Blogger for Beginners 

A guide for those 

new to Google's 

blogging platform 

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Blogger for Beginners 

Copyright: Amanda Kennedy 

Published: 21st July 2012 

Publisher: Blogger Buster 

The right of Amanda Kennedy to be identified as author of this Work has been asserted by 

her in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 

1988. 

All rights reserved. No part of this publication may be reproduced, stored in retrieval 

system, copied in any form or by any means, electronic, mechanical, photocopying, 

recording or otherwise transmitted without written permission from the publisher. You must 

not circulate this book in any format. 

This book is licensed for your personal enjoyment only. This ebook may not be resold or 

given away to other people. If you would like to share this book with another person, 

please download an additional copy for each recipient. 

Thank you for respecting the hard work of this author. 

Find out more about the author and upcoming books online at www.bloggerbuster.com 

or @amandakennedyuk 

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Contents 

Blogger for Beginners... ...2 

Contents... ..3 

Introduction... ...5 

About Blogger... .5 

About this guide... .5 

Getting Started... .7 

Create your blog... ...7 

The Blogger Dashboard... ...8 

Writing your first blog posts... ..9 

Adding links... ..10 

Inserting images... ..11 

Add Video to your Posts... .14 

Publish or save to draft?... .15 

Sharing posts to Google+... ..15 

Permissions and privacy... ..17 

Making your blog private... ...17 

Adding authors and administrators... ...18 

Customize your blog... ..20 

Choose a base template ... ..20 

Backgrounds and colour schemes... ...21 

Sidebars and Footer Columns (or not!)... ..22 

Adjust the widths of your blog and sidebar(s)... .23 

Advanced Template Design Options... ...23 

Using Dynamic Views... ..24 

Gadgets and the Blogger Layout... .30 

Editing elements in the layout section... .30 

Adding new gadgets to the sidebar and footer sections... ...31 

Commonly used Blogger gadgets... .32 

Adding third party gadgets ... ..33 

Comments and backlinks... .34 

How to enable (or disable) comments... .34 

Threaded Comments... ...35 

Disable/enable comments on a per-post basis... ..35 

Moderating comments... .36 

About Backlinks... ..37 

Publish and Archive... ...39 

Blog posts revisited... ..39 

Mass editing blog posts... ..40 

How to schedule blog posts... .40 

Labelling blog posts ... .41 

Creating Post Summaries... .43 

Creating Static Pages... ..45 

Configuring Blog Archives... .47 

Share your blog... .50 

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What are Blog Feeds?... .50 

Site Feeds available in Blogger... ..50 

How to configure Site Feeds... ...50 

Make it easy for readers to “Subscribe†to your site feed... .51 

Help readers share your posts using Social Media... ..52 

How do I...?... .54 

...add blogs to my Reading List?... ...54 

...earn money from my blog?... ...54 

...upload a favicon?... ..55 

...improve SEO and generate more traffic?... ..55 

...keep tabs on my blog's statistics?... .56 

...add a stat counter to my blog?... ...56 

...edit the Blogger Navbar?... ...57 

...backup my blog posts?... ...57 

...backup my Blogger template?... .58 

..post by email?... ..58 

...send posts using my mobile phone?... ...59 

...configure my blog for mobile devices?... ...61 

...use a custom domain?... ...61 

Where to find out more about using Blogger... .63 

Official Blogger Channels... ..63 

Independent Sites... ..63 

Back Matter... .65 

Coming Soon... ...65 

About the author... .65 

Comments? Suggestions?... ...66 

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Introduction 

About Blogger 

Blogger is a free web based tool to help you easily publish your thoughts online as a “web 

logâ€. Established by Pyra Labs in 1999, Blogger is credited with popularising “blogging†as 

a format of web publishing. In 2003, Pyra Labs was purchased by Google, enabling 

Blogger to offer all it's services for free and develop the service to become the powerful 

publishing format it is today. 

There are many reasons to choose Blogger to publish your blog including: 

• It is completely free to use! 

• It's incredibly easy to use! 

• Blogs are hosted on Google servers, and have no limitations on bandwidth 

• You can completely customise the appearance of your blog 

• Gadgets can be added to the layout by means of a simple editor 

• You can post online, by email or using your mobile phone 

• It is easily integrated with other Google services, such as Picasa, YouTube, Google 

Plus, AdSense, and Google Analytics. 

• Advanced users can customize the template's HTML code 

And more! 

About this guide 

Blogger for Beginners is a basic guide to starting out with the Google Blogger platform. 

Through easy-to-follow instructions, this guide will take you from starting your first blog 

through configuring important settings, writing blog posts and customizing the appearance 

of your site. 

This ebook is divided into ten main chapters: 

1. Getting started - find out how to create a blog with Blogger and navigate the 

Blogger dashboard 

2. Writing your first blog posts - see how easy it is to begin publishing content and 

rich media 

3. Permissions and privacy - discover important settings about who can see or 

publish to your site 

4. Customise your blog - with just a few clicks you can transform the appearance of 

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your blog 

5. Gadgets and the Blogger layout - learn how to alter your sites layout and add 

rich content with Blogger gadgets 

6. Comments and backlinks - discover Blogger comments and settings, plus how to 

show links to pages discussing your content 

7. Publish and archive - find out more about publishing and archiving your blog 

content 

8. Share your blog - learn about Blog Feeds and syndication, plus how readers can 

share your posts with social media 

9. How do I..? - Answers to some frequently asked questions about Blogger 

10.Learn more about Blogger - links to useful sites offering more information about 

Google's free blogging service 

Each section includes concise instructions and helpful screenshots with annotations. 

Tips and important notes are highlighted in grey shaded boxes like this. 

I hope you enjoy using this ebook as you take your first steps towards becoming a Blogger 

aficionado! Feel free to either read from start to finish or just dive right in and read the 

sections most relevant to you. 

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Getting Started 

If you've never used Blogger before, this short chapter will get you up and running in just a 

few minutes. 

Create your blog 

To start using Blogger, simply sign in with your Google Account. (If you use Gmail, Google 

Groups, or YouTube, you already have an account.) If you don't have a Google Account 

yet, you can create one here . 

Visit the Blogger Homepage and enter your Google username and password to sign in. 

Now type a display name (this is how you will appear as the site author) and accept 

Blogger's Terms of Service. Finally, click “Create a Blog†to start creating your first blog! 

