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TTRACTOR

ACTOR

5 Easy Steps for Creating Wealth

(or Anything Else)

from the Inside Out

DR. JOE VITALE

John Wiley & Sons, Inc.

Praise for

The Attractor Factor

“I was heavily in debt and had lost my job and my car. Within

48 hours of discovering Joe’s ﬁve steps in

The Attractor Factor,

I got another car, which cost me nothing, and received my

ﬁrst freelance writing project. In less than ﬁve months, the

debt was gone, I paid cash for a brand-new SUV, started my

own successful online business, met my future wife, and

moved to a dream setting in the Texas hill country. This book

will help you attract whatever you wish to bring into your

life—fast!”

—Bill Hibbler, Owner,

www.Gigtime.com

“This book really slaps people on the head and gets them

thinking. It’s the ultimate self-improvement manual and it’s

gonna blow some socks off!”

—Nerissa Oden,

www.TheVideoQueen.com

“Why do some people have all the luck and get everything

they want, while others struggle? Is there a ‘secret’ that, if

you only knew it, could change everything? Yes, deﬁnitely—

and Joe Vitale knows what it is. I highly recommend

The

Attractor Factor

to anyone who wants to change their relation-

ship to money and prosperity—or who just enjoys reading

great writing.”

—Bill Harris, President,

www.Centerpointe.com

“Understand this is not just a book. It contains the key to un-

leash the ‘genie’ in you so you can grant your own wishes on

demand. Quite simply, this is the only book you need to get

whatever you want from your life. Buy it now.”

—Craig Perrine, www.easymiracles.com

“If ‘working hard’ worked as a wealth strategy, then every

hard worker would be a multimillionaire. If dreaming alone

brought you your heart’s desire, then we would all be deliri-

ously happy (since we all dream, at least when we sleep). So

what is the secret of health, wealth, and enduring happiness?

Joe Vitale has it; I’ve tried it; we’ve both made it work (as

have a select group of others), and now you can, too! Just

read this book and follow its surprisingly simple directions.”

—David Garﬁnkel, Author,

Copywriting Templates

“Joe Vitale’s extraordinary ability to teach through powerful

and engaging storytelling has never been so effectively uti-

lized as it has been with

The Attractor Factor.

This book should

be required reading for every human being on the planet, as

there is no greater lesson we can learn than that of our inﬁnite

ability to attract abundance through living our purpose and

passions. Outstanding!”

—Bob Doyle, Creator,

www.WealthBeyondReason.com

Program

“I love all of Joe’s books and when I read

The Attractor Factor

knew, without doubt, he had another winner. Here is the book

everyone has been waiting for . . . that explains in simple terms

the why’s and how-to’s of attracting the things you want into

your life. In his inimitable style, Joe delivers the goods here

without hype. It’s simply a brilliant, must-read book that an-

swers all the questions and will turn your life around.”

—Terri Levine, MCC, PCC, Author,

and CEO of

www.CoachingInstruction.com

“I love Joe Vitale’s work!

The Attractor Factor

delivers the se-

crets of success from someone who’s lived through failure

and come back triumphant. It’s profound truth in a fun, easy

read. Use it, and change your life forever!”

—Jillian Coleman, President,

www.GrantMeRich.com

ATTRACTOR

ACTOR

TTRACTOR

ACTOR5 Easy Steps for Creating Wealth

(or Anything Else)

from the Inside Out

DR. JOE VITALE

John Wiley & Sons, Inc.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or

transmitted in any form or by any means, electronic, mechanical,

photocopying, recording, scanning, or otherwise, except as permitted under

Section 107 or 108 of the 1976 United States Copyright Act, without either the

prior written permission of the Publisher, or authorization through payment of

the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222

Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on

the web at www.copyright.com. Requests to the Publisher for permission

should be addressed to the Permissions Department, John Wiley & Sons, Inc.,

111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008.

Limit of Liability/Disclaimer of Warranty: While the publisher and author

have used their best efforts in preparing this book, they make no

representations or warranties with respect to the accuracy or completeness of

the contents of this book and speciﬁcally disclaim any implied warranties of

merchantability or ﬁtness for a particular purpose. No warranty may be

created or extended by sales representatives or written sales materials. The

advice and strategies contained herein may not be suitable for your situation.

The publisher is not engaged in rendering professional services, and you

should consult with a professional where appropriate. Neither the publisher

nor author shall be liable for any loss of proﬁt or any other commercial

damages, including but not limited to special, incidental, consequential, or

other damages.

For general information on our other products and services please contact our

Customer Care Department within the United States at (800) 762-2974, outside

the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley also publishes its books in a variety of electronic formats. Some content

that appears in print may not be available in electronic books. For more

information about Wiley products, visit our web site at

www.Wiley.com.

Library of Congress Cataloging-in-Publication Data:

Vitale, Joe, 1953–

The attractor factor : 5 easy steps for creating wealth (or anything else) from

the inside out / Joe Vitale.

p. cm.

ISBN 0–471–70604–3 (cloth)

1. Success. I. Title: 5 easy steps for creating wealth (or anything else) from

the inside out. II. Title. BJ1611.2.V58 2005

158–dc22

2004016915

Printed in the United States of America

10 9 8 7 6 5 4 3 2 1

For Bonnie

and

For Marian

who passed away as I completed this book.

I love you.

Spirit is substance which forms itself according to your

demands, and must have a pattern from which to work. A pan

of dough is as willing to be formed into bread as biscuit. It

makes as little difference to Spirit what we demand.

—Frances

Larimer Warner,

Our Invisible Supply: Part One,

1907

Acknowledgments

am grateful to my friends Jerry and Esther Hicks for

their insights into the process of creating whatever

you want. I am, of course, grateful to Jonathan Jacobs for his

work as a healer, miracles coach, and friend. I am also grate-

ful for Bill Ferguson’s magic. Linda Credeur was the ﬁrst to

believe in this project, maybe even before me. I want to thank

Bob Proctor for his support and belief in me and in this book.

A few special friends read early versions of this material and

gave me priceless feedback. They deserve a round of ap-

plause: Jonathan Morningstar, Jennifer Wier, Blair Warren,

David Deutsch, Bryan Miller, Nerissa Oden, Rick and Mary

Barrett, and Marian Vitale. Jenny Meadows helped with early

editing. Matt Holt at Wiley sought me out and convinced me

to create this book for you. My Master Mind group gave me

support and advice. They include Bill Hibbler, Pat O’Bryan,

Nerissa Oden, Jillian Coleman, Craig Perrine, Irma Facundo,

Bryan Caplovitz, and Jay McDonald. Finally, I am grateful for

the Spirit of life for guiding me in every moment.

Ixi

Contents

Foreword

Dr. Robert Anthony

xxi

131

149

175

Preface: The Author’s True Confession

Miracles Never Stop

The Proof

What Are You Dismissing?

How to Attract Money

It Can Be Another Way

A Shortcut to Attracting Whatever You Want

An Introduction to the Attractor Factor

What’s Your Prosperity IQ?

Step One: The Springboard

Step Two: Dare Something Worthy

Step Three: The Missing Secret

Step Four: Nevillize Your Goal

Step Five: The Ultimate Secret

The Million Dollar Secret Formula

xiii

xiv

Contents

The Shocking True Story of Jonathan

The Experiment: Intentional Meditation Foundation

Suggested Reading and Listening

Index

About the Author

179

183

191

201

211

Foreword aving been in the business of personal develop-

ment for most of my life, the question I most fre-

quently hear is “How do I go about getting what I want?”

The answer to that question is clearly deﬁned and an-

swered in this amazing new book by my dear friend, Dr.

Joe Vitale.

When I ﬁrst read

The Attractor Factor,

I was stunned by the

insight and clarity it reveals about the hidden and often ig-

nored creative power within us. What is this power? How

can we use it to create the life we desire? More importantly,

how can we do it in a way that allows us to live our life in an

easy, stress-free manner?

These questions have propelled Joe Vitale to research and

write this book, and subsequently arrive at a totally new per-

spective on manifesting your grandest desires.

Joe has harnessed this power to create a life that most peo-

ple would envy. He’s the got the homes, the cars, the success,

the love, the health—all that anyone would want. He is one of

the few people that “walks his talk.” He’s probably the most

lovable marketing specialist alive today. His life is a living

testimonial that what he teaches actually works!

Throughout this book he will tell you about his life—the

good, the bad, and the ugly. He holds nothing back. He will

share with you how, through trial and error, he discovered

xvi

Foreword

the ﬁve-step formula that took him from poverty, unhappi-

ness, frustration, and sometimes despair, to a life of abun-

dance, happiness, contentment, and, unparalleled success.

You’ll ﬁnd it inspiring and unforgettable.

What about you? Do you feel restless and unsatisﬁed in

certain areas of your life? Are you ready to learn about and

apply a simple 5 step formula that will change your life for-

ever?

Joe “Mr. Fire!” Vitale encompasses a belief that we can ﬁnd

spiritual solutions to problems and create the life we desire

through this “Attractor Factor.” This book will help you to

understand how easy it is to use that formula in your own life

and how to live a life without stress, strain, and struggle. It

will help you to discover that you have more control over

your life and destiny than you ever imagined possible.

Everyone has the desire to discover the great secrets of suc-

cess, to reach total contentment, and to ﬁnd the path to per-

sonal fulﬁllment. Joe shows us how to do this through the

Attractor Factor.

The secret to attracting the things we truly desire are in the

pages of this book. However, I want to warn you that you

will be shocked at how simple it is to apply this formula. The

simplicity may surprise you, but do not be fooled by it. Our

mind loves to complicate things, but you cannot complicate

the Truth. Truth by its very nature is always simple. All we

need to do is to apply these simple truths, and our life can be

miraculously changed in an instant.

You will ﬁnd, as you go through this book, that you may be

reintroduced to ideas or strategies you are already familiar

with. Again, don’t be fooled. As Oliver Wendell Holmes Sr.

said, “We all need an education in the obvious.”

What Joe has done is to reawaken us to what we already

know at a deeper inner level. Then, he encourages us to apply

what we know in a simple 5 step formula that

cannot fail!

Imagine what it would be like if we knew what was the

Foreword

xvii

cause of all the things we attract in our life and how we could

change our magnetic point of attraction to attract

only the

things we truly desire?

Once you learn the secret of the Attractor Factor, you will

be free from worry and self-doubt. You will no longer have to

wonder what the future will bring, because you will be able

to deliberately create the future you desire by using the sim-

ple ﬁve-step formula.

You have already made a decision to invest in this book,

which is an investment in yourself. You have the power to do

great things. The difference between

extraordinary

and ordi-

nary is the “extra.” You have already demonstrated that you

are willing to go the extra mile by reading this book.

After incorporating the Attractor Factor and the ﬁve-step

formula into your life you will be able to use it in any situa-

tion . . . wherever you are . . . whomever you are with . . .

whatever’s happening.

The best news of all is you can’t screw this up! You can’t

make a mistake or take a wrong direction because the Attrac-

tor Factor shows you how to ﬂow with the universe instead

of against it. Your magnetic point of attraction will always be

toward what you want.

So join with me now and allow Joe Vitale to lead you on the

journey of self-discovery that will change your life forever.

—Dr. Robert Anthony

http://www.totalsuccess4u.com

Got Money Worries?

A little birdie just came my way and

mentioned a deep, soulful desire of yours.

Heavens no, not that one!

She said that you’d be eternally grateful if, once and for all,

you never, ever had to worry about money again.

Well, I couldn’t resist.

Wish granted!

You never, ever have to worry about money again.

Anything else? Anything at all?

—The Universe

www.tut.com

Preface

The Author’s

True Confession

admit it.

I never wanted to publish this book or make it

available to a wide audience.

I was scared.

I wrote this book for one person: my sister. Bonnie had

three kids, was unemployed, and was on welfare. It hurt me

to see her suffer. I knew her life could be different if she knew

the ﬁve-step process I developed for creating whatever you

wanted. I wrote this material for her, and only for her, in 1997.

She’s now off welfare and doing ﬁne. She’s got a house, a car,

a job, and a loving family. She’s not rich yet, but I think I’ve

shown her a new way to live life.

I never wanted to make this book public, because I was

nervous about how the world would perceive me. I’ve writ-

ten 17 books so far, for such well-known and conservative

organizations as the American Marketing Association and

the American Management Association. I also have an au-

diotape program with Nightingale-Conant. I ﬁgured if I

told the world about my interest in spirituality, people

would ridicule me, clients would ﬁre me, and these organi-

xxi

xxii

Preface

zations would shun me. So I played it safe and kept this

book a secret.

But in June 1999 I felt the inner urge to give a copy of the

rough manuscript to Bob Proctor, at the beginning of one of

his Science of Getting Rich seminars. Bob read it and loved it.

And then he did something shocking.

There were 250 people in that seminar in Denver. They all

wanted to know how to create wealth. Bob stood before them

and read off all of my book titles, and then introduced me to

the crowd. I stood and the crowd applauded. They treated

me like a celebrity and I loved the attention.

But then Bob told everyone about my new book, my un-

published book, about

this

book. I was surprised. I wasn’t

ready for this. I held my breath. And then Bob told them the

title, which at that time was

Spiritual Marketing.

There was such a hush throughout the crowd that chills

went up my spine. Not only did people favorably react to the

book, but they all wanted it—right then. At least 50 people

came up and said they wanted to buy the book on the spot.

Bob Proctor later said he wanted to record it. And one pub-

lisher in the seminar said he wanted to publish the book,

sight unseen!

My concerns about publishing this book vanished. I could

see that the timing was right to release these ideas, and I saw

that I would be safe in doing so.

So here I am.

As with most things in life, there’s little to be afraid of, and

wealth and glory await right around the corner. All you have

to do is step forward and do the things you’re being nudged

to do from within.

Bob Proctor nudged me in front of 250 people.

As a result, I released the e-book called

Spiritual Marketing

in 2001. The book was an instant success. It became a number

one best-seller at Amazon on June 4 and 5, 2001, which are

my parents’ birthdays. The book was translated into seven

Preface

xxiii

languages. People wrote me from all over the world, attesting

that the ﬁve steps explained in the book helped them to get a

job, or heal something “incurable,” or raise money, or ﬁnd

true love, and more.

It was pretty staggering feedback.

I began to think, “If this material really changes lives, then

I must get it out to the world in a bigger way. I need to ex-

pand the book and better explain the ﬁve steps, and I need a

strong publisher, too.”

I set that statement as my intention.

And now you’re reading this book. Obviously, I expanded

it, updated the information, and found the right publisher as

well.

That’s

how the Attractor Factor works.

But before I explain the ﬁve-step process, let me say a few

things. . . .

Within each life lies the causes of whatever enters it.

—F. W. Sears,

How To Attract Success,

1914

TTRACTOR

ACTOR

IRACLES

EVER STOP ore miracles have happened to me since writing

the little booklet in 1997 that evolved into what

you are now holding. Here are a few of them:

• When I ﬁrst wrote this book and described the car of my

dreams, the car of my dreams at that time was a Saturn.

I’ve now upgraded my dream and my car. I’m now dri-

ving a BMW Z3 2.8 Roadster. I’ve never in my life had so

much fun driving!!! As I grew in my life, and became

bolder about going for my dreams, I also naturally wanted

a different vehicle. I was led to the Z3, which symbolizes

the major changes in my life. And it is a hoot to drive as

well! You truly can have anything you can imagine.

• When I ﬁrst wrote this book, I was still married to Mar-

ian, whom I had been with for more than 20 years.

The Attractor Factor

Since then we decided we had grown apart. There was

nothing negative about the experience or the decision

at all. Marian decided she preferred being alone. I de-

cided to look for another partner. I found one, too, in

Nerissa, who I am deeply in love with. I’m still friends

with Marian, and both are now in my heart. I’m a

lucky man. Major changes in life can truly be easy and

effortless.

• When I ﬁrst wrote this book, I made a goal that I wanted

passive income. I wanted money to come to me easily

and effortlessly, always, consistently—no matter where I

was or what I was doing. I was then led to meet Mark

Joyner, then CEO of Aesop Marketing, who asked if he

could put one of my books online as an e-book. I was

skeptical. But I gave him

Hypnotic Writing,

a manuscript

I wrote many years ago. Mark put it online, marketed it,

and the sales blew my socks off. Even now, years after

the book went online at

www.HypnoticWriting.com,

or-

ders keep coming in. Since there is no book to print,

stock, or mail, all the money is passive income. Every

month I receive a check, sometimes for staggering

amounts. And since I now have over a dozen e-books

out there, including the best-seller

How To Create Your

Own E-book in Only 7 Days

at www.7dayebook.com, the

checks are even bigger. Now I smile a lot. I know that

when you set an intention, you set the forces of life to

bring it to you, and you to it.

• When I ﬁrst wrote this book, I was living in Houston,

Texas. After I met Nerissa, I moved to Austin. I then

began the process of attracting our dream home. After

a few months, we found a beautiful two-acre, two-

story, Hill Country property with wandering wild deer

and rabbit, and an outside pool, between Austin and

San Antonio, in a small spiritual-artistic community

Miracles Never Stop3called Wimberley, Texas. Finding this home was a mat-

ter of having a clear image of what I wanted while fol-

lowing every intuitive impulse I had. The result was a

miracle.

I could go on. For example, a man I studied some 20 years

ago was Dr. Robert Anthony. His famous books and tapes

changed my life. After I came out with an early version of this

material, he read it and contacted me. Now the man who was

once one of my gurus is now one of my business partners. I

ended up producing, recording, and marketing his terriﬁc au-

dio program,

Beyond Positive Thinking.

I think it’s the greatest

self-improvement material of all time, and I am involved

with it!

ATTRACTION WORKS

I just sat down with Nerissa and talked to her about the on-

going miracles in my life. “It happens to you all the time,”

she said.

She mentioned that just the other day I wanted to book us

a ﬂight to Ohio to see my family. Tickets were nearly $1,000. I

simply expected to get a better deal while being willing to ac-

cept the going fare. When I called the airline back, they told

me I had enough frequent ﬂyer miles to get both tickets for

just over $100. Way cool.

And Nerissa reminded me of the time I wanted to com-

plete my collection of rare books by P. T. Barnum, a man I had

studied and written a book about. I found the last book I

needed. But my intuition said not to pay the high price the

book seller was asking. I let go. I waited. A few days later, the

book seller lowered his price. That’s almost unheard of. And,

yes, I bought the book.

And she reminded me of the time I looked for one book for

nearly seven years and couldn’t ﬁnd it. I gave up. But I de-

cided I would attract it, somehow, some way. Then, out of the

4The Attractor Factorblue, an e-mail friend in Canada wrote me that he had the

book. I begged to buy it. He declined. But a few days later, he

suddenly decided to just send me the book—at no charge!

And she remembered that a year or so ago, when I couldn’t

ﬁnd a friend of mine that I loved and missed, I gave up and

hired a private investigator. He couldn’t ﬁnd my friend, ei-

ther. I quit looking. But I made a decision to attract her back

into my life. Then one day, simply following my intuition, I

walked right up to my friend at a yoga class. I found her

without breaking a sweat.

Nerissa also reminded me to tell you what happened just

yesterday, while writing this very preface.

I have been practicing the Sedona Method for months now.

It’s a very simple method for releasing any emotion or nega-

tive experience in the way of your being happy right now. I

like the method and have told many people about it through

my monthly e-newsletter.

I was reading a book by Lester Levenson, the founder of

the Sedona Method, just yesterday morning. I sat in my easy

chair, reading, feeling happy, wondering how I might learn

more about Sedona and Lester. I remember thinking, “Gee, it

sure would be nice to meet some Sedona people and learn

more about what they do.”

That

same day

I checked my e-mail and to my delighted

surprise, there was a message from the director of the Sedona

Institute. He had heard about me through the grapevine and

wanted to talk to me about how I could help promote their

website at

http://www.sedona.com.

Wow!

And then there are the countless times when I want more

money for something or other, and I get a brainstorm that

pulls in an abundance of money fast.

One time when I needed to raise $20,000, I almost led a

seminar on “Spiritual Marketing” to get it. Instead, I felt

guided to see if anyone would sign up for it online and take it

as an e-class. I announced that the class would only be done

Miracles Never Stop

by e-mail, would last only ﬁve weeks, and would cost $1,500

per person. Fifteen people signed up, bringing me a whop-

ping sum of money in one day. Very nice. I have since taught

my e-class system to others. They have made upwards of a

quarter of a million dollars per year with it. In most cases, I

received almost half as payment for my consulting. You

know I like that.

“You have miracles happen all the time,” Nerissa repeated.

“Why do you think that is?” I asked her. “It certainly

wasn’t always like that.”

“Because you now practice the Attractor Factor,” she ex-

plained. “You make yourself a magnet for whatever you

want. Once you decide you want something, you get it, often

almost instantly.”

There’s no question about it. If I tried to document all the

miracles that keep occurring in just my life alone because of

the Attractor Factor, I’d never stop writing this book and

never get around to releasing it to the public.

My point is this: The ﬁve-step formula you are about to

discover works.

And because it works, I want you to have it.

I once told Nerissa that there is an easy path through life

and a hard path. When I ﬁrst met her, she was crawling up

the rocky side of the mountain. I pointed out that there is an

escalator through life, too. You can take the hard path or the

easy path. It’s all your choice.

When I ﬁrst met Nerissa, she was unhappy, battling a law-

suit against construction workers who messed up her roof,

ﬁghting with her mother almost every day, hating her job,

and more. Within a few months of discovering the Attractor

Factor, she ended the lawsuit, found common ground with

her mother, quit her job, and now has two e-books out and a

growing Internet business. And she lives with me in our

country estate. She says she is happier now than at any other

time in her life,

ever.

The Attractor Factor

Again, there is a rocky road through life, and then there’s

an escalator.

Which do you prefer?

The Attractor Factor shows you the way to glide through life.

Why not step up and enjoy the ride?

Remember that things are symbols, and that the thing sym-

bolized is more important than the symbol itself.

—Judge Thomas Troward, quoted in

Attaining Your Desires

by Genevieve Behrend.

ROOF

ere is what some people are saying after reading

the rough early edition of this book. These are all

public reviews posted on Amazon.

While reading this book, I had an absolute breakthrough. For the

ﬁrst time in my life I gave myself permission to earn money! You

know how we have those issues that hold us back until somehow we

ﬁnd the way to give them up? Even after all the afﬁrmations for ﬁ-

nancial freedom I’ve done over the years, I didn’t realize how much I

was holding myself back with all kinds of money “issues.” This book

SET ME FREE! and ignited in me a passion for life that I haven’t

had in years!

—Jean M. Breen, Wisconsin Rapids, WisconsinH7

The Attractor Factor

I have been a student of success since the age of 17, when I read the

entirety of

The Law of Success, all 1,500+ pages. Always learn-

ing, but never quite “making it.”

Spiritual Marketing

was the ﬁ-

nal link in my chain of knowledge, and has helped me achieve

everything I set out to do.

—Paul

House,

Middlesex, North Carolina

As an advertising executive for more than 15 years, I often see

much time and effort spent on the content and placement of ads. Joe

Vitale’s

Spiritual Marketing

reveals a key secret to making ads

work. Joe discusses how your energy is in everything from your

business cards to your ads. This is what people respond to more

than layout or color. Joe’s book shows how your own personal belief

in what you are advertising and the energy you put into what you

create are what make ads successful.

—John

Livesay,

Los Angeles

As a physician, psychiatrist and internet marketing expert, I know

how important—no, how absolutely crucial—it is to develop a

“millionaire marketing” mindset. Until you do this, any external

attempts at marketing, such as writing sales copy, will fall ﬂat. The

author explains in great detail what is really needed to consistently

adopt this winning psychology. And it is a lot easier than you

might think. I highly recommend this book to anyone who is SERI-

OUS about marketing any product or service to anyone.

—Stephen

Gilman,

M.D., New York City

I used to wake each morning feeling physically exhausted, emotion-

ally drained, and mentally fatigued. Then I read

Spiritual Market-

ing.

Joe’s formula has helped me clear away issues of childhood

mental/physical/sexual abuse, teen drug/alcohol dependency, life-

long poverty and the deep-seated belief that I was “destined to fail.”

The Proof9I am no longer a slave to negative beliefs. Just by reading the book, I

have been able to dispose of a TON of baggage which was weighing

me down.

—A

reader

from Farmington, Arizona

Joe Vitale has written an excellent, clear, succinct, and inspirational

mini-guide and roadmap to manifesting your dreams. I have to ad-

mit that I am a prosperity book and tape junkie. After 15 years of

reading, taking classes and listening to tapes, it’s clear that the true

path to prosperity must be spiritually based. Joe distills the spiritual

wisdom of many masters for achieving one’s dreams and brings

them to life lucidly, powerfully. By sharing some of the skeletons in

his closet (like shoplifting to be able to eat) and showing us how he

was ultimately able to create what he wanted by using a simple,

straightforward, 5-step program, he makes our own dreams seem

much more accessible and possible! He speaks as a regular guy

(rather than, say, as some super-duper, seemingly successful, moti-

vational guru who achieved meteoric success in a way that most of

us just know we couldn’t possibly replicate) who shares miracles

achieved by himself and other ordinary people using a simple, but

life-changing plan. That is what makes this book so valuable. Joe

truly speaks from his heart—his integrity and honesty ring

throughout the text. I’m on my second reading of it—and I know

this won’t be my last reading of it.

—Laura V. Rodriguez, Silver Spring, MarylandIn the past 15 years I’ve read more than 150 books in the ﬁelds of

Spirituality, Self-Improvement, Getting Rich, etc. Many of those

books were very good and they helped me get on the right path to

what I wanted to do with my life. But it wasn’t until reading

Spiri-

tual Marketing

that I realized what was holding me back from liv-

ing the life of my dreams.

That missing key was in the chapter “Get Clear.” I realized that

The Attractor Factor

my subconscious beliefs were holding me back. That I could not pro-

ceed with my visualizations until all of me was in agreement on go-

ing after my goal.

—Roger

Haeske,

South River, New Jersey

I live within 10 minutes of one of the world’s largest metaphysical

libraries, so I don’t lack for anything to read. I’ve read Joe’s book

twice. I’ve sent people to Amazon.com to buy it, and I’ve purchased

it to give away to friends and clients. I believe it is a blessing.

Spir-

itual Marketing

is a must-read for anyone who wants to learn how

to manifest what they desire in their lives. What sets Joe’s book

apart from so many that I’ve read is that he shows you how he found

people who could heal, coach and otherwise truly empower him to

change his beliefs so that he was able change his outer reality.

—Ann

Harcus,

USA

And here are some true stories of people who used the ﬁve

steps you are about to learn to achieve miracles:

I ﬁrst read Spiritual Marketing with the ulterior motive of using it

to gain prospects for my Network Marketing company, like one of

my mentors had done.

But as I read, I changed! I ﬁnally got it—after years of reading

self-help books and taking seminar after seminar, I’d found some-

thing that was FINALLY different. (And I had even unsuccessfully

used afﬁrmations at the beginning of one of my seminars to force it

to be different!)

After reading

Spiritual Marketing, I was inspired to be the

guinea pig on a teleconference with Mandy Evans, after which I

quit the company I had just joined because at last I knew it was not

in line with my values. Taking jobs like that had contributed to

keeping me stuck, moving through 5 companies in the last 12 years.

Which left me open to the Universe for greater opportunities.

The Proof11 When Joe released The Greatest Money-Making Secret in

History!,

I was very excited and bought 10 copies just to get all

the bonus goodies. I read the online PDF version that very day and

was inspired to have a “Free Yard Sale.” I gathered all the extra

books I had collected and had considered selling on eBay, and

GAVE them away to whomever wanted them at The Greatest Net-

worker website, which is where I had ﬁrst been introduced to Joe.

The bulk of these books were brand-new Network Marketing book-

and-tape sets which sell for $45. But again, I was not completely

without ulterior motive!

The ﬁrst “orders” for books I hadn’t mentioned postage, and

though money was “tight” I decided to pay for shipping too, even

though some of the takers offered to pay shipping. I purposely went

to the drugstore where they have a Postal Center and gaming. I

thought that I could use my good karma points with the gambling

gods to win some money. I had planned exactly in my mind before I

got there which machine, which denomination, which game and

what the result would be. I mailed my packages and went to play.

I chose everything according to my plan and within my ﬁrst $20

hit the Royal—$800! I had won before, even much higher amounts

but something about the way it had happened exactly how I had

seen it in my mind was extra exciting, freaky, and the kingpin to

my present happiness in life . . . because the best thing that could

have happened—something that you might think was the worst—

occurred next.

Over the next six or so hours I lost all $800, plus whatever I had

walked in with. Why is that good? Because I am a compulsive gam-

bler. Even though I had logically argued that you couldn’t use

Spir-

itual Marketing

to win at gambling, that experience woke me up

from my addicted thinking. A few days later, on June 15, 2003, I en-

tered Gamblers Anonymous and have chosen to not place a bet

since. (As a side note, joining GA fulﬁlled my afﬁrmation, “I attract

exceptional people to my reality who fully commit to partnering

with me for our mutual beneﬁt.”) And according to my casino

win/loss statements which measure how much money you put

The Attractor Factor

through the machines, I was averaging $200K a year, plus time

away from work, my husband and a real life.

So the coolest part of this all is that I am truly detached from

whether or not my having written this essay gets me to the Summit.

Part of who I am is that I wafﬂe over decisions, which leaves it up to

the Universe!

There’s a huge amount more to this story, highlights of which are:

•

How I planned to partner with Joe and how it happened with-

out my knowing it;

• Why Adventures Within is the last self-help book I’ll ever

have to read; and

•

Would Barnum have worn the tiara?

But since I’m already over my 500 words, I’ll have to tell you the

rest in person at the Summit!

Be Happy!

—Christy Hoffman

Sunday morning, May 23, 2004, I decided to read

Spiritual Mar-

keting

again. This is about the ﬁfth time I have read it. Every time I

read it, I discover something I’d not noticed before. Lately, I have

not been enjoying the business I started eight years ago. I think it is

time to move on to something I want to do more. I am not a main-

tainer. I am a creator.

I considered keeping the business and letting someone else run it

for me, but this did not feel right. After reviewing the ﬁve steps

again, I made a list of my wants. I then made a “movie” of the day I

sell the business. I went into my “dream” state, and played it over

and over. I felt the freedom from the responsibility and the joy of

having a Saturday off to spend with my husband. It was such a

pleasant “dream.”

I was jolted back to the present by the phone ringing. I wondered

who would be calling me so early on Sunday morning. It was a

friend of mine. After we exchanged pleasantries, he said he would

The Proof

like to give my name to a friend of his who might be interested in

buying my business. I said that would be ﬁne. Five minutes after we

hung up, the phone rang again. This time it was the guy who is in-

terested in the business. We are going to meet sometime next week. I

do not know if he will be the one to actually buy it, but I could have

never thought of him, because I have never met him. WOW! That

was fast!

I have been on this path for a long time, but the principles in the

Spiritual Marketing

book are so simple to follow. The letting go is

what makes it happen. I have miracles all the time, too, Joe. This is

just the most recent one!

—Becky Hutchens

My dear friend Bill Hibbler wrote:

I’ll never forget how much of a role

Spiritual Marketing

played in

my life. I’d ordered the book in August of 2001 but it wasn’t until

just after 9/11 that I began to do the exercises outlined in it.

After nearly 25 years in the music business, I decided that it was

time to try something new. I enjoyed teaching and also had a couple

of book ideas, but needed to do something to keep money coming in

while writing them.

I joined a friend of mine’s limo service and started chauffeuring

corporate executives to and from Houston’s airports in a leased lux-

ury sedan. It was quite a change to go from riding in the back of

limos to driving one, but it did provide me with a steady income and

lots of time to write using my laptop.

I developed a fascination with marketing, which led me to dis-

cover your Nightingale-Conant tape program,

The Power of Out-

rageous Marketing.

I found many great ideas in those tapes, and

Turbocharge Your Writing,

a book included in the package, helped

me immensely in writing my ﬁrst book.

