De 1:

*Cac nhan toi anh huong den giai doan bat dau cua san pham nong nghiep?

*hay trinh bay nhung dac trung co ban ve nhung chien luoc trong giai doan gioi thieu san pham va phat trien sp?

Giai doan tung san pham ra thi truong:

day la giai doan mo dau cua viec dua hang hoa ra ban chinh thuc tren thi truong. Day la giai doan cuc ky quan trong doi voi cong ty, thanh cong hay that bai phu thuoc vao giai doan nay

dac trung cua giai doan nay la muc tieu thu it va tang cham chap. Co nhieu ly do de giai thich hien tuong nay

- cong ty cham mo rong nang luc san xuat.

- cong ty con nhung vuong mac ve mat ky thuat

- cham trien khai kenh phoi co hieu qua

- khach hang chua tu bo thoi quan tieu dung truoc day

- kha nang mua sam con han che.

Trong gia doan nay, cac cong ty thuong it chiu lo hoac lai it vi muc tieu thu it, nhung chi phi cao, nhat la nhung chi phi tiep thi mac du gia ban thuong la cao. Tren thuc te cac cong ty thuong hy vong thoi gian nay cang ngan cang tot. de lam duoc deu do cac cong ty thuong: tap trung no luc ban vao nhung nhom khach hang co dieu kien san sang mua nhat , dong vien khuyen khich cac trung gian mar va tang cuong quang cao voi xuc tien ban

Giai doan phat trien:

Day la giai doan an nen lam ra cua doanh nghiep , cong ty nao cung mong muon thoi gian cua giai doan nay cang dai cang tot.trong giai doan nay muc tieu thu tang nhanh,loi nhuan tang nhanh dong thoi xuat hien nhieu doi thu canh tranh

De khai thac va keo dai toi da co hoi nay cac quyet dinh mar cua cong ty co the theo dinh huong sau:

-giu nguyen gia hoac giam chut it de thu hut khach hang

-giu nguyen hoac tang chi phi kich thich tieu thu

-tiep tuc thong tin manh me ve hanh hoa cho cong chung

-nang cao chat luong hang hoa, tao cho no nhung thuoc tinh moi

-xam nhap thi truong moi

-su dung kenh phan phoi moi.