On the next page, you'll be asked to chose a title and URL for your blog: 

Tip: Choose a title which is relevant to the content of your site, perhaps including a 

keyword or two connected to your content. This will help people find your blog more 

easily in search engines. It's also useful to match the URL to the title of your site, as in 

the example above. 

Next, pick a “starter template†from the selection further down the page. You can easily 

change or customize this later, so for now just choose the style you like best. 

Finally, click the orange “Create Blog†button and your blog will be ready to use! You can 

start publishing right away or begin to find your way around the Blogger Dashboard. 

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Tip: Take a look at this video which explains how to create a blog with Blogger 

The Blogger Dashboard 

Once you have created a blog with Blogger, you'll be able to use the Blogger Dashboard, 

from which you can access any blogs you have created, and catch up with news in your 

reading list (see How do I..?). 

Your newly created blog should be listed right at the top of the page. To create your first 

post, you can either click the “Start Blogging! Link or the orange pencil icon. 

Once you've started using your blog, you'll discover statistics appear beneath your blog 

title, including: 

• How many page views your site has had in the past week 

• The total number of posts (including drafts) and the last publishing date 

• The number of people following your blog 

Tip: This video on YouTube provides a comprehensive overview of the Blogger 

dashboard. 

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Writing your first blog posts 

Right now if you were to visit your blog you'd be presented with a notice explaining that 

there are “no posts†to display. 

Creating a posts for your blog is as simple as filling out a form. To get started, you can 

either click the “Start Blogging†link or the orange pencil icon in the Blogger dashboard. If 

you are viewing your site on the web, alternatively click the “New Post†link in the top right 

of the Blogger nav bar. 

This will bring up the blog posting form in which you can write your post: 

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Tip: When choosing a title for your post, try to include a relevant description of what the 

post will be about. This will help people find your post more easily in search engines 

and attract more page views. 

You can jazz up the text-based content of your blog posts in a number of ways: 

• Use bold, italic, underlined or strike-through text using the buttons above the form 

• Use different coloured fonts and background colours using the drop-down buttons 

• Insert a numerical (ordered) or bulleted (unordered) list 

• Select an area of text to appear as a quote using the blockquote button 

Adding links 

To add a link in your blog post, select the text you would like to form a link and click the 

hyperlink button. This brings up a pop-up dialogue in which you can specify the URL of 

the page you would like to link to, and choose whether or not clicking on the link will open 

in a new window: 

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Tip: Links are regarded as the “currency†of the web. Web pages which are linked to by 

many other sites are regarded as having more “authority†and often rank higher in 

search engine results. If you would prefer not to pass on this “link love†to the site you 

link to, check the “rel=no-follow†box which tells search engines not to follow this link 

from your published page. 

Instead of a web address, you can also use the hyperlink tool to link to an email address. 

However, linked email addresses can become the target of spammers unless the address 

is encrypted (an alternative safe method for posting your email address can be found 

here). 

Inserting images 

There are many ways of choosing images to include in your blog posts: 

• Upload an image from your hard drive 

• Insert an image previously uploaded to this blog 

• Add an image hosted in Picasa Web Albums 

• Upload from your mobile phone (requires the Google+ app) 

• Use your webcam (requires confirmation of use via Adobe Flash) 

• Paste the URL of an image hosted elsewhere (e.g.: Flickr, Photobucket) 

To add an image, click the image button in the posting toolbar and select the method you 

would like to use. 

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The images which are available to paste into your blog post will appear in the larger 

section on the right. 

Tip: You can choose to paste in more than one image at a time by holding CTRL (or 

CMD) and clicking each image. The selected images will feature a blue border and will 

be added to your post when you click the “Add Selected†button. 

By default, the images you paste into your posts will be “medium†sized and will be aligned 

to the centre of the page. 

If you would like to change the alignment, size or other image options, click on the image 

in the text editor to see a menu of available options: 

You can also add a caption to appear beneath your image by clicking the “Add caption†

link. 

Tip: To ensure your images are more “accessibleâ€, add a title and alt-text for your image 

by clicking the “Properties†link in this menu. This ensures relevant code is in place for 

those who view your site with images disabled (it's also said to improve search engine 

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visibility, though cannot be relied on). 

When you upload images to your blog, these will be added to an album on Picasa which is 

named using the title of your blog. If you ever want to reuse a previously uploaded image, 

you can select “From this blog†in the image menu. 

Images added to blog posts are automatically linked to the URL on which they are hosted. 

Blogger's Lightbox Feature 

Blogger recently introduced a “lightbox†feature for blog posts, which is enabled by default 

in the blog settings. 

When viewing a published post in your browser, you can click on a post image and this will 

bring up a larger version in a lightbox-style format. If multiple images are used in a post, 

you can flick through these images like a slideshow without having to edit a single line of 

code! 

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Tip: If you would prefer not to use this feature in your blog, you can disable the lightbox 

by going to Settings>Posts and Comments in your Blogger dashboard and choosing 

“No†for the option titled “Showcase images with Lightboxâ€. 

Add Video to your Posts 

You can add video content to your blog posts in many ways: 

• Upload a video from your hard drive (most video formats are accepted) 

• Search YouTube for a video to embed 

• Insert a video from those you have uploaded to YouTube (using the same Google 

account as you are using for your blog) 

• Add a video from your mobile phone (requires the Google+ app) 

• Record a video using your webcam 

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Again, videos which are available to embed in your post will appear in the main section to 

the right. If you upload a video, the code required to embed the video in your post will be 

automatically added so you don't need to tinker with the post's HTML. 

Select the video you would like to add. The video thumbnail will enlarge enabling you to 

preview it in a small player before inserting into your post. 

Publish or save to draft? 

Once you've finished adding content to your blog post, you can choose to publish it by 

clicking the “Publish†button. Your post will then appear on your blog. 

If you would prefer to save your post to edit it at a later time, you can choose to “Save†

your post, then click the “Close†button to return to the Blogger dashboard. 

Tip: when composing or editing, your posts will be automatically saved every few 

minutes. 

Sharing posts to Google+ 

By default, the setting to share posts to your personal stream on Google+ is enabled. 

When you choose to publish your first blog post, you'll receive a prompt asking if you 

would like to share your post or “cancelâ€. 