The limo business wasn’t doing well in 2001. The slowdown in

the economy was hurting business and I’d racked up a huge amount

14The Attractor Factorof credit card debt. I was barely keeping my head above water and

decided that the only way out was to sell my house, pay off my debts

and ﬁnd a way to do writing and marketing full-time.

I devised a plan where I would drive 7 days a week, putting as

much cash together as possible. Then I’d put my house up for sale in

the spring of 2002. Just as I was about to implement my plan, 9/11 hit.

I watched the news in horror, just like the rest of the world. Be-

sides dealing with the tragedy itself, I was suddenly out of work.

With ﬂights grounded, we had no customers. Yet I still had a huge

lease payment on my Lincoln as well as the expensive commercial

insurance payments. There was no way to cover those bills. So I lost

my job and my car and was in a whole lot of trouble.

I had excellent credit up to this point and probably had a dozen

credit cards. Suddenly, my phone was ringing non-stop from credi-

tors as my payment-due dates came and went. On top of that, I had

a relationship that was ending badly, I suddenly had high blood

sugar, and was having problems with my eyesight.

At this point, I became willing to try almost anything. I picked

Spiritual Marketing

and started working the ﬁve steps. I be-

came clear on what I wanted to have in my life and put that in writ-

ing. I stated that I wanted to move to Wimberley, Texas, a relaxed,

beautiful little town near Austin.

I also asked for a healthy, positive, loving relationship with an at-

tractive girl with wit and intelligence. I wanted to be in a place

where I could continue to expand my knowledge of marketing and

make a living from my writing. And I wanted to be debt-free and to

have a new car which was paid for. A tall order, given my situation.

Remember, I didn’t have a job or even a car at this point.

I hit my knees that day and used the script in the book to ask for

help. Within 48 hours, a friend I hadn’t spoken to in some time

phoned. I explained my situation. She told me that since she’d recently

gotten a company car, I was welcome to borrow her personal car for as

long as I needed it. She was happy to know the car would be in my

locked garage every night rather than her apartment parking lot.

The Proof15 Now I had wheels. The next day, another friend called and offered

me a temporary part-time job that would pay enough to keep me

aﬂoat for a while. I also had someone call me out of the blue and ask

me if I was free to do some copywriting for a website project.

I was absolutely ﬂoored by such immediate results. I followed the

simple steps in

Spiritual Marketing

and got exactly what I needed.

That wasn’t all. My physical situation changed as well. The new

glasses I’d bought became totally unnecessary. I saw my blood

sugar go from 245 to 165 in one month without medication. My

doctor was shocked.

The next step was to put my house on the market but it was a bad

time to sell. I was advised to wait at least until the spring buying

season when, hopefully, the economy would recover a bit. I couldn’t

wait, though, and put my house on the market. Within a very short

time, I not only sold it but got $25,000 more than I expected!

While all this was happening, I was getting a few copywriting

jobs. One was for, of all things, a dating service in Russia. The com-

pany assigned one of their employees who was ﬂuent in English as

my liaison on the project.

Her name was Elena and there were immediate sparks between

us. The more I got to know her, the more I fell for her. I’d had so

many bad relationships that I’d almost given up hope of ever ﬁnd-

ing the right person but my Lena made all that a distant memory.

She is everything I could possibly ask for and more. I’ve never met a

person that is so loving and supportive.

Less than ﬁve months after 9/11, I moved to Wimberley. Wild

deer roam the streets in my neighborhood. I live on a golf course

with rivers and creeks all around. The community is ﬁlled with

artists, musicians and entrepreneurs.

I arrived in my brand-new Toyota Rav4, which I paid cash for.

My ofﬁce is exactly nine steps from my bedroom. It is stocked with

all the latest computer gear and a huge marketing library. The

credit card debt is long gone.

Internet marketing is now my full-time occupation. With more

16The Attractor Factorthan a dozen websites including RudlReport.com and Ecommerce-

Conﬁdential.com, I now get to help others achieve their dreams of

making a living online, just like I have. And, best of all, Elena and I

were married on September 8th of 2002.

I now have a mastermind group of close friends that meets once a

week to discuss business ideas and provide support. One of those

dear friends is Joe Vitale, whose words led to the realization of so

many of my dreams.

Looking back over the original wish list I wrote when doing Joe’s

ﬁve steps, the only things I haven’t achieved are goals I decided I

didn’t want after all. I have my higher power to thank for that, but I

probably would never have thought to ask for what I wanted had it

not been for

Spiritual Marketing. The techniques in Joe’s book def-

initely worked miracles for me.

Now read about a car lover like myself, who created her

new set of wheels:

There so many great things happening in my life since reading and

applying your ﬁve-step proven formula.

Just to share one great BIG miracle by following your formula—

in the summer of 2003, when your book came into my hands, I was

at a place of disgust with my life and wanted desperately to change.

I had a dream car in my mind, and being a lover of Maximas I

wanted the new 2004, blue, fully-loaded, black-leather, sun-roofed

Nissan Maxima.

I immediately started to apply your steps: Wrote down what I

wanted in detail, felt it, cleared it and let go.

At the time my credit was not so hot and I didn’t know how I

might pay for my new car. But I didn’t let that stop my dream.

Every time I felt fear popping up its ugly head, I’d say the clearing

prayer and thank God for my blessings and my new car.

Two months later my income increased, I got $5,000 off the car

and am cruising and sporting around in my new dream car with a

The Proof17BIG, BIG smile on my face, and the sun kisses me through the

sunroof!

Thank you, Joe Vitale, for sharing your story and results

throughout your book,

Spiritual Marketing!!!

—Missi Worcester,

www.TheHealthyShop.com

This writer found the escalator to a publisher and book-

stores:

My aim was to sell one or more of my books to a big publisher.

Step 1. Don’t want—What I did not want was to have to send

out lots of proposals and make it a struggle. Did not want to wait

an eternity. Did not want to get lost in the shufﬂe at the publishers.

Did not want it dropped after 30 days.

Step 2. Do want—What I did want was a publisher with in-

tegrity who could give the book the exposure it deserved in the book-

stores. I wanted it to be easy, to just ﬂow. I wanted a decent advance

and some marketing behind it. I wanted someone who would stay

with the book over time.

Step 3. Get clear—I wanted this because it’s a great little book and I

wanted it to be made more widely available. I wanted to help more peo-

ple, sell more books, make more money and have more fun. I wanted to

be aligned with a prestige publisher. I wanted mass distribution.

Step 4. Feelings—I wanted to feel like a recognized author: Suc-

cessful, appreciated, excited at having a “big” publisher handling

my books. I wanted to feel special, that I had “arrived.”

Step 5. Let go as you take inspired action—My inspired actions

included sending 3 faxes about how “Since I sold a bunch of books,

maybe a publisher like you could do more . . .”

The really, really cool thing was that in searching the Web for ac-

quisition editors, I ran across a woman who had liked the book in 1996

when she was at another publisher (coincidence?). Her boss and I did

not see eye-to-eye then, so it never happened. She had moved to a bet-

ter publisher, and sold the book for me in-house. Absolutely no effort

The Attractor Factor

on my part unless you count the 3 faxes. It all happened in a blink. I

met the publisher at BEA in NY and we shook hands.

The new, enhanced, revised edition of

Handbook to a Happier

Life

was out less than ten months later and on every bookshelf in

the nation. A record in publishing circles. The German edition came

out this year.

Be well and God bless,

Jim Donovan, Author & Coach

www.jimdonovan.com

and

www.thebookcoach.com.

My journey began about two years ago when I read

Spiritual Mar-

keting

for the ﬁrst time. Your writing spoke very clearly to me, and

at times I did take the information and put it to good use.

About one year later, I eagerly started putting what I had learned

from your book into action. Since then, my life has taken off!

I am now at the point where I frequently skip Step One (Know

What You Don’t Want) and jump right into Select What You

Would Like to Have, Do or Be.

The ﬁrst year of “playing” with the ﬁve steps was exactly what I

needed. I learned better how to get clear, get into the feeling, and

most of all let go.

Within this last year I have found my true abundance. I now cre-

ate many incredible and exciting things in my life, including a va-

cation to Hawaii, numerous workshops, meeting mentors in person,

and even partnering with some of them on projects. I’ve created my

own teleseminar series on Abundance, and opportunities are liter-

ally appearing right before my eyes!

By getting clear and letting go I have opened myself to opportu-

nities and experiences that my ego could never have dreamed up.

Thank you, Joe. You’ve helped me to change my own life, and I

am eternally grateful to you.

Your friend always,

Velma Gallant

Abundance Coach,

www.welcomechanges.com

The Proof

Here’s a note from the other side of the world:

Mr. Joe,

Actually I wanted to send you a thank-you letter for what you

have done to me, and how my life is taking a turn for the better (un-

derstatement), but you have asked us anyway of how

Spiritual

Marketing

has affected us.

What

Spiritual Marketing has done to me is it has saved my

life. I was going down pretty fast. Absolutely nothing was working

in my favor. I was jobless for the last three years. The entire world

was closing on me. Everyone, including my parents and friends,

had deserted me because I was not able to conform to the norms of

society and provide for them the way they wanted. I believed that I

was totally alone and on my own, and I had nowhere to go.

In these desperate conditions I found the online version of

Spiri-

tual Marketing,

and life was never the same after that. Now I have

a lot of job offers, my ﬁnances are strong. My future looks bright,

and I am on my way of restoring my relationships with my family

and friends.

I am currently living in Karachi, Pakistan. Being in this part of

the world is totally different. I lived in the United States for ﬁve and

half years, and graduated from University of Kansas, so I can relate

to that as well. But the biggest challenge for me is that life is a whole

lot different here. There is so much negativity in society that it is

not easy for one to remain positive and follow the ﬁve-step plan,

specially the clearing part. I can see myself moving up, but also

have to struggle somewhat, due to the environment I am in. I am

trying my best, though.

I also get a lot of help through the ezines of Carol Tuttle and

through TUT which I also got to know from you. I also have read

The Power of Your Subconscious Mind

by Dr. Joe Murphy.

Also, Mr. Vitale, if you know someone over here in Karachi who can

help me with this, I will really appreciate. Actually, I am not aware

of anyone who is practicing these concepts here in Karachi.

The Attractor Factor

I have plans to get as much stuff from you as possible since I am

also interested in Internet marketing. I know your time is precious,

but I also have to say what I wanted to. I cannot thank you enough

for what you and your book have done for me and countless others.

Thank you for showing me “the other world.”

—Faisal Iqbal

This writer wanted—and got—something “amazing”:

A few months back I went to see The Amazing Kreskin. I had seen

him before and was impressed, but he had never called on me to

“read my thoughts.”

That, to me, would be a convincer about the power of the mind.

So this time I set my intention beforehand that I was going to be

picked, and he was going to convince me that this stuff works.

The drive was about an hour and a half long, so I planned extra

time.

Well, on the way, there was a trafﬁc accident that ate up more

than my allotted time.

I was getting very nervous about making the show. I kept the in-

tention ﬁrst, even though my doubts were rushing in. When I ar-

rived, the parking lot of the casino was packed. I tried valet parking

and it had almost a half-hour wait.

I was now late.

I yelled a few times to relieve the tension, and kept my intention.

I ﬁnally parked about a quarter mile away and ran to the show,

which had started 10 minutes earlier.

I got the best seat that was still available. It was up front, which

met another intention I had.

As I relaxed and got into the show, Kreskin asked us to think of

three different things. Since I was at Mr. Fire.com just before I left

for the show, I pictured the website with the ﬂames and Joe’s face,

then I thought of my favorite colors, and a snowman. I set my in-

tentions, while keeping the images before my mind.

The Proof21 Within a short time, Kreskin blasted out, “Who is Mr. Fire?”

I stood up in front of 1,000 people, and he asked me if I was Mr.

Fire. I said no. He wanted to know who he was, so I told him it was

Joe Vitale’s website address. Then he asked why he was seeing blue

and green, my favorite colors. Then he said he saw a snowman.

Wow, was I amazed!

After the show was over I met him and got a picture with him,

another intention I had.

As Kreskin headed into the crowd of the casino, I was about

20–30 yards away, and I said to myself, I gotta try one more thing

to totally convince me this is real.

I set my intention for him to turn around and wave to me. He was

talking to someone while walking away, and then he just stopped

and started to look around like someone was calling his name, and I

was. In my head, I was yelling it. Finally he turned right toward me

and looked. We both started waving at the same time.

I am convinced this principle works, amazingly!!!!

Thanks,

Mark Ryan

This writer used the principles to make a difference in Is-

tanbul:

Hi Joe,

Your http://www.IntentionalMeditationFoundation.com (ex-

plained in the last chapter of this book) is sheer genius!

When I read it I mentally ran through this checklist. It’s one

David Ogilvy devised:

1. Did it make me *gasp* when I ﬁrst saw it? ~ You bet!

2. Do I *wish* that I had thought of it myself? ~ Yes, I do. On the

other hand, I didn’t, and I admire you for coming up with it!

3. Is it *unique*? ~ It certainly IS a unique spin, and as Dan

Kennedy says when someone declares they have a “unique idea”:

“I’ve got ﬁve of them in the ofﬁce.” Well done!

The Attractor Factor

4. Does it *ﬁt* the strategy to perfection? ~ Absolutely!

5. Could it be used for *30 years*? ~ It will outlast both of us. It

will change the world. It’s changed me already!

So I want to represent your idea here in Istanbul. Indeed, I want

to start these groups wherever my feet touch the ground.

You’ve touched me, bless you!

And yes, indeed, I have already used the principles outlined in

Spiritual Marketing

in the following ways:

1. When my bank seemed impersonal, I used the principles to

start a community of small-business customers, and got the bank to

fund it!

2. When Family Therapy in Turkey was understood by only an

“elite” few, when others were crying out for skills, I set up a recog-

nized training for public service workers.

3. And when a group of volunteers working with survivors of the

1999 earthquake “lost themselves” a few years down the line, I used

the principles to help them tell their stories in a book published by

the Turkish Psychological Association.

Details of all these accomplishments are available at

http://www.quietquality.com.

But they don’t compare to your accomplishments.

Joe, in my home town there was a really nice man called Mr.

Parker who delivered kerosene door-to-door. I think you once had a

similar job, and look at you now.

Mr. Parker delivered oil for the whole of his life, and his business

died with him.

You provide the oil for all of our heaters and will be blessed for-

ever.

Those

Spiritual Marketing

principles are great, Joe. They are so

much more than you or I. You articulate them clearly and lovingly

so we all beneﬁt.

Please keep me posted on this one.

Truly yours,

Stephen Bray

The Proof

A people-pleaser sets her real self free, using my 5-step

process:

My biggest struggle has always been with pursuing my own goals

instead of other people’s plans for me. I yearned to live my own life,

but I couldn’t see how to achieve anything worthwhile.

Nevertheless, I worked through Joe’s formula in

Spiritual Mar-

keting,

not expecting anything much. I love all of Joe Vitale’s work,

and believed he wouldn’t give me anything that wasn’t helpful. I

did every exercise. The “letting go” part was easy. I had no time to

pay much attention to what I wanted to do anyway. Then strange

things began to happen. Choices came at me that I didn’t want to

miss, and so another struggle erupted . . . my will against other peo-

ple’s plans for my time and money.

As Joe says, the hardest thing is to believe you don’t have to do

anything to ﬁgure out how to achieve your goals, so I committed to

following his formula, faithfully, secretly. Another dream: another

formula session! After a while, thinking like this became second na-

ture to me. Does the formula work? Our family has created a very

successful Internet business that helps many people with health is-

sues. This is truly using my special talents in a very rewarding

way!

Spiritual Marketing

is practical. It helped me focus. It built

up my conﬁdence. Once I actually applied this formula and

started to get my own results, it became one of my foundational

tools. Now new projects are anticipated and welcomed, not feared

or rejected. Even now, when I know and believe without any

doubt, I use the formula and my answer appears!

Spiritual Mar-

keting

helps you ﬁnd and focus on your inner strengths. It is re-

ally fun to watch your life grow the way you want it to. Because

of my success, I quickly committed to using it consistently in all

areas of my life.

Joe’s many examples start your creative juices ﬂowing. They give

The Attractor Factor

you ideas that might work in your own situation. Although the

book is relatively short, the formula is repeated with each step. It is

so much fun, KNOWING you will be successful! KNOWING you

can achieve your dreams without a lot of effort. I knew there was

more to me than just my physical part, but I had no idea how to ﬁnd

the REAL me. Here I am!

Joe, I know your book will change many more lives just like mine.

Thank you for your courage and your formula.

—Karin Henderson

www.menieres-disease.ca

Still skeptical? Listen to this story:

Situation/Background

There were two people whom I had lost touch with over the years

that I had been thinking about. These two individuals did not know

each other, but they were both old friends of mine. One was a guy I

had gone to high school with, and the other was someone I met dur-

ing my ﬁrst experience with cancer in 1993. (He had the same type

of lymphoma that I had, and he had apparently beaten the disease.)

The last time that I had seen my high school friend was in 1993, at

our 10-year high school reunion. Coincidentally, 1993 was also the

last time I had seen my cancer survivor friend.

In late 1993, I moved to Austin, got married, and started work-

ing at Dell Computer Corporation. The winds of change had al-

ready begun blowing the three of us in different directions.

Fast-forward nine years to 2002. For whatever reason, I was

spending a lot of time thinking about my old friends and sincerely

wanting to reestablish contact with them. Thinking of myself as an

experienced Internet detective, I used all available Web resources to

track down these two guys. Despite my consistent efforts over a

three-week period, I had absolutely no success. At ﬁrst I was an-

noyed, then frustrated, and ﬁnally, I became a little worried. When-

The Proof25ever I meet disappointment, I know that my old friend “Mr. Fear” is

not far behind.

I began to imagine all sorts of bad things had happened to my old

friends. Perhaps my high school buddy had decided to accept an-

other assignment in the Middle East and had met with some grisly

fate in our post-9/11 world. Or perhaps my friend who was a cancer

survivor had a recurrence of the disease and had succumbed to it.

After all, I had my cancer come back to haunt me six years after the

ﬁrst incident, and we both had the same type of lymphoma. If I got

cancer again and almost died the second time around, maybe he got

it again and

did

die.

Doh! You can probably see where this is going. Stray thoughts

left to graze on their own without the watchful eye of a shepherd

invariably wander off in any number of directions, and sometimes

fall off a cliff of fear. It wasn’t long before I had reached the “obvi-

ous” conclusion that both of my friends were dead—one at the

hands of terrorists in the Middle East, and the other as a result of

a fatal recurrence of cancer. Of course, following that logic meant

that I would soon be dead too. Cancer was probably scheduling a

third visit with me to ﬁnish the job. What a happy train of

thought, huh?

Okay, so now it’s late 2002, and I’m working in downtown

Austin for the government. As I have little or no patience for trafﬁc,

I commute to and from work by bus. This provided the added beneﬁt

of giving me time to read books and listen to audio programs on the

way to work and on the way home. One of those books was

Spiri-

tual Marketing.

I enjoyed the apparent simplicity of the ﬁve-step process. I was

growing tired of my mental funk, and I decided to use the current

gloomy scenario as a test drive of the Vitale method. In all honesty, I

was just playing around. I didn’t really take it seriously. I just fol-

lowed the steps with no emotional attachment, partly because I was

bored and partly because I wasn’t sure it would work. Maybe that’s

why it did work—instantly.

26The Attractor FactorI ran through the steps on the bus ride home.The Process in ActionStep 1: Know What You Don’t Want

That’s easy. I don’t want to think of both of my friends being

dead.

Step 2:

Know What You Do Want

I either want my old friends to get in touch with me or for me to

ﬁnd a way to locate and contact my old friends.

Step 3: Get Clear.

My intention was simple and clear. I desired to be able to chat

with my old friends as if we had never lost touch. I focused on that

objective, and erased all errant thoughts from my mind.

Step 4:

Feel Your Intention Already Achieved

I imagined myself holding my cordless phone, pacing around my

house as I always do on the phone, and talking with my two friends.

Step 5:

Let Go

That was easy, too (this time). My bus had just arrived at the

“Park and Ride” lot. I had no choice but to let go because I needed to

focus my attention on driving home from the bus stop in rush-hour

trafﬁc. I completely forgot about the exercise during the ﬁfteen-

minute drive to my house.

The Results

As I pulled into my garage, my thoughts switched automatically to

all of the things that I had to do that evening. I was about to go on

my annual vacation and pilgrimage to Las Vegas, the Mecca of the

western world. I had to get packed and prepare for my trip the next

day. As I walked into my house, I wandered over to the answering

machine. I had three messages. The ﬁrst was from my mother. She

indicated that she was on her way to Austin and would be arriving

soon to house-sit and take care of the dogs.

The other two messages really shocked me. One was from my

friend who was the cancer survivor, and the second was from my

high-school buddy. I was blown away. I had chased what I wanted

The Proof

for three weeks to no avail, and suddenly what I wanted had decided

to chase me instead! Using an obscure technique that I had just read

and then applied in a half-assed manner, two friends whom I had

not heard from in nine years

both

called me on the

same day!

I called my friend who is a fellow cancer veteran ﬁrst. We ex-

changed contact information and made arrangements to get to-

gether the following month. It turns out that he had been living in

Indonesia and was now back in Houston. While I was searching for

him, he had also been searching for me. He did a Google search with

my name, and stumbled upon several news articles describing the

success of our latest project, Ticker Tape Toilet Paper. The articles

mentioned that I was a former employee of Dell Computer in

Austin, Texas. He then called directory assistance, got my number,

and left the message.

As an added beneﬁt, it turned out that he had left his former em-

ployer and was now a patent attorney, and I was looking for a new

patent attorney. We have been doing business together ever since.

I then called my high-school buddy. We traded cell phone num-

bers and swapped stories for a few minutes. He had been moving

around a lot in recent years on different jobs, which is why I had no

success in ﬁnding him with my Internet tools. The weird thing was

that he mentioned that he was headed to Las Vegas that weekend

and was staying at the Stardust Hotel. I replied that I was leaving

for Las Vegas the next day and was staying at the Bellagio Hotel.

Two guys who had not seen each other in nine years were going to

be in a distant city at the same time. Pretty cool!

We made plans to meet for a drink one evening at one of the

casinos that we both liked to frequent. And we did just that. It

was great!

In conclusion, all I can say is that I was in awe of the process.

Anyone who knows me will testify that I am a born skeptic. I am

open-minded enough to try anything once, but if it doesn’t deliver

the promised beneﬁts, you had better get out of my face because I

won’t be back for a second try.

This process is simple, but you have to have the discipline to use

28The Attractor Factorit. Even though I know it works, I must admit that I am sometimes

too lazy or too egotistical to accept its gifts. That’s my fault, not the

fault of the process. It only works if you do.

—John Zappa

And that’s just

some

of the proof that the Attractor Factor

works.

Now let’s get to work creating your own testimonial.

But ﬁrst . . .

WHAT ARE

ISMISSING

had lunch with a dear friend the other day. Al-

though I enjoyed the company and the food, I left

feeling a little lower in energy.

When I thought about it, I realized my friend was brilliant

at dismissing every book, concept, guru, self-help method, or

healing approach he had read or heard about.

He was not directly negative or purposely critical. He sin-

cerely wanted something that would work in his life. But he

was unconsciously dismissing everything that came his way.

At one point I told him about a spiritual teacher I had stud-

ied over two decades ago. I told him that people said, “My

teacher was obviously enlightened. He radiated it.”

My friend cut in saying, “I’m sure there are people who

saw that guru and didn’t think he was any smarter than a pa-

per bag.”

The Attractor Factor

Well, my friend is right.

But my friend is also unhappy.

I think there’s a lesson here. When we dismiss people and

ideas because the entire world doesn’t agree with them, we

get to be right. But we also get to stay empty inside. By dis-

missing what could work, we dismiss our own growth. We

dismiss what’s possible.

It doesn’t matter if the book you read and love is loved by

anyone else. It doesn’t matter if the teacher you admire is ad-

mired by anyone else. It doesn’t matter if the healing method

that worked for you doesn’t work for everyone else.

What matters is you. Your happiness. Your health. Your

healing. Your well-being.

The truth is, no method works for everyone. No teacher is

right for everyone. No book is going to inspire everyone.

It all comes from within. You are the ﬁrst and ﬁnal author-

ity on your life.

Rather than dismissing what is possible so that you can be

right, what can you accept so that you can grow?

Dismissing is often a way to deﬂect the messages. It’s a

self-defense mechanism. If you dismiss the book, idea, or

method offered to you, you get to be right—and stay right

where you are.

Dr. Richard Gillett, writing in his wonderful book,

Change

Your Mind, Change Your World,

states, “Disapproval is, sur-

prisingly, the most reliable indication of a hidden belief sys-

tem. Quite often the only way disguised beliefs show

themselves is through moments of emotional judgment or

disapproval.”

All the successful people I know have accepted new tools

into their lives over the years, spent thousands of dollars on

personal growth and self-study, and never regretted any of it.

The key is not dismissing, or disapproving, but

digesting.

For example, Nerissa and I had dinner with friends re-

cently. One friend was complaining about her job. From her

What Are You Dismissing?

perspective, there was no way out of the misery she felt at her

place of work. Bad boss. Bad hours. Bad pay. You name it, it

was bad.

Later, we were joined by other friends. As “chance” would

have it, one of the new friends had connections where our

complaining friend worked. He gave our unhappy friend a

name, and said he could help her resolve her issues. He went

on to say that this connection was a supervisor, head of

many departments, and could probably resolve whatever

was wrong.

I was stunned. So was Nerissa. We were seeing magic hap-

pen right before our eyes.

But what did our unhappy friend do with her new lead

and new hope?

She dismissed it.

She didn’t write down the name or the number, or show

any signs that something wonderful had just occurred.

Do you see how this works?

Sometimes we can self-sabotage the things we say we

want. We simply dismiss the good.

People often write and ask me what one single product can

they get that will transform their lives. When I tell them I so

loved Dr. Robert Anthony’s material that I ﬁnanced,

recorded, and now market his

Beyond Positive Thinking

set, they are sold. They go to

www.BeyondPositiveThinking.com

and buy it.

Yet some people complain, “It cost $99.” Ah, of course it

costs money. And that’s incredibly low for a studio-quality

life-changing set of six audios. Are you going to pay it and

get what you want, or are you going to dismiss the greatest

self-help material of all time? Do you want the good you say

you seek, or don’t you?

Let me end this with another example.

Yesterday I received a letter in the mail about a new audio-

program about dissolving illusions. I read the piece but dis-

32The Attractor Factormissed it. I ﬁgured it was simply stuff I had already heard be-

fore and probably even recorded elsewhere myself.

Then today, I got another mailing. This time it was from a

different source, but selling the exact same audioprogram. I

read it over closely. I thought, “This is interesting, but I bet

there’s little new in it.” I then placed the mailing aside.

An hour or so later, as I was reviewing this very chapter

you’re reading right now, I suddenly realized that I was do-

ing the very thing I am warning you not to do: I was dismiss-

ing an opportunity to learn.

I dug out the mailing, ﬁlled out the order form, and

dropped it in the mail. The audios are on the way.

The point is not that you buy everything that comes your

way, but that you don’t dismiss everything that comes your

way. Sometimes a dismissal is a mask. It’s your self-sabo-

tage at work, keeping you where you’re at. To grow, you

must be open.

Again, you are the ﬁnal authority on your life. Tune in to

yourself and do what’s right for you. And as you do this, be

alert to those times when you may be dismissing the next gift

to come your way.

Let your guard down, and let life in.

If we don’t like what’s happening to us in the world, all we

have to do is change our consciousness—and the world out

there changes for us!

—Lester Levenson,

Keys to the Ultimate Freedom,

1993

OW TO

TTRACT

ONEY

hat do you do?” I asked.

I was standing in a line of 700 people in a ho-

tel in Seattle, waiting to spend a day listening to an author

and spiritual teacher.

“I do energy work,” the woman beside me replied. “It’s

hard to explain. It’s different for each person.”

“Do you have a business card?”

“No,” she said, slightly embarrassed.

I was shocked.

“Let me ask you a question,” I began. “There are over 700

potential clients here for you. Why don’t you at least have

business cards?”

A woman beside her smiled and told her, “You were just

hit by an angel.”

I’m not an angel. But I was curious why this business

“

34The Attractor Factorwoman was missing a huge marketing opportunity. As I

talked to a few more of the 700 people at this event, I realized

all of these people were in business for themselves. And they

all needed help in marketing themselves.

That’s when it dawned on me that I could write a concise

handbook on spiritually based manifesting. No one else

seemed better qualiﬁed. I’m the author of

The AMA Complete

Guide to Small Business Advertising

for The American Market-

ing Association, and I have over 15 years of experience in

metaphysics and spirituality. I’ve interviewed many self-help

spokespeople and have had some of them as my clients. Be-

sides, I had already created and tested a secret ﬁve-step

process for attracting anything you wanted.

I also knew that those 700 people at the seminar repre-

sented a still larger group of people who need help with their

businesses, and with their lives. I further knew that they were

all doing something inside themselves that was creating their

outer results. In other words, their inner state of being was

creating their business, or lack of it.

Put more simply, the woman who didn’t have a business

card had an inner insecurity about her business that showed

up in her life by her not having business cards. Her “Attrac-

tor Factor” was attracting no business.

And taking this logic a step further in the direction I want

to take you later in this book, if that woman were truly clear

about her business, she wouldn’t even need business cards.

Business would just come to her. Her inner spirit—her Attrac-

tor Factor—would do her marketing.

That’s what this book will reveal. I’ve learned that we are

human beings, not human doings. When you reach a clear in-

ner state of being about your service to the world, the world

will almost come to you. When you are clear about the car,

person, house, job, or anything that you want, you will start

to attract it to you.

How to Attract Money35 As one successful person said, “Angels now hand out my

business cards.” Confused? That’s okay. Therapist, author,

and friend Mandy Evans says, “Confusion is that wonderful

state of mind right before clarity.”

FUNDAMENTALS OF PROSPERITY

Maybe the following story will give you a glimpse of what

I’m talking about and set the stage for what is to follow:

I once read a delightful old book from 1920 entitled

Fun-

damentals of Prosperity

by Roger Babson. He ended his book

by asking the president of the Argentine Republic why

South America, with all of its natural resources and won-

ders, was so far behind North America in terms of progress

and marketing.

The President replied: “I have come to this conclusion.

South America was settled by the Spanish who came to South

America in search of gold, but North America was settled by

the Pilgrim Fathers who went there in search of God.”

Where is your focus?

On money or on spirit?

On the goals you want or on the spirit that brings them?

HOW TO BECOME A MILLIONAIRE

Years ago, Scrully Blotnick conducted a study of 1,500 people.

They were put into two categories: Category A said they

would pursue money ﬁrst and do what they really wanted to

do later. Over 1,245 people went into that group. Category B,

made up of 255 people, said they would seek their interests

ﬁrst, and trust that money would follow later.

What happened?

Twenty years later, there were 101 millionaires from the en-

tire group. Only one came from group A. The remaining 100

36The Attractor Factormillionaires all came from group B, the group that said they

would pursue their passions ﬁrst and let money come later.

Right there is another clue on how to attract money.

Where is your focus—on money or passion?

WELCOME TO THE ATTRACTOR FACTOR

In this book, I offer a new way for you to easily and effort-

lessly increase your business, ﬁnd your love, improve your

health, attract more money, or anything else you can imagine.

It’s based on timeless spiritual principles.

It will reveal how your inner state of being attracts and cre-

ates your outer results—and what to do about it so that you

can have, do, or be whatever your heart desires. I call it the At-

tractor Factor. It is truly a spiritual formula for success that

never fails.

Do the techniques work? The proof will be in the pudding.

Try them and see. I can tell you about the successes I’ve

had—and I do in this book—but nothing will be quite as con-

vincing to you as using these simple ideas and seeing your

own amazing results.

