the would-be buyers of iPhone accessories to read and gather knowledge about iPhone accessories from different resources and then judge their suitability and usefulness. This helps you to compare the various iPhone accessories a

Read more: http://www.articlesnatch.com/Article/Get-Mesmerized-By-The-Variety-Of-Iphone-Accessories/1006288#ixzz0lTDh3yNl

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iPhone redefines what a mobile phone can do. That's because it integrates pioneering hardware technology with the world's most advanced mobile operating system.

Multi-Touch

With its large Multi-Touch display and innovative software, iPhone lets you control everything using only your fingers. How does it work? A panel underneath the display's glass cover senses your touch using electrical fields. It then transmits that information to an LCD screen below it. The display also features an oil-resistant coating that keeps the iPhone screen clean.

Accelerometer

iPhone responds to motion using a built-in accelerometer. When you rotate iPhone from portrait to landscape, the accelerometer detects the movement and changes the display accordingly. The accelerometer also gives you amazing game control.

Sensors

When you lift iPhone to your ear, the proximity sensor immediately turns off the display to save power and prevent accidental dialing. The ambient light sensor in iPhone automatically brightens the display when you're in sunlight or a bright room and dims it in darker places.

Location Services

GPS (Global Positioning System) technology uses information from earth-orbiting satellites to find locations. A-GPS (Assisted GPS) on iPhone 3GS goes a step further, finding the closest satellites to more quickly identify your position. If you're not within a clear line of sight to a GPS satellite, iPhone finds you via Wi-Fi. If you're not in range of a Wi-Fi hotspot, iPhone finds you using cellular towers. The size of a location circle tells you how accurately iPhone is able to calculate that location: The smaller the circle, the more accurate the location. iPhone also offers a built-in digital compass that automatically repositions maps to match the direction you're facing.1

3G

3G technology gives iPhone fast access to the Internet and email over cellular networks around the world. With support for 7.2Mbps HSDPA, iPhone 3GS also makes it possible to do more in more places: Surf the web, download email, get directions, and watch video - even while you're on a call. Since iPhone seamlessly switches between EDGE, faster 3G, and even faster Wi-Fi, you always get the fastest connection available. You can even share your Internet connection with your laptop via Internet tethering.2

iPhone Packaging- 07.01.07

Ok ok, so perhaps you're sick of the iPhone by now, or you're just starting to fall deeply madly in love with it, but either way... i was just playing around with the iPhone bits on my desk, and wanted to point out some design details in the PACKAGING. (and as for my take on the UI, the verdict is still out, and part of me wants to return it, although its growing on me.)

So first thing... did you notice that on top of the over dramatized shadow on the only button on the front of the iPhone... the designers actually bothered to have an actual indentation where that button is on the cover of the box? The whole phone is extruded as well, but that is even more subtle than the button... More silly packaging design gushing below.

See? dramatic shadowing of the button on the box image as well as the indentation.

Before i fell for the iPhone box, i fell for the bag, no creases! And it fits boxes perfectly... looked like it was made for 3, or 2 and accessories.

Love that they have hardcore foam in the top of the lid, and thick plastic holding the iPhone up... not to mention the little pull tab in the middle to easily lift it.

Fearture

Speed

Load web pages, launch apps, open attachments, and take pictures faster than ever before. iPhone 3G S makes your entire iPhone experience more responsive.

Up to 2x faster compared with iPhone 3G.

Video Camera

iPhone 3G S now lets you shoot and edit video, then share it via email, MMS, MobileMe, or YouTube. And still pictures get better with a 3-megapixel camera, built-in autofocus, and a tap to-focus feature.

Voice Control

With Voice Control, you can use your voice to call a person in your Contacts list, dial a number, or play a song.

Digital Compass

Find your way with the new digital compass, or watch as it automatically rotates maps to match the direction you're facing.

Compass reliability may be affected by usage conditions, such as nearby magnetic fields.

Cut, Copy & Paste

Cut, copy, and paste words and photos, even between applications. Copy and paste images and content from the web, too.

Messages

Use messages to send text, photos, audio, video, and more. Forward a whole message or just the important parts.

Spotlight Search

Find what you're looking for across your iPhone, all from one place. Spotlight searches all your contacts, email, calendars, and notes, as well as everything in your iPod.

Voice Memos

Capture a voice memo, a meeting, or any audio recording on the go. Use the built-in iPhone microphone or the mic on your headset to record audio.

Landscape Keyboard

Want more room to type? Rotate iPhone to use a larger keyboard in Mail, Messages, Notes, and Safari.