If you'd like to share, a snippet of your post, along with a thumbnail if you have inserted an 

image, will appear in your Google+ stream, with the title of the post linked to the item 

page. 

If you would rather not share any of your posts to Google+, you can disable this option in 

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Settings>Posts and Comments section of your dashboard. 

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Permissions and privacy 

Most Blogger users create sites they would like to be public, which anyone can see on the 

web. This setting is enabled by default when you create a new blog. 

Making your blog private 

If you would prefer your blog to remain private, you can easily change this option in 

Settings>Basic. Scroll down to the “Permissions†section and choose from the following 

options: 

• Anybody - the default setting, enabling anyone to view your blog 

• Only Blog Authors - this ensures your blog is completely private, and that only the 

authors you choose to add will be able to see your posts. 

• Only These Readers - In this area you can add the email addresses of those with 

whom you would like to share your posts, Separate multiple email addresses with 

commas. Up to 100 blog readers can be added in this section, which should be 

more than ample for a reputable private blog! 

For each email address you enter in the “Only these readers†section, the person will 

receive an email prompting them to do one of three things: 

1. Sign in to an existing Google account 

2. Create a new Google account (with which to login to Blogger) 

3. View your blog as a guest 

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If the reader creates or logs into their Google account, they will be able to view your blog 

whenever they are logged in. Invited readers may only view your blog as a guest for a 

period of two weeks using the link sent in the email, after which you will need to invite 

them again if they would like to view your posts. 

Tip: If you choose to make your blog private, your site will not produce any blog feeds 

(thus preventing unwanted viewing of your posts). 

To revoke a reader's access to your blog, simply click the “X†button beside the person's 

name. Blogger saves your list of invited readers if you choose to change the readership 

setting to “anybodyâ€, allowing you to quickly make your blog private again at a later time. 

Adding authors and administrators 

The creator of a blog has administrative privileges of the site. You can add more blog 

authors and administrators in the Settings>Basic section of the Blogger Dashboard. 

• Blog administrators have complete access to all features of the blog dashboard; 

they can edit the template and change settings in addition to adding, editing and 

deleting posts and pages. 

• Blog Authors may only create posts and edit their own posts. Authors cannot edit 

others' posts, nor can they control settings or edit the design. 

Blog administrators have the privilege to add new authors and to provide existing authors 

with administrative privileges. 

To add a new author to a blog, click the + Add Authors link in the Permissions section of 

the basic settings page. You can invite new authors by typing their email address in the 

form, or by choosing from your Google contacts: 

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When inviting someone to become an author to your blog, they will be sent an email to 

conform they accept. Blog authors must have a Google account and will be invited to 

create one if they do not have an existing account. 

Once an author has accepted the invitation, your blog will appear in the list of blogs in their 

Blogger dashboard, with permission to create new posts. 

To promote an author to administrator status, click the arrow to the right of their Author 

status and choose “Administrator†from the drop-down menu. This menu can also be used 

to revoke an administrator's status or to delete a person from the list of blog authors 

(preventing any access to the site). 

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Customize your blog 

One of Blogger's best features is the ability to easily customize virtually aspect of your 

site's design. 

The templates available when starting a new blog are but a small sample of the designs 

and layouts available for you to try. Furthermore, you can add “gadgets†to the layout for 

virtually every need, from a simple linked image banner to your blog archives and a list of 

your public followers! 

The Template section of the Blogger dashboard enables you to change the overall design 

of your site, either by using the Blogger template designer or by directly editing your 

template HTML code. 

To get started customizing your template, click the orange “customize†button which 

appears beneath the web preview of your site. This takes you to the Blogger Template 

Designer through which most visual settings can be changed. 

Choose a base template 

There are currently 7 varieties of base template you can choose from (including Dynamic 

Views, see below), each of which includes several variants. 

Select the template style you would like to use, and the preview below will update to 

demonstrate how your site will appear. 

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Backgrounds and colour schemes 

You can add a background image to your blog in the Backgrounds menu, or - if your 

chosen template includes a background image - edit the existing one. 

Blogger has a vast library of images you can upload in just a few clicks, or you can upload 

a background image from your hard drive. 

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Several pre-set colour schemes are suggested for each template, enabling you to quickly 

switch between them. More control over individual font and background colours can be 

accessed in the “Advanced†menu. 

Sidebars and Footer Columns (or not!) 

Aside from Dynamic Templates, all of the basic Blogger templates enable you to adjust the 

overall layout of your site. 

Using the Layout menu, you can choose where to position sidebars (if indeed at all!) and 

how many columns to feature in the footer. You can then add Gadgets to these areas of 

your layout (see Gadgets and the Blogger Layout). 

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Adjust the widths of your blog and sidebar(s) 

You can select how wide you would like your overall blog to appear on screen and how 

wide you would like any sidebars to be. The main body content and footer sections of your 

site will adjust accordingly, and you can preview the changes in the window below. 

Advanced Template Design Options 

By clicking the “Advanced†option in the Template Designer menu, you can tweak the 

fonts, colours and backgrounds of individual elements of your chosen template. 

Customize your site by choosing from dozens of Google Web Fonts, select the size and 

style of text-based elements, and use selected colour values for backgrounds: 

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If you're feeling bold, you can even add your own custom CSS to tweak your design even 

more! 

Important - Don't forget to click Apply to Blog to save your customizations when 

you're done! 

Using Dynamic Views 

Blogger's Dynamic Views templates provide 7 new ways for readers to experience your 

site. As the title suggests, these templates are “dynamicâ€, enabling readers to view posts in 

a more visually to stimulating manner and find posts they may not have otherwise 

encountered. 

Dynamic Views templates are best suited to blogs of a more visual nature, and 

some particular types will only work effectively when at least one image is present 

in every post. 

Unlike regular templates, Dynamic Views cannot be easily customized using the Blogger 

Template Designer, and only certain gadgets (highlighted in the gadget lists, see Gadgets 

and the Blogger Layout) are available to use with these templates. 

When using Dynamic Views, your blog title and description will appear at the top of the 

page, followed by a toolbar which links to the alternative views with which readers can 

view your site: 

If Pages have been enabled for your blog (see Publish and Archive), the toolbar will 

minimize to become a drop-down menu at the left, while links to pages appear to the right 

of it. 

A useful search box appears in the top right of all blogs using dynamic views; the 

visualization of search results depends on the format chosen. 