I could tell you that this method will help you manifest

anything you want. You’ll read about people who created

cars and homes, healed themselves of cancer, created new

relationships, and attracted more money. But I’m focusing

on attracting wealth in business because there appears to be

a serious lack of spirituality in business. And I’m going to

let you discover the magic of marketing with spirit because

nothing will be more powerful than your own ﬁrst-hand

experiences.

Pull up a chair. Get comfortable. Take a deep breath. Relax.

Let’s talk about how you can increase your wealth—and

achieve anything else you may desire—through the magic

power of the Attractor Factor.

It all begins with understanding that your life . . .

How to Attract Money

Spirit:

That which is traditionally believed to be the vital

principle or animating force within living beings.

Spiritual:

Of, relating to, consisting of, or having the nature

of spirit, not tangible or material.

—American Heritage Dictionary (Boston: HoughtonMifﬂin, 1980).

NOTHER

efore I became a marketing specialist and author, I

was an inner-world journalist for over 10 years,

writing for several leading-edge magazines. As a result, I’ve

seen miracles with my own eyes. For example:

• I interviewed Meir Schneider, a man who was diagnosed

as blind. He was given a certiﬁcate saying he was incur-

ably blind, and yet today he sees, he reads, he writes, he

drives a car—and he has helped hundreds of people re-

gain their vision, as well.

• I spent time with Barry and Suzi Kaufman at their Op-

tion Institute and saw and heard of miracles there. Their

own child was born autistic. They were told to give up

on him. But they didn’t. They worked with their son,

loved him, nurtured him, accepted him—and healed

The Attractor Factor

him. Today he lives as an above-average, happy, success-

ful adult.

• I’ve sat in dozens of workshops where I saw people

heal their relationships with their lovers, their parents,

their kids. I’ve interviewed gurus and mentors, talked

to people who have had “incurable” problems dis-

solved, and I’ve experienced miracles ﬁrst-hand in my

own life. I’ve come to believe that nothing—nothing!—

is impossible.

THE HEALER’S HEALERFor more than 10 years, I worked with Jonathan Jacobs, a

man called “the healer’s healer” because his track record for

helping heal people is so stunning that doctors referred their

own patients to him. I’ve seen Jonathan take people with

everything from money problems to back injuries to cancer,

and help heal them, often in a single session.

I’ve tasted this myself. For most of my life I struggled with

money. When I lived in Dallas some 30 years ago, I was

homeless and starving. I shoplifted to eat. And when I moved

to Houston 25 years ago, I found it a frustrating nightmare to

come up with $200 a month to live in a dump. It was hell. Yet

I went through it for nearly 15 years.

Years!

Then, after doing a few sessions with Jonathan, I somehow

let go of my old beliefs about money, installed new ones, and

now my ﬁnances are so amazingly different that I am often in

awe that I have so much: new cars, new home, world travel,

more clients than I can handle, and a constant stream of cash

that keeps me above water at all times. I pay every bill that

arrives, when it arrives, and I never experience lack. I attract

money easily now.

What happened?

It Can Be Another Way

How can Meir cure the blind? The Kaufmans heal autism?

Jonathan help people with any list of problems? How can I

have money when for a decade I had next to nothing?

It begins with knowing that “It can be another way.” That’s

what I want you to understand right now. That no matter

what is happening in your life, no matter what you think will

happen, it can be another way. The direction you appear to be

headed can be altered. Nothing is set in concrete.

In fact, as you’ll see, everything in life seems to be plastic.

You can mold it to ﬁt what you want and where you want to

go. Even right now, as you read these words, you can begin to

play with new possibilities: What do you want to be, do, or

have? Win the lotto? Why not? Increase your business? Why

not? Heal something? Why not? Have more money now?

Why not?

A friend of mine asked, “How do you know what is

impossible?”

I replied, “How do you know what isn’t?”

SHORE LEAVEI believe our planet is what was described in an original Star

Trek

television episode called “Shore Leave.” When Kirk and

his team land on a planet to check it out before sending the rest

of the crew down for some much needed rest and relaxation,

they begin to experience odd events. McCoy sees a huge white

rabbit. Sulu sees an ancient samurai who chases him. Kirk sees

an old lover and an old rival classmate. After experiencing the

joys and sorrows of these events, it ﬁnally dawns on the crew

(thanks to Spock, of course) that they are on a planet that reads

their thoughts and creates what they think about.

I think Earth is that planet. What you hold in your mind with

energy and focus will tend to be created in your reality. You’ll

The Attractor Factor

attract it. It takes a little longer to experience results because we

keep changing our minds. Imagine going to a restaurant and

ordering chicken soup. But before it arrives, you change your

order to won ton soup. And before that arrives, you change

your order back to chicken soup. You’ll sit there and complain,

saying, “I can never get what I want!” when in reality you are

the reason your soup is late!

Most of us do that every day. Our indecision makes attract-

ing what we want nearly impossible. No wonder you end up

feeling that you can’t get what you want. Yet it doesn’t have

to be that way.

Consider what Frances Larimer Warner wrote in

Our Invis-

ible Supply: Part One,

in 1907: “Spirit is substance which forms

itself according to your demands, and must have a pattern

from which to work. A pan of dough is as willing to be

formed into bread as biscuit. It makes as little difference to

Spirit what we demand.”

That’s the foundation to the ﬁve-step process I’ll describe

in this book: Knowing that life can be different for you, and

that life itself will support you in what you want. It’s the At-

tractor Factor.

Here’s a clue to how it works, written by Genevieve

Behrend in her 1921 book,

Your Invisible Power: “Try to remem-

ber that the picture you think, feel and see is reﬂected into the

Universal Mind, and by the natural law of reciprocal action

must return to you in either spiritual or physical form.”

The activities we observe in the outer world are but typical of

that which is taking place in man’s inner world of thought and

feeling. . . .

—Charles Brodie Patterson, “The Law of Attraction,”

Mind

magazine, 1899.

A S

HORTCUT

TTRACTING

HATEVER

OU WANT et me tell you a little secret.

You don’t need to practice the ﬁve steps in this

book to manifest your desires or attract more wealth. Nope.

There is an easier way. I’ll tell you what it is if you promise

not to spread this secret around.

Deal?

Here’s the secret, what I call the shortcut to creating the life

the way you want it:

Be happy now.

That’s it. If you can be happy right now, in this moment,

you will have achieved whatever you want. Why? Because

underneath everything you say you want is the desire for

happiness. In 1917 Ralph Parlette wrote in his book,

The Big

Business of Life,

“Whatever we do, we are doing it to be happy,

whether we realize it or not.”

You want a new car so you will be happy.

The Attractor Factor

You want more money so you will be happy.

You want better health so you will be happy.

You want that loving or lusty relationship so you will be

happy.

Happiness is your goal.

And here’s another secret: You don’t need to have any-

thing else in order to be happy right now. You can choose to

be happy.

I know that’s a tough one to grasp. Just today, I received a

call from a nurse caring for my best friend. The call was dis-

turbing, to say the least. I was told my friend may need drug

rehab. This news was causing me to go into a tailspin, right

into unhappiness.

A few hours later, I went out for an acupuncture appoint-

ment. As I drove through the Texas country hills in the beau-

tiful area where I now live, I realized that I could be happy

anyway. My unhappiness wasn’t going to help me, or my

friend, or my driving. I could choose to be happy.

Does that sound like a wild thought? We’re taught that

outer circumstances dictate how we are to feel. What I’ve

learned is that the outer is simply the illusion. Oh, it seems

real enough. I agree. But what created that outer is

your

inner.

And that’s where the Attractor Factor comes into play.

As Paul Ellsworth wrote in his 1924 classic book,

The Mind

Magnet:

“Consciousness is cause.”

Let me explain this further . . .

If you don’t pay more now for a pair of shoes than you used to

spend on a car, your prosperity consciousness needs work.”

—Randy Gage,

101 Keys To Your Prosperity,

www.MyProsperitySecrets.com

NTRODUCTIONTO THE

TTRACTOR

ACTOR

friend and I were having lunch in my home-

town, Niles, Ohio, one day. I was there visiting

my parents. My friend wanted to know the key secret to man-

ifesting your own reality and attracting more wealth. I

thought for a moment and then said: “The hardest concept

for most people to grasp is that they are the sole reason they

are experiencing whatever they have in their lives. They are

totally responsible.”

I could see my friend’s head rear back.

“How is that possible!” he almost shouted. “I’m not re-

sponsible for a car accident I might get into, or for losing my

job, or anything else that life deals my way.”

I took a deep breath. This wasn’t going to be easy to ex-

plain, but I wanted to give it my best shot.

“Spirituality is all about taking full responsility for whatever

45A

The Attractor Factor

occurs in your life,” I said. “Good or bad, it has all come to you

from you. Joseph Murphy used to say your life is an out-pic-

turing of your inner pictures.”

“I don’t sit around picturing car accidents,” my friend

blurted out.

“Maybe not consciously,” I said. “But do you watch the

news?”

“Yes.”

“Wouldn’t you say the news is all about negative stuff—

from accidents to murders to crises in countries we never

heard of?”

“Yes, but—”

“Your mind is soaking up that programming,” I ex-

plained. “And have you ever noticed how movies plant

ideas in your mind?”

“What kinds of ideas?”

“Well, ever notice how big business is always the bad

guy?”

“You mean like in movies like

Wall Street?”

“Yes! Those movies teach you that money is bad, or that it

corrupts, or that wealthy people are bad,” I went on. “The

point is, all of this is programming your mind to attract the

very things you’d prefer not to experience.”

My friend was quiet a minute.

“I think what you’re saying,” he began, “is that we are all

robots, or maybe machines.”

“I gotta admit that’s a pretty accurate explanation. Until

we wake up, we attract things into our life unconsciously,

and then declare we didn’t do it.”

“I don’t know about this,” my friend mumbled. “I don’t

know. That means I chose to be in AA and to make a mess of

my life.”

“Well, it does mean that,” I said. “And you did it for your

own reasons. Maybe you wanted the challenge to make you

An Introduction to the Attractor Factor

stronger. Maybe you wanted the experience to help you un-

derstand life in certain ways. I don’t know.

You know, though,

somewhere inside you.”

“But what about all the people who come into my life and

argue with me, or make our lives miserable?”

“My view is that everything in your life is an out-picturing

of what is going on inside you.”

“Huh?”

I smiled, but I knew these were not easy concepts to ex-

plain. I often have to reread my own books, or much of the

success literature out there, to grasp the concept of uncon-

scious manifestation or blind attraction.

“Look,” I began. “I know a woman who has feminist sensi-

bilities. Because she thinks men are out to rip her off, you can

send her to any store by herself and if a man waits on her,

she’ll experience him being a chauvinist pig.”

“Maybe the guy

a pig.”

“He probably is, but send a woman without the belief

that men are out to get her into the same store, and she’ll

either not get waited on by the guy, won’t notice his per-

sonality, or will simply not experience what he might other-

wise do.”

“So you’re saying we’re creating it all—all of it?”

“It’s like this,” I began. “This very conversation is a co-cre-

ation. You wanted to hear someone explain the secrets of the

universe. I wanted to articulate these secrets for my new

book. We co-created this.”

My friend nodded but said, “I can see what you mean on

something simple like this, but what if we were in an angry

situation and we were ﬁghting over these ideas?”

What could I say? I knew what he was asking. You proba-

bly are asking the same thing: What does it mean when peo-

ple confront you, or you have a ﬁght with your relative or

spouse or neighbor? You created that, too?

The Attractor Factor

“You created all of it,” I explained. “What you see is an out-

picturing of what you believe inside yourself. I call it the At-

tractor Factor.”

“I don’t get it.”

“Well, this very conversation is reﬂecting what I think

about this spiritual approach to success.”

“You created me?”

“I created this moment and our conversation,” I said. “I

needed it for my new book. I attracted you here so we could

create this reality.”

“Glad I could be of service to you,” he grumbled. “Well,

what about where I disagree with you? You create

that,

too?”

“That’s a tough one to accept, but it’s true. Your disbelief re-

ﬂects areas in me where I don’t believe everything I’m saying.”

“This sounds pretty strange, Joe,” he said. “If this is true,

once you are clear about what you believe, then my own

doubts will vanish?”

“Either that, or you simply won’t air them to me.”

“I gotta think about all this,” he said.

“This is the Attractor Factor,” I explained. “It means you

are the source of the experiences you see. You co-created

them to have experiences, for your own reasons. The world is

a mirror of you.”

“Seems like I’d create a prettier world.”

“Well, you can

now,” I said. “Now that you are becoming

aware of your own inner power, you can begin to consciously

create circumstances. You may not do it overnight, or master

it in this lifetime, but you can begin it now.”

“How?”

Ah, the question I had been waiting for!

“It all begins with the ﬁve-step formula I developed,” I

explained. “It’s pretty easy, and you can even shorten the

steps once you master them. But the ﬁve steps are where it

all begins.”

An Introduction to the Attractor Factor49 “You gonna tell me the ﬁve steps or do I have to buy your

book?”

“I’m going to tell you the steps right now,” I replied, “and

then

you can go buy my book.”

Mind operates under its own conception of itself.

—A. K. Mozumdar

HAT

’

OUR

ROSPERITY

IQ?

efore you dive into the next chapters, pause a mo-

ment. Take this quick little quiz by prosperity ex-

pert Randy Gage and see if you have been infected with

“lack” and limitation programming. This can reﬂect where

your current Attractor Factor is at work. You might want to

make copies of this quiz ﬁrst, so that you can share this with

your friends and loved ones.

B51

The Attractor Factor

1. Do you secretly fear that if you became wealthy your family and

friends might not like you anymore?

2. When you grew up, were you ever told things like “We may not

be rich, but at least we’re honest!”?

3. Did your religious upbringing teach you that it is noble to sacri-

ﬁce now, and that your reward will come in the afterlife?

4. Did you (or do you) feel guilty when you started to earn more

than your parents did?

5. Were you raised to ﬁt in and not do anything to stand out?

6. Did you grow up liking shows like Dallas, Dynasty, Gilligan’s Is-

land, MASH, and The Beverly Hillbillies, where rich people were

always presented as unscrupulous and conniving, or preten-

tious and bumbling?

7. Do you have chronic health challenges that doctors can’t seem

to solve?

8. Did you ever get jealous of people with expensive clothes, cars

and houses—which may have led you to develop a subcon-

scious “hate the rich” mentality?

9. On some level, do you think it is somehow noble, romantic, or

spiritual to be poor?

10. Did you ever end a negative relationship—then immediately re-

place it with another one with a person just like the last one?

What’s Your Prosperity IQ?

11. Have you sometimes used judgmental expressions like “poor as

a church mouse,” “ﬁlthy rich,” or “obscenely wealthy”?

12. Have you ever made excuses for failure by saying things like

“you have to have money to make money,” “you have to know

someone,” or “you have to get in at the top”?

13. Do you relish being the underdog and ﬁghting against the

odds all the time?

14. Is it possible that you are experiencing health challenges, ﬁnan-

cial challenges, or business failures in order to evoke sympathy

and attention from the people you are close to?

15. Are you in a stable relationship, have enough money to meet

your needs, and basically healthy—but just feel like life is pass-

ing you by?

HOW DID YOU SCORE?

Tally your results and enter the score below.

_____ YES

_____ NO

If you answered No to 13 to 15 questions:

You have a very strong

prosperity consciousness and can probably pass this quiz along to

someone else.

If you answered Yes to three or more questions: You likely have some

issues of worthiness on a subconscious level. You may be in a hold-

ing pattern, afraid to leave your comfort zone. You’re probably not

radically unhappy, but there is no passion and excitement in your

life. You know something is missing, but you may not know what.

The Attractor Factor

If you answered Yes to ﬁve or more questions:

You are quite likely in a

stagnancy cycle. You make small advances, but also experience set-

backs, so that you are not really breaking through to the real success

and happiness you desire and deserve.

If you answered Yes to seven or more questions:

You are headed to-

ward, or already experiencing, a deﬁnite downward track toward

serious emotional, physical, and ﬁnancial challenges. This is the

kind of “victim cycle” Randy Gage was on when he lost everything

when he was 30, before transforming his life and becoming a multi-

millionaire. It is imperative that you take immediate action to break

the pattern and stop the failure cycle. This will involve uncovering

the limiting beliefs you possess on a subconscious level, and radi-

cally reprogramming yourself with positive ones.

here by permission.

Now if you fall into one of the last three categories, Randy

Gage’s Prosperity Power Experience can deﬁnitely help you.

Visit

www.MyProsperitySecrets.com for help in prosperity

thinking.

STEP ONE: THE

PRINGBOARD

isit any bar and what will you hear?

Gossip. Complaining. Bitterness. Negativity.

Visit any lunchroom in any big company and what will

you hear?

Gossip. Complaining. Bitterness. Negativity.

Eavesdrop on any family gathering around dinner time

and what will you hear?

Gossip. Complaining. Bitterness. Negativity.

I could go on. The point is, the vast majority of humanity is

stuck on this level of consciousness. It’s the level of the me-

dia. It’s the level of most conversations. It’s the level of low

energy. And this very same level keeps people exactly where

they are.

Do I need to explain this one?

The Attractor Factor

Most people I talk to every day know what they don’t

want:

“I don’t want this backache.”

“I don’t want this headache.”

“I don’t want these bills.”

“I don’t want to struggle in my business.”

You know the list. You have one of your own.

Unfortunately, that’s where most of us leave it. The nature

of our conversations, our newspaper reporting, our radio and

television shows, and our popular talk shows surround us

with ideas of what we don’t want. It feels good to complain.

We don’t feel so alone. We feel heard. We feel relieved. We

even sometimes get answers that make our problems lighter.

What we don’t realize is we are activating the Attractor

Factor in a negative way. When we say, “I don’t want these

bills,” our focus is on—you guessed it—bills! The spirit of life

will deliver whatever you focus on. So if you are talking

about your bills, you’ll get more bills. You’ll attract it by

spending energy on it.

Most people are on the level of fear. As Elinor Moody

wrote in her 1923 book,

You Can Receive Whatsoever You Desire,

“Let us remember that fear is only wrongly directed faith. We

are having faith in things we do NOT want, rather than in the

things we desire.”

Again, this is the level most people are on. It isn’t bad, it

just isn’t very positive. And it probably isn’t getting you the

health, wealth, or happiness you want.

But we seldom take this process to Level Two. It’s a rare

person who will stop complaining, ﬁghting, or fearing long

enough to focus on the opposite of what they are experienc-

ing. Yet Level Two begins to bring on the miracles and mani-

festations that we want. Knowing what you don’t want is the

springboard to your miracles. Knowing what you don’t want

is simply your current reality. And current reality can change.

Step One: The Springboard

REMOVE NEGATIVITY

One way to protect yourself from the negative inﬂuences of

the world at large is to abstain from them. I remember read-

ing how Mark Victor Hansen and Jack Canﬁeld forbid any

negativity in their ofﬁces. I love the idea. I don’t watch the

news or read the papers. After a while you begin to see how

you are fed one-sided, negative heavy news. None of it is de-

signed to help my well-being.

But you also have to watch your friends. The people

around you will share their views of the world with you.

Sometimes it’s not easy to separate their view from your view.

You want to step up from the world of outside cause and

turn into the world of attraction based on energy. One way to

do that is to remind yourself that the world in general is on

the level of complaining.

You want to go up a level or two.

BEWARE THE FIVE

Years ago I attended networking meetings. These were usu-

ally breakfast or lunch business meetings where people ex-

changed business cards and tried to help each other get new

clients.

I spoke at many of these events. What I quickly noticed is

that the same people seemed to be at the same meetings.

One observant friend said, “It’s the same people—and

they’re all starving!”

That’s when I ﬁrst learned about the concept of levels. That

is, people tend to stay on the same level of business or social

status. When they meet friends, it’s usually in their circle of

activity, whether church, work, school, or some club. As a re-

sult, they rarely get out of the level they are on.

That’s not bad. You can stay on the level you are at and do

well. But if you want more, or if you ﬁnd yourself starving on

the level you’re on, you’ll need to go up a level or two.

The Attractor Factor

When I was speaking at these networking events, I was a

notch above everyone in the room. This is not an ego thing.

It’s a social perception. I was seen as being at a slightly higher

level than the audience simply by nature of being the speaker.

I was the authority ﬁgure. As the higher teacher, I was ele-

vated a slight degree on their level.

But that’s not good enough. If you want to achieve big

dreams in business, you need to step out of your circle or net-

work of peers and associates. You need to go to a group with

wider, stronger, richer connections.

You need to go up a level.

How do you do that?

In my case, my books brought me to the attention of other

circles of people, and higher levels of networks. For example,

when I wrote

The AMA Complete Guide to Small Business Ad-

vertising

for the American Marketing Association back in

1995, I was immediately put on a new level. I was now the

author of an important book for a prestigious organization.

This caused new people to contact me. All of these people

had their own network of people. More often than not, these

networks were at a higher level than anything I had ever

touched before.

Here’s another example: When I wrote my book on P. T.

Barnum, called

There’s A Customer Born Every Minute, for the

American Management Association back in 1997, I managed

to get the attention of famous tycoons like Donald Trump

and Kenneth Feldman. Clearly I had been introduced to a

new level.

If you want to succeed in phenomenal ways today, you

need to go up a level or two on the status scale of networks.

The good news is e-mail makes this a snap to begin. Anyone

alive can be reached through e-mail with some persistence

and cleverness. That’s how I ﬁrst reached marketing super-

star Jay Conrad Levinson, direct mail legend Joe Sugarman,

and even gonzo daredevil Evel Knievel. I did it all by e-mail.

Step One: The Springboard

People write me all the time for favors. I’m now perceived

as an expert, an authority, and an Internet marketing pio-

neer. They want to associate their name or product with me.

I love to help people, so I usually at least give people a

chance. But I never endorse anything without seeing, using,

and loving what they have. This is important for me to main-

tain my level.

And now people write me from higher levels, too. For ex-

ample, Dr. Robert Anthony is a man I studied 20 years ago.

Last year, he wrote me after reading my book,

Spiritual

Marketing.

Today, we’re coauthors. I just produced and

recorded his legendary audioprogram,

Beyond Positive

Thinking.

Two decades ago, I was way below his level. To-

day, we’re partners!

Keep in mind that going up a level is different from think-

ing out of the box. You can be creative and still stay on your

current level. Brainstorming with your neighbor is most

likely different from brainstorming with, say, Richard Bran-

son, the ﬂamboyant owner of Virgin Records.

The point is this:

To achieve goals you’ve never achieved before,

you may need to rise in levels and participate with new people on a

new playing ﬁeld.

So the lesson in this section is to consider your current

level, consider your goals, and consider what people outside

of your network can help you achieve them. You may have to

step out of your level (and comfort zone) to do it, but the step

is well worth taking.

To look at this another way, the people closest to you will

hold you down or help you up. As Randy Gage points out,

the ﬁve people closest to you will inﬂuence your success.

They will be either focused on Step One—the “I don’t want

this” stage—or they will be focused on Step Two—“What

do you want?” The people around you will help you with

your focus.

So, where do you want your focus to be?

The Attractor Factor

SOCRATES’ ADVICE

I love this story, attributed to Socrates, on how to handle neg-

ative people.

One day, a man rushed up to Socrates, saying, “I have

some news to tell you!”

Socrates put up his hand to stop the excited man.

“First let me ask you three questions,” Socrates said.

“Ah, er, okay,” said the man.

“Is the news you are about to tell me something you per-

sonally know to be true?”

“Well, no,” replied the man. “I heard it from a good source,

though.”

“Then let’s go to the second question,” Socrates said.

“Is the news you want to tell me about someone you know

personally?”

“Well, no,” the man said. “But I think you know the

person.”

“I see,” said Socrates. “Then let me ask you my ﬁnal ques-

tion. Is this news positive or negative?”

“Well, it’s negative.”

“Let me see,” said the wise Socrates. “You want to tell me

some news that you don’t know personally to be true, about

someone you don’t know at all, and that is negative.”

“Well, it sounds bad when you put it like that.”

“I think I’ll pass,” Socrates said.

WHERE ARE YOUR THOUGHTS?

Again, the Attractor Factor is always at work. It is spirit giv-

ing you what you focus on. Focus on lack, you get lack. Focus

on your bad back, you get more of your bad back. So, for Step

One, all you want to do is notice what you have been focus-

ing on.

Where are your thoughts?

Where is your conversation?

Step One: The Springboard

Your answers will become the springboard to take you to

the next step in this miracle making process . . .

Man is a magnet, and every line and dot and detail of his ex-

periences come by his own attraction.

—Elizabeth Towne,

The Life Power and How To Use It,

1906

TEP

ARE

OMETHING

ORTHY

ull up a chair, and let me tell you a story or two.

This will set the stage for Step Two in this miracu-

lous formula for making your dreams come true.

EXCEED YOUWhen I was a teenager one of my heroes was Floyd Patterson.

Floyd was Heavyweight Boxing Champion of the world—

twice. He was also the youngest man in history to win the title.

He was a nice guy in an often bad business. He wrote his

autobiography and titled it something intriguing,

Victory

Over Myself.

I love the title because of the ideal it conveys. In-

stead of trying to beat the world, just try to improve yourself.

Runners call it “Exceeding your personal best.” In other

words, if you aren’t happy with yourself, ﬁnd a way to be vic-

torious over yourself.

64The Attractor Factor There is no competition. There is no enemy. There is only

the desire to improve

yourself.

As you improve, the world

improves.

Floyd Patterson knew this. And he became one of the most

famous and lovable boxing champions of the world.

I met Floyd when I was maybe 16 years old. It was right

after a bout in Cleveland, Ohio. I managed to crawl over

bleachers, jump a rail, and stand in the path where Floyd

would be headed back to his training room. He looked at

me with this gentle, kind smile. I reached up and patted his

massive shoulder as I congratulated him on his win that

night.

I never forgot it. Floyd was in boxing because that was

the job that took him out of poverty. But he knew the only

real opponent in the world were the things in himself he

didn’t like. He worked to have victory over himself. Floyd

succeeded.

Ask yourself, “What do you want to improve in yourself?”

PEACE PILGRIM

Peace Pilgrim may have been the Mother Teresa or the

Gandhi of the United States of America. This kind woman

spent 28 years of her life walking for peace. She dropped her

real name. She owned nothing but the clothes on her back.

She only ate or slept whenever someone along her path gave

her food or shelter.

She walked over 25,000 miles for peace. She walked in total

trust that what she was doing was making a profound impact

on the world. She was interviewed by the media, seen on

television, heard on radio, and read about in the newspapers.

Yet she was simply following her own calling. She dared to

do something worthy.

She wrote, “The most important part of prayer is what we

feel, not what we say. We spend a great deal of time telling

Step Two: Dare Something Worthy

God what we think should be done, and not enough time

waiting in the stillness for God to tell us what to do.”

Peace Pilgrim died in 1981. But her spirit lives on.

Her life and words can be found online at

www.peace

pilgrim.net/pphome.htm.

She was and continues to be an inspiration to millions of

people.

Now I’ll ask you to ask yourself, “How does Peace Pilgrim

inspire you?”

Or “What is the nudge within you urging you to do?”

BE A TRILLIONAIRE

As you’ll see in this chapter, knowing what you want—

knowing your calling, your goal, your ideal, your challenge,

your dream—is the next step to attracting your desires.

Most people have no idea what they want. Or if they do,

they think small. I want you to think bigger than you’ve ever

thought before. I want you to

Aude aliquid dignum,

Dare

something worthy.

For example, why not become a trillionaire? According to

my friend Brad Hager, CEO of

Millionaire

magazine, there are

22 trillion dollars of personal wealth ﬂoating around in the

world. Yet there are—so far—no trillionaires.

Why not choose to be the world’s ﬁrst trillionaire? (Actu-

ally, that’s

goal. But you can pursue it, too.)

One thing you’ll learn in this book is that your mind can be

directed to ﬁnd answers for you. When you ask questions—

such as “How can I become the world’s ﬁrst trillionaire?”—

your mind begins a search-and-ﬁnd mission. Your question

directs it to ﬁnd a solution.

Step Two in our Attractor Factor process involves choosing

what you want, and doing it in such a way that you activate

your mind to complete the job for you.

Let me explain.

The Attractor Factor

WHAT DO YOU WANT?

If you realize you can have anything, be anything, or do any-

thing, then the question becomes: What do you want?

Here’s the secret:

The trick is in turning every one of your

complaints around to something you DO want.

Start focusing

on where you want to go, not on where you were or where

you are.

“I don’t want this headache” becomes “I

want a clear head.”

“I don’t want this backache” becomes “I

want a strong

back.”

“I don’t want these bills” becomes “I

want more than enough

money for everything I desire.”

“I don’t want to struggle in my business” becomes “I

want

business to come to me easily and effortlessly.”

There’s an art to rewriting what you don’t want into

what you do want. All I do is write the opposite of my com-

plaint. Turn the sentence around 180 degrees. If I say, “I’m

tired of being interrupted when I write,” the opposite

would be, “I want to write in a place that is safe, quiet and

without interruptions.”

You’re probably wondering what this has to do with any-

thing. Why write these sentences if they won’t help you pay

the bills or heal your problems or anything else?

Good question. The answer:

Refocusing on what you do want

will take you in the direction of what you want.

As Deepak Chopra wrote in his book,

The Spontaneous

Fulﬁllment of Desire,

“All we really need is clarity of intent.

Then if we can get the ego out of the way, the intentions ful-

ﬁll themselves.”

THE MAGIC OF INTENTION

My friend Kent Cummins, master magician, great speaker,

and coauthor of

The Magic of Change,

knows about the power

of intention in business.

Step Two: Dare Something Worthy

He ran a sandwich shop business (“the SamWitch shops”)

in Austin, Texas, for 15 years. One day, he decided to run a ra-

dio ad offering “Free Beans” with any Po-Boy (encouraging

customers to purchase the larger-size sandwich). Don’t ask

him why he thought beans would be a draw. All he remem-

bers is that the business had found a source for some very

tasty beans.

They stocked up on beans. They placed an ad with a popu-

lar local radio station. And the day the SamWitch shop

opened for business, there were so many customers he had to

turn some away. Business exploded. He couldn’t keep up

with the orders.

But here’s the odd thing. When Kent called the radio sta-

tion to thank them for running his ad, he was shocked to

hear, “We were going to call you and apologize. We never ran

the ad.”

How did Kent get so much business from an ad that

never ran?

“It’s all in your intention,” he told me over dinner. “I in-

tended for new business, and that was the signal that at-

tracted people. Apparently, the intention was more important

than the actual ad!”

That’s not the only time Kent has experienced the power of

knowing what you want in business. Recently, he decided to

implement a publicity campaign for his summer camp, “The

Kent Cummins Magic Camp.” He read books. Attended a

seminar. Drafted a plan. His intent was to get publicity. But

he got busy with operational details, and never actually im-

plemented the plan. He forgot to do it.

It didn’t matter. One of the former camper parents turned

out to be a writer for the Austin

American-Statesman newspa-

per. He called Kent and asked for permission to write an op-

ed piece for the editorial page. A stunning story about their

counselor training program ran within weeks of the idea.

One of the local TV stations called and asked Kent to appear

The Attractor Factor

on their morning show to promote the camp as an interesting

idea for their viewers. Kent appeared, demonstrated some

magic, and answered questions about the camp.

Kent then discovered that The Magic Camp had been nom-

inated for recognition by BIG Austin, a city-sponsored non-

proﬁt organization for small business. To his surprise, he won

the Most Creative Small Business in Austin for 2004, recogni-

tion that included some $4,000 worth of prizes.

The Business Success Center had already asked him to

speak on entrepreneurship. He would speak at the Lakeway

Breakfast Club about the camp.

Austin Family

magazine noti-

ﬁed him that The Magic Camp had been designated in a read-

ers’ poll as the Best Specialty Camp in Austin.

Finally, Kent discovered that one of his counselors had sent

in a magic trick from the camp to The Tonight Show with Jay

Leno, and they used the piece and paid the camper $100.

