3 CAP DO CAU THANH SP

1. loi ich cot loi la dich vu hay loi ich co ban ma khach hang mua. Sp cot loi chi boc lo thong qua tieu dung. Day la bo fan quan trong nhat cua hang hoa, quyet dinh kha nang thoa man nhu cau, uoc muon

2. Sp hien thuc

La 1 bo fan cua sp de giup ng ta nhan biet dc sp, fan biet no voi nhung sp khac.no dc mo fong bang cac dac tinh kieu dang, mau ma, chat luong, nhan hieu, bao bi va gia ca. Sp cot loi kho dien ta nen sp thuc hien la dau hieu ma ngta lua chon hang hoa.

3. sp bo sung

La loi ich va gia tri fu them ma ng cung cap cung ung cho ng mua. Day la bo fanho tro cho tieu thu de lam gia tang loi ich, tang kha nang thoa man nhu cau khach hang: giao hang van chuyen hang toi nha lap dat scac dich vu sau khi ban hang bao hanh thanh toan.

San pham hoan chinh buoc cac nha hoat dong thi truong phai nghien cuu htoan bo he thong tieu dung cua khach hang tuc la nguoi mua hang nhin nhan 1 cach toan dien nhu the nao, van de ma ho du tinh nho vao viec su dung hang hoa. Voi cach nhin nan nhu vay nha hoat dong maketing se phat hien ra ko it kha nang hoan chinh cho hang hoa cua minh, nhung phuong thuc co hieu qua canh tranh nhat. Canh tranh theo kieu moi ko fai la canh tranh voi nhau ve cai ma cac cong ty lam ra tai nha may cua minh ma ve cai ma ho hoan chinnh cho san fam cua minh duoi hinh thuc bao goi dich vu quang cao, tu van cho khach hang, giao hang, dich vu luu kho va cac thu khac duoc moi nguoi qui trong. Cong ty fai thuong xuyen tim kiem nhung cach hoan chinh them cho hang hoa chao ban cua minh co hieu qua.