Here are the seven different types of “Dynamic Views†you can enable for your blog: 

Classic 

Infinite scrolling replaces the “Older posts†link, and posts will continue to load as you 

scroll down the page. 

Keyboard short-cuts can be used to quickly jump between posts using J (for older posts) 

ad K (for newer posts). Alternatively the arrow keys may be used. 

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Flipcard 

Post thumbnails are arranged to span the width of the page. These act like “cards†which 

can be flipped over when the mouse is hovered over them to see the post title and 

comment count. Infinite scrolling is enabled so that more posts load as you scroll down the 

page. 

Click on a card to see the post in full view. You can navigate through the posts using J 

(older post) and K (newer post) or the arrow keys. Hit escape or click Back to all posts to 

return to the Flipcard view. In the upper left, click to sort by Recent, Date, Author and 

Category. 

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Magazine 

The newest post includes a larger image and snippet of the blog post. On the second row, 

large thumbs of recent posts will appear; beneath these you will see a list of older posts 

with smaller thumbnails to the left and a summary to the right. 

Hover your mouse over a post to see animations featuring a comments bubble (when the 

post has received one or more comments) while the post date is highlighted in red. 

Mosaic 

This template style organises images from blog posts into a mosaic-like display. It is 

optimized for the tablet viewing, and supports screen rotation. 

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Clicking on an individual tile will expand that post to the full width of the view, and clicking 

again will collapse the post back into its original position. 

The exact position of the tiles is randomly determined each time the blog loads, but they 

will appear chronologically from top left to bottom right. Once a tile is expanded, you can 

page down by using the "up" and "down" arrow keys as well as J and K. 

Sidebar 

Using this style, the left side of the blog is reserved for the titles, thumbnails and comment 

count of recent posts. You can navigate between posts easily using the J and K, or arrow 

keys. 

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Snapshot 

Using this view, only posts which include images will be displayed, and all images from a 

post will feature as large thumbnails (some of which are rotated). 

When hovering the mouse over any thumbnail. The thumb will expand and rotate to 

normal view with a snippet of the post featured beneath. 

Clicking through any photo will display the full post page, with navigation links at the 

bottom for Newer and Older posts. 

Timeslide 

This view breaks the blog content down into three different areas: 

• Left column: Enlarged picture with a post snippet, title, and snippet displayed in 

chronological order 

• Middle column: Displays just the post title and snippet 

• Right column: Displays just the individual post titles 

When using the Search function in this view, search terms on the page will be highlighted. 

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To use a dynamic views template for your blog... 

Simply choose the view you would like to use from the list of options in the Template 

Designer. You will be able to preview how your site will appear using a Dynamic View just 

as if you had chosen a regular template. 

Tip: ensure you have published several posts before adopting a Dynamic Views 

template for your site to better see how your blog will appear. 

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Gadgets and the Blogger Layout 

Blogger's Layout feature is an easy-to-use template editing feature that allows you to add 

and edit rich content in the form of gadgets without any knowledge of HTML or CSS. 

As mentioned earlier, you can control the overall layout style of your blog in the 

Template section of the dashboard. To populate each gadget-ready area with content and 

control elements of the blog content, we will be using the Layout section. 

In this wire-frame view of your blog, you can add gadgets to your sidebar and footer 

sections. When we first create a new blog, Archive and About Me gadgets are 

automatically inserted into the template. More gadgets can be added by clicking the “Add a 

gadget†link which appears at the top of each gadget-enabled section. 

Editing elements in the layout section 

Here's an overview of what you can configure when you click Edit for each of these 

elements which are included by default when you create a new blog: 

•Navbar: Select the colour you'd like your Navbar to be. 

•Header: Add or edit the header of your blog, which includes your blog title and blog 

description. 

•Blog posts: Choose the number of posts to display on your main page. You can 

choose either the number of days with posts to display or the total number of posts 

on the main page. You also have the option to show email post links that let your 

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visitors easily email posts from your blog to their friends. 

•Profile: Edit/add your profile title, 'About Me' description, and location. 

•Blog archive: Edit/add your blog archive title, select your display style (hierarchy, 

flat list or drop-down menu), choose to display post titles, display oldest posts first, 

choose your archive frequency (monthly, weekly or daily) and date format. 

The following elements are fixed and cannot be moved to different sections of the 

template: 

• Navbar 

• Header 

• Blog Posts 

All other elements can be moved to different places in the sidebar and footer sections. 

Tip: If you have enabled Pages for your blog, you can list your pages as a horizontal 

bar which appears beneath the header section, or as a vertical list in the sidebar/footer. 

By default, all published pages will be linked to in the Page List gadget, but you can 

choose to hide selected pages by deselecting the box to the left of the page name. 

To rearrange gadgets in your layout, simply drag the gadget using your mouse to your 

chosen position. You can preview and save your changes using the buttons on the top 

right of the page. 

Adding new gadgets to the sidebar and footer sections 

Add new gadgets by clicking the Add a Gadget link in the area you would like it to appear. 

This will initiate a pop-up page where you can choose which gadget to add: 

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You can choose from one of the 27 basic gadgets (provided by Blogger) from the initial 

screen, or select a third-party gadget from the library. Each gadget in the list features a 

brief description and can be added by clicking the blue + icon. 

Some gadgets have options which can be configure when you choose to add to your 

template. Once you have saved your changes, the gadget content will be live in your 

layout when viewing your blog on the web. 

Commonly used Blogger gadgets 

Here's a selection of some commonly used gadgets you may like to add to your layout: 

• Translate - Allow readers to translate your blog into their native language for easier 

reading 

• Follow by email - make it easy for visitors to subscribe to email updates from your 

blog 

• Popular posts - Adds a list of popular posts, including an optional thumbnail and 

snippet 

• Blog stats - Displays the number of visitors to your blog 

• Adsense - Quickly add an AdSense block to earn revenue from 

• Search box - Enable readers to search your site with integrated Google site search 

• HTML/JavaScript - Helpful for when adding Javascript widgets, embed code and 

rich content from other sites 

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• Text - An easy way to add simple text-based content 

• Picture - Upload an image with optional title and caption, which can be linked to 

act as a banner 

• Slideshow - Create a slideshow with ease using images uploaded to Picasa Web 

Albums 

• Blog List - Show off your favourite blogs, with optional snippets of their latest posts 

Adding third party gadgets 

Many sites offer widgets you can add to your blog. Some widgets are easy to install by 

clicking an “Add to Blogger†buttons: 

This type of widget install pre-populates the content of an HTML/JavaScript widget with the 

embed code or JavaScript which you can preview before saving to your site. 