Not bad results for a publicity campaign that was never

implemented!

Kent calls it, “The

magic

of intention.”

As you’ll see throughout this book, the clearer you are

about what you want, the easier it is to simply attract it into

your life.

For example . . .

HOW I RAISED $22,500 IN ONE DAY

One day, I pulled up beside a truck delivering new cars. One

of the cars on his ﬂatbed made my heart leap and my blood

dance. I had never had a piece of machinery turn me on be-

fore. This one did. I fell in love.

It was a BMW Z3. A roadster. A luxury sports car. One of

the sexiest cars ever known to man and made by gods. Okay,

maybe I’m overplaying it. But the point is, this car spoke to

me. I wanted it. And wanted it bad.

Step Two: Dare Something Worthy

I also knew BMW’s are pricey. So the ﬁrst thing I did was

try to win one. I entered two contests where Z3’s were the big

prizes. I knew I would win. I was destined to have that car.

But I didn’t win. Alas. So much for the laws of chance. It was

time to create my future by attracting it.

So I decided I would just buy the car and that I would

pay cash for it. I had just completed an e-book on how

to create miracles, called

Spiritual Marketing,

and I ﬁgured

I would prove to myself that I could create a Z3. I used

my own ﬁve-step method to get the sexiest car of my

hottest dreams.

I began by setting an intention for getting that car. Oprah

once said, “Intention rules the Earth.” I know it. My car’s li-

cense plate holder says, “I am the power of intention.” Once

you declare that something will be so, you send a signal into

the universe that begins to move that something to you, and

you to it. Call it Real Magic. Call it the Attractor Factor. I call

it one of the most powerful steps in the manifestation

process. From that step alone, miracles can happen.

After I set my intention to have that car, I then acted on the

hunches that bubbled up within me and the opportunities

that came my way. To be more exact, here’s what happened.

One day, it occurred to me to offer a seminar on the subject

of my new book. I could rent a hotel. Write a sales letter. In-

vite everyone I knew on my online and off-line list to it. I

could make a killing in a weekend. That’s the ticket!

But then it occurred to me that I don’t like to market semi-

nars, that I didn’t know if it would sell, that postage and

printing to promote it would cost a fortune, and that I’m not

such a big fan of speaking in public, anyway.

And here’s where the shift occurred:

I began to play with the idea that I could hold the seminar

online. I would simply announce an e-class to my e-mail list.

It would cost me zip. If no one signed up, so what?

The Attractor Factor

But—BUT!—if they

did

class by e-mail. Every week, I would send out a lesson. I

would give assignments. They would complete them and

e-mail them back. I would then comment on their homework.

It would all be nice and neat, easy and convenient. Sounded

good to me.

I decided to teach ﬁve weeks of classes, mainly because

there were ﬁve chapters in the original book. I would send

out one chapter a week as a lesson. I would add assignments

to each one to make it more of a legit course.

Then I wondered, “What do I charge?”

I spent a lot of time on this question. Most people give

away their e-classes, if they teach them at all. A few charge

low fees. But I wanted a BMW Z3. They cost $30,000 to

$40,000 each.

Yikes!

Well, I decided I wanted 15 people in my class. That was an

arbitrary number. I just ﬁgured if 15 people actually did their

homework over a ﬁve-week period, I would have my hands

full reviewing it. So, like everything else in the developing of

this ﬁrst e-class, I simply “made up” the class size.

I then divided 15 by how much I wanted to raise for my

Z3. If 15 people paid me $2,000 each, I’d have enough to pay

for the car in cash. But two grand a person seemed a bit high.

So I settled for $1,500 a person.

I then issued a sales pitch/invitation to sign up for the

class to my e-mail list. I had about 800 good names on my list

at that time. I had no idea if anyone would bite. I even feared

I would be ﬂamed to death. But I decided to take the risk. I

sent the letter to my list.

What happened?

Sixteen of them immediately signed up for the class.

Talk about easy money! I made $24,000 in one day.

The class was easy to do, too. The students loved the

Step Two: Dare Something Worthy

lessons, my assignments, and my feedback. Only one person

immediately asked to bow out, saying the e-class wasn’t for

him. So I ended up with 15 people after all. I made $22,500. I

was happy.

But I didn’t stop there. A few weeks later, I announced an-

other e-class. This one on how to write, publish, and promote

your own e-book. I just followed the same model that already

worked: I issued an invite to my e-mail list, I went after 15

people, I charged $1,500 per person for a 5-week class. I got

12 paying customers. I made $18,000.

At this point I had been thinking about writing a sequel

to my best-selling e-book,

Hypnotic Writing.

But I didn’t

want to write it and just hope it would sell. I wanted

paid

write it.

So I created yet another e-class. This one would be on

Ad-

vanced Hypnotic Writing.

It would be three weeks long, rather

than ﬁve, because I wanted to take it easy this time around. (I

was getting lazy.) I still charged $1,500 and I still went after 15

people. I then announced the class to my e-mail list.

Here’s where something wild happened:

Almost 18 people immediately signed up for the class. But

when I asked them to pay the $1,500 fee, every single one of

them said they thought the class was free! I was stunned. I

reread my invite. It clearly said there was a hefty fee. All I can

ﬁgure is that people skimmed the letter, got excited, and just

shot back e-mails to enroll in the class. Or maybe they read

the word “fee” as “free.” Go ﬁgure.

But that’s not the only odd thing that happened with this

class: I had trouble ﬁlling it from my own e-list. So I went and

asked a person with a giant e-mail list if he would promote

my class to his people. He would—for 50 percent of the pie.

Yowsa! That was a lot, but I wanted to get paid to write my

sequel to

Hypnotic Writing,

and I’d still end up with good

money, anyway. So I agreed.

The Attractor Factor

Well, 20 people signed up. And the really odd thing is

that no one—no one!—did their assignments. So I got their

money (half of it, anyway: $15,000), I got paid to write my

Advanced Hypnotic Writing

e-book, and I had no homework

to review or grade.

What a cool business!

Most recently, I announced yet another e-class. I was

about to buy a large country estate and wanted more money

fast. This new class is on my new proprietary marketing for-

mula, called Guaranteed Outcome Marketing. I raised the

price on this ﬁve-week e-class to signal its value. I asked for

$2,500 a person. Since I normally charge $50,000 to create a

Guaranteed Outcome Marketing strategy for someone, ask-

ing for only $2,500 to teach someone how to do it seemed

very fair.

I lowered the class size because I wanted to be sure to give

each student personal attention. I promoted this class to only

my own e-mail list. I got ﬁve students. Which meant I raised

$12,500. Not bad for a month’s “work.” And yes, I bought the

country estate. I’m writing this section from it.

I went on and taught my method for teaching classes by

only e-mail to several people. Copywriter and Internet mar-

keter Yanik Silver has made over $90,000. Executive coach

Paul Lemberg has made over $100,000. And Tom Pauley, au-

thor of

I’m Rich Beyond My Wildest Dreams, I Am, I Am, I Am,

has made over $250,000—so far. And in nearly each case, I

made as much as 50 percent of what they made, for helping

them promote their e-classes online.

And all of this began because I implemented Step Two in

the Attractor Factor method!

The moral here? There are several:

1. Intention rules.

You can ﬂoat with the circumstances

life brings you, or you can create your own direction and

your own circumstances. It begins with a decision. What do

Step Two: Dare Something Worthy

you want? Decide. Choose. Declare. My motto is “Dare

something worthy.” This is the power of Step Two in the

Attractor Factor formula.

2. Break the model.

Just because others are selling their ser-

vices for a song doesn’t mean you have to, as well. Respect

yourself. What are you worth?

3. Go for something other than money.

Wanting my Z3

caused my mind to stretch in new ways to raise the money

needed to get the car. If I were just going after money for

money’s sake, I might not think so boldly in my ideas or my

pricing. What do you

really

want?

4. You can do this, too.

Just look at what you know that

others would pay you to learn. Then turn it into an e-class,

complete with lessons and assignments. After the class is

over, you might even compile the material into a book. Or a

tapeset. Or? Think big! What would you teach if you had no

fears? You can attract wealth when you are fearless. Your

wealth may be hiding right behind the very thing you are re-

luctant to do.

5. The spiritual is not separate from the material.

Since I’ve

focused on money in this example, it may be easy to declare

my focus was only on the dollar. Not so. I used spiritual prin-

ciples—as will be explained in this very book—to attract

wealth. Once you realize that the spiritual and material are

two sides of the same coin, you are free to have happiness as

well as cash. As it says on the dollar bill in your pocket, “In

God we trust.” Do you trust?

Finally, yes, I attracted my BMW Z3 into my garage. I

bought it off the showroom ﬂoor. It’s a 1999 Montreal Blue

stunning piece of rolling beauty. Since BMW no longer

makes that model, it’s also a collectible, too. I’ve had it for

years now. I’ve never had so much fun in my life driving. In

fact, I think I’ll aim it up and down some Texas country

roads right now.

The Attractor Factor

THE NUMBER ONE THING

PEOPLE DO WRONG

I admit it. I’m frustrated. I’m tired of getting e-mails from

people who write, “I can’t do what you did because—” or “I

can’t attract wealth into my life because—“

Just ﬁll in the blank with whatever excuse you can think of.

People say they can’t write as many books as I have because

they don’t have the time, or they’re too old, or too young, or

too married, or too single. People say they can’t make their

book a best-seller as I did because their book is different, or

they’re different, or the timing is different. People say they

can’t ask celebrities for endorsements as I did because they

feel insigniﬁcant, or insulting, or imposing.

The list of excuses is endless. Here are actual ones I’ve

received:

“You’re more famous than me. I could never write peo-

ple and ask for their help, as they wouldn’t give me the

time of day.”

I started asking people for help, advice, input, suggestions

and direction when I was a teenager. I have letters from FBI

king J. Edgar Hoover, boxing legend Jack Dempsey, and mas-

ter magician John Mulholland. I was certainly unknown then.

Yet people always helped me. I’ve managed to connect with

Evel Kneivel, Donald Trump, Jimmy Carter, best-selling au-

thors, and more—and I did it before anyone knew my name. I

simply

asked

for their help. They were kind and replied. To-

day, I’m doing the same for anyone who writes me who

sounds sincere and respectful.

“You have a large network of people to ask for things.”

Yes, I do.

Now.

But I didn’t when I ﬁrst started. I devel-

oped my network by building relationships. I reached out

to people, helped them, they helped me, and trust was

formed. Because I’ve nurtured my relationships online for

almost ten years now, a bond is set. When I announce that I

want contributions for a new book, my network responds.

Step Two: Dare Something Worthy

When they want something, I respond. I was able to com-

pile all the information for my most recent book,

The E-

Code: 47 Surprising Secrets for Making Money Online Almost

Instantly,

in less than 7 days—all because I asked my net-

work for help.

“You have a big mailing list so you can sell things faster.”

I went online with no mailing list.

None.

I didn’t even rec-

ognize the importance of having my own list until one day I

offered my ﬁrst e-class to my then tiny list and made $22,500

in one day. Then I woke up. I’ve been working on building

my e-mail list ever since. Anyone can do it. And while you’re

waiting to do it, you can always joint-venture with people

who already have mailing lists. How? Just

ask.

One day,

some person in Norway wrote me. He wanted to know if I

would help him sell his new software. I liked his program

and agreed. He didn’t have a list. I did. He had software. I

liked it. I did a mailing and split the proﬁts with him. It was

a win-win.

“You are more talented as a copywriter so you can sell bet-

ter than me.”

I learned to be a copywriter by investing time, money,

and effort into studying the greats and getting out there

and doing it. My ﬁrst sales letters were garbage. I still write

and rewrite to make my letters as hypnotic as I can. I wasn’t

born writing, reading, or even walking. I learned it all.

Can’t you?

“I don’t have anything to offer free to get people to buy

what I am selling.”

There are a million things for free online. You can ﬁnd

thousands—thousands!—of free e-books online. Just grab a

few and offer them as your incentives to get people to buy

your product or service. Anyone can do this. Just look

around online. The fruit is there for the picking. I’ve seen

people take classics of literature—now in the public domain

and available as e-books—and offer them as incentives for

76The Attractor Factorprospects to buy their product. It works. How do you ﬁnd

them?

Search.

“I can’t teach an e-class like you because I have no

credentials.”

Your credentials are you. They are your life experiences

more than anything else. Few today care about whether you

have a degree or any other credential. They care if you can

deliver on whatever you promise. My life mate, Nerissa, is

about to teach an online video editing class. Anything you

can teach off-line can be taught online. With video, audio,

graphics, text, and chat rooms, you can have a virtual class-

room on

anything

you can imagine. Why not?

“I can’t make money selling my stuff on the Internet.”

Look around. The Internet is so big and vast, and even in-

comprehensible, that truly anything can be sold online. I’ve

seen people sell tumble weeds and buggy whips, greeting

cards and computer-generated art. Anything sold off-line can

be sold online. Go look at eBay. People sell cars, used clothes,

dirt, used wedding dresses, and even snow there. I once sold

an “Elvis Mermaid” on eBay. (You can see a picture of it at

www.mrﬁre.com.)

Are there really any limits to what can be

sold online?

“I missed the right time to sell my idea.”

Really? Just look at the title of one of my books:

There’s a

Customer Born Every Minute.

A new crowd of prospects ap-

pears every single day. You can sell virtually anything at vir-

tually any time if you think of what people want and cater to

them. Sometimes you have to think of other uses for the same

product, or other audiences than what you originally had in

mind. But the best time to sell what you have is now. What

are you waiting for?

“You live in America, and I live in Mexico, and selling

doesn’t work here.”

Give me a break. Friends of mine always go to Mexico (and

Step Two: Dare Something Worthy77other countries said to be behind us), and they come home

with truck loads of things they bought. Besides that, with the

Internet, where you live is almost meaningless. Take your

product and go online. Then, you’re not selling to your poor

neighbors, but to the entire planet. Think

big.

The list goes on and on.

To me, excuses are the number one thing people do

wrong—online and off. While all of these excuses seem legit

to the person saying them, they are virtually all hogwash.

Excuses are beliefs. If you buy into them, you’re stuck. If

you believe instead that there’s always a way around what-

ever the excuse is, then you’ll move forward. My philosophy

is “There is

always a way.”

So let me try to help you here.

First, what are your excuses?

When I began this section by asking the question, “I

can’t do what you did because—”, what did you say? How

did you complete the sentence? Those are some of your

excuses.

Second, ask yourself if there’s any way on earth to get

around your excuses. In other words, are the excuses

you stated real or imagined? Have you tried to get past

any of them? Has anyone else, ever, gotten past the same

excuses?

Finally, what would you do if you had no excuses?

Whatever your answer, that’s a clue to your biggest goal.

Leave your excuses behind, and you will begin to attract

wealth.

Leave your excuses behind, and you can achieve success,

too.

Leave your excuses behind, and your life will begin to soar.

If you don’t act now, why not?

Whatever your answer,

that’s an excuse.

Are you going to let it stop you?

78The Attractor FactorWHO DIRECTS YOUR LIFE?You see, we seem to create our lives out of our perceptions. If

we focus on lack, we get more lack. If we focus on riches, we

get more riches. If we focus on excuses, we attract more

blocks. Our perception becomes a magnet that pulls us in the

direction of where we want to go.

If you don’t consciously select where you want to go, you

go where your unconscious wants you to go. To paraphrase

the famous Swiss psychologist Carl Jung, “Until you make

the unconscious conscious, it will direct your life, and you

will call it fate.”

In that regard, most of us are on autopilot. We simply haven’t

realized that we can take the controls. Knowing what you want

helps you aim your life in the direction you want to take it.

But there is a little more to it. . .

FOR WHAT PURPOSE?

I just had lunch with a delightful friend of mine. She had a

session with Jonathan Jacobs last week, and she was still

glowing. Her eyes were large and alive, full of passion for

life. She reminded me that even though you may think you

know what you want, you may have to probe deeper to dis-

cover what you really want.

She had gone to see Jonathan with the intention of creating

a successful business for herself. Jonathan asked, “For what

purpose?” After dodging the question for a while, she real-

ized that she wanted a successful business “to prove I am a

worthwhile person.”

I remember saying I wanted to write books that were colos-

sal best-sellers. Jonathan asked me that same famous ques-

tion, “For what purpose?” At ﬁrst, I squirmed and said things

like “I deserve it” or “I want the money” or “My books are

good enough for it.” But the real reason, the underlying moti-

Step Two: Dare Something Worthy

vating factor, was that I wanted best-selling books “so people

would love and admire me.” When I said it, I felt a shift

within myself. I knew I had reached the real thing I wanted.

My goal, my intention, was to feel love.

Most people live their entire lives being driven by an un-

conscious, unacknowledged need for something. The politi-

cian may be a child who never got enough attention. The

business woman may be a youngster who doesn’t feel equal

to her peers. The best-selling author may still be trying to

prove he’s smart, or lovable, or admirable.

Freedom and power come from knowing what you want without

being a prisoner to what you want.

But there’s another reason for knowing and stating your

intention. When you declare it, you begin to discover all the

things in the way of its happening. You may say you want to

pay off your house so you are free of those big payments, but

suddenly here come all of the objections: “I don’t make

enough money to pay off my house!” or “No one ever does

that!” to “What will my parents think?”

You know what I mean. It’s easy to come up with objec-

tions. The trick is to dissolve those objections until you are

clear inside. When you are clear, manifesting whatever you

want will be easier.

Let me explain . . .

HOW YOU CREATE REALITY

A woman went to see Jonathan because she was going to

have a cancer operation on Monday. She saw him on Friday.

She was terriﬁed of the operation and wanted to get rid of

her fears. Jonathan helped her release all of her fears, and

two hours later, when she sat up on his table, she felt healed.

But she still went through the operation. On Monday, when

the doctors opened her up, they could not ﬁnd any cancer. It

was gone.

80The Attractor Factor What happened?

Again, our beliefs are powerful. The woman believed she

could remove the beliefs that were causing her fear, and she

did. But she didn’t know that the fear was what created the

cancer. When she removed the fear, the cancer left. It no

longer had a home in her body. She had taken conscious

control of her life by choosing to see Jonathan and take care

of her negative beliefs. She knew her life could be an-

other way.

Beliefs are how we create reality. I’m not sure how to ex-

plain this to you in a way that makes sense. You’ve probably

noticed that people seem to have recurring problems. Did

you ever wonder why it was the same problem for each per-

son? The person with money problems always has money

problems. The person with relationship problems always has

relationship problems. It’s as though each person specializes

in a disorder.

Beliefs, unconscious or not, are creating those events.

Until the beliefs that create the events are released, the

events will continue to reoccur. I know a man who has been

married seven times. He hasn’t gotten it right yet. He will

continue to marry and divorce and marry until he removes

the underlying beliefs that cause the events to happen. And

while he continues to marry and divorce, he will blame

other people for his problems, and maybe even blame fate,

or God. But as you read earlier, “Until you make the uncon-

scious conscious, it will direct your life and you will call

it fate.”

WHAT ARE YOUR BELIEFS?

Look at your life. What you have are the direct results of your

beliefs. Not happy? In debt? Poor marriage? Not successful?

Bad health? There are beliefs that are creating those experi-

Step Two: Dare Something Worthy81ences for you. In a very real sense, some part of you wants

what you have—problems and all.

I remember motivational guru Tony Robbins talking about

a schizophrenic woman who had diabetes when she was one

personality and was healthy when she was another personal-

ity. Beliefs make up personality. The woman with diabetes

had beliefs that created the diabetes. It’s obvious that if you

change the beliefs, you change the situation.

How do you change the beliefs? It starts with selecting

what you want for your life. As soon as you select what you

want to be, do, or have, you’ll discover beliefs in the way of

it. They’ll surface. They’ll be your excuses. That swings

back to what I was talking about earlier, that you can then

restate your complaints so that they become goals or inten-

tions for you.

So, what do you want?

What would make your heart sing?

What would make you dance in the streets?

What would make you smile right now thinking about it?

What would you do if you knew you could not fail?

What would you want—if you could have anything?

CAN YOU REALLY HAVE ANYTHING?What are the limits to our desires?

I’m not sure there are any. You could argue for physical or

scientiﬁc limitations, but I think those are limits based on cur-

rent research. At one point it was “known” that no human

could run the four-minute mile. Now many can do it. At one

point, we “knew” lead would sink in water. Now we build

ships out of it. At one point, everyone “knew” we couldn’t

get to the moon. Been there, done that. At one point, people

assumed the disabled could not participate in sports. Now

we have the Special Olympics.

82The Attractor Factor The list goes on. Again, I’m not sure anything is impossi-

ble. I’m not sure you can’t have it all. Certainly, the goals,

intentions, and wishes of the average person reading this

book are within reach. You may not know

how

to achieve

something, but you know the wish is doable, somehow,

some way.

The only thing you need to be aware of is what the Bud-

dhists call “hungry ghosts.” These are desires that run you,

rather than you run them. Desires for new shoes when you

have many pair and don’t need more might be a hungry

ghost. Desires for more property when you have plenty

might be a hungry ghost. Desire for more food when you just

ate might be a hungry ghost, too.

“The hungry ghosts are driven by intense neurotic crav-

ing,” writes Dominic Houlder in

Mindfulness and Money.

“Neurotic, because the craving they experience is often the

displaced desire for something else—something they are not

consciously aware of.”

I am not trying to stop you from desiring anything. Desire

is good. It is what motivates you to get up, to live, to work, to

grow, to love. It’s built into your human system. You can use

desire to transcend desire. But you also have to watch the

mind. It can be like a wild monkey, telling you to get this, and

now that, and never letting you have any peace.

You want to watch the hungry ghosts. You want to honor

the desires welling up from deep within you, the wishes

that are from your core. When you come from that place,

nothing is impossible, and you can have anything you

can imagine. At that point, you are aligned with the uni-

verse itself. In many ways, the universe’s desires will be

your desires.

The point is, you

can

attract anything you want. But the

question remains, do you want your goals like a spoiled child

in a candy story, or a wild monkey drunk on power, or do

your desires come from the essence of who you are?

Step Two: Dare Something Worthy

I know a woman who used the ﬁve steps in this book to

win money in Las Vegas. The rush was wonderful. The ac-

complishment was wonderful. But she then misused the

money and ended up in GA, or Gambler’s Anonymous. She

now pays attention to the hungry ghosts in her, and only

uses the ﬁve-step Attractor Formula to do good in the

world.

I once used the Attractor Formula to win money in the

Texas lotto. I found it took a lot of energy to win a little money

and that the “accomplishment” was empty. Now, I focus on

joyfully creating books, courses, and audio recordings that

bring me residual income while helping people. I make a great

deal of money, and feel wonderful about it. I’m following my

calling. I’m making a difference. And I’m attracting wealth.

What good do

you

want to do for yourself and others?

CLOSE YOUR EYES

About 20 years ago I attended a seminar by Stuart Wilde, au-

thor of

The Trick to Money Is Having Some, and many other

books. I had interviewed Stuart over breakfast, found him

fascinating, and he invited me to his event. One exercise in it

stood out and is relevant to this second step in the Attractor

Factor formula.

Stuart led us through a remarkable imagery experience.

We were asked to outline our own bodies in a ray of white

light. “Use a ﬁnger or a beam,” Wilde suggested. “Trace your

body with the white light.”

I found myself centering remarkably fast. I felt myself relax

into the here and now. All tensions slipped out of my body. I

let go. I felt present like never before.

“Now make a beam of light from the top of your head to

the ﬂoor in front of your feet.”

I did. I could see it like a walkway for ants. For some rea-

son, I thought of the joke about two mental patients who

want to escape their prison. One says he’ll turn on the ﬂash

The Attractor Factor

light and the other can escape by walking on the ray of light.

The other said, “You think I’m crazy? I’ll get half way out,

and you’ll turn the light off!”

Wilde now urged us to create a mental image of ourselves

and shrink it down.

“Now have that image walk down the ray of light, from

the top of your head to the ﬂoor,” Wilde instructed.

I did what I was told. “Little Joe” walked down my mental

beam and got to the ﬂoor. I watched in my mind as this

midget image of me walked around my shoes and looked

around the room.

“Just observe what your image does,” Wilde said.

My little guy seemed a bit confused. He decided he didn’t

know where to go or what to do, so he just sat on the end of

my shoe and watched Stuart Wilde with me.

After a few minutes Wilde had us bring the guy back up

the light, grow to full size, and then merge with our bodies.

“What was that like for you?” Wilde asked everyone.

A tall man stood and said, “It was confusing. My miniature

image didn’t know what to do.”

“Do

you

know what you want to do?” Wilde asked.

“Well, ah, I think so.”

“Someone else?” Wilde asked.

“My shrunken me had fun. She ran around and looked for

coins on the ﬂoor!”

“Great!” Wilde said, “Anyone else?”

I stood up.

“My little one just sat on my shoes and did nothing,” I said.

“Why nothing?” Wilde asked.

“I guess he wanted to know

what to do.”

“Are you caught up in right and wrong, Joe?” Wilde asked

me. “If your image didn’t know what to do, maybe he was

afraid to make a move unless he knew what the right move

would be. Is that how you live your life?”

Step Two: Dare Something Worthy

“I dunno,” I said.

“Think about it,” Wilde said. “Anyone else?”

Turns out that this little imagery technique was reveal-

ing. Whatever the little person did at the end of the beam—

or didn’t do—revealed something about how we act in

our day-to-day lives. We all learned something about our-

selves from this unique experience. After that moment,

some 20 years ago, I started to pay more attention to my

own desires.

You might use this imagery exercise to see what your “little

self” will do. And then ask yourself if you are being honest

about what you really want in your life. As you’ll see in this

next section, you

always

know what you want. But you may

not always admit it.

WHAT IF YOU STILL DON’T KNOW?Some people tell me, “I don’t know what I want.”

I know those people. I used to be one of them. When I

asked Dr. Robert Anthony, author of many best-selling

books and the great audio course,

Beyond Positive Thinking,

“What do you say to people who claim they have no

idea what they want?” he replied: “I tell them they are

lying.”

And he’s right.

You know what you want. You know it right now. If you

are one of the few who say you don’t know what you want,

you are lying to yourself. Somewhere inside of you, right be-

low what you are willing to admit, are your desires. You sim-

ply haven’t spoken them.

Dr. Robert Anthony told me, “Everyone knows what they

want. They are simply afraid to admit it. Once they admit it,

they have to own up to the fact that they don’t have it. They

have to begin to take action to get what they want, or they

The Attractor Factor

have to make excuses for not trying. Both may be uncomfort-

able. To stay safe, people lie.”

You have the chance to achieve your desires. This book is

designed to give you a spiritual formula for success that

never fails. The ﬁve steps in the Attractor Factor are already

proven to work. With this information on your side, why not

admit what you really want?

Isn’t it time?

THINK LIKE GOD

Many years ago, I gave a talk called “How to Think like

God.” In it, I told the stories of how people have been cured

of blindness, or healed of autism, or achieved great wealth

where none seemed possible.

I then urged the audience to take off their blinders, remove

their inner mental limits, and to think as if they had superhu-

man or even supergodly powers. This was a very empower-

ing experience. People loved it. It released their restraints so

that they could think bigger than they ever thought before.

God wouldn’t worry, doubt, bicker, delay, stall, or think

small. After all, what

would you do if you had all the powers

of God?

No matter how you view God, you probably admit that

your concept is a being with enormous power and no limits.

Well, if you thought like that God, what would you want for

yourself? What would you want for the world?

START HERE

Use the space below to write what you want to be, do, or

have. A study by author Brian Tracy revealed that people

who simply wrote down their wants and put the list away,

discovered a year later that 80 percent of what they wrote

came to be.

Step Two: Dare Something Worthy87Write down your wants!______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

The Attractor Factor

Did you write down many goals?

Sometimes, people feel greedy when they start to ask for

what they want. They feel they are taking from others. The

best way around that limiting belief is to be sure you also

want others to have success, too.

In other words, if you want a new house but don’t want

your neighbor to have one, you’re stuck in ego, and that’s

greed. But if you want a new house and think everyone

ought to have one, then you are in tune with the creative

spirit, and you’ll pull or be led to that new house. You’ll at-

tract it.

You see, there really isn’t any shortage in the world. The

universe is bigger than our egos and can supply more then

we can demand. Our job is to simply and honestly ask for

what we want, without wanting to harm or control another

person. Never ask for a speciﬁc person, or for a speciﬁc per-

son to do something. Allow the universe, the power in every-

thing, to arrange the right person, place, and time. Your job is

to state your intention.

The desire in you is coming to you from your inner spirit.

In the space provided, honor your inner spirit by writing

down what you really want to have, do, or be:

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Step Two: Dare Something Worthy

_____________________________________________________

Now, what would be even better than what you selected?

In other words, you may have written down, “I want

$50,000 in the bank by the holiday.” Well, what would be bet-

ter than that? Wouldn’t you prefer $100,000? The idea is to

stretch yourself a little while still being honest with yourself

about your desires.

Write down what would be even better than what you

have already stated you want:

_____________________________________________________

The Attractor Factor

_____________________________________________________

Now write down

one

goal or intention, something that you

would really like to have, do, or be.

Focus brings power. Look over your lists and see what goal

or goals jump out at you. Which goal or intention has the

most energy, or charge, on it? A goal should scare you a little

and excite you a lot.

And keep in mind that you can always combine goals.

There’s nothing wrong with stating something like, “I want

to weigh 120 pounds, own a brand new Corvette, and have

$50,000 in the bank, by this coming Christmas.”

In the space below, write down the most powerful inten-

tion you can:

Write your intention as if you

already

have it.

In other words, “I want to weigh 120 pounds, own a brand

new Corvette, and have $50,000 in the bank, by this coming

Christmas” becomes “I now weigh 120 pounds, own a brand

new Corvette, and have ﬁfty thousand dollars in the bank!”

Step Two: Dare Something Worthy91 If you want an alternative that may feel better to you, con-

sider the approach Dr. Robert Anthony advises in his audio-

program,

Beyond Positive Thinking.

He says it may be more

powerful to write, “I now

choose

to weigh 120 pounds, own a

brand new Corvette, and have $50,000 in the bank!”

Do that now. Just rewrite your goal into present tense, pre-

tending that you already have what you want, and using the

word “choose” if you so desire.

_____________________________________________________

Before we go on, add one more line to your request. Add

the phrase “this or something better.”

“This or something better” is the loophole that allows you

to get out of your ego. If you insist on getting whatever you

desire, you are coming from pure ego. As you’ll see in Step

Five, letting go is an important element to success. The real

secret to getting whatever you want is to

want without need.

This will become clear later. For now, add the freeing line,

“This or something better” to your stated goal.

Do that here:

The Attractor Factor

Now, before you complete this process, let’s be sure this

goal or intention is right for you. There is a way to test your

intention. I’ll explain that procedure next.

You’ll love this one!

LET YOUR BODY SPEAK ITS MIND

Most people who do muscle testing do it wrong. I’ll explain

what it is, and then teach you the right way to do it.

Muscle testing, or behavioral kinesiology, is a way to ask

your body questions. In short, if your body goes weak when

you ask something, that something isn’t good for you. If your

body stays strong, that something is right for you.

You may have seen this done before. Usually, one person

stands, arm stretched out from their side, as another person

stands in front of them. The testing person puts one hand on

the other’s shoulder, and the other hand on the outstretched

arm. While the person with the arm stretched out thinks of

something, the other pushes down on the arm. If the arm

goes down, the subject was thinking of something that weak-

ened them. If the arm stays strong, the person was thinking of

something that was positive for them.

That’s a simplistic explanation of an involved process.

But you get the idea. People like Dr. David Hawkins have

written numerous popular books, such as

Power vs. Force,

about their work testing a long list of everything from

people to theories to time periods in history. All of it is fas-

cinating reading. It has caused a movement in which best-

selling authors such as Wayne Dyer tout the beneﬁts of the

muscle test.

But again, most testing is often done wrong. People can

smile and throw off a test. They test products by holding

them, when they have to hold them over their solar plexus to

get an accurate answer. They push too hard, or with their

Step Two: Dare Something Worthy

whole hand, and any number of other things. If you do mus-

cle testing right, you can ﬁnd out if your goals are right for

you. If you don’t, you’ll deceive yourself and pursue a path

that is not for you.

So, how do you do muscle testing right?

THE RIGHT WAY TO TEST

First, both people have to be clear.

That is, both people involved have to be centered, calm,

and open. You can see right here that this is a potential trou-

ble spot. Few people are centered, calm, and clear. Anyone

testing you better be, or they will unconsciously inﬂuence the

test. The way to get clear is easy:

• You can drink a large glass of water.• You can tap your chest, over your thymus (upper heart

area) a few times.

• You can tap the underside of your left hand (the karate

chop area) as you say, “I deeply love, accept, and forgive

myself.”

All of these methods clear you so that you will be able to

get an accurate answer. Both people involved in a muscle test

need to do this.

Second, you need to do a control test. In other words, if

you are being tested, the person about to press down on

your arm needs to ask you a neutral question; something

like, “My name is Joe” (if your name is Joe) is a valid test.

Obviously, you should test strong. If you don’t, go back and

do some clearing.

Third, the person doing the pressing down needs to use

only two ﬁngers, and gently but ﬁrmly give one quick push

down. This is not a test of strength. This is not a contest.

The Attractor Factor

THE SOLO TESTING METHOD

There is also a way to test yourself by yourself. I wrote about

this method in my e-book,

Hypnotic Marketing.

Here’s how

you do it:

The best one-person testing method I discovered works

like this:

Hold out your left hand, with your ﬁngers spread apart, as

if you were going to hold a softball or large grapefruit.

Now, take the thumb and index ﬁnger of your right hand

and touch the thumb and pinkie of your left hand.

Are you with me? You should have your left hand wide

open and your right thumb on your left thumb and your

right index ﬁnger on your left pinkie. Got it?

Now all you do is try to squeeze the left thumb and left

pinkie together as you try to resist.

Go ahead and do that now.

You should have found it easy to resist.

Now think of something negative (Hitler works every

time) and try to resist as you also try to squeeze.

Your thumb and pinkie should have weakened.

Now think of something loving (your favorite pet should

work) as you resist your own squeezing.

Your thumb and pinkie should remain strong and apart.

See how this works?

I know all of this must seem wild to you. But hey, no one is

looking, and I won’t tell. So let’s keep going.

TEST YOUR GOALYou now have the basics for doing a muscle test. What you

will do next is test your written goal. It should make you

strong. If it doesn’t, consider rewriting it and testing it

again. You want it to be right for you. A muscle test is one

way to ﬁnd out if it is a match for you. If it is, it will be eas-

ier to attract.

Step Two: Dare Something Worthy95Write your goal here, and then muscle test it:____________________________________________________________________________________________________________________________________________________________________________________________________________________If you need to rewrite your goal, do so here:_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________CARRY YOUR INTENTIONYou might now write the above goal on a card and put it in

your pocket or purse. By doing so, you will be uncon-

sciously reminding yourself of your intention. Your own

mind will then help nudge you in the direction of making

your goal a reality.

So relax. You have just planted a seed in your mind. The

rest of this book will tell you how to water it, give it sunshine,

clear out any weeds, and let it grow.

Prepare to attract your miracles!

Prosperity is the ability to do what you want to do at the in-

stant you want to do it.

Raymond Charles Barker,

Treat Yourself to Life,

1954

TEP

HREE

: T

ISSING SECRET was on a teleseminar with a marketing friend of

mine. We were telling our listeners how important

it was to watch out for self-sabotage in their lives. We were

pretty impressed with ourselves as we told them that their

unconscious beliefs would create their reality, that if they did-

n’t get clear, they could manifest failure.

Halfway through the call we introduced our surprise guest

for the evening. He was a famous self-help guru from another

country. The guru came on and began by dismissing what my

partner and I had just covered.

“Can I take this to a new level?” he asked.

“Well, of course,” we told him. “You’re the guru.”

“You don’t need to unearth your past or change your un-

conscious,” he began. “All you have to do is focus on what

you want and stay focused on it in each moment.”

The Attractor Factor

I totally agreed with him, but also wondered how he ex-

pected people to “stay in the moment”—the greatest spiritual

challenge of all time. But I kept quiet and let our guest tout

his beliefs.

“I used to be a therapist and quickly saw that it was a

waste of time to go into someone’s past, looking for the cause

of whatever they were getting,” he explained. “All you have

to do is pay attention to your feelings. If it feels good, go in

that direction. If it doesn’t feel good, stop.”

I agreed with all of what our guru guest was saying, but I

had to wonder if he was only seeing part of the big picture. I

began to feel that he was making the same mistake every

other goal-setting, self-help, self-improvement, new-age,

guru type was making. So I had to ask a few questions.

“What if a person sets a goal, watches their feelings in each

moment, and still doesn’t get the result they wanted?”

“Then they have a conﬂict with their subconscious mind,”

he answered. “They need to back off from their goal and go

for something more believable.”

“Then we’re right back to needing to unearth beliefs and

get clear,” I said.

“Well, you don’t really need to do that. Just know your in-

tention, follow your feelings, and adjust in each moment.”

Our guru friend missed the point. And from what I can see,

so have virtually all of the current spokespeople on how to

manifest whatever you want.

What is that point?

Let me explain with a story . . .

WATCH SPOTSpot was a stray dog I claimed as my own when I was in

college. But he used to run off and tear up the neighbor’s

garden, run across the street and make drivers slam on

their brakes, and just make a nuisance of himself. So I put

Step Three: The Missing Secret

him on a small leash. But I felt guilt for keeping this won-

derful friend on a three-foot leash. I bought a longer leash,

six feet of freedom, and put it on Spot. I then walked six

feet away and called Spot to me. He ran—three feet. He

wouldn’t go an inch beyond the length of the old leash. I

had to walk over to Spot, put my arm around him, and

walk him out the full six feet of new leash. From then on, he

used all of that leash.

I think each of us has a limit we’ve placed on our freedom.

We need a “miracles coach” to help us see that in reality we

have no limits. Jonathan Jacobs does that with his clients. But

he does it in a way that may seem pretty strange to you. Hang

on to your seat and let me see if I can explain it to you . . .

TOUCHING THE SKY

The ﬁrst time I had a session with Jonathan I didn’t know

what to expect. I thought the man was a little strange because

he couldn’t articulate what he did. But I’d been a curious

journalist for many years, so I jumped in and did a session

with him.

“What’s your intention for this session?” Jonathan asked.

“What do you mean?”

“You can have anything you want. What do you want to

focus on?”

I thought it over for a moment and then spoke.

“I want clarity on the book I am writing about Bruce Barton.”

“What kind of clarity?”

“I want to know what I’m supposed to do next,” I said.

“Okay. Let’s go upstairs.”

Jonathan had me lie down on his massage table. He gently

guided me to breathe in different colors.

“Breathe the color red through the top of your head and

imagine it going through your body and out of your feet.”

We went through numerous colors.

100

The Attractor Factor

“What other color do you need to breathe in?” he asked.

I said gray. He then asked me to breathe in that color. After

several minutes of my breathing deeply and relaxing on his

massage table, Jonathan put his hand over my heart and said,

“Open this up.”

While I didn’t consciously do anything, I felt a rush of elec-

tricity and energy shoot through me, almost blinding me.

There was a strong white light surging through my body,

blasting into my head, somehow illuminating the inside of

my skull.

Suddenly, I felt in the presence of angels, spirits, guides. I

don’t know how to explain it. But it was real. I felt it. I sensed

it. I knew they were there. And these beings somehow

worked on me, altering my beliefs, helping me realize I had

more “leash” than I thought.

I’m not sure how long I was in that altered state. Twenty

minutes? An hour? I don’t know. When I ﬁnally sat up on the

table, I noticed that Jonathan had a tear rolling down his

cheek. When the energy started to blast through me, he

moved aside to let it do its work. But the beauty and miracle

of what he was seeing touched him. He was crying.

As my head cleared and I got my bearings, I realized I

knew the next step for my book project. I was to go to Wis-

consin and continue my research by looking at the private pa-

pers of Bruce Barton at the historical museum. I had gotten

my intention.

And that’s not all.

Shortly after that ﬁrst session with Jonathan, I began to no-

tice other changes in my outer life. The book I had been

working on began to take direction, and became

The Seven

Lost Secrets of Success.

I found a publisher for it. I found the

money to complete my research. I bought a new car. I bought

a new house. My income soared.

How? Why?

I had invited the other side to help me, and it did.

Step Three: The Missing Secret101THE WISE CHOICEAs I write these words, I’m very aware that you may think

I’ve lost my mind. After all, here I am, an adult, an author, a

fairly well-known speaker and marketing specialist who

advises business executives about their work, talking about

“spirits.”

But I also know that you know what I mean. Even the most

atheistic among us has been touched by the miraculous, the

uncanny, or the unexplainable. Although no one knows what

awaits on the other side of this life, we all tend to believe

something intelligent is there.

Maybe it’s worth mentioning that the book that helped

me the most here was

What Can A Man Believe?

by Bruce

Barton. In it he explained that there was little proof for

heaven after earth, but that it was far wiser to believe than

not believe.

In other words, while I can’t prove that angels and

guides are standing ready to help you, isn’t it a much more

delicious and comforting and magical thought to believe in

them than to not believe in them? There’s no concrete evi-

dence to support them or deny them. But when you can use

the belief in them to create miracles, wouldn’t you be wise

to do so?

THAT MYSTERIOUS SOMETHING

Yesterday a friend of mine called and said she wanted to be-

lieve in guides and angels and teachers from the spiritual side

of life, but a part of her doubted they existed.

“That’s okay,” I said. “I have my doubts, too.”

“You do?”

“Sure,” I said. “If I had to go into a court of law and prove I

had spirit guides, they would laugh me out of the court-

house. There’s no proof for them, but also there’s no proof

against them.”

102The Attractor Factor And then I remembered something I had read in a recent

issue of

Reader’s Digest,

where Larry Dossey talked about

prayer. He said praying helped people recover from illness.

In many cases, they recovered from what doctors had said

were “incurable” illnesses. What these successful patients did

was pray. Even the patients admitted they didn’t know if the

prayers were answered, but it was the belief in the praying

and the act of praying that helped them anyway. Again, as

Barton pointed out, it is wiser to believe than not to believe.

Believing helps create miracles.

Barton wrote the following passage in 1927, in

What Can A

Man Believe?

I’ve always loved it, as it seems to stir the very

something he talks about within me. See what it does for you:

In every human being, whether emperor or cowboy, prince or

pauper, philosopher or slave, there is a mysterious something

which he neither understands nor controls. It may lie dormant

for so long as to be almost forgotten; it may be so repressed that

the man supposes it is dead. But one night he is alone in the

desert under the starry sky; one day he stands with bowed head

and damp eyes beside an open grave; or there comes an hour

when he clings with desperate instinct to the wet rail of a storm-

tossed boat, and suddenly out of the forgotten depths of his be-

ing this mysterious something leaps forth. It over-reaches habit;

it pushes aside reason, and with a voice that will not be denied it

cries out its questionings and its prayer.

So let’s assume you don’t have access to a healer like

Jonathan (though you can reach other healers and mentors

by e-mailing the people in the back of this book). What can

you do?

Easy. Focus on what you want, and make one of your in-

tentions ﬁnding someone to help you clear yourself of old be-

liefs so that you can create the life you want. Help exists.

State your intention to the world, and allow it to come to you.

I feel it’s important to have support from a mentor. It’s too

Step Three: The Missing Secret

103

easy to fall back into the old way of thinking, to feel sorry for

ourselves and play the role of victim. The vast majority of

your current friends probably won’t support your desire to

create miracles.

When I ﬁrst started seeing Jonathan, I would visit him once

a month. He and I quickly saw that we needed to stay in

touch at least once a week. Jonathan and I made a pact that

said, “Whenever I’m not clear, I am to call him.” Then, when-

ever I let something in life throw me for a tailspin, I would

call him.

Another woman recently asked me what it meant to “get

clear” with my beliefs. I thought about it for a while before I

could answer. The image that came to me was of a football

team. If one of those players is hurting, upset, feeling ne-

glected, angry because the coach overlooked him earlier or

his girlfriend dumped him, that one player can jeopardize or

sabotage the entire team’s success.

You are like the whole football team. If all parts of you, all

of the beliefs inside of you, are in alignment, no problem.

You’ll attract your wealth. But if any part of you, any belief in

you, doesn’t support your intention, it will jeopardize or sab-

otage you. That’s why you may have had lousy luck at love,

romance, money, or health. Some part of you doesn’t want it.

We need to heal that part. When you do, you are clear.

And when you are clear, you are free to attract anything

you can imagine.

ARE YOU CLEAR RIGHT NOW?

How do you know if you are clear right now?

Think of something that you want to have, do, or be.

Why don’t you have it yet?

If your answer is something negative, you aren’t clear. If

you say anything except an honest “I know it’s on the way to

me,” you probably aren’t clear inside with what you want.

104

The Attractor Factor

Another question to ask yourself is “What does it mean

that you don’t yet have what you want?”

Your answer to that question will reveal your beliefs. For

example, if you say, “I have to do such and such ﬁrst,” then

you have a belief that you have to do something before you

can have what you want.

If you say, “My soul doesn’t want me to have this,” then

you are stating your own beliefs about what you think your

soul wants for you.

If you say, “I don’t know how to get what I want,” then

you are revealing a belief that says you have to know how to

get what you want before you can have it.

The truth is, nothing means anything in and of itself. You

and I apply meaning to events and call it truth. But our mean-

ing reveals our beliefs. Sometimes those beliefs serve us, and

sometimes they don’t.

HOW TO LOCATE YOUR BELIEFS

Your beliefs aren’t that hard to ﬁnd.

First, understand what a belief is. According to Bruce Di

Marsico, creator of The Option Method, a brilliant tool for

exploring beliefs, “A belief is assuming something to be

true, to be a fact. A belief is not caused, it is created by

choice. A belief

about

a thing’s existence is not the same as

its existence.”

In other words, a shirt is not a belief. It’s a fact. It’s an exis-

tence. But saying a shirt is good for you personally, or not, is a

belief.

Self-help author Mandy Evans, an Option Method practi-

tioner, says certain beliefs can lead to a very bad day.

Beliefs

cause stress, not your business or life situations.

It’s your percep-

tion of events that cause how you feel.

“There’s what happened to you in your life, and then

there’s what you decided it meant,” Mandy told me over

Step Three: The Missing Secret105lunch one day. She’s the author of Travelling Free: How to Re-

cover from the Past by Changing Your Beliefs.

“Change your conclusions or your beliefs about the

events in your past,” she explained, “and you can change

the way you live your life today. Certain beliefs can really

trip us up.”

Beliefs shape the way we feel, think and act, Mandy says.

She’s an expert in personal belief systems. But you often can’t

change those inner systems until you know what they are. She

offers a list of “The Top 20 Self-Defeating Beliefs” in

Travelling

Free,

her second book, as a way to begin exploring them.

“As you look at each belief, ask yourself if you believe it,”

she suggests. “If you do, then ask yourself why you believe it.

Gently explore your own reasons for buying into any self-

limiting belief.”

Here are 10 of her Top 20 limiting beliefs.

1. I’m not good enough to be loved.

2. No matter what I do, I should be doing something else.

3. If it hasn’t happened yet, it never will.

4. If you knew what I’m really like, you wouldn’t want

me.

5. I don’t know what I want.6. I upset people.7. Sex is dirty and nasty; save it for the one you love.8. Better stop wanting; if you get your hopes up, you’ll

get hurt.

9. If I fail, I should feel bad for a long time and be really

scared to try again.

10. I should have worked this out by now.

Those are all beliefs. Sometimes you need another person

to point out your beliefs. When my friend Linda and I had

106

The Attractor Factor

breakfast one day, and I hired her to help me with some pro-

motion, she said, “I’m afraid some of my friends will be jeal-

ous of me.”

“That’s a belief,” I said.

Linda’s eyes widened and her face lit up.

“It is?” she asked.

It had never occurred to her that her fear was a belief—a

belief she could let go of. She needed another person to shine

a light on the belief.

Here’s another example of what I mean.

HOW TO GET A NEW CAR

The following happened many years ago, but I remember it

well . . .

I needed a car

bad.

The one I was driving was an old

clunker that could only move if you pushed it. Okay, it wasn’t

that bad. But whenever the car broke down, I broke down.

Paying the repair bills was killing me.

And never knowing if the car would get me where I was

going was stressing me out. I needed help. I called Jonathan

because of my fear of car salespeople (I had been one once

and knew of their tactics). I told Jonathan what I wanted.

He said, “What you really want is often under what you

say you want. . . What would having this new car do for

you?”

Huh?

Jonathan went on to explain that what we want may be a

feeling rather than a product. Focus on the feeling, and it will

help me get what I really want. What would I feel if I had a

new car?

What a mind stopper! I developed a brain squeezing

headache just thinking about it. I got off the phone, and my

head began to throb as if it had been hit with a sledge ham-

mer. Although I almost never take medicine, I ate a handful

of aspirin like it was popcorn. It didn’t help.

Step Three: The Missing Secret107 I went to see Jonathan in person. Sitting in the presence of

his accepting energy, letting my pain “speak” to me, I sud-

denly saw the ache between my eyes as a huge black ball of

tightly woven thread. Mentally, a thread would loosen, and

I’d hear a belief:

“You can’t afford a new car.”

I let it go and another belief would unravel:

“What would your dad say about this car?”

And then another thread/belief would slide out: “How

will you afford it?”

And then another . . . and another . . . and another . . .

As these beliefs slowly came apart and left, the black ball of

pain got smaller. And smaller. Within 20 minutes, the

headache was completely gone! I was healed. I was clear. I

was happy.

Now get this:

Although I didn’t think it was really possible, I followed

my intuition and immediately went to the car dealership I felt

led to visit. Consciously, I “knew” there was no way I could

get a new car. (I had

never

had a new car in my entire life, and

my credit was lousy). But I let go. I trusted.

I went to the car dealership, and the gentleman there let me

look around. I told him what I wanted, and he said he had

one car that ﬁt the description. We walked out back, and he

was right. It was perfect. It was gold and beautiful and new. I

said, “Does it have a cassette player?” He looked and nod-

ded. “Well,” I said, “let’s do the hard part. Let’s see if I can

buy it.”

We ﬁlled out forms, and he asked me to place a deposit. I

didn’t. I wasn’t conﬁdent enough to think I would get the car,

so I put nothing down on it. I then left. I drove to a friend’s

outside of the city, and we played music all day, him strum-

ming his guitar and me blowing on my harmonica. Later in

the afternoon, I decided to call the dealership.

“You qualify,” said the salesperson.

108

The Attractor Factor

I was stunned.

“I do? Are you looking at

paperwork?” I asked. “I’m

Joe Vitale.”

He laughed and assured me he was. He then asked me

when I wanted to pick up my car. I went and picked up the

car, in delighted shock that it was mine. Although I had no

idea how I would make the payments, I did. In fact, I mailed

my checks in early.

And that’s not all.

As soon as I decided to get the new car, my life went into

an upward spiral of magical coincidences.

Suddenly, the money I needed appeared. Clients began to

call. Classes sold out. I was invited to speak to groups I had

never heard of. And two publishers gave me book offers on

the very same day.

In some real way, my allowing the car in my life sent a

message to the universe that I was

trusting.

Instead of worry-

ing and wondering how I’d pay the bills, I leaped off the

mountain top of fear and—to my surprise—I didn’t fall.

I soared.

But I had to get clear inside before any of this could hap-

pen. Had I gone to buy a new car when I was still carrying

limiting beliefs about what I could have afforded, my beliefs

would have sabotaged my purchase. I would have attracted

not paying for the car to support the beliefs I had at the time.

The ﬁrst thing that had to happen was clearing the beliefs.

And for the record, I went on to buy

four new cars

from that

same dealership over the next decade, and today I drive an

even fancier car: A luxury sports car, a BMW Z3 roadster. I

love it. It’s my pride and joy.

Clearing beliefs can really pay off!

MONEY BEYOND BELIEF

What do you tell yourself when you look at your business

and see it isn’t yet where you want it to be?

Step Three: The Missing Secret

109

Do you blame it on the economy? Your salespeople? Your

marketing? On your own ability to accomplish anything?

Whatever your answer,

that

is a belief. Common ones

include:

• “I must work hard for the money I earn.”

• “I need more money than I can generate.”

• “I feel helpless in changing my ﬁnancial picture.”

• “I think my sales people are loaﬁng.”

• “I don’t handle money and wealth well.”

What you want to do is replace negative beliefs with posi-

tive ones, such as:

• “Money is a natural manifestation of the universe.”

• “It’s good to be rich.”

• “I don’t have to work hard for my money.”

• “I am destined for great wealth.”

• “My staff earns money for me.”

• “I handle money and wealth well.”

You see, most of the beliefs you have were given to you

when you were a child. You simply absorbed them. Now,

you are becoming awakened. You are at choice. You can

choose to let go of the beliefs you don’t want, and you

can choose to replace the beliefs with ones that better

serve you.

Other beliefs come from our culture itself. I was sitting in a

movie theatre just today, explaining to a friend how we can

consciously choose new beliefs, when over the speakers came

the song, “It Ain’t Easy.” It kept repeating the same words, “It

ain’t easy. It ain’t easy. It ain’t easy.” That song was followed

with the Rolling Stones classic, “You Can’t Always Get What

You Want.” My friend and I started laughing, realizing the

cultural brainwashing at work. Unfortunately, no one else in

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The Attractor Factor

the theatre seemed to realize they were being programmed

with limiting beliefs.

I remember that I used to have the belief “The more I

spend, the less I have.” Seems logical, doesn’t it? If you spend

your money, you will have less of it. But I decided to change

that belief. Instead, I accepted the new belief, “The more

money I spend, the more money I receive.” Now, I know I’ll

receive money whenever I write a check. Why? Because I

choose to believe that.

You can do this, too. As you become aware of the beliefs

you have about wealth, ask yourself if you want to continue

believing them, or if you would prefer new beliefs. Then, con-

sciously choose the belief you prefer. You may have to do this

a few times at ﬁrst, but the end result will be attracting the re-

sults you prefer.

Isn’t that a wonderful feeling—to know that you can now

create your life the way you want it to be?

REMOTE CLEARING

Clearing beliefs can be an easy process. The easiest time I

ever had was when I wanted to overcome my sinus allergies.

I had suffered terrible sinus infections and sinus headaches

for years while I lived in Houston. I can’t begin to describe

how miserable they made me feel. I took herbs. I had

acupuncture treatments. I wore air puriﬁers. Everything

helped, but nothing worked permanently.

Then one day, I asked my dear friend Kathy Bolden, a Re-

mote Healer, if she would try to help me. While having din-

ner, I looked her in the eyes, slammed my ﬁst on the table,

and said, “I don’t want relief. I want healed. I want this

thing

gone.”

My intensity shook her. But she also realized how sincere I

was and how much pain I had been in. She said she would

try to help.

Step Three: The Missing Secret111 And she did. She went home, got quiet, and used her skills

to clear my body. I was not present as she did this. I wasn’t

even aware that she did anything. But within a few days I no-

ticed that I could breathe again. I called her and asked what

she had done.

“You had some negative energy in you, and I scared it off,”

she said.

Apparently, she was able to use her remote healing skills to

clear my beliefs and my energy from a distance. Talk about

making things easy for me!

RELEASING THE PAST

Here’s another example of clearing beliefs. This one still

amazes me, because it happened to my ex-wife, and I saw the

dramatic change.

Marian never learned to drive a car. I was her chauffeur for

more than 15 years. I’m not complaining. That’s just the way

it was.

But after seeing my changes with my work with Jonathan

and other healers, Marian wondered if she could get clear

about driving. She booked a session with Jonathan. Within

one hour, she was clear.

What happened? Marian remembered being a little girl

and being in the back seat of her Mom’s car as her Mom

learned how to drive. Her Mom was naturally nervous. Mar-

ian picked up on that energy and locked onto it. While Mar-

ian went on to grow up, the little girl who sat in the back seat

of her Mom’s car remained alive in her. As an adult, that little

girl kept Marian from driving.

Under Jonathan’s guidance, Marian was able to remember

that experience and release it. She realized it was an old

memory, and it no longer served her. She let it go. Her energy

was now clear.

And today Marian drives her own car—a new one, to

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The Attractor Factor

boot—and she loves it. I remember one night there was a

terrible storm in Houston with lots of ﬂooding. I was wor-

ried about my wife and how she would handle the weather.

When she got home late that night, I ran to the garage to

greet her.

What I saw amazed me. Marian was smiling ear to ear. Her

face was beaming. She rolled down her window and said, “I

had an adventure!”

Even being stuck in trafﬁc is something Marian now feels

grateful for. She simply sits there and listens to music.

And one day we went to lunch in separate cars. After it, I

was behind her at a stop light. I saw her moving her lips and

tapping her ﬁngers on the steering wheel. I wondered if she

were getting impatient. Then I pulled up closer and realized

she was singing and tapping her ﬁngers to the music!

Talk about a transformation!

Later, Marian was in a bad car accident. She was hit by a

van, and hit hard enough to break the back axle on her car.

Despite the shock of it all, Marian was ﬁne, although her

car wasn’t.

Now here’s the juicy part: Two days later, Marian was

ready to rent a car and start driving again. I couldn’t believe

it. I told her I was proud of her, that many people are too ner-

vous to drive so soon after an accident.

Marian just looked at me, smiled, and said, “Why? Driving

is too much fun not to do it!”

FREE YOUR PAST

Jonathan has a saying, “It’s all energy.” What he means is that

we are energy systems. If we are clear, the energy moves in

one direction. If we aren’t clear, the energy moves in several

directions, and without full power.

Caroline Myss, a medical intuitive and author of

Anatomy of the Spirit,

talks about being “plugged into” the

Step Three: The Missing Secret

113

past. If there was a situation in your life where you were

hurt, abused, or anything unﬁnished, you are probably still

carrying around that unﬁnished business. You are still

plugged into that old event. That means a part of your en-

ergy is still back there, reliving and probably recreating the

old event.

I know this is tough to understand. But let’s use another

example from Myss. Think of the energy you get each day as

cash. You wake up in the morning with $500 available for the

day. But you are still mad because your spouse said some-

thing mean to you last night. That’s going to cost you. You are

spending $50 to keep that energy alive in you.

And say you are still upset because a friend owes you

money from ﬁve years ago. Now you are spending $100 to

keep that memory alive.

And let’s assume you were abused as a child. You are

spending another $100 to keep that memory in you. You

woke up with $500 to spend, but before you get out of bed

you have spent half of it on old memories.

When you try to attract something today, you won’t have

all of your energy available to make it happen. When you get

clear of the old events, hurts, memories and beliefs, you will

have more energy to attract what you want now. And the

more energy you have now, the more you will get.

You will end up like the supermodel who once said, “I

don’t wake up for less than $10,000 a day.”

YOUR RESULTS

Another saying Jonathan has is “The energy you give out is

the results you get.”

Yes, he’s great at coming up with mind benders like that.

But I think he means that the beliefs you have create the

results you get. If you are unconsciously sending out vibes

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The Attractor Factor

that attract lousy conditions, you will experience lousy

conditions.

If you ﬁnd yourself recreating similar events—like my

friend who has been married seven times so far—you know

you are stuck in an energy pattern that will continue to create

those events until it gets dissolved.

My dear friend Karol Truman, author of the great book

Feelings Buried Alive Never Die

. . ., put it this way:

“It’s the continual suppression of unresolved feelings

and emotions that cause the problems we experience in

our lives.”

I can hear you now: “How can I get out of this pattern?”

One of the fundamental principles of Jonathan Jacobs’

work is that everything is energy. It’s not a new idea. Stuart

Wilde writes about it in his books. Joseph Murphy refers to it

in his works. Bob Proctor talks about it in his seminars. Scien-

tists are discovering it, as well. Nothing exists but energy

formed into things we then name, like tables, chairs, houses,

cars, people.

The thing is, you and I are different from tables, chairs,

houses, and cars because we are spiritual. That’s the miracle

of our lives!

As Bob Proctor once told me, “Although everything is en-

ergy, the difference between people and objects is that we are

spiritual. That means we have the means to alter and inﬂu-

ence other energies. We can change the energy of a table,

chair, house, car, or even other people.”

Taken a step further, it means we are all connected. If we’re

nothing but energy and we’re all one, then what you do af-

fects me, and what I do affects you, even if we’re miles or

even continents apart.

Got it?

Oh.

Well, neither did I, at ﬁrst.

So let’s look at a couple of stories that may help.

Step Three: The Missing Secret

115

HOW TO CHANGE PEOPLE

One day, a client of mine hired me to be his marketing wiz-

ard. He gave me a lot of money, and I hired some folks to

help me. All went well. Months passed. Then one day, the

bomb dropped.

My client suddenly sent me a letter saying I had lied to him.

It was two pages of pain for me to read. It got pretty confusing,

and it made me dizzy, confused, and shocked. I had meetings

with my staff, and I even called my client. I couldn’t ﬁgure out

why this was happening. I sent the client a two-page letter ex-

plaining my position. The next day I got another two-page let-

ter from him, almost as shocking. Finally, I went to Jonathan.

“The key word is trust,” Jonathan pointed out. “You keep

saying he didn’t trust you. Let’s look at how that applies to

you. Where in your own life aren’t you trusting?”

This is typical of Jonathan. He’ll have you look at your

own life to see how what you are complaining about is rele-

vant. In a way, you use your experiences as mirrors. You

use the outer to see what you are doing inside. (Stay with

me on this.)

I thought and said, “Well, I’ve never done marketing like

this before. He’s hired me to direct his entire marketing cam-

paign and expects me to lead his staff to victory. I guess I

don’t trust that I can do it.”

“And that’s what your client is picking up on an energy

level. That’s the signal you are sending out.”

“What do we do?”

“Are you willing to release the fear and feel the trust?”

“Yes.”

And that’s about all it took. I felt a shift inside me, and I felt

that I knew I could trust myself to do the job. I let go and

breathed a sigh of relief. I feel it happened so easily because

most of me was already clear with the problem. I didn’t have

a lot of work to do in clearing old beliefs. Now here comes the

good part.

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The Attractor Factor

I went home and called my client. He answered and

sounded remarkably at peace. I told him I was going to do a

great job for him.

“I know you are,” he said, stunning me. “I decided a little

while ago to just trust the man I hired to do his job.”

“You decided a little while ago? When?”

Yes, he had decided to trust me about the time Jonathan

and I looked at the trust issue in me. Once it was clear in me,

my client felt it. Once I sent out a different signal, my client

picked it up.

Coincidence? Then let me tell you another story . . .

WHERE MONEY COMES FROM

Another client of mine went on to great fame and fortune.

He’s a 25-year-old stockbroker who wrote a book on wealth. I

knew it would be a success before he did. I acted as his liter-

ary agent and marketing consultant and went to work to ﬁnd

a publisher for his book. As it worked out, he left me and

went to an agent in Dallas, thereby cutting me out of the

$45,000 in proﬁts I would have earned from his $300,000 ad-

vance. But he’s a very honorable guy and said he would pay

me some money when he got his big advance.

Days passed.

Weeks passed.

Months passed.

Nothing.

I wrote him a few kind notes. I sent him copies of my arti-

cles to share my own successes. I called him a few times and

left messages.

Still nothing.

I asked Jonathan about it. He suggested I write a letter to

the client and state my feelings, state what I want, and for-

give him. I went home and did that. It felt very good.

But still nothing.

Step Three: The Missing Secret117 I went to Jonathan and said I did what he told me but still

no reply.

“What does that mean?” he asked.

“It means he hasn’t contacted me yet.”

“And?”