Other sites offer embed or widget codes which you will need to copy to your clipboard and 

embed as the content of an HTML/JavaScript gadget. 

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Comments and backlinks 

If you choose to enable comments, visitors to your blog will have the option to respond to 

your posts. 

Blogger supports threaded commenting, which means that comments are presented in a 

way that a reader can more easily differentiate between whether someone is making a 

general comment on the thread, or responding to another comment on the thread through 

indentation. Single-level comments will always be displayed chronologically. 

How to enable (or disable) comments 

By default, comments are enabled on new blogs. To control whether comments are 

enabled or disabled, go to the Settings>Posts and Comments area of your Blogger 

dashboard and scroll down to the Comments section. 

Here is an overview of the various settings for blog comments: 

• Comment location - select how comments will appear on post pages: Embed, 

Full Page, Pop-up window or Hide 

• Who can comment? - Specify who can comment on your posts. The options range 

from anyone (which means that anonymous users can comment without having to 

sign in to any type of account first) to only members of the blog (ideal for private 

team blogs) 

• Comment moderation - Decide if you'd like to always, sometimes, or never 

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moderate comments. If you select "Always," you'll have the option to enter in an 

email address where you can receive notifications that there are comments awaiting 

moderation. If you select "Sometimes," you'll be prompted to specify how many 

days old the post should be before it requires moderation. 

• Show backlinks - Turning on this option will show all the URLs around the web that 

link to your blog post. The URLs will be visible to both you and to the readers of 

your blog (see below for more information about Backlinks) 

• Comment Form Message - Type a message which will be displayed above the 

comment form. This is a useful way of thanking readers for leaving comments, or to 

explain about forms of comment moderation. 

In order to disable comments on all pages of your site, simply choose Hide in the 

Comment Location setting. 

Tip: Selecting the “Word Verification†option helps thwart a good percentage of spam 

from the comments section, but the only true way to ensure no spam comments appear 

on your site is to moderate all comments. 

Threaded Comments 

To enable threaded comments, you need to ensure that: 

1. The setting for comment form placement is embedded below post 

2. The Blog Feeds setting is set to Full 

The Blog Feeds setting can be found in the Settings>Other section of the Blogger 

dashboard. 

With these two settings configured, Threaded Commenting will be enabled for your blog, 

allowing visitors to respond directly to each other. 

Disable/enable comments on a per-post basis 

If you would like to disable comments only on certain posts of your site, choose to edit 

your post and click on the menu on the right side of the Post Editor to set post-specific 

comment settings. Here you can choose among three options: 

1. Allow 

2. Don't allow, hide existing 

3. Don't allow, show existing 

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Moderating comments 

If you choose to moderate all comments for your blog, you can add an email address to 

which comment notifications will be sent, You can then select to approve or delete the 

comment. 

When Comment Moderation is set to Sometimes, you can select how old posts need to 

be for moderation to be active, but will not receive notifications by email. 

The number of comments per blog which need to be moderated will display in the Blogger 

dashboard when you first log in. This links directly to the comment moderation page where 

you can view comments and select which to approve or delete. 

You can also delete comments which have already been left by clicking the Waste icon 

beneath each comment while logged into Blogger. From the linked page, you can choose 

whether to temporarily or permanently delete the comment. 

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• Temporarily deleting a comment will provoke the message “This comment has been 

removed by the administrator†to appear in place of the original comment; the 

original comment may be recovered. 

• Permanent deletion removes all trace of the comment and cannot be recovered. 

Tip: Any links inserted into the comment body or as the linked name (when Who can 

comment is set to Anonymous) are reconfigured as no-follow links. This prevents 

link-love from your site being passed on to anyone attempting to manipulate links to 

their site. 

About Backlinks 

Backlinks are a way of expanding the comments feature so that links to discussions on 

other sites may be displayed alongside comments on a post. 

To enable backlinks being displayed on your blog, go to Settings>Posts and Comments 

in your Blogger dashboard and choose “Show†for the Show Backlinks option. 

Once you have set up backlinks and others have linked to individual posts on your site, 

you will be able to see a list of backlinks (along with a brief snippet of the linked page) 

beneath the comments section on post pages: 

In similarity to post comments, backlinks may be disabled on a per-post basis by changing 

the setting on the post editor for individual pages: 

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Backlinks are discovered by the link: operator of Google's Blog Search. This means there 

may be a brief delay before a linking page is displayed in the Backlinks section of your 

post pages. 

Since Backlinks are generated “on the flyâ€, there is not the option to subscribe to new 

backlinks in the same way we can subscribe to post comments. If you would like to be 

notified of new backlinks, simply subscribe to the results of a query such as link:your- 

blog-url.blogspot.com in Google Blog Search. 

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Publish and Archive 

Once you've published a post or two, you'll probably want to learn more about the 

organisation of content in your blog. Let's revisit blog posting, learn about Pages, and 

discover how our posts can be labelled and archived. 

Blog posts revisited 

You can edit an existing blog post in one of two ways: 

• Click the Edit link which appears when hovering over a post in the Posts section of 

the Blogger Dashboard 

• Click the wrench icon which appears beneath a post when viewed in your browser 

This will open up the post editing screen so you can edit and republish your post. 

When you have written many blog posts, you can save time searching for an older item by 

searching or filtering the posts which are displayed in the Posts section of your 

dashboard: 

• Filter by post status (All, Published or saved as Draft) 

• Filter by label (see Publish and Archive for more information about Post Labels) 

• Use the Search function 

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Tip: In addition to editing, in the Posts section of the dashboard, you can also choose 

to View, Share (on Google+) or Delete a single blog post. 

Mass editing blog posts 

You can choose to edit a number of posts at once by checking the box to the left of the 

post title (or check the box at the very top to select all posts). 