“And it means he may rip me off.”

“There it is,” Jonathan announced.

“Where what is?” I asked.

“It’s the fear of being ripped off that is blocking your en-

ergy. That’s the belief in your way.”

“How do I let go of that?”

“Feel that feeling of being ripped off.”

I closed my eyes and did so.

“Let it take you back to the other times when you may

have been in experiences where you decided on beliefs about

money and people.”

I recalled being taken by a Dallas company for money I

had nearly died to earn. I had felt cheated. I held a grudge

against that company for nearly eight years. I breathed into

that feeling and felt a shift inside. I opened my eyes and

smiled.

“The money he owes you doesn’t have to come from him,”

Jonathan explained. “The universe is prosperous and can

give you money in a wide variety of ways. Release the need

for him to pay you and you allow the money to come.”

Accepting that concept is a biggie. It means totally letting

go of any and all grudges against people. It means trusting

that you will get what you want, as long as you aren’t at-

tached to how it comes to you.

I felt like the release was there. I felt lighter and clearer.

And when I got home there was a message from—my client!

After six months of nothing, suddenly a call! He was very

polite, very friendly, and said he was mailing me a four-ﬁg-

ure check. He did, too, as I received it the next day. I feel that

only a fool would call that experience a coincidence. The

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The Attractor Factor

connection is too obvious, and happens to me too often, to

blow over as mere chance.

As Jonathan says, it’s all energy, and we’re all connected.

Clean the energy pathways, and you can have, do, or be any-

thing you want.

WHAT RUNS YOUR LIFE

If you feel that you have cleaned your energy circuits and are

free from the past and yet you aren’t attracting money or mir-

acles or anything else, then you haven’t cleaned your energy

circuits or gotten free from the past.

This happened to me a few years ago. After doing several

sessions with Jonathan by phone, I realized that my income

wasn’t increasing. My bills were being paid, and money was

arriving just in the nick of time to pay them, but it was too

close for my comfort. I began to get worried. Not a good sign.

My worry was evidence that I had some unﬁnished business

to clear up. I wanted to contact Jonathan, but he was not

available.

Then one day Bill Ferguson offered to give me one of his

sessions. Bill is a former divorce attorney who has created a

way to help people release the key core issue that sabotages

their lives. He’s been on Oprah, and he’s written several

books, including

Heal The Hurt That Sabotages Your life.

I was

helping Bill with his publicity, and he wanted me to experi-

ence what he does. When he said I could have a session with

him, I accepted. Especially since it was free. Now that I have

had it, I would have been willing to pay anything for it.

“People are starving to learn how to ﬁnd peace,” Bill told

me when I went to his Houston suite. “But they keep looking

outside of themselves and blaming people or circumstances

for how they feel. That’s not how life works.”

He asked me to think about a recent event that pushed my

button. That was a snap. I had just ﬁred a client of mine who

Step Three: The Missing Secret

119

didn’t agree with my ideas on how to promote his business. I

was insulted and angry.

“Note that how you felt had nothing to do with the other

person. All the person did was reactivate your hurt by push-

ing the right button. Once you disconnect the hurt, your hot

button for emotional pain won’t be there.

“Every one of us has a hurt from the past that runs our

life,” Bill added. “For one person, the hurt is failure. For an-

other, it’s the hurt of feeling worthless, not good enough, not

worth loving, or some other form of not feeling okay with

who they are.”

He added that avoiding these feelings creates emotional

pain.

“Until a person releases the core issue, it will continue to

operate,” Bill told me. “You could be 90 years old and still

recreating painful experiences because of a core belief you ac-

cepted when you were 6.”

Although many psychotherapies believe people have unre-

solved past issues, few claim they can be healed quickly. Bill

developed a new technology that helps people release their

emotional pain—and in under two hours. You might say he

has created a way to achieve “push button healing.”

“Pick another event where you were upset,” Bill told me. I

did. Again, it was easy. While I hadn’t thought about it be-

fore, I suddenly began to see a pattern. Almost every time I

was upset with someone, it was because I felt insulted.

“What does it mean that you feel insulted?” Bill probed.

After a moment, I realized it meant that I didn’t feel good

enough. I must not be good enough, went my logic, because

these people don’t like what I am doing and I end up being

insulted.

Now Bill started to rub my nose in it.

“How’s it feel to not be good enough?” he asked.

I was getting depressed. I looked into Bill’s boyish face,

wondering if he really wanted me to feel this bad. He did.

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The Attractor Factor

“Until you can fully feel the hurt that’s been buried alive

inside you, it will continue to operate and sabotage your life.”

Whew. By now I was feeling like life itself wasn’t worth

living.

“If you are truly feeling the key issue for you, you should

be feeling like life isn’t worth living.”

“I’m there, Bill. I’m there,” I said, slowly.

“Good!” Bill declared. “So how’s it feel to be not good

enough?”

“Like the worst feeling I’ve ever felt.”

“Can you accept that you really aren’t good enough?”

I struggled with that one. While I could look at my life and

clearly ﬁnd evidence that I was good enough, I had to admit

that I wasn’t good enough in all areas. And I had to further

admit that this belief that I “wasn’t good enough” was un-

consciously causing me to be upset with clients and friends. I

had been losing many opportunities. Even money.

“Yes, I can admit it.”

Something shifted right there. I somehow felt lighter. More

relaxed. Free. Where before I felt tense and angry, now I felt

relaxed and calm. Even happy. It was as if some giant electri-

cal wiring had been disconnected and I suddenly looked at

life differently.

Bill and I did some additional work before I left. But after

the session, I noticed major differences. Nothing seemed to

irritate me the way it used to. The next day, I had a client

argue about an ad I wrote for him, and this time I didn’t ﬂy

off the handle. I calmly stated my case. And I noticed that I

looked at each moment with love and optimism. And I saw

that I wasn’t afraid to do things that I used to not do at all,

like play the guitar in front of friends or perform magic

over dinner. Before, I didn’t feel good enough. And I also

noticed that money started to roll in. One morning a few

days after my work with Bill, a woman faxed me that she

Step Three: The Missing Secret

121

was sending me a check for several thousand dollars to be-

gin promoting her business.

What had happened?

Now that the core belief was disconnected, I had opened

the energy centers in me to allow the abundance of the uni-

verse to ﬂow my way.

And ﬂow it did.

THE SCIENCE OF GETTING RICH

In Wayne Dyer’s book,

Manifest Your Destiny,

he says if you

aren’t manifesting what you want, there probably is an ab-

sence of love somewhere in your inner world.

That’s another way of discovering where you may not be

clear inside. Think of how you feel about the people involved

in what you want to create. If there is a negative “charge” or

uncomfortable feeling about someone, you aren’t clear with

that person.

Forgiveness is the best way I know for getting clear by

yourself. And the best way to become forgiving is to feel grat-

itude. I’ll talk more about gratitude a little later, but for now

know that if you focus on what you like about people, you

will feel grateful, and then you will begin to forgive, and then

you will get clear.

And when you get clear, you can have, do, or be whatever

you want.

Here’s one more easy way for you to get clear, and it’s

something you can do on your own. I learned it from my

friend Bob Proctor, at one of his famous Science of Getting

Rich seminars.

Take two sheets of paper.

On the ﬁrst sheet, describe the negative condition you are

in. Describe the picture of the situation as it is now, and re-

ally feel the emotions associated with it. This probably won’t

feel great. But you want to get into that feeling, because the

122The Attractor Factormore you feel it, the more you will release it. In other words,

whatever emotion you suppress will sooner or later need to

be expressed. While it’s suppressed, it’s clogging up your

inner vibration. Release it, and you free your energy to go

out and attract what you want. Let your feelings come to the

surface as you describe this situation or condition that you

don’t want.

Now put that ﬁrst sheet aside.

Take the second sheet, and begin to write out how you

want the situation or condition to be. Get into the joyful feel-

ing associated with having or doing or being the thing you

desire. Really immerse yourself in this good energy. Describe

the situation the way you want it to be, and paint this won-

derful picture so completely that you can feel it as you write

it. Just as you wanted to experience the negative emotion so

that you could release it, you now want to experience the

positive emotion so you can create a new picture to anchor in

your subconscious. The more you can fall in love with this

new image and these new feelings, the faster you will mani-

fest them.

Now take the ﬁrst sheet, look it over, and burn it.

Take the second sheet, fold it up, and carry it with you for

a week.

You’re done. You probably just cleared yourself of your

negative block. And if it should ever resurface, just do the ex-

ercise again.

See? It’s easy!

THE MUSTARD SEED

Years ago, I gave a talk about spirituality at a business confer-

ence. At one point, I told the audience that I carry a souvenir

coin with a mustard seed in it. The coin has a saying en-

graved on it reading, “If you have faith as small as a mustard

seed, nothing shall be impossible for you.”

Step Three: The Missing Secret

123

I then asked the crowd, “Have you ever thought about a

mustard seed?”

I paused and then added, “A mustard seed has no doubts.

It doesn’t second-guess its goal. It doesn’t worry, wonder, or

fret. It is clear.”

This is the essence of this step in the Attractor Factor. You

want to be clear within yourself—no doubts—so you can at-

tract the very thing you say you want.

As Ernest Holmes wrote in

Creative Mind and Success,

“You

can attract only that which you ﬁrst mentally become and feel

yourself to be in reality, without any doubting.”

But how do you get clear?

KARMIC SURGERYDr. Marcus Gitterle is an emergency room physician and anti-

aging specialist. We met after he read one of my books, loved

it, and e-mailed me, saying he lived in the same small town I

do. We had lunch and became quick friends.

One day, he told me about a way to do “karmic surgery.”

This was news to me, and made me aware of a new tool that

was almost magical. It could help you release any troubling

problem, or heal any condition, or achieve any intention,

and do it without your doing anything. In fact, others did it

for you.

Marc explained it like this: “Just as you have a problem

and go into the surgery, the problem is taken out while you

are asleep. When you awaken, the problem is no longer there.

You might be told to rest more, to drink more ﬂuids, but in

essence you are now free of the problem. All you did was

agree to let others remove it for you.”

What Marc is talking about are

yagyas, or yagnas. These are

known in the East and little known in the West. They are not

surgery, but instead a way to have spiritual masters perform rit-

uals on your behalf, with the intent to achieving your intention.

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The Attractor Factor

I know this may sound strange. But yagyas have a long

history. A yagya is a religious or spiritual ceremony per-

formed by a Hindu priest in order to alleviate karmic difﬁcul-

ties. Basically, a yagya is the chanting of speciﬁc Vedic

mantras (sounds) by professionally trained and dedicated

Vedic Pandits. This is generally the most preferred method to

dissolve a crisis situation or a dangerous, life-threatening

one. But you can also use yagyas to get clear, so you can have,

do, or be whatever you want.

Rather than continue trying to explain what a yagya is, let

me instead give you a testimonial on how one inﬂuenced my

best friend.

SAVED FROM DEATH

My best friend of two decades was on her death bed a year

ago. After being in a near-fatal car accident, having both

knees replaced, her back broken, suffering from depression,

then becoming suicidal and anorexic due to medications she

never should have accepted, she was taken by ambulance to

the hospital, where she lay unconscious and dying.

We had already tried everything. She had gone to healers,

doctors, therapists, and psychiatrists. I hired home health

care for her. She prayed, meditated, listened to tapes. I asked

500 friends of mine to pray for her and send her healing en-

ergy. Nothing was breaking her free. I feared I would lose my

best friend of 25 years.

In desperation, I arranged for a month-long yagya to be

done for her. Within two days, she woke up in the hospital,

sat up, and stood up. The day before, she could not move or

even turn over in bed! Now she was ready to go home. The

hospital was stunned. The doctors couldn’t explain it. They

kept her for further testing and observation.

She just got better and better. A week later, this same

Step Three: The Missing Secret

125

woman who was near dead, was released from the hospital.

She is now walking, talking, smiling, driving, and very glad

to be alive. I saw her yesterday. I thought I might never see

her again. This is a genuine miracle.

And that’s the power of a yagya.

PUBLISHING MIRACLE

Dr. Gitterle does yagyas for himself, wife, and son. I have

done them several times for myself. Let me give you an

example.

As you know by now, this book you are holding is based

on a popular little work I released a few years ago called,

Spiritual Marketing.

I knew the book contained a powerful

ﬁve-step process for manifesting your heart’s desires, and I

knew it from all the people who e-mailed me every day,

telling me their miraculous stories.

What frustrated me was the fact that the book was basi-

cally available only online. I knew that it needed to reach a

wider audience. So I set the intention to ﬁnd a strong pub-

lisher, with distribution abilities, and the power to get my

book out there into the world.

To help make that intention happen more quickly, I

arranged for a yagya. I went to

www.jyotish-yagya.com

and asked for a yagya to be done on my behalf. I didn’t

know how this would work, or if it would. But I trusted. I

took action.

Within a few weeks, I received an e-mail from the senior

editor at Wiley—who is now the publisher of this very book!

Now stop and think about this. My original book, titled

Spiritual Marketing,

had been a number one best-seller at

Amazon

twice.

Its success had been written about in

The New

York Times.

The e-book version of the book had been down-

loaded an estimated

one million

times. The e-book had been

126

The Attractor Factor

translated into

seven

languages. Thousands of people wrote

me about it. The best agent in the country shipped the book

to major publishers for two years.

Yet—nothing!

Nothing ever happened to bring the book to a global audi-

ence until I arranged for a yagya to be performed to help my

intention, and to clear me of any inner blocks preventing my

goal from manifesting.

This is karmic surgery. A yagya is a way to clear you of any

current blocks—whether those blocks are from this lifetime

or another—so you can go on to attract whatever you want.

Talk about effortless healing!

THE SCRIPT

Finally, let me give you one more method for clearing your-

self. This one doesn’t cost any money, doesn’t take more than

a minute to do, doesn’t hurt at all, and is guaranteed to work

every time.

Interested?

The method involves a simple script that you say out loud

to release a belief or a feeling you no longer want, and to re-

place it with something you prefer. I learned it from my

friend Karol Truman, author of the truly amazing book,

Feel-

ings Buried Alive Never Die.

. . .

I’ll give you the Script in a moment. First, understand that

this powerful tool is so simple, it’s easy to dismiss. All you’re

asked to do is say a couple paragraphs of words. That’s it!

Yet what the Script does is reprogram your basic DNA

structure. It speaks to your spirit and asks it to help you get

clear on the most fundamental levels of your being.

I don’t want to complicate things here by trying to explain

how this process works. My job is to give you the tools and

show you how to use them. After all, you don’t need to know

how a fax machine works in order to send or receive a fax. All

you do is insert the paper, and it does the rest.

Step Three: The Missing Secret127 The Script is the same way. All you do is say it, inserting in

the appropriate place what you are feeling at the time that

you want to clear, and inserting in the appropriate place what

you prefer to feel. This will make more sense once you know

the words in the Script, so here they are:

Spirit, please locate the origin of my feeling/thought of feeling

negative about (Insert the feeling or belief you want to release

here)

_____________________________________________________.

Take each and every level, layer, area and aspect of my be-

ing to this origin. Analyze and resolve it perfectly, with God’s

truth.

Come forward in time, healing every incident based upon the

foundation of the ﬁrst, according to God’s will; until I’m at the

present, ﬁlled with light and truth, God’s peace and love, for-

giveness of myself for my incorrect perceptions, forgiveness of

every person, place, circumstance and event which contributed

to this feeling/thought.

With total forgiveness and unconditional love I delete the old

from my DNA, release it, and let it go now! I feel (Insert the way

you want to feel here)____________________________________!!

I allow every physical, mental, emotional and spiritual problem,

and inappropriate behavior based on the old feelings to quickly

disappear.

Thank you, Spirit, for coming to my aid and helping me attain

the full measure of my creation. Thank you, thank you, thank

you! I love you and praise God from whom all blessings ﬂow.

Simple, isn’t it?

Now, if you don’t believe the Script will work for you, use

the Script on that belief.

In other words, insert “Help me release my doubt about

the power of this Script,” in the ﬁrst open spot in the Script.

That’s where you insert the belief or feeling you desire

releasing.

128

The Attractor Factor

In the second spot in the Script, insert the belief you prefer,

which might be, “I now understand that any belief can be

changed in just a moment, even with such a simple tool as

this Script.”

Just before going to press with this book, Karol told me she

had a new and improved version of the Script. She said this

was even more powerful than the previous one. Here it is:

Spirit/Super-Conscious, please locate the origin of my feeling(s)/

thought(s) of ___________________.

Take each and every level, layer, area, and aspect of my Being

to this origin.

Analyze and resolve it perfectly with God’s truth.

Come through all generations of time and eternity, healing

every incident and its appendages based on the origin. Please

do it according to God’s will until I’m at the present—ﬁlled

with light and truth, God’s peace and love, forgiveness of my-

self for my incorrect perceptions, forgiveness of every person,

place, circumstance and event which contributed to this/these

feeling(s)/thought(s).

With total forgiveness and unconditional love, I allow every

physical, mental, emotional, and spiritual problem, and inappro-

priate behavior based on the negative origin recorded in my

DNA, to transform.

I choose Being____________________.

I feel___________________________.

I AM___________________________.

(Basically, use the same appropriate positive feeling/s for

each blank line, to replace the negative feeling/s.)

It is done. It is healed. It is accomplished now!

Thank you, Spirit, for coming to my aid and helping me attain

the full measure of my creation. Thank you, thank you, thank

you! I love you and praise God from whom all blessings ﬂow.

Again, either Script is powerful. Read Karol’s wonderful

book for a detailed explanation of it. Meanwhile, use the

Script whenever you feel the need to get clear.

Step Three: The Missing Secret129 It works—almost like magic!

And once you are clear, you can truly attract virtually any-

thing you can imagine!

Isn’t this a fun, exciting, even exhilarating way to live?

We learn the lessons in life we are to learn two ways: either

through obedience to natural laws or through suffering the

consequences of not observing those laws . . . None of us

consciously create the suffering we experience.

—Karol Truman,

Feelings Buried Alive Never Die . . ., 1998

TEP FOUR:

EVILLIZE

OUR

OAL

ne of my favorite spiritual authors is Goddard

Neville. He wrote such classics as

Out of This

World

and The Law and the Promise. He was a charming char-

acter who seemed to have access to a world most of us don’t

see. He taught people how to use their “imaginal” mind, add

feeling, and create results. He once said in a lecture:

“I urge you to use your imagination lovingly on behalf of

everyone, and believe in the reality of your imaginal acts. If

you have a friend who would like to be gainfully em-

ployed, listen carefully until you hear his voice tell you of

his new position. Feel his hand clasp yours. See the smile

on his lips. Use every sense you can possibly bring to bear

into the imaginal scene. Persist until you feel the thrill of

reality, then drop it and let that scene fulﬁll itself on the

outside.”

131O

132

The Attractor Factor

You may have noticed that Neville didn’t say just focus

on the image of your friend getting a job. He also advised

you to

hear

your friend’s voice. And to

feel

your friend touch

you. And to feel the thrill of reality of the scene having

taken place.

Neville’s great contribution to the science of attracting

your own reality was the idea that you must ﬁrst feel the

thing you want as if you already had it. I call this Nevillizing

your goal.

In one old book I have by Neville, he signed it with the

phrase “Assume the feeling of the wish fulﬁlled.” That’s the

key. That’s the secret. You have to learn how to “Nevillize

Your Goal” by assuming the feeling of the wish fulﬁlled.

How? Begin right now by answering the question “What

do I want to have, do, or be?” Now, get into the feeling of

having already accomplished it. In other words, if your goal

is to make $200,000 in sales this year, what does that

feel

when you consider

already having achieved it? You assume the

feeling of that intention already fulﬁlled.

What Neville was suggesting is that you must feel what-

ever it is you want to attract. You might see it in your mind,

but until you

feel it as already complete, you will be missing a

key step in the attraction process. This is a step missing

from virtually all self-help books. This is the step missing in

most hypnosis, visualization, and other mind-expanding

programs.

This is Step Four in the Attractor Factor.

EMOTION HAS POWER

Marketing specialists know that people don’t act for logical

reasons, but for emotional ones. Emotion has power. Emotion

also has the power to create what you want. Find within

yourself what it will feel like to have, be, or do the thing you

Step Four: Nevillize Your Goal

133

want, and you will begin to manifest the thing you want. The

energy in the emotion will work to pull you toward the thing

you want while also pulling the thing you want toward you.

I know, I know. I’m getting philosophical again. But I’m

writing about spiritual concepts, which few people can relate

to. It’s easy to see why. We are taught from the crib to pay at-

tention to reality, to obey the laws of man, to worship books

and leaders. While that can help our society run smoother

(actually, it hasn’t worked, but that’s another book), it limits

you. Belief in leaders, rules, and outside authorities limits

you from creating the life you want.

I once told a friend that a belief in a guru can limit her

own power to manifest what she wanted. (You’ll see how

true this was for me when you read the shocking later chap-

ter on

The Shocking True Story of Jonathan.)

When you give

your power away to anyone, you are spending your own en-

ergy in their direction.

If you want to attract wealth and anything else, you need

to own your own power. You need to own your own energy.

You can ask everyone what they think about any of your

goals, but in the end, you have to decide. You are the best au-

thority on you. As my friend Mandy Evans often asks, “After

you read all the books and hear all the lectures, how do you

know what to do for you?” In short, you have to own your

energy and decide for yourself.

This energy is a key ingredient in the Attractor Factor.

A POWERFUL ENERGYOne of the most powerful energies you can ever experience is

gratitude. Feel gratefulness for anything, and you shift the

way you feel. Feel thankful for your life, your lungs, your

home, this book; it doesn’t matter. Once you feel grateful, you

are in an energy that can create miracles.

134

The Attractor Factor

Jonathan taught me this. I remember going to see him

when I was broke and depressed. One of the ﬁrst things he

did was guide me into realizing that I had plenty in my life.

When you compare your own life to that of people living in

third world countries, you quickly see that you are living like

a king or queen. You probably have food, water, and shelter,

as well as a refrigerator, a television, a radio, and probably a

computer. Millions of people don’t. Realize you are blessed

with enormous abundance right now, feel grateful for it, and

you will attract even more abundance.

CURING ILLNESSMy friend Jonathan Morningstar (a completely different

Jonathan) once cured himself of a terrible illness with a sim-

ple one-line statement of gratitude.

Jonathan got double pneumonia. Nothing seemed to help

him. Then, he felt inspired to write down one simple but potent

sentence that he repeated every hour, recorded on audiotape

and played back to himself, and wrote on signs that he hung

around his home. He made this one-liner part of his very being.

And within 24 hours, Jonathan was healed. What was the

one line he used?

“Thank you, God, for all the blessings I have and for all the

blessings I am receiving.”

I’m not a scientist, so I won’t pretend to explain how this

works. Somehow, your energy sends off signals that attract

more of what you are sending off. Change your signals, and

you will change your results. Change your energy, and you

will change what you experience. “The energy you give out is

the results you get.”

That’s

the Attractor Factor.

Again, gratitude can shift everything. Just start feeling sin-

cerely grateful for what you have. Look at your hands, or this

book, or your pet, anything you feel love and gratitude for.

Dwell on that feeling.

Step Four: Nevillize Your Goal

135

That’s the energy that can help you manifest whatever

you want.

IMAGINE THE OUTCOME

Another energy you want to experience is the energy that

comes from imagining what it will feel like to have, be, or do

the thing you want. This can be fun.

Imagine how good it will be to have what you want, to be

what you are wanting, to do what you dream. Feel the electri-

fying feelings that come with the images. These feelings can

create the life you want. They can manifest it for you. Some-

how, those feelings lead you, guide you, direct you to do the

things that will make the events.

The great German thinker Goethe may have said it best

when he wrote the following inspiring message:

Until one is committed, there is hesitancy,

the chance to draw back, always ineffectiveness.

Concerning all acts of initiative there is one elementary

truth,

the ignorance of which kills

countless ideas and endless plans:

That the moment one deﬁnitely commits oneself,

then providence moves, too.

All sorts of things occur to help one

that would never otherwise have occurred.

A whole stream of events issues from the decision,

raising in one’s favor all manner of

unforeseen incidents and meetings and

material assistance which no man

could have dreamed would come his way.

Whatever you can do or

dream you can, begin it!

Boldness has genius, power,

and magic in it.

136

The Attractor Factor

THE CAMERA

I was in Seattle once to see friends. One night, I turned on the

television and caught the ending of a fascinating Larry King

interview with the famous actor and singer, Andy Grifﬁth.

Andy was talking about one of his ﬁrst motion pictures. He

said something unknowingly relevant to the Attractor Factor

process when he talked about a director who told him: “The

camera is just a machine. It picks up what you give it. All you

have to do is think something, and feel it, and the camera will

record it.”

They then cut to a scene from the movie Grifﬁth was refer-

ring to, when he was to look at a woman with a heart full of

lust. You could tell from the actor’s eyes that he was project-

ing thoughts that were pretty hot. Larry King later said, “It

was one of the most X-rated looks in movie history.”

The universe is like the movie camera. Think something,

and feel something, and the universe will pick it up and pro-

ject it. The advice Andy Grifﬁth was given as a young actor is

advice I want to give to us:

When you know what you want, all

you really have to do is think it and feel it.

That’s it. The uni-

verse—the spirit of all that exists—will pick up your signal

and project it.

CATCHING FIRE

This is powerful stuff. When Jonathan Jacobs and I practiced

this, our energy levels shot skyward. We had so much energy

surging through us that the very electrical outlets in our

homes burst into ﬂames.

This is the truth! When I lived in the dump I could barely

afford to pay rent for, the electrical system there fried. It cost

the landlord over $7,000 to repair it.

When Jonathan was ﬁrst experimenting with energy, the fuse

box in his garage caught on ﬁre. Although this isn’t why they

call me “Mr. Fire!”, it does demonstrate that when you make

Step Four: Nevillize Your Goal

137

changes internally, you’ll see changes externally. Jonathan had

to have a new fuse box put in. My landlord replaced the entire

electrical system in the house. But as my energy increased, I

also had to move into a bigger home with better wiring.

Again,

what you embrace in your inner world creates what you

experience in your outer reality.

YOUR INNER BECOMES OUTER

Jonathan and I were having lunch at a favorite Chinese

restaurant one day, when I noticed there was hardly anyone

in the place. The owners looked worried. They were huddled

around their cash register and talking. Usually, they came

over to us, smiled, talked, and treated us like royalty. It was

clear something was wrong. I mentioned this to Jonathan,

saying, “They seem concerned about money.”

Jonathan replied, “That’s why they’re concerned.”

At ﬁrst, my mind screeched to a halt. But then I started

laughing. Jonathan asked me what was so funny. I explained

as best I could:

“Were you a Zen master in a past life or something?” I be-

gan. “What you just said was one of those unanswerable

mind stretchers that Zen masters come up with.”

“What do you mean?”

“I said those people look worried about money, and you

said that’s why they’re worried about money. To the outside

world, that makes no sense.”

“But it’s the truth,” Jonathan explained. “Their concern

for money was something already in them that got mani-

fested. Now they notice it in the outer world. They mani-

fested their belief.”

He then went on to tell me about a man he had worked

with who ran an Indian restaurant and was failing at it. Busi-

ness was lousy. He did a session with Jonathan and realized

he didn’t want to run a restaurant at all. Once he was clear, he

138

The Attractor Factor

let go of the restaurant and sold it. As a result, people started

going to it under its new owner.

“Once you take care of the inner, it will show results in the

outer,” says Jonathan.

CUT THROUGH PAIN

Another time he told me, “When

you get the lessons, you don’t

need the experiences.”

As bizarre as all of that dialogue might seem to you, it’s

been the truth in my experience as well.

One time a company hired me to help promote one of their

Dallas seminars. I advised them on what to do, and then I got

angry when I saw that they did the opposite. They were, in

essence, screwing up their own success.

I talked to Jonathan about it. He asked me what I got out

of this. In other words, what was the beneﬁt to me? Assum-

ing a part of me did create the company doing everything

wrong, how would it serve me? I thought about it and had

the answer.

“Their screw-up takes the pressure to succeed off of me,”

I said. “They hired me to help them make the seminar a suc-

cess. I wasn’t sure I could do it. By their not listening to me,

they have almost guaranteed that the seminar will fail.

When it does, I can point my ﬁngers at

them

and say, ‘You

did it, not me. ’”

It keeps coming back to what we are doing and feeling in-

side plays a giant hand in what we end up experiencing.

No matter what the situation you are in, some part of you

helped create it.

Get in touch with it, release the old beliefs and energy, and

you can move toward creating what would serve you better

and bring you more joy. One of the best ways to do just that is

to focus on what you want, on how it would feel to have it, be

it, do it. In this way, you can begin to attract it to you.

Step Four: Nevillize Your Goal139WRITE YOUR FUTUREOne wonderful technique to help you in this area is called

scripting.

I ﬁrst heard of this method from my longtime friends Jerry

and Esther Hicks. The concept is deceptively simple.

Just imagine that you already have what you want and

write out a scene that describes it. Describe in such detail that

you can feel it. Pretend you are a movie director, and write a

script for what you want to experience. Really get into it as

you write it. Feel it. Sense it. Experience it.

I have a notebook full of scripts. Every one I have written

has come into reality. Again, when you think it and feel it, it

comes to be.

Why not take a few minutes and write your own script

right now, and right here? Get some paper if you don’t want

to write in this book, but now is a good time to create your

future.

Neville’s advice may help you here. This is from his book,

Immortal Man,

and it works for both men and women.

“First, have a dream, and by a dream I mean a daydream, a

gloriously wonderful daydream. Then ask yourself, ‘What

would it be like if it were true that I am now the man I am

dreaming I would like to be. What would it be like?’ Then

catch the mood of the wish fulﬁlled and drench yourself with

that feeling.”

Now, choose what you want to experience. Whatever it is,

write up a description of it, as if it

already

happened. Instead

of writing, “I want a customer to call me with a big order,”

you write, “A brand new customer just called and ordered

$5,000 from me. I feel fantastic! The call came a few minutes

ago. I’m still smiling about it, as the customer was a delight to

work with. They even gave me their credit card and I’m run-

ning it right now.”

You get the idea. Pretend the day is done and you’re

140

The Attractor Factor

recording the experience of what you want to have happen in

your journal, after it happened. Be detailed. Be joyful. Enjoy

the process. Describe it the way you want it, just after the fact.

And do it right now!

____________________________________________________

WHY NOT?

If you didn’t write a script right now, why not?

You create your next moments out of

this

moment. What

you do right now is the energy you send out that attracts

Step Four: Nevillize Your Goal

141

what you get later. That’s the Attractor Factor, remember.

When you write a script, being sure to do it with emotion,

you create a powerful “thought form,” or ball of energy, that

goes out into the world to make your script come true.

This is too important to pass over. We are all connected on

an energy level. In 1943, Lucius Humphrey wrote in his rare

little book,

On the Beam:

“While we think of ourselves as indi-

viduals, we are not cut off from the whole. We are

separate

be-

ings but not

separated

beings.”

Because we are all connected on this “behind the scenes”

energy level, we can put requests into the universe at large

and, if we’re not too attached to the outcome and we are open

to receiving the outcome we request, we

will

receive it or

something better. The people involved in manifesting your

request will feel your energy on an energy level. (We’re all

connected, remember.) They will be nudged by their own

spirit within to help you achieve your goals.

This

is the spiritual formula for success that never fails—

guaranteed!

This is the Attractor Factor!

Go back and write your script!

YOU’RE PRINTING YOUR ENERGY

It’s worth mentioning right here that your business cards, let-

terhead, ﬂyers, sales letters, and ads—everything you pro-

duce or hire someone to produce to market your

business—all carry your energy in them. As a result, they will

attract—or repel—the clients you say you want.

Think back to some ﬂyer or letter you received in your

mail. As soon as you glanced at it, you felt one way or an-

other about the service. You may have had an instant feeling

that said “This looks interesting” or an instant one that told

you “Trash this.”

I’m not just talking about the look of the marketing piece,

142The Attractor Factoralthough that is part of it. When you or anyone you hire cre-

ates a marketing document, they put their thoughts and feel-

ings into what they create. People don’t have to be psychic to

pick up on this vibe. If you unconsciously don’t believe in

your product or service, that belief will appear in your mar-

keting materials. And people will sense it. And you won’t get

business.

Again, feeling attracts miracles. When you know what

you want, are clear about having it, and can feel the energy

of what you want, you will begin to attract or pull it to

you. And when you clearly feel this energy, you will create

marketing pieces that convey it. Here’s an example of what

I mean.

When I wrote a sales letter for a software product that I to-

tally believed in, I got staggering results. People read the let-

ter and sensed my sincerity and the product’s beneﬁts. As a

result, over 6 percent of them sent in checks. In the world of

direct mail marketing, that is excellent.

But when I wrote a sales letter to offer a service I did not

believe in, I got nearly no replies. Why? The same writer cre-

ated both letters. But my lack of belief in the second item was

conveyed to people. They picked up on my vibe and “just

knew” they had better not order.

Another example is the ﬂyer I received to attend a work-

shop in Seattle. All I saw was a dark photocopy of the origi-

nal ﬂyer. So I wasn’t dazzled by bright colors, fancy type,

clever copy, or incredible graphics. But something about the

ﬂyer said “Sign up for this event.” I did. When I spoke to

others at the seminar, all of them said they had the same

feeling. Many added, “I don’t even know why I’m here. I

saw the ﬂyer and knew I was supposed to be here.” The

people who put on the seminar were clear about what they

wanted. That conﬁdence appeared in their brochures. And

the people came.

Step Four: Nevillize Your Goal143 Contrast that with a company I worked for at one time

who wanted to put on a seminar about Internet marketing.

This company was after only proﬁts. There was no caring in

their business and no sincere desire to serve people. That atti-

tude showed up in their brochures. When they put on their

event, they expected over 200 people to attend. Only 20 peo-

ple showed up.

You can’t fool the Attractor Factor.

ADVERTISING WORKS

I’ve noticed that many people have a negative attitude to-

ward advertising. I think that’s a limiting view. An ad can

help you market your business. It can become another voice

working on your behalf. It can be spiritual, too.

One day, I was having dinner with Jerry and Esther Hicks,

and a friend. We were talking about marketing in general

and advertising in particular. My friend said, “You don’t

have to advertise.”

“You don’t have to,” I said, “but you might want to. A

good ad can increase your business.”

“The last time we ran an ad in a magazine,” Jerry began,

“we got so many replies we couldn’t handle them all. I

dropped the ad until we hired more staff.”

“It doesn’t matter what you put in the ad,” Esther added.

“People will sense who you are and what you are offering

and make a decision from that feeling.”

Jerry and Esther have hired me to write their ads because

they know I believe in their work. If I didn’t believe in them,

the ads I create for them would show it. And if they didn’t be-

lieve in their work, the person they hired to create their ads

would reveal that attitude.

My friend Sandra Zimmer, who runs the Self-Expression

Center in Houston, also knows the power of spiritually based

advertising.

144

The Attractor Factor

Sandra consciously infuses her ads with her energy. She ac-

tually sits and meditates over her ad, sending her energy into

the ad. As a result, her ads have a magnetic quality to them.

She once told me that people hold on to her ads for as long as

seven years. I know I had seen Sandra’s ads for many years,

before I ﬁnally met her in person. Although her ads didn’t

look different, they felt different. There was just something

about her ads that made them memorable. That something

was Sandra’s own energy.

“Advertising is important,” Sandra once told me. “But it’s

the energy you put in the ads that does the work. It’s really

the law of attraction at work.”

Again, who you are inside creates the results you get out-

side. Your inner attracts your outer. Even your marketing

pieces carry your energy. Get clear, feel the energy of what

you want to do, be, or have, and you will naturally go in the

direction of attracting what you want.

JONATHAN’S METHOD

Since I worked with Jonathan Jacobs for more than 10 years,

seeing him almost weekly, I have a good idea of his method for

creating results. As you know by now, he was able to help me,

and others, achieve miracles. I think his three-step method is

worth a closer look. Here’s a typical session with Jonathan:

We meet, and he asks me what I want. This is the “set-

ting the intention” stage. Once you decide on your out-

come, the rest almost falls into place. So, Jonathan

always began by focusing on your desire.

What do you

want?

We then focus on what is in the way of achieving my de-

sire. Obviously, this is the “getting clear” stage of the

process. Jonathan used his verbal skills to help me rec-

ognize what was blocking me from my success.

What’s

in the way of your success?

Step Four: Nevillize Your Goal1453. We then channel energy to the intention. In other words,

since we had a target, and we had identiﬁed and cleared

everything blocking the pathway to manifesting it, we

now basically sent energy to the goal through us.

How

can you receive energy to help you achieve success?

As you can probably see, Jonathan used feeling in his last

step to help magnetize the desire. That’s how you use the At-

tractor Factor. In other words, he helped me bring in energy

through my body, with the idea that it would help manifest

my intention.

I’ll try to explain this by using my Chi Kung education.

ANCIENT CHINESE SECRETS

Chi Kung, or Qi Gong, is an ancient Chinese healing art. It re-

sembles Tai Chi in that it uses slow movements, body aware-

ness, and the intentional channeling of internal energy to

produce results. Chi Kung is used to heal, rebuild, improve

energy and circulation, and achieve and maintain a healthy

body and mind.

You can use a simple Chi Kung type of exercise to pull en-

ergy into your body, aiming it to attracting your goal. It looks

like this:

Decide on what you want.

Get clear of anything in the way of having the goal.

Bring energy into your body while holding your inten-

tion in mind.

This is easier than it may ﬁrst appear. All you have to do

breathe.

As you breathe in, imagine the air is energy. See

it travel into your body and to the achievement of your

desire.

Much of Chi Kung relies on you using your mind while

you breathe and move your body. That’s what I’m asking

146

The Attractor Factor

you to do here. In your mind, see your goal. Maybe you

see it already accomplished. Maybe you can’t see the goal,

but you know on some level what it looks like when it’s

complete. Go there. Use your mind to experience your

intention.

As you breathe, imagine the air is energy going to that

mental experience. See the energy fueling it, making it live.

Just pretend your energy is magic that will breathe life into

your intention.

Let go. You don’t need to do much more. And as you’ll see

in the next section on the ﬁnal step in the Attractor Factor for-

mula, letting go is very important.

BURNING DESIRE

When I was in Australia in May 1999, I learned that many

seeds don’t open up and grow unless they are ﬁrst burned.

In the human body, you open your seeds of desires with

the heat of emotion. Whenever you feel love or fear, two very

strong emotions, you are turning up the heat. That heat

reaches your deeper mind and opens the seed, the image, of

what you want. How you do that is through feeling.

The point of this step is that you must joyfully feel the en-

ergy of the thing you want to do, be, or have. As Joseph Mur-

phy wrote in his little book,

How to Attract Money,

“The

feeling of wealth produces wealth.”

Or as William E. Towne wrote in 1920, “A thought is

powerful only when it is backed by feeling. Feeling gives

thought its reactiveness. To merely make an afﬁrmation

of what you desire, without faith or feeling, will accom-

plish little.”

And Judge Thomas Troward wrote in his book,

The Hid-

den Power,

“Our thought as feeling is the magnet which

draws to us those conditions which accurately correspond

to itself.”

Step Four: Nevillize Your Goal

147

Feel the joy of having what you want—feel it right now—

and you will begin to attract it to you and you to it.

The whole process of mental, spiritual and material riches may

be summed up in one word: Gratitude.

—Joseph Murphy,

Your Inﬁnite Power to be Rich,

1966

TEP

IVE

: T

LTIMATE SECRET ere’s a secret that may surprise you: When you

want something, but can live without having it,

you have upped the odds of your having it.

This is one of the ironies of life. As long as you are play-

fully desiring something, but not addicted to your having it,

the universe will most likely quickly bring it to you.

But as soon as you say, “I

must

have this,” you begin to

push it away.

Why?

Because you are sending out an energy to repel what you

say you want.

Because you are focused on need and not in the moment.

Because you haven’t learned the ultimate secret, Step Five:

Let Go.

149

150The Attractor FactorTHE EGO’S LOVEYears ago I discovered that most of us, myself included, don’t

like to let go and allow because there’s nothing for us to grap-

ple with. There’s no drama. Most of us feel that if we can’t get

in there and ﬁght and struggle, we don’t feel like we’re ac-

complishing anything or getting anywhere. The struggle

gives a sense of accomplishment. At least, you can say, “Hey,

I tried.”

The ego gets a big rush out of struggle. The ego gets to feel

that it is doing something worthwhile. Well, that’s okay. If

your ego needs a pat on the back, let it struggle for some of

the things that you desire. But the truth is, you don’t have to

struggle at all. Again, it can be another way . . . an easier way.

I used to teach a class called “The Inner Game of Writing.”

It was modeled after the work of Tim Gallwey, who wrote

The Inner Game of Tennis

and co-authored several other “in-

ner game” books. What I discovered was that we have at

least two distinct beings within us, not personalities so much

as aspects of our mind. Gallwey called them Self One and

Self Two.

Self One can be likened to your ego, the part of you that

wants to control.

Self Two can be likened to the inner master within you, the

part of you that is connected to all things.

The job of Self One is to select what you want and let go.

The job of Self Two is to bring it to you.

Gallwey learned that when people learned to let go and

trust, they got what they wanted more often than not, and it

came much easier than if they fought for it.

The same concept works in your life. Choose what you

want and let God or the Universe (whatever that means to

you) bring it to you. Let it orchestrate the events that will

manifest the thing you desire. Give up needing to know how

you will manifest anything. Knowing how can become a lim-

Step Five: The Ultimate Secret

151

itation. If you choose to manifest something, but can’t con-

sciously see a way to create it, you may give up. The con-

scious mind can’t see all of the possibilities. Surrender control

and you free the universe to bring you whatever you want.

Tough to swallow? Then let me tell you a story . . .

LOST SECRETS MIRACLE

When I was working on one of my earlier books,

The Seven

Lost Secrets of Success,

I was obsessed. I spent two years of

my life on a mission to pay homage to Bruce Barton, a man

who inﬂuenced our country but somehow fell through the

cracks of history. One day, I received a call from a medical

doctor in west Texas. He wanted to hire me to ghostwrite a

book for him. Although I was reluctant, going to see him felt

like the right thing to do. I ﬂew there, visited with him, ne-

gotiated a contract, and ﬂew back to Houston with a large

check in my hands, a nonrefundable retainer to hire me to

write his book.

Weeks passed. Then months. During this time I spent

most of my energy working on my Barton book. I rarely

worked on the Doc’s book, and never heard from him. I ﬁ-

nally decided I should ﬂy up to see him, and that I should

present some material to him. So I made a ﬂight reservation

and started writing his book. But an odd thing happened.

Whenever I called the doctor’s ofﬁce, no one answered the

phone. This went on for days. Then, a day before my ﬂight

was to leave, someone answered the phone. It was the Doc’s

business manager.

“Bill, this is Joe Vitale,” I began.

“Hi Joe.” His voice seemed sheepish.

“What’s going on? No one has answered the phone there

for days.”

“Well, there’s been a change in plans.”

“What?”

152The Attractor Factor Bill mumbled something. I asked him to repeat it. I couldn’t

believe what I heard.

“The Doc’s in jail,” he said.

To say I was stunned would be to lie. I was shocked.

Speechless.

“The Doc’s in jail!?!” I blurted. “Bill, what’s going on?”

“Well, the Doc violated his parole.”

Again, I was shocked.

“You mean he’s been in jail BEFORE?!”

“Well, the Doc sent a bomb to his ex-wife and he was

caught and sent to prison,” Bill explained. “He was allowed

to come out and be a doctor again but he couldn’t play with

guns or bombs anymore.”

“Don’t tell me,” I said.

“Yeah, they found bombs in his desk.”

It took me a while to recover from this event. But I want

you to notice the miracle here. When I signed a contract with

the doctor, I was given a large sum of money. Nonrefundable

money. Money that enabled me to work on my Barton book.

And then, when the doctor went to jail, I was free from his

contract. I didn’t have to write his book at all. Even trying to

give his money back, which I wasn’t obligated to do, was

pointless. The Doc was gone.

Somehow God or the Universe (or whatever you want to

call the invisible powers that be) set the stage for this grand

event. Could I have orchestrated such an event? It’s highly

unlikely. How would I have written the ad?

“Doctor wanted: Must be ex-con, want to write a book,

and be ready to go back to jail in six months so I can keep

his money.”

I don’t think so.

YOUR PARTNER NEEDS CLEAR, TOO

Again, when you know what you want and are clear, you will

be drawn to the thing you want, and events will pull it to you.

Step Five: The Ultimate Secret

153

Jonathan sees this happen all the time. When two doctors

in Seattle couldn’t agree on ofﬁce space they needed, they

went to Jonathan. After one session they were clear. Within 24

hours, they found the space they needed, and signed a lease

for it.

I saw the same thing happen when my ex-wife and I

wanted to buy a house together many years ago (while we

were still married, of course). If you are trying to manifest

something that involves another person, both of you have to

be clear before you’ll manifest the event. I had worked on

myself to buy the house I wanted. But things still weren’t

working out. Finally, my ex-wife went to see Jonathan. She

cleared up some old beliefs she had about self-worth and

money. The very next day, the real estate people called. Three

days later, we moved into the house. And this was after

nearly 12 months of delays!

Would you like an example from the world of business?

CHANGE THE INNER

TO CHANGE THE OUTER

Dan Poynter is a dear friend and internationally recognized

expert on self-publishing. He’s written several books, includ-

ing the famous

Self-Publishing Manual.

Dan also conducts

weekend seminars in his home on how to self-publish and

market your own book. He’s been offering this seminar for

over 10 years, has helped hundreds of people, but has always

struggled to get people to register for the event. One day Dan

called me for my help.

“Joe, I want you to write a brochure for me that is so pow-

erful that people sign up for my seminar without my having

to do a thing.”

Notice what Dan was doing. He knew what he didn’t

want (to pull teeth to get people to come to his seminar),

and he knew what he did want (to have people call and

154

The Attractor Factor

was led to calling me. When I agreed to create a new

brochure for Dan, what did he have to do?

Let go.

He had to let go. He had to trust that he hired the right guy

and all would be well. Although he didn’t know it, “letting

go” is a key step in the Attractor Factor process. He was intu-

itively following it.

I designed a ﬂyer for Dan, he loved it, and he printed it. A

few weeks later, I called him and he said, “My seminar is al-

ready sold out.”

“It is?!” I yelled, delighted. But Dan stopped me in my

tracks.

“But it isn’t due to your ﬂyer,” he said.

“It isn’t?”

“The seminar sold out two weeks ago, and I only mailed

out the new ﬂyer last week. There had been a delay in the

mailing.”

“Then what happened?” I asked. “Why did it sell out?”

Dan didn’t know. But here’s my guess. As you know by

now, the energy you give out brings the results you get.

When Dan stated his new intention, and allowed me to cre-

ate a new ﬂyer for him, he was changing the inner signal

he was sending out.

Once you change the way you are inside,

the outer world changes.

Dan didn’t even have to mail his

ﬂyer out. People picked up on the signals in the air and

responded.

Crazy? Maybe so. But as I’ve pointed out throughout this

book, the energy you give out attracts and creates the re-

sults you get. Change your inner energy and you change

your results.

And for the record, I later saw Dan in Chicago, where he

told me that due to my new brochure for him, his August

seminar sold out in the previous

June.

Step Five: The Ultimate Secret

155

MY NIGHTINGALE-CONANT MIRACLE

The following story reveals how one of my greatest dreams

came true. I am sharing it with you in the hope that it will in-

spire you to go for your own dreams. It’s all about the power

of setting an intention and then letting go of it.

If you’ve never seen the famous Nightingale-Conant giant

catalog of audiotapes on business, motivation, self-help, rela-

tionships, health, and spirituality, reach over to your phone

right now and call 1-800-525-9000. Or visit their site at

www.nightingale.com.

Request the catalog. It’s free and well

worth browsing.

I wanted to have an audio program of my own in the

Nightingale-Conant catalog for many years. I wanted it for

the prestige, as well as for the proﬁt. I wanted to be among

their roster of greats: Tony Robbins, Tom Peters, Deepak

Chopra, Bob Proctor, Brian Tracy, and Wayne Dyer.

But until autumn 1998, this desire had only been a dream.

Despite the fact that I always sent Nightingale-Conant my

new books as soon as they were published, I could never

seem to ignite their interest in my work.

But I never gave up. I simply held onto the dream, trusted

that something would give sooner or later, and kept doing

my thing: Writing what I hoped were inspiring and informa-

tive books.

And then something amazing happened.

One day, a man began sending me e-mail, asking numer-

ous questions about marketing in general and P. T. Barnum in

particular. He was a fan of Barnum’s and loved my book,

There’s a Customer Born Every Minute.

I answered all of his

questions, glad to help.

Then, one day I received a shock. The man sent me e-

mail saying, “If you ever want your material considered by

Nightingale-Conant, let me know. I’m their Marketing Pro-

ject Manager.”

156

The Attractor Factor

You can’t imagine my surprise. Or my delight.

I immediately Fed-Exed all of my books, my video, and my

home study course (six audiotapes and a workbook) to my

new friend at Nightingale-Conant. He didn’t like anything I

sent. Instead, he

loved

everything I sent. And right then and

there he began the long process of selling Nightingale-Conant

on me.

He became my guardian angel.

At Christmastime, he took down the star from the top of the

company Christmas tree and replaced it with a photo of me.

He took pictures of me and placed them throughout the

ofﬁces of Nightingale-Conant, including the men’s and

women’s bathrooms.

After 11 months of calls, faxes, many Fed-Exes, and lots

of photos of me, I am proud to announce that Nightingale-

Conant is carrying their ﬁrst product by me. It’s called

The

Power of Outrageous Marketing.

It has been a best-seller for

them for about three years now.

This amazing story illustrates many lessons:

• The power of a dream (I held my vision of what I

wanted for years).

• The networking potential of the Internet (My Nightin-

gale-Conant contact found me at my website).

• The miracle that comes from having someone who be-

lieves in you. (My contact believes in me to a staggering

degree, and told me so over and over again for 11

months.)

• The true magic that occurs when you are in alignment

with your life’s purpose and doing what makes your

heart sing . . .

• And the power of letting go.

I’m sure there are other lessons in this story, lessons that

you see and I don’t. Again, I am sharing this with you in

Step Five: The Ultimate Secret

157

the hope that it sets your own heart on ﬁre, awakens some-

thing in your soul, and urges you to go for—and get—your

own dreams.

And here’s something else to think about:

“THY WILL BE DONE”

According to research done at Spindrift Foundation on the

power of prayer, a “Thy will be done” prayer gets more

than twice as many results as a speciﬁc “give me this”

prayer. That’s why it’s so important to end your request for

anything you want with the magic words, “This or some-

thing better.”

When I was writing my book on P. T. Barnum,

There’s A

Customer Born Every Minute,

I went to the famous showman’s

grave in Bridgeport, Connecticut. I had a moving experience

there, which I wrote about in my book. But what I want to

share with you here is what I saw written on Barnum’s

gravesite marker. To my surprise, carved in his simple con-

crete headstone were these magical words, words that Bar-

num relied on throughout his colorful life:

“Not my will but thine be done.”

Those magic words worked for Barnum, helping him to

survive personal and professional disasters and to become

one of America’s ﬁrst millionaires, and those words can work

for you, too.

In other words, trust the universe.

WANT SOMETHING BETTER?

You can ask for whatever you want to do, be, or have, but

also be willing for the universe to give you something better.

End all of your requests with the phrase, “This or something

better” and you will be letting the universe know that “Thy

will be done” is of highest importance.

158The Attractor Factor Why is this so? Because the universe can see the big picture

while your ego can’t.

Your job is to ask for what you want, and then to act on

the inner nudges you get to do things, like make phone

calls, write letters, visit a certain person, or whatever. Bob

Proctor, in his wonderful book,

You Were Born Rich,

puts it

this way:

“Learn to follow the quiet voice within that speaks in feel-

ings rather than words; follow what you ‘hear’ inside, rather

than what others may be telling you to do.”

The universe itself will act to move you to what you want,

and move what you want to you. All you have to do is let go,

while acting on your inner prompts. Let go of fear, doubt,

worry, disappointment, and any other negative emotion that

might make you feel low.

The famous poet and sage Rumi wrote something that may

help you here: “Some things that don’t happen keep disasters

from happening.”

Think about it. What you’re being asked to do is trust.

Trust that when something happens, it’s good; and trust

that when something you want doesn’t happen, it’s good,

too.

Wayne Dyer has an interesting book out called

The Power of

Intention.

It claims to teach you how to get whatever you

want. A friend read the book and said the title should be

How

to Get What You Want By Wanting What You Get.

Exactly!

The trick to manifesting whatever you want is to trust that

whatever you get is what you wanted to manifest in the ﬁrst

place. You attracted it. The more you can understand this bal-

ance of wanting and allowing, or desiring and letting go, the

more you will be happy in every moment.

Let me explain this with a story . . .

Step Five: The Ultimate Secret

159

THE SWAN

Terri Levine is a world-famous coach, best-selling author, and

dear friend of mine. Early in 2004, she was contacted by FOX

television studios about becoming the coach for one of their

new shows. Terri would be seen weekly by a national televi-

sion audience. Her name would become famous. She wanted

to be selected as the coach, and as her marketing consultant, I

wanted it for her, as well.

After weeks of interviews, e-mail exchanges, and hints

from the network leading Terri to believe she was going to be

the coach for the show, she got a sad call one day. She was

turned down. The executives at FOX had decided to go a dif-

ferent route and use a different coach.

Terri was upset. You have to understand that Terri is one of

the most positive people I know. She is upbeat, bubbly,

cheery, and always looking for the positive in every situation.

But the news of her rejection crushed her. Nothing I could say

made her feel better. In time, she let go of the experience, but

she would always feel disappointed.

Then, months later, the new FOX show Terri had been con-

sidered for was aired. It was about average to homely

women who were transformed with plastic surgery, counsel-

ing, and coaching. Terri saw the show and was repulsed by

it. She said, “It doesn’t stand for anything I believe in or

would want to be associated with. I’m relieved I wasn’t cho-

sen to be on it.”

I sent Terri an e-mail that day that she so loved, she

told me she was keeping it in her “Wisdom Folder.” I had

written:

“Some things that look like they are in our best interest are

often not going to serve us when we see the big picture. We

have to trust and let go, realizing that everything that hap-

pens is for our highest good.”

160

The Attractor Factor

THE SECRET OF TIISG

I’m riveted by

A Lifetime of Riches,

the biography of Napoleon

Hill, the author of the classic book

Think and Grow Rich.

Not only did this man struggle for 20 years to write the

deﬁnitive guide to success, but he experienced poverty, his

life was threatened, his backers were murdered, he suffered

from bouts of hopelessness, and his family suffered beyond

all understanding.

His was not an overnight success.

One thing that stood out in Hill’s life story was his ability

to turn the negative into the positive. He always looked

for what some people call that silver lining in the dark

cloud. As I thought about Hill’s life, I realized I’ve been

noticing this ability to see the good in the bad practiced by

others, too.

I was at a meeting with my friend Mark Joyner, Internet pi-

oneer and bestselling author. I overheard Mark talking to a

man who had just gone through hell due to the FTC. Mark

listened to the man’s sad story and then said, “Turn it into

something good.”

This was remarkable advice. It’s the kind of thing

Napoleon Hill would have said. It goes against what most

people ever even attempt to try. The whole idea of taking

whatever happens to you and turning it into something good

seems, at ﬁrst glance, preposterous.

But this also seems to be a key to success. I remember P. T.

Barnum offering to buy a rival’s elephant. He sent a telegram

stating his offer. His competitors took Barnum’s telegram and

ran it as an ad, saying, “Here’s what Barnum thinks of our

elephant.”

Instead of being upset, Barnum decided to join with those

competitors. That gave birth to the famous Barnum & Bailey

Circus. Barnum took the experience and turned it into some-

thing good.

Step Five: The Ultimate Secret

161

The other day Nerissa, my love, released her ﬁrst e-book at

www.freevideoediting.com.

She had a small mistake on her site.

When I went to promote her site, I used the mistake as a way

to get attention for her e-book. I could have said, “Correct

your site.” Instead I sent out an e-mail that said, “There is a

mistake on her site. If you can spot it, I’ll give you a gift.” This

caused people to be curious, a powerful motivator. It drove

trafﬁc to her site. Sales jumped.

What I, Barnum, Joyner, and Hill are doing is one thing:

Taking the so-called negative experiences in life and turning

them into something good. I call this TIISG. It stands for Turn

It Into Something Good.

You have the ability to do this. It’s a choice. No matter

what happens, take a breath and ask, “How can I turn this

into something good?”

The question redirects your mind. Instead of looking at the

problem, you are now looking for solutions. This is a brilliant

way to learn how to operate your own brain. You become the

master, not the slave, of your life.

Andrew Carnegie—that tycoon who challenged

Napoleon Hill to undertake his 20-year quest to uncover

the secrets of success—confessed that the principle key to

his own staggering success was the ability to operate his

own mind.

He told Hill, “I am no longer cursed by poverty because I

took possession of my own mind, and that mind has yielded

me every material thing I want, and much more than I need.

But this power of mind is a universal one, available to the

humblest person as it is to the greatest.”

It all begins with the basic TIISG question: “How can I turn

this into something good?”

The answer will bring you new choices, happiness, and

may lead to wealth you never dreamed of before.

Just remember TIISG.

162

The Attractor Factor

IT’S ALL GOOD

I attended Bob Proctor’s three-day course called “The Science

of Getting Rich” in Denver during June 1999. It was a mind-

expanding experience. I urge you to take the course live if at

all possible or at least to invest in the home-study course.

There are so many things you’ll get out of the material that

where you are now will seem like poverty after you absorb

the materials and become wealthy.

But one idea that I got from Bob’s course that I want to give

you right now is this quote: “Everything that happens in your

life is moving you in the direction of your goals.”

Now think about this. That statement says that every-

thing, without fail, without exception, is moving you toward

your dreams.

So if something happens that you feel is bad, remember

that it happened to move you forward. Your job is to ﬁnd the

positive in the negative, or at least to trust that there is a posi-

tive there, even if you can’t see it at the moment.

This might be tough to accept, at ﬁrst. But the truth is, it is

an enlightened way of living your life. I love the statement

and thank Bob Proctor for saying it. What it tells me is that I

have to let go and trust that life itself is taking me to the

things I desire. And as I let go, trust, and give thanks for my

life, I feel different, I radiate a different vibration to the world,

and better things and experiences come to me.

Again, the whole secret is in learning to simply let go.

BUT WHAT DO YOU DO?

Ever since my book,

Spiritual Marketing,

became a number one

best-seller at Amazon, people have been writing me. Most of

the time people are just praising the book. Sometimes, people

have questions about the ﬁve-step process in the book for cre-

ating wealth from the inside out. By far the most common

question is about Step Five, the one called “Let go.”

Step Five: The Ultimate Secret

163

“But what do I

if I let go?” is the question I get the most.

“If I let go, don’t I just sit there?”

What I didn’t fully explain in that book is that you usually

still have to do something to achieve your dreams. That

something might be as little as answering the phone. Or mak-

ing a call. Or buying a book. Or joining an association. Or an-

swering an e-mail. I have no idea what that action will be for

you to achieve your dream. But you usually have to do some-

thing, however small or large a step.

But the magic answer to the question of what action to do

next is this:

You want to take what I call “Inspired Action.”

Inspired Action is any action you take based on an inside

nudge.

In other words, an Inspired Action is when you suddenly

get a desire to drive to the store. You may have no idea why

you need to go to the store right now. But something within

you is urging you out the door. Follow that hunch. It may

lead you to your goal. At the store, you may meet the right

person. Or ﬁnd the right product. Or pick up the right maga-

zine that will lead you to completing your dream.

For example, about 20 years ago I was working for a ma-

jor oil company. When I left for lunch, I always went to the

food court at the closest mall. Always. Talk about being

stuck in a rut.

One day, I decided to do something different. As I left for

lunch that day, I felt an impulse to turn left where I always

turned right. This may sound like nothing to you, but it

meant the world to me. It was like leaving the planet and go-

ing to Mars. I was suddenly on an adventure.

To my sheer amazement, only a few blocks away was an

Italian deli. Now try to picture this: I’m an Italian living in

Texas. I hadn’t had good Italian food since leaving Ohio

about 20 years earlier. To stumble across an Italian deli, by

“accident,” during lunch hour, was almost miraculous.

164

The Attractor Factor

I went inside and met the owner. He was from Italy. He

made me a sandwich that was so good I still drool today as I

think about it. I was so grateful that I took his menu back to

my ofﬁce, shut my door, and created a whole new menu for

him. I wrote new copy, designed it, and then printed him

500 copies. I then posted that new menu all over the com-

pany building.

The next day, when I went back to the deli, the owner met

me with tears in his eyes. His business had been booming all

day. His lunch hour was packed with customers. He didn’t

know how to thank me. I didn’t need to be thanked. All I

wanted was a sandwich.

But this miracle didn’t stop there. We became friends.

When my wife at the time and I needed to move and looked

for a place to move to, the owner of the deli sold us his house.

He wanted to move but because he built the house himself,

he didn’t want just anyone in it. When he learned I needed a

new home, he arranged for us to buy his house. We lived in it

for ten years, and Marian still lives in it today.

And all because I took Inspired Action!

WATCH THE SIGNALS

Once you state your intention and work the other steps in the

Attractor Factor process, you need to watch the signals you

get and act instantly on them when you see them.

When I was working for a major oil company and hated

my job, I used to pray for a way out. This was 20 years ago

and I felt lost. I felt trapped in my nine-to-ﬁve prison. I would

drive 35 miles each way, to and from a job I hated so much I

would cry as I drove. It was pretty sad. But I stated my inten-

tion to break free. I then looked for the signals.

Every day, I would pass a street sign named Quitman. I

never thought much of it, until I realized it was a signal for

Step Five: The Ultimate Secret

165

me. The sign was on the freeway for people to know where to

exit. But for me it meant, “Quit, man.”

And I did quit my job. I’ve been happier ever since. Today,

I’m a well known author, speaker, Internet celebrity, and so

much more. All because I took Inspired Action.

INFINITE MIND

Here’s another example: While writing this book a dear

friend paid us an unscheduled visit. You have to realize

that this is highly unusual. We live in the Hill Country out-

side of Austin, Texas. We are not easy to get to. And we

don’t usually appreciate people dropping in unannounced.

After all, we work at home and would prefer not to be in-

terrupted. I could be doing a radio show by phone, or Ner-

issa might be editing a video project. Our home is usually

buzzing with activity.

But our friend called at the right time, saying she was in

the area, so we told her to come over. The conversation was

mostly about energy, remote viewing, mind over matter, and

other such esoteric talk. During our conversation, our friend

raved about a book called

Inﬁnite Mind.

She told us she read

and reread the book, underlined passages, and thought it was

pure genius.

I immediately took that as a signal for me to get the book.

Why? Because the whole situation reeked of synchronicity.

The fact that our friend appeared while I was writing this

seemed odd. The conversation directly applied to some of the

principles in the

Attractor Factor.

And the book seemed like a

must-have for my research.

I immediately took inspired action. As soon as our friend

left, I ran upstairs, jumped online, and ordered the book

from Amazon for overnight delivery. Not only that, but

while in this buying mode I also ordered

Manifesting Your

166

The Attractor Factor

Heart’s Desires, Book I

and

Manifesting Your Heart’s Desires,

Book II.

They all turned out to contain key information to

help me better communicate the Attractor Factor process

to you.

And all this from an innocent event that others might have

dismissed!