Once you have selected the posts you would like to edit, choose from one of the mass- 

editing functions near the top of the page: 

• Add a Label 

• Publish (if the posts are currently draft) 

• Save to Draft (when selected posts are currently published) 

• Delete the selected posts (you will need to confirm before the deletion becomes 

permanent) 

How to schedule blog posts 

Blogger enables us to schedule a new blog post to be published on a specified time and 

date. To do this, click the Schedule section in the right-hand column and select when you 

would like your post to go live: 

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Tip: While viewing the Posts section of your blog dashboard, you can quickly identify 

posts which are Scheduled or Draft: 

You can also change the posting date and time of previously published posts by editing 

and clicking the “Published On†section in the right-hand column. 

Labelling blog posts 

Labels are an easy way to categorise or tag blog posts. When writing or editing blog 

posts, you can add labels easily by clicking the Labels section in the right-hand column. 

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Type each Label you would like to add, separated by a comma. Labels you have used in 

previously published posts will appear beneath; you can click these to quickly add them to 

your posts. 

When you add Labels to a post, these will appear in the post-footer section beneath each 

post. Each Label forms a link to a Label Search page, where all posts including the 

selected label will appear in reverse chronological order. 

This helps readers quickly locate other content which may be relevant to their interests. 

You can also add a Label Gadget to your blog in the Layout section of your site (see 

Gadgets and the Blogger Layout). When choosing to add a Label Gadget, select whether 

you would like it to display Labels in a list, or as a “Tag Cloud†in which commonly used 

labels appear more prominently than those less used. 

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Creating Post Summaries 

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If you write long blog posts, you may not want the whole post to be displayed on non-item 

pages. Blogger offers a Jump Link feature which allows us to choose how much of a post 

to display. This has the benefits of: 

• Preventing too much visual space being taken up on index pages 

• Creating an enticing summary prompting readers to click through and read the 

whole article 

Jump Links can be added easily through the Post Editing page. Simply write your post as 

usual, then place your cursor at the place where you would like the post to be 

summarised. Then click the Jump Link icon to insert a dashed line into your post. 

Continue writing your blog post and publish as normal. All content which appears below 

the Jump Link line will only be displayed on item pages.

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By default, the text “Read More†is displayed for jump links. You can customize this text to 

display your own wording by editing the Blog Posts gadget in the Layout section of your 

dashboard: 

Creating Static Pages 

Blogger Pages are standalone pages which are linked to from your blog, usually by means 

of a Pages gadget in your Layout. 

You may want to create static pages for your blog for purposes like: 

• An “About†page 

• A contact page, featuring a contact form; address, or phone number 

• FAQs, or links to relevant sites 

To create a Static Page, navigate to the Pages section of your Blogger dashboard and 

choose to create a new Blank Page 

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You can then compose a new page in much the same way as publishing a blog post. 

The Page Editor has fewer options available in the right-hand column since there is no 

requirement to display Labels, Location or Publishing Date. 

When you publish a Static Page for the first time, you will be prompted to add a Page List 

gadget to your Blogger Layout. You can choose to add this gadget as Top Tabs (beneath 

the Header section), in the Sidebar, or not to display at all (in which case you'd need to 

manually link to pages in a gadget or blog post). 

Pages which you have created will appear in a list on the Pages section of the dashboard. 

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To edit the Page List gadget, navigate to the Layout section of the dashboard and click 

the relevant Edit link. This will enable you to re-order links in the gadget and select which 

Page links you would like to display. 

Configuring Blog Archives 

When publishing with Blogger, the most recent posts will appear on the home page. You 

can set how many recent posts will appear on the home page by editing the Blog Posts 

gadget in the Layout section of your dashboard. 

On all index pages of your site, links to Older Posts and Newer Posts will appear at the 

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bottom of the Blog Posts section. This takes readers to the next (or previous) page with 

the set number of posts appearing on the page. 

Adding an Archives Gadget 

As we saw Gadgets and the Blogger Layout, you can add a Blog Archive gadget to your 

blog sidebar or footer section. Links produced in this gadget lead to pages of blog posts 

corresponding to the archived time period 

To add a Blog Archive Gadget, go to the Layout section of your dashboard and choose 

to add an Archives gadget in the place you would like it to appear. 

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You can choose to archive your blog posts by Month (the most common choice among 

bloggers!), Weekly or Daily. Your choice will depend on the frequency (and timely 

relevance) of your blog posting schedule. 

Select the format of your gadget, which determines how Archive page links will be 

displayed, and decide on the date format (this can be different to your choice for displaying 

the “Date Header†on Blog Posts). 

Once you have saved your gadget, it will appear in your blog when viewed in a browser. 

Archive pages are automatically generated for you. 

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Share your blog 

By using Blog Feeds and Social Media Integration, we can share the content of our 

blogs with a wider readership, offering more ways for readers to keep up with new posts 

than simply visiting your site. 

What are Blog Feeds? 

You may already be familiar with the term RSS Feed. A site feed is a machine-readable 

representation of your blog that can be picked up and displayed on other web sites and 

information aggregation tools. RSS is a type of site feed; by default Blogger produces 

Atom feeds which is a similar format. 

Special pieces of software called feed readers, news readers, or aggregators can scan 

your site feed, and automatically let your readers know when your blog has been updated. 

An example of such software is Google Reader, which you can use with your Google 

Account. 

Site Feeds available in Blogger 

In addition to the regular feed of Blog Posts, there are also feeds generated for: 

• Comments (site-wide) if comments are enabled 

• Per-post comments 

• Label feeds (similar to Post feeds, but includes only posts using a particular label) 

How to configure Site Feeds 

It is possible to configure settings for your blog feeds in the Settings>Other section of the 

Blogger dashboard. 

Here, you can select how much of your content you want to syndicate. "Full" will put the 

entire content of each post in your site feed, while "Short" only includes an excerpt from 

the beginning of each post. Select "Until Jump Break" to show all post content before your 

jump break. 

The "None" option turns your site feed off entirely. 

For more advanced options, you can select "Custom." In this section you'll see options for 

three different types of feeds. Each option has the same "Full," "Short," and "None" setting 

choices. 

•Blog posts: This is the same as the original, "Allow Blog Feed" option. 

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•Comment feed: This will contain all comments made on all posts on your blog. 

•Per-post comment feed: With this option, each individual post will have its own 

site feed, containing only its own comments. 

Note: If you want to display threaded comments on your post pages, be sure to set the 

main Blog Posts Feed to Full. 

Make it easy for readers to “Subscribe†to your site feed 

Most modern browsers can automatically detect if a site feed is present and enable the 

means for readers to subscribe. However, it is much more preferable to offer an easy way 

for visitors to subscribe to your updates, such as adding a subscription gadget or 

enabling readers to sign up for email updates. 

Blogger offers a simple Subscription Links gadget in the Layout section of the Blogger 

dashboard. This produces links to both the Blog Posts and (site wide) Comments feeds. 

Visitors can use these links to subscribe to site feeds in their favourite feed reader. 

You can also add a Subscribe by Email gadget, which is ideal for those unfamiliar with 

site feeds, or who prefer to read updates in a more manageable digest. This service is 

powered by Feedburner (which is also operated by Google). You can read more about 

syndicating your blog feeds using Feedburner here. 

When you chose to add a Follow by Email gadget, you can change the title and specify 

the Feedburner URL you would like to use for your site: 

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Help readers share your posts using Social Media 

Blogger makes it easy for readers to share your posts on their favourite social media 

platforms by enabling Share buttons for your blog posts which appear in the Post Footer 

section. 

You can choose whether or not to display these buttons by editing the Blog Posts gadget 

in the Layout section of your Blogger dashboard. 

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Those using Dynamic Templates will find Google+, Twitter and Facebook buttons along 

with share counts for each service. 

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How do I...? 

Here are answers to some common questions you may have about extending and 

customising your Blogger site. 

...add blogs to my Reading List? 

The Blogger Reading List enables you to read updates from your favourite blogs right in 

your Blogger dashboard. It is conveniently located beneath the list of blogs you manage 

and is instantly updated each time a new post is published on a blog you are following. 

To add new blogs to your reading list, simply click the Add button in the left hand side and 

type the URL of a blog you would like to follow, or choose to import blogs from Google 

Reader. You can opt to “follow†blogs publicly or privately. 

To manage blogs in your reading list, simply click the Settings Icon at the top right of the 

Reading List section. 

...earn money from my blog? 

It is very easy to integrate Google AdSense and Affiliate Ads with Blogger right from the 

Blogger Dashboard! 

Click on the Earnings tab to get started. You'll need to sign into your AdSense account or 

set up a new one. Once approved, you'll be able to choose where to place AdSense ads in 

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your blog (between posts, in the blog sidebar, both or none). 

You can also choose to sign up as a Publisher for Google Affiliate Ads. Once you've 

approved the terms and conditions, you'll see a new Advertise Products gadget in the 

post editor. You can use this to insert relevant links or full ads into your blog posts. 

Another option is to insert ad codes from third party advertising networks into an 

HTML/JavaScript widget in your blog's Layout. 

...upload a favicon? 

Favicons are small icons you see beside some URLs in your address bar. By default, new 

blogs will display an orange Blogger icon. 

You can upload a custom favicon in the Layout section of the dashboard by choosing to 

edit the Favicon gadget in the top right-hand corner. 

Choose a square image which is less than 100kb in size; it will automatically be resized 

and saved at the root of your domain, replacing the default Blogger favicon. 

...improve SEO and generate more traffic? 

SEO (Search Engine Optimisation) helps increase traffic to your blog and connect your 

content with the intended audience. For more background on SEO, read through this 

article in the Webmasters Help Center, and be sure check out their free SEO Starter Guide 

(PDF) which I recommend highly! 

Blogger provides advanced options to manage search engine preferences. Most SEO 

options can be found in the Settings>Search Engine Preferences section of the Blogger 

dashboard, including: 

•Description 

•Custom Page Not Found 

•Custom Redirects 

•Custom robots.txt 

•Custom robots header tags 

• 

Other options, such as image properties and header tags, are located in the Post Editor. 

Note: Keep in mind that incorrect settings can result in unintended consequences! If 

you are new to SEO, be sure to only work on the aspects you are comfortable with. 

In depth information on Blogger's SEO preferences can be found in the Blogger Help 

Center. 

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...keep tabs on my blog's statistics? 

The Stats section of the Blogger dashboard helps you keep track the visitors to your site. 

Here you can check: 

• The number of page views your blog receives 

• Popular posts 

• Traffic sources 

• Visitor information 

• Link through to Google Analytics for in-depth information about your blog statistics 

...add a stat counter to my blog? 

A simple Blog's Stats counter can be added to your sidebar or footer in the Layout 

section of your dashboard. 

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You can select the style of counter you would like to display, along with the time-frame you 

would like the gadget to cover. 

...edit the Blogger Navbar? 

The Navbar is available in several colours, and is configured in the Layout section of the 

Blogger dashboard. Just click the "Edit" link on the Navbar page element and select the 

style you prefer. 

If you would like to remove the navbar altogether, follow the instructions on this page. 

...backup my blog posts? 

It is good practise to back up your Blogger posts periodically. You can export your entire 

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catalogue of blog posts or import the contents of another Blogger site in the 

Settings>Other section of your Blogger dashboard. 

Your posts will be saved as a Blogger Export File (.xml) which you can save as a backup 

to your computer hard drive or import into another site. 

...backup my Blogger template? 

If you have made extensive customisations to your site, you may want to backup your 

template before experimenting with a new template or changing design settings. 

To do this, navigate to the Design section of the Blogger dashboard and click the 

Backup/Restore button near the top of the page. 

From here, you can choose to save your existing template as a backup or restore a 

previously saved design. 

..post by email? 

Using the Mail-to-Blogger feature, you can post to your blog using any email client. To set 

this up, you will need to set up a secret email address in the Settings>Mobile and Email 

section of your Blogger dashboard. 

Your secret email address will consist of your username (which you use to log into your 

Google account) followed by Secret Words which you can set. 

Important: you must ensure your email posting address is kept secret as anyone able 

to use this address will be able to post to your site! 

Select whether to Publish email immediately or Save emails as draft post to edit or 

approve before publishing. 

Once you have saved your settings, any email which is sent to your secret posting address 

will be published or saved as a draft post to your blog. 

Posts sent by email can be sent as raw text or rich HTML (which will be formatted 

according to the CSS styles applied to your posts). To include images in posts sent by 

email, simply attach the images to your email and they will be published at the top of the 

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post. 

Unfortunately, we can't yet attach Labels to posts sent by email which are automatically 

published. If you need to label posts sent as email, set these to save as draft then add 

Labels through the post editor when logged into your Blogger dashboard. 

...send posts using my mobile phone? 