HOW TO DO THIS

So here’s how to make Inspired Action work for you:

Step One.

Set an intention. An intention is your declaration

about your dream, or goal, that you want to be, do, or have.

This is your request of your subconscious, unconscious, and

the universe itself. The clearer your intention, the better your

results. One of my intentions was “I intend to have a best-

selling audiotape program with Nightingale-Conant.” An-

other was “I intend for my

Spiritual Marketing

book to

become a number one best-seller at Amazon.” Yet another

was “I intend to ﬁnd a new place to eat lunch.”

Step Two.

Follow your hunches. Watch the signals. Listen to

your intuition. If you get a desire to make a plan of action, so

be it. Do it. But if you get a desire to go for a walk, or to watch

television, or to surf the web, then do that. You never know

where your Inspired Action will take you, but because you

set an intention (Step One), your intuition will ﬁnd a shortcut

to your dreams.

Inspired Action works because your ego can only see lim-

ited terrain while the universe can see it all. Your ego might

say, “Write a business plan.” Inspired Action comes from the

bigger picture, which you can’t always see until you’ve taken

the actions you’re being inspired to take.

Finally, the more you can quiet your mind, still your

thoughts, and relax your body, the more you will hear the in-

ner voice nudging you in the direction of your dreams.

When it speaks, move.

That’s Inspired Action.

Step Five: The Ultimate Secret167 Do it, and you’ll ﬁnd amazing new shortcuts direct to the

fulﬁllment of your stated desires. It’s an easy path, more fun,

more relaxed, and usually more proﬁtable, than planned ac-

tion and constant struggle.

Try it and see.

A SECRET ABOUT MONEYLet me tell you a secret about money.

One day Pat O’Bryan, a wonderful Texas musician well

known in Europe, walked into a Master Mind group we are

in and announced, “One day I’m going to write a book titled

The Myth of Passive Income.”

He was joking. Everyone laughed. He had been working

hard on his site at

www.InstantChange.com

and realized from

ﬁrst-hand experience that there is little passive about passive

income.

I heard an opportunity.

“You ought to write that book right now,” I said.

Everyone shut up. They looked at me.

“It’s a great idea,” I explained. “People think passive in-

come is doing nothing all day and making money while you

sleep. It isn’t quite like that. So let’s blow the whistle and tell

people the truth.”

Pat was beginning to learn how to act when an opportu-

nity popped up.

“I’ll do it,” he said.

We met in the parking lot after the group meeting. He

asked, “Would you go ahead and write a letter asking people

making money online if they would contribute an article to

our book? We just want to know what a typical day for them

is like. I bet they don’t sit around doing nothing.”

Suddenly I was the coauthor in this project. Well, I see op-

portunities and jump on them, too. I agreed.

I went home, went to my computer, and drafted a letter. It

168

The Attractor Factor

was simple. I asked successful people online if they would

tell us what a day was like in their “passive” world. I sent the

letter to Pat. He approved it almost instantly. I then sent it out

to every list owner I knew. This all happened within maybe

three hours.

Within 24 hours we had wonderful articles by David

Garﬁnkel and Tom Antion. Later the same day I heard from

Jim Edwards, Yanik Silver, Jo Han Mok, and other online gi-

ants, all agreeing to send articles for our book.

Now note what happened here:

A spontaneous joke became a project. That project began to

take form within three hours. And within one day the book

was being written—and not by Pat

me.

This process is how I created such moneymaking digital

products as my online e-classes, several bestselling e-books,

and even a few online promotional campaigns. I came up

with the ideas and within minutes acted on them. The re-

sult: Success.

So what does money like?

Money likes speed.

That’s the secret few know about money.

Money comes to those who act fast. If you think, wonder,

question, doubt, plan, meet, discuss, or in any other way drag

your feet, money goes to the next person in line.

If you want to know how I’ve managed to write so many

books and articles, it’s because I act fast. This very section is

an example. Twenty minutes ago I got the idea to write some-

thing about “money liking action.” I thought I should write it

some day. Then I thought, “Why not

now?”

Well, here you go.

It’s done.

You now know the secret, too. When you get an inspired

nudge to take action, then

take action.

Don’t wait. Act. Act

right now.

What are

you

waiting to do?

Step Five: The Ultimate Secret

169

TEND YOUR GARDEN

Many people say they don’t want to take any action, that they

just want to “Let go and let God.”

That reminds me of the story of the man with a beautiful

garden in his backyard. One day a man walked by, saw it,

and stopped to admire it.

“You have an amazing garden here,” the stranger said.

“Thank you,” said the owner.

“It’s really God’s garden, isn’t it?”

“Yes, it is,” replied the owner. “But you should have seen it

when God had it all by Himself.”

The point is, God (Universe, Spirit, or whatever name feels

right for you) provides us with the basics, and we have to do

something with what we’ve been given. If we just allow

things to grow in the backyard, we’ll have a jungle, not a gar-

den. Someone has to tend to the earth.

Take Jesus, for example. According to Bruce Barton, author

of the 1925 best-seller,

The Man Nobody Knows,

Jesus was a

businessman. He “hired” twelve employees, inspired them,

and sent them out to spread his message. That’s sound mar-

keting. That’s inspired action.

Or take Phineas Parker Quimby, the man credited with be-

ing the father of New Thought, or modern spirituality. Martin

Larson calls Quimby “The Advertising Therapist” in his

book,

New Thought or A Modern Religious Approach: The Philos-

ophy of Health, Happiness, and Prosperity

(New York: Philo-

sophical Library, 1985):

From 1847 to 1859, then, the tireless, searching Quimby went

from town to town offering mental therapy through the power of

faith. He distributed a brochure in 1855 which repudiated the

mesmeric (hypnosis) technique and which read in part: “Dr. P. P.

Quimby would respectfully announce . . . that . . . he will attend

to those wishing to consult him in regard to their health, and, as

his practice is unlike all other medical practices, it is necessary to

170The Attractor Factorsay that he gives no medicine and makes no outward applica-

tions, but simply sits down by the patients, tells them their feel-

ings and what they think is their disease. If the patients admit

that he tells them their feelings, etc., then his explanation is the

cure; and if he succeeds in correcting their error, he changes the

ﬂuids of the system and establishes the truth or health. The truth

is the cure.”

As you can see, even the great father of metaphysical heal-

ing handed out ﬂyers in order to get new business. He didn’t

sit and do nothing.

The point is, letting go doesn’t mean do nothing. It means

take action based on your inspiration. If you feel moved from

within to make a call, or run an ad, or take a walk, or build a

community, then do so. Just have the spirit of nonattachment

as you do. Nonattachment is letting go.

Again, when you want something and are ﬁne if you get it

or not, then you are most likely going to receive it.

You must let go of your

attachment to success to attract

success.

GO TO THE LIGHT

Letting go doesn’t mean giving up.

When I went to Italy in 2004, I visited many people and

places, from Michelangelo’s tomb in Florence, to the Pope in

the Vatican. I found Italy to be a country rich in ancient his-

tory but poor in current prosperity. I met some snooty people,

and some warm ones.

Sister Mary Elizabeth is one of the warm ones. She’s the

personal secretary to the Mother General of the Sisters of St.

Filippini order, which serves very poor women and chil-

dren in third-world countries. She is on my e-mail list, and

a fan of my books. She once told me my ideas, as expressed

in the e-books

Hypnotic Writing and Hypnotic Marketing,

helped her raise funds to feed homeless and starving chil-

Step Five: The Ultimate Secret171dren around the world. It was a very gratifying thing to

hear, to be sure.

But odd things began to happen. While in Rome, I

checked my e-mail. I was stunned to see an e-mail from my

sound engineer, telling me the master audio tapes to a pro-

gram I had invested thousands of dollars to create, had van-

ished. He had no explanation. He runs one of the best

studios in the world, and he lost the masters! And here I am,

on the other side of the planet, unable to do a thing about it.

I couldn’t believe it.

Things got even stranger. We hired a driver in Italy to take

us to Pompeii and Naples. We had a great day. But at the end

of the day, while unloading the car, he suddenly told me he

wanted more money than agreed on. It made the entire day

feel ugly.

Later that night, we went out to eat. It was our last evening

in Rome. We had a nice dinner, but when we went to pay, we

were told by an unfriendly French waitress speaking only

Italian, that their credit card machine was down. Well, we

had no cash. We ended up leaving, promising to send them

money for our meal.

We got back to the States safely, but the strange world

seemed to stay with us. I was told I owe thousands of dollars

in back taxes on property I own. My agent was supposed to

negotiate a deal with a publisher and ended up getting ﬁred

over it.

We decided to go to Las Vegas and see some shows to re-

lax. But on the ﬂight there, I had chest pains and couldn’t

breathe very well. I thought I was having a heart attack. We

landed safely but the chest pains stayed with me. The next

day the house doctor at The Venetian hotel took one look at

me and sent me to the emergency room. I had never been in

any hospital before, so this was scary. And with my chest

pains, I thought I was never going home again. Several hours

later, and $5,000 lighter, I was told I had asthma.

172

The Attractor Factor

We returned home but the strangeness continued. One day,

while I was typing a chapter in this very book, an entire sen-

tence repeated itself on my screen. At ﬁrst I thought I imag-

ined it. I deleted the sentence. But as I watched the screen, the

sentence retyped itself on my screen. Talk about bizarre! I as-

sumed I had a virus and shook my head.

What in the world was happening here?

THE TRUTH

One day I drove out of town and spent the day with my chi-

ropractor and dear friend, Dr. Rick Barrett, author of several

books, including,

Healed by Morning.

I needed to chill, to re-

lax, to get some distance. I told him about these misadven-

tures. I was feeling stressed to the max as I relayed all of what

I just shared with you. I added, “I feel like I picked up a curse

in Italy. Nothing has been right since.”

Rick looked right at me and said, “Maybe this all ties in.”

“Huh?”

“Maybe you are being attacked by the dark forces,” he ex-

plained. “You went to Rome, went to the Vatican, and saw the

Pope, which are all holy things. And you are focused on writ-

ing your new book, which could truly change the world.”

“Yes? Yes?”

“Well, maybe your move into the light is causing the dark

to try to stop you.”

“I’m not sure I follow.”

“Whenever we go to Mexico to do our mission work,

something bad happens,” he explained. “Me, my wife, other

doctors, and other volunteers, are planning to go to some

truly impoverished areas and donate our time, medicine, and

practice to help people there. It’s a good cause. Yet every time

we plan it, something happens. One time, I fell off a ladder

one week before going. Another time a woman was denied

entry into Mexico because her papers weren’t in order. It just

Step Five: The Ultimate Secret

173

seems like when you go to the light, sometimes the dark

comes after you.”

I didn’t agree with his assessment. From an Attractor Fac-

tor viewpoint, I’d say a part of us was showing its ugly head.

When he fell off the ladder, it was the part of him that resisted

the good another part of him wanted to do. He attracted the

experience.

It’s the same with me. As I grew closer to completing this

book, I almost sabotaged my own efforts to make it a success.

No evil force was out to get me. It was simply a part of me

that resisted my intention.

Dr. Valerie Hunt, writing in her book,

Inﬁnite Mind,

put it

this way: “To acknowledge diabolical entities that possess

power in and of themselves without the person’s participa-

tion, I believe is inaccurate and destructive.” She adds, “It as-

sures protection from uncovering one’s unﬁnished business,

because one is looking in the wrong place.”

In short, I had to get clear. I had to ﬁnd out why a part of

me was resisting what I wanted to actually attract. I did that,

too, or else you would not be reading this ﬁnished book.

But back to the conversation with Dr. Barrett.

“How do we reinforce ourselves so the light wins?” I

asked.

“You have to tell yourself that nothing will stop you, that

you won’t give up, that you won’t give in,” Rick answered.

“Sometimes you just have to turn it over to God or the Uni-

verse and say, ‘I don’t see the way.’”

And there’s the secret:

You maintain your overall goal and

you move toward it,

always being sensitive to something

better being offered, but you are not attached to the out-

come, either.

THE ULTIMATE SECRETAgain, the ultimate secret to attracting whatever you want is

to want it without needing it.

When you are detached to the

174The Attractor Factoroutcome, you disconnect from everything that could sabo-

tage your success. The Attractor Factor kicks into overdrive

when you state your intention and are happy whether you

achieve it or not. This is a delicate balance. But it’s the ma-

jor secret to how the universe works.

In other words, in the world of everyday reality, struggling

to achieve something causes the opposite forces

within your-

self

to kick into play. But when you come from an inner place

of serenity, and you go with the ﬂow toward your wishes,

you have upped the odds of your achieving them. Your peace

will attract peace.

As Deepak Chopra wrote in his book,

The Spontaneous Fulﬁll-

ment of Desire,

“Intention is not simply a whim. It requires atten-

tion, and it also requires detachment. Once you’ve created the

intention mindfully, you must be able to detach from the out-

come, and let the universe handle the details of fulﬁllment.”

In short, you fully activate the Attractor Factor when you

let go.

Miracle mindedness means behaving like someone who is

fearless, well-intentioned, innocent, and, ultimately, invulnera-

ble. She or he listens within for guidance and follows any and

all impulses toward loving and constructive action, however

bizarre and inappropriate they may appear to the ego.

—Carolyn Miller,

Creating Miracles: Understanding

the Experience of Divine Intervention

ILLION

OLLAR

ECRET

ORMULA

hat’s the hardest part to creating life the way

you want it?” a friend asked me over lunch.

I thought for a moment and replied, “Learning to stop ﬁg-

uring out

how

you will get what you want.”

My friend looked confused.

She asked, “What do you mean?”

“If you try to ﬁgure out how you will get that new car, or

that new house, or that new relationship, you’ll limit yourself

to what your ego can see and do,” I explained. “Turn your

goal over to your unconscious, which is connected to the

spirit of everything and everyone, and let it bring the goal to

you and you to the goal. Just follow your inner promptings,

and act on the opportunities that come your way, and you’ll

get there.”

Well, I’m not sure if my friend understood what I was say-

“

175

176The Attractor Factoring. But a few days later, I was sitting in a limousine, being

driven to have dinner with eight wealthy, wonderful, self-

made people. All of these people started with nothing. Many

of them started as I had, with empty pockets and hope in

their hearts.

As I sat in the limo, a part of me couldn’t believe I was

there.

“How did I get here?” I remember thinking to myself.

“I’m in a beautiful limo, with beautiful people beside me,

going to have a beautiful dinner that some other beautiful

person is going to pay for. I’m just a nobody kid from Ohio

who left home to ﬁnd fame and fortune. I used to dig

ditches, drive trucks, work in the dirt, the rain, and the

heat, and for never enough money to pay my bills. How’d I

get in this limo?”

As I thought about it, I knew the secret was the ﬁve-step

formula I’ve revealed to you in this book. It’s the Attractor

Factor. In short, the secret to increasing your business, ﬁnding

your love, achieving better health, or manifesting whatever

you want is:

Know what you don’t want.

Select what you do want.

Clear all negative or limiting beliefs.

Feel what it would be like to have, do, or be what you

want.

5. Let go as you act on your intuitive impulses, and allow

the results to manifest.

Yes, that’s it.

Truth is, there’s no one way to achieve anything in this

world. Some people get new cars by winning them, others by

struggling to pay for them, others by happily paying for

them, others by other means.

What I told my friend at lunch is the truth: You can’t or-

The Million Dollar Secret Formula

177

chestrate the world to do your bidding. Instead, state your

intentions and let the world arrange itself to bring your

goals to you.

In other words, you don’t manufacture your outcomes,

you participate in them. And you participate best when you

allow your inner spirit to do most of the work.

I was in that limo because I didn’t plan to be in it.

I allowed, acted, trusted, and accepted.

I followed the ﬁve-step formula.

I activated the Attractor Factor.

And when the limo pulled up, I got in.

SIX KEY POINTS

Before we end this book, let’s go over some ﬁnal key points in

the Attractor Factor process:

You are totally responsible for your experiences in your life.

That doesn’t mean you caused them. But on some level

you attracted them. You are responsible for them. That’s not

good or bad. Simply use the experiences to learn about your-

self. Get clear, and choose what you prefer to experience.

You are absorbing beliefs from the culture itself.

If you are watching movies about violence, or reading the

papers, or watching the news, you are ﬁlling your mind with

the very vibe that will attract more of what you soaked up.

Mother Teresa said she would never attend an antiwar rally.

Why? Because it contains the very energy that creates more

war. Watch what you absorb. Choose what you want to at-

tract. Be aware.

You are not ruler of the earth, but you have more power than

you ever realized.

You can move mountains with the right thought and ac-

tion. Keep a balance of ego and spirit in your life, always

striving to let your ego obey spirit.

You can change your thoughts.

This often feels impossible to believe because it’s not nor-

178

The Attractor Factor

mal for the vast majority of people. But what you think is

largely habit. Start noticing what goes through your head.

If you don’t like it, start consciously changing it. Choose

new thoughts.

You can do the impossible.

What you believe to be the restraints of time and space

right now may simply be the limits of our current under-

standing. No one knows what is impossible. If you have an

inclination to try something new and different, than so be it.

Go for it. Make it so. You may be creating a path never seen

before. Dare something worthy.

Whatever image you add feeling to will manifest.

If you fear something, or love something, you are adding

energy to it. Anything you fear or love will tend to be at-

tracted into your life. Choose your passions wisely.

WHEN YOUR LIMO PULLS UP

Finally, I can’t ﬁnd any better way of ending this book than

with this quote from Frances Larimer Warner, written in 1907.

When I was interviewed on a late night talk show one

evening, they asked me to read this quote to them twice. Then

they were silent for a moment while the meaning of these

words hit home. I’ll end this book with those same words, and

wish you “God speed” in making all your dreams come true.

And when your limo pulls up, get in!

If we plant a seed in the ground we know that the sun will

shine and the rain will water, and we leave it to the Law to

bring results. . . . Well, the desire you image is the seed, your

occasional closing of the eyes in imagery is the sun, and your

constant, though not anxious, expectation is the rain and cul-

tivation necessary to bring absolutely sure results.

—Frances Larimer Warner,

Our Invisible Supply: Part One,

1907

THE SHOCKING

RUE

TORY

ONATHAN

Jonathan?”

Every person asking the question marveled at the stories of

my miraculous and even shocking work with Jonathan Ja-

cobs (not his real name), and now wants to meet the man

himself.

The thing is, Jonathan is no longer available. I’ll tell you

why, but you had better brace yourself. This may not be easy

to read.

Jonathan clearly made a difference in my life. He was my

miracles coach and best friend for more than 10 years. The

stories you read in this book are all true. Jonathan was a

true helper in co-creating miracles for me, and for lots of

other people.

179

early every day, I get a call, an e-mail, or a let-

ter from someone asking, “What happened to

180

The Attractor Factor

But Jonathan was also human. Along the way, he started to

let his ego take control of his success. I noticed little things at

ﬁrst. In conversation, he appeared more smug. He wanted

the attention on himself. And he talked about his work more

than most people wanted to hear. I let that slide, because I

was too involved in enjoying the results I was getting from

my work with him.

But it got worse. He started to have intimate relations with

a few of his female clients. At one point he was working at a

clinic, doing his healing work, and was ﬁred for inappropri-

ate conduct with his clients. I supported him during that dark

phase of his life, because he was my friend.

But it didn’t stop there. Jonathan lost his father, and went

into a depression. He considered suicide. I was his lifeline

and did my best to help him. I went and stayed with him. I

counseled him. I used the very healing methods I learned

from him to help him. After a few months, Jonathan came

around, moved back into life, and started to see clients again.

But he was still stuck in his self. He again seduced his fe-

male clients. At least one was married, and her relationship

with Jonathan caused her to fall into depression over her

own guilt.

But even that didn’t end this downward spiral into hell.

The turning point for me came when one day Jonathan

manipulated and then molested the friend closest to me in

my life at that time. Words cannot convey how badly this

hurt me. I felt betrayed. My best friend, my guru, had be-

come a criminal.

The woman he molested couldn’t handle this experience.

Her healer and friend had manipulated and molested her.

You can imagine what it did to her thinking. She called the

suicide hot line. She called the rape crisis hot line. She began

a long series of bouts with deep depression, then car acci-

dents, then hospital visits, and more, ending with a near-fatal

car accident.

The Shocking True Story of Jonathan

181

It didn’t stop there for her, either. She then saw medical

doctors who kept prescribing medication to numb what she

was feeling. Later, the medications caused her to have

seizures. She was hospitalized repeatedly, and nearly died in

the emergency room. At one point, she actually ﬂat lined.

It was a horrible time.

During it, Jonathan hid. He never offered help. He never

apologized. And he disappeared from our lives.

My guru had stabbed me and left me bleeding. The pain

was beyond words. I had to seek counseling myself. Even to-

day, the memory still stings. This is my ﬁrst time to write

about the experience in such an open way.

By now, you should know I tend to look at life’s experi-

ences as a symbol. So I wondered why this happened. Why

did Jonathan become evil? Why did he hurt me and others

who loved him? What was the positive in this negative? How

could I

turn

this

into something good?

I remember reading a helpful passage in one of my favorite

books,

Breaking the Rules

by Kurt Wright. It goes like this:

“Have you ever noticed how easy it is to look back on

events that happened a year or more in the past and see the

perfection in them? For most of us this is true even for situa-

tions which seemed tragic, horrible or even devastating at the

time. Now, if it is possible to see the perfection in those things

a year later, doesn’t it make sense that the perfection must be

there in the moment it happens, too?”

Wow! What a freeing statement! It causes you to look for

the positive in everything, and to look for it

right now.

So I turned my light on the situation with Jonathan. All I

could conclude was this was a gift of freedom. For over 10

years I had turned to Jonathan when I needed help. Well,

now it was time for me to be my own healer, my own best

friend, and my own guru. I was free.

I feel better than ever before. I am grateful for Jonathan

helping me during my time of need, and I wish him well,

182The Attractor Factorwherever he is. I no longer want or need him in my life, but

I’m grateful for the time we had together.

As for my abused lady friend, she died on October 2, 2004.

She never fully recovered from the betrayal, the pain, or the

humiliation of her experience with Jonathan. She tried to heal

herself, and she tried to forgive him, but for the last three

years of her life, she suffered. She only found peace in death.

Meanwhile, my adventures continue and my life is one of

magic and miracles. How do I stay clear and focused? I work

with several people these days to keep myself on track. Most

of them are listed in the back of this book.

There are other healers around, of course. My only advice

is to trust your intuition, and not become addicted to a heal-

ing or healer. The goal is freedom. The only path is your con-

nection to Spirit.

Trust yourself.

XPERIMENT

NTENTIONAL

EDITATION

OUNDATION

ill you join me in transforming the world?

I am looking for people all over the world to

help lift the energy of the planet. With enough people practic-

ing the Attractor Factor, and using the meditation I plan to

teach below, we can reduce crime, lower violence, and raise

the wealth and prosperity of everyone near us.

When I was on a radio show one night and announced

my colossal plan to change the world, I was amazed to later

hear from people in Africa, India, Ireland, New Zealand,

Australia, and all over the United States—all volunteering

to help.

I got the idea for this rather noble project while reading

Permanent Peace: How to Stop Terrorism and War—Now and For-

ever

by Robert Oates. That book reveals 19 scientiﬁc studies

that proved when groups of people meditate, the crime and

violence in their area goes down. Oates writes:

W183

184

The Attractor Factor

“The basic idea is simple to state: Like ripples on a pond

radiating outward from a pebble’s splash, ripples of orderli-

ness and harmony radiate outward from concentrated

groups of meditation experts. And the evidence for this idea

has been repeated and statistically signiﬁcant. Not only do

signs of social disorder go down—such as violent crime,

ﬁres, trafﬁc accidents, warfare, and terrorism—but signs of

coherence and progress go up. Patent applications, for exam-

ple, stock market levels, and economic indicators have all

been shown to rise.”

Notice his last sentence. It suggests that meditation helps

increase wealth. With that in mind, I decided to create a

global set of “hubs” where people learn how to meditate to

intentionally attract wealth. The idea is, the more you help

yourself, the more you also help those around you. And as

you help them, you help the planet.

This is the noble purpose of the Intentional Meditation

Foundation. It is a nonproﬁt foundation designed to teach a

speciﬁc meditation technique to people all over the globe,

with the purpose of lowering violence and increasing wealth

wherever it is practiced. At the core of this movement is a 30-

day event I’m calling The Experiment.

When I told a close friend that I planned to run a 30-day

experiment to see if meditation could raise the prosperity

level of the people meditating as well as inﬂuence everyone

near them, she asked me something interesting.

“Do you care that you are running this experiment during

a war, when people are worried about their jobs, their next

payday, and maybe even their lives?”

“Actually, that’s

why I’m running this experiment,” I replied.

This brief conversation intrigued me because her question

assumed that outward events have the control. On the con-

trary, your income doesn’t have to be affected by war, reces-

sion, pay cuts, or layoffs. You don’t have to be a victim of

The Experiment

185

circumstances. In my mind, outward events are simply the

result of what we have already done inside ourselves.

I’ll repeat that:

Outward events are simply the result of what we

have already done inside ourselves.

Maybe we attracted our current economic situation uncon-

sciously, but we certainly attracted it. There is no right or

wrong in that perspective. It simply is.

Now the really wonderful thing is that once you realize

you are the creator, you can create the kind of life you prefer.

And that leads me to the subject of this chapter.

I’m asking for people to help me in what I am calling The

Experiment. This 30-day event is designed to bring you more

money, almost by magic, but only if you do three things:

Record where you are now in your ﬁnances, and then,

when The Experiment is over, record the changes.

2. Meditate every day for 20 minutes using the technique

I’m about to teach you.

Act on the insights that you receive and/or the opportu-

nities that come your way afterward.

That’s it.

Before I tell you the “IM” technique, let’s cover a few basics

to set the stage for what is about to happen.

You are the creator.

Just as I pointed out to my friend,

you are the predominant creative force in your life. What is

happening to you is being created in part by you. You are at-

tracting it. This is good news. It means you can change those

appearances to match what you consciously prefer. It also

means you can be, do, or have anything you can imagine, be-

cause the person responsible for any of it is you.

Your belief creates your reality. If you do this IM tech-

nique every day but still believe it won’t work for you, then it

won’t work for you. You have to believe that change is possi-

ble. Belief rules. Intention is king. We are belief-beings and

186

The Attractor Factor

the results are belief-creations. Change your beliefs, and you

change your life.

Your feelings are the fuel. Your feelings are what fuel

your beliefs, desires, hopes, and dreams. When you worry,

you are fueling a belief in a negative outcome. When you

have faith, you are fueling your belief in a positive out-

come. Your feelings are the motivators that make things

happen. A belief without feeling is a thought. With feeling,

it’s an intention.

Whatever you say after “I Am” deﬁnes you.

You create

yourself by how you deﬁne yourself. Ask yourself, “Who am

I?” and pay attention to your answers. That is what you are

creating. Change your answers, and you change your results.

Now let’s look at the IM process itself.

“IM” stands for

Intentional Meditation. Most meditation is

not request-oriented. That is, the meditation is simply a quiet-

ing of the mind. In and of itself, that is wonderful.

I once had a T-shirt that read “Meditation is not what you

think.” Exactly! If you’re thinking, you’re not meditating. Tra-

ditional meditation is beyond thinking, or behind it.

But

Intentional

Meditation is a departure from traditional

meditation. In the IM method, you are focused on a speciﬁc

outcome. You

are thinking, and you are thinking with feeling.

An IM is a request to the universe, through your conscious in-

tent, to attract a particular result.

In other words, traditional meditators would sit and sim-

ply watch their thoughts. That is the meditation of my T-shirt:

“Meditation is not what you think.” It is a wonderful method.

I encourage you to do it.

The Beatles made a form of meditation popular in the six-

ties called “TM,” or

Transcendental Meditation. In TM you are

given a mantra, or special phrase, to repeat over and over

again as you sit. This mantra keeps your mind busy so your

being can settle down and relax. TM is powerful. When peo-

The Experiment

187

ple used meditation to lower crime rates, as reported in 19

separate studies in Oates book, they were doing TM.

is different.

IM is focused on achieving a result. You go into the medita-

tion with a mental request and a feeling, which you amplify

in your meditation. In other words, an IM meditation might

be something like this:

“I see myself at the end of our 30-day experiment with

my business goals for the month achieved, I’m feeling

great, smiling, maybe singing or whistling, as I feel the ex-

hilaration of having magically attracted more money easily

and effortlessly.”

The statement is your intention.

Your intention is what you use as a type of mantra in your

meditation.

Are you with me?

I’ll walk you though an IM method to help make this

clearer for you:

Decide on what you want to achieve. Make it believable to

you. Remember, belief rules. If you don’t believe you can do

it, you probably won’t. Let it be a stretch, but be honest with

yourself, too. Again, what do you want to achieve at the end

of the 30 days? How much more business or income?

Write it down in one clear statement.

For example, “At

the end of the 30-day experiment, I have an extra $15,000 in

the bank from unexpected sources.” Or maybe “At the end

of the 30-day Experiment, I have 20 new clients.” Write it

down now.

Feel what it will be like to have achieved your intention.

you already had what you say you want, what would that

feel like now? Get into those feelings. Relish them. Roll

around in them. How would you look? How would you act?

How would you smile? Feel the feelings now.

That’s it.

188

The Attractor Factor

In short, here it is again:

You simply take your intention (what you wrote down that

you want), and you take the feelings of already having ac-

complished it (feel the success now) and spend 20 minutes a

day soaking it up—pretending it’s all happening now.

Again, that’s it.

So, how does this simple method work? How does it make

your intentions come true?

In short, you are putting in a request with the universe.

You are placing your order. Because you are clear about what

you want, and you feel what you want, you have streamlined

the process. The universe will hear you and will begin to or-

chestrate events to help you attract your intended desire. All

you have to do is pay attention and act on your hunches.

Trust the process.

As I mentioned earlier, 19 separate studies proved that

meditation can lower crime rate. Those studies were all about

a form of Transcendental Meditation. In short, the meditators

created a peaceful ﬁeld, which radiated out and calmed

everyone—including many potentially violent people.

In the IM formula that I just described to you, you are quiet-

ing the mind as in meditation, and even merging with all that

is, but you are also placing a request with the universe. That

request will radiate out and reach the people who can help

you achieve it. From there, magic happens. I know much of

this may seem strange, but I’m calling it an Experiment so you

can ﬁnd out, with me, just how powerful this system can be.

Now, if you want a few more resources to help you under-

stand this process, here are some great ones:

Sign-up for Mike Dooley’s “Notes from the Universe” at

www.tut.com.

His messages will help you stay focused

on your goals. They are free.

2. If you have trouble staying positive, ﬁnd ways to re-

move those blocks and get clear. A great e-book on the

The Experiment189subject is by Stuart Lichtman and Joe Vitale (yes, me).

See

www.anything-fast.com/?ﬁd=outrageous.

If you’re interested in the research about the 19 studies

where meditation lowered crime rates, see the mini e-

book version of the book

Permanent Peace

by Robert

Oates, available free at

www.mumpress.com/p_k03.html#.4. If you believe it’s difﬁcult to get money into your life,

start the ﬂow by giving money. That’s right—give some

away. This is explained in my book,

The Greatest Money-

Making Secret in History!,

available at

www.amazon.com.

Remember what you have to do:

Write down where you are in terms of current income,

and after The Experiment write down your results.

2. Meditate using the IM method 20 minutes every day.3. Act on the impulses, ideas, and opportunities that come

your way.

Is this easy or what?

Yes, you can create change in your life.

It all begins right now.

Finally, for more information, including recent research

and case studies, or if you are interested in hosting a medita-

tion hub in your area, please see

www.IntentionalMeditation-

Foundation.com.

We must not make ourselves dependent on any particular

form

of wealth, or insist on its coming to us through some par-

ticular channel—that is at once to impose a limitation, and to

shut out other forms of wealth and to close other channels;

but we must enter into the

spirit

of it.

—Judge Thomas Troward,

The Hidden Power,

1902