In addition to sending posts by email using a mobile device, there are two additional 

methods you can use: 

1. Send (short) posts as SMS/MMS 

2. Use a smartphone application (for Android or Apple devices) 

To post to an existing blog using your mobile phone, go to Settings>Mobile and 

Email in your Blogger dashboard and click the Add Mobile Device link under the Mobile 

section. Then follow the steps given to post to your site using either MMS or SMS. 

You can also create a new blog by sending an MMS to [email protected]. This creates a 

new mobile blog for you, and you should receive both notifications and a verification code 

sent to your phone. 

If you would like to claim your blog at a later date, you can log in to your mobile blog at 

go.blogger.com using the verification code sent to your phone and either merge your posts 

with an existing blog or develop your “moblog†as a standalone site. 

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Tip: visit this page on the Blogger help site for a helpful video and more information 

about mobile blogging. 

Android and Apple apps for Blogger offer a more advanced system of blogging on the go. 

Using these apps you can write posts with rich content, including photographs taken with 

your smartphone, your location and post labels. 

To get started, download the appropriate app for your device: 

• Official Android App for Blogger 

• Official iPhone/iPad app for Blogger 

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Once you've downloaded your app and run it for the first time, you'll be prompted to log in 

to your Google Account. After this, you will be able to manage all blogs associated with this 

account including creating, publishing and saving posts to draft. 

...configure my blog for mobile devices? 

In the Template section of the Blogger dashboard, you will be able to configure how your 

blog will be displayed on hand-held devices. Click the settings icon beneath the “mobile†

preview of your site and select “Yes†to enable a mobile version of your site. 

You can choose from one of the preset styles, or select Custom if you would like Blogger 

to make a mobile template based on the customisations you have made for your main 

template. 

...use a custom domain? 

Blogger offers two free publishing options for your blog: hosting on Blogspot 

(example.blogspot.com) and hosting on your own custom domain (www.example.com or 

foo.example.com). You can change your publishing option at any time, and your content 

will always remain unaltered regardless of which of these options you choose. 

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To use a custom domain for your blog, choose from one of the following two options: 

1. Purchase a domain name through Blogger (the easy option) 

2. Use a domain name you have purchased elsewhere (more advanced, but often 

cheaper!) 

It is much easier to purchase a custom domain directly through Blogger as all important 

settings will be configured for you. Currently custom domains cost $9.99 USD per year. 

If you already own your own domain name or would like to purchase one more cheaply, 

choose to set up your own custom domain. 

Tip: Many domain name providers offer discount codes which you can easily find using 

a Google Search. My personal preference is using GoDaddy as domains can often be 

purchased for just a few dollars per year. 

To purchase a custom domain through Blogger, or find detailed instructions for set-up by 

domain provider, visit this link on the Blogger Help site. 

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Where to find out more about using 

Blogger 

Blogger for Beginners was written to provide an overview of basic Blogger functionality for 

those new to using the platform. 

Here are links to some useful websites and resources which can help you extend your 

blog and knowledge of the Blogger platform. 

Official Blogger Channels 

• The Blogger Help Center - Includes pages of useful information about all aspects 

of using the platform 

• Blogger Product Forum - Post questions if you need help and discuss all aspects 

of the Blogger platform 

• BloggerHelp YouTube Channel - Find useful video tutorials about using Blogger 

• Blogger Known Issues - Includes details of any known issues affecting the 

platform. A useful first stop for the odd occasion when something goes wrong. 

• Blogger on Google+ - Where posts about Blogger news, updates and forthcoming 

features can be discovered 

• Blogger Buzz - The official Blogger blog! 

• Blogger Developers Network - For those developing applications and extended 

uses for Blogger 

Although it is not possible to contact the Blogger team directly, you can check out the 

Contact Policy page to find out where best to get help for your particular needs. You might 

also want to check out Blogger's Terms and Conditions, Privacy Policy and Content Policy. 

Independent Sites 

Several Blogger developers publish tips and tutorials for Blogger. Here are links to the 

independent Blogger help sites you may find useful for extending your knowledge of 

Blogger: 

• Blogger Buster - Established in 2007, this site features many useful tutorials for 

customising your Blogger template; articles about using the platform, and the latest 

Blogger news. You can also find many free and premium templates. 

• The Real Blogger Status - Operated by Nitecruzer (a veritable legend in the 

Blogger Help Group), this site offers excellent advice about dealing with Blogger- 

related problems, publishing issues and general Blogger news. 

• Blogger Tricks - Tips and tutorials for Blogger users, with many free templates 

available 

• Blogger Plugins - Quality Blogger tutorials, tips and gadgets 

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• Southern Speakers - An excellent resource for those using Dynamic Views 

templates 

• Blogger Stop - Innovative widgets, customisations and templates 

• LeBlogger - A French language blog (easily translated if required) featuring a 

plethora of useful tutorials and Blogger news 

• Blogger Xpertise - A growing resource of Blogger tips, useful scripts and the 

occasional Blogger template 

• Btemplates - The premier resource for free Blogger templates 

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Back Matter 

Coming Soon 

100 Ways with Blogger 

Want to learn how to get the most from your Blogger site? Featuring 100 stand-alone 

tutorials, this ebook will help you learn how to improve your design, extend your blog and 

reach a wider audience. 

Find out how to: 

• Create a simple slideshow of your images 

• Use Blogger as a newsletter service 

• Publish your portfolio with Blogger 

• Create a simple website for your business 

• Integrate your blog with social media 

• Make money by selling goods and services from your site 

And much more! 

100 Ways with Blogger offers useful guidance for anyone choosing Blogger as their 

publishing platform, with tutorials suitable for those just starting with the platform in 

addition to advanced guides. 

Be sure to subscribe to Blogger Buster or follow on Google+ for updates on the release of 

this new book. 

Release date: TBA 

About the author 

Amanda Kennedy has extensive experience of using the Blogger platform (dating as far 

back as 2003), and is best known as the author of Blogger Buster - a resource site for 

those using Google Blogger (est. 2007). Amanda has written several ebooks about Google 

Blogger and currently resides in the UK with her family and numerous cats. 

You can read more about Amanda on her personal site or find her on Google+, Twitter and 

Facebook. 

www.bloggerbuster.com

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Comments? Suggestions? 

Feel free to contact Amanda with any comments or suggestions about this ebook by 

emailing [email protected] 

www.bloggerbuster.com