Copyright © 2000 by Guaranteed Success Strategies
All rights reserved.
ISBN 0-0-9684158-3-0
All material in this book is copyrighted and may not be
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First Published by:
GUARANTEED SUCCESS STRATEGIES
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Editor: William Hamson-Wong
THE MISSION OF GUARANTEED
SUCCESS STRATEGIES
Guaranteed Success Strategies is the leading movement
devoted to help people world-wide use the power of
motivation.
With the power of motivation we help men and
women to achieve their physical, financial, emotional,
spiritual and relationship goals.
It is basic to this mission that Guaranteed Success
Strategies continually educates people on the power of
motivation.
A warning: The interpretation of success for you and I
are more likely than not to be completely different.
Success to me means a relationship with God. Success
for most people means earning a substantial amount of
money.
Therefore, as you read this book, keep in mind that
success is a word that is loosely used without knowing
what it really means. In other words success could mean
different things to different people.
Once again, a relationship with God could mean
something completely different to you and I. To me a
relationship with God means seeking the truth and then
living by that truth. For you it could mean a religion of
some sort that you practice. You see, language is open to
many intrepretations.
PROMISE OF RESULTS
With the tools contained in "The Power of
Motivation" you are guaranteed to achieve every goal
you set for yourself.
I say this to communicate to you my absolute
confidence in the tools you will be using. This book will
guide you on a simple but effective path that will lead
you to the fulfillment of your dreams.
I guarantee it!
Contents
Introduction ...................................................................... 7
Acknowledgements........................................................... 9
Section 1: Why Motivation is Important ....... 11
1. The Missing Link ........................................................ 13
2. The Secret Motivation ................................................ 28
3. The Psychology of Motivation ................................... 47
Section 2: Using The Power of Motivation .. 57
4. The Power of Goals .................................................... 58
5. A Perfect Plan to Wealth ............................................. 67
6. The Diet Solution ........................................................ 94
7. The Key to Success ................................................... 108
Section 3: The Impact of Motivation ........... 119
8. The Effects of Motivation ......................................... 120
9. The Final Motivation ................................................ 125
10. The Power of "Cause and Effect" ........................... 129
11. Become a Coach ..................................................... 143
Power of Coaching ....................................................... 147
Introduction
Chances are good that you have already read or
heard of strategies which teach you how to succeed. You
probably have some understanding of what it takes to
succeed at an intellectual level. I did not write this
book to teach you how to be successful. The reason I
wrote this book is to help you follow through on what
you already know. By using "The Power of Motiva-
tion" you will apply the information from all of the
books, tapes, and courses you have read, heard and seen
over the years.
Since you already know what to do (activity) to
succeed, then it makes sense to learn how to follow
through on what you already know, doesn't it? In "The
Power of Motivation" you will learn how to apply all of
the power principles on success that you have learned in
the past.
You see, in the end, the "The Power of Motivation"
might have become just another quick- fix answer to
supplement your personal philosophy on success. And
that is the problem. Unless you use the tools of
motivation, all you will have achieved by purchasing
this book is another great looking resource on
your shelf. You deserve better than that - use
what you learn and succeed!
To happiness and true personal fulfillment,
Michael L. Bolduc
ACKNOWLEDGMENTS
" God is greater than any problem I have."
- Author Unknown -
As I think of all the people who have helped me
develop a project as ambitious as this book I am filled
with emotions of gratitude.
First, I would like to thank my creator for giving me
the wisdom and strength to complete this book. I realize
today that God is bigger than any problem I could ever
experience.
I want to thank my step-parents. In spite of the trials
we have faced throughout our lives your contributions
have allowed me the privilege to be both a writer and
coach. You have been a light to me in times of darkness.
Finally, I want to thank you (the reader) for
purchasing this book. You posses humility, courage and
power. Humility because you are willing to learn. Courage
because you are willing to break through your fears and
go after your dreams. Power because you're not just
dreaming about improving your life, you are doing
something about it.
Thank you all.
Section 1:
Why
Motivation is
Important
1
The Missing
Link
What is the missing link in the information age?
Information on success is so readily available that it is
surprising why there aren't more people who are living
happy fulfilling lives. Why aren't more of us successful?
How is it that so many of us know what to do but still
don't do it?
The best way to begin explaining why people aren't
successful (even when they know how to be) is by
learning about the power of motivation.
Working for Tony Robbins
When I was in my early twenties I worked for
Anthony Robbins, the popular success guru and peak
performance coach.
I remember the first week I worked for one of Tony's
franchises. I discovered something astonishing. The
PDC's (Personal Development Consultants) that worked
for Tony Robbins weren't using what they had learned.
The tools and the knowledge they had at their disposal
were incredible. These PDC's not only knew what to do,
but they knew the information inside and out.
14
The Missing Link
And yet with all this knowledge about success and how
to get it, very few were truly successful in the major
areas of their lives. Some did not manage their finances
well. Some had weight problems. Some had
relationships that were volatile and unsatisfying. All the
promise of what they were teaching was not reflected or
integrated in their lives.
Upon discovering this, I was critical towards their
hypocrisy. How could they teach something that they
don't even use? I felt they were incongruent - that is to
say, they were preaching one thing and doing another.
After working my way through telemarketing with
Tony Robbins, I became a PDC myself. It wasn't long
before I too learned what was required for massive
success. And yet similar to the other Personal
Development Consultants I was working with, I found
myself in possession of the knowledge of what to do, but
not doing it. I became the very person I disliked just a
few months before. I too was incongruent.
How could this be? I asked myself. Why am I not
doing what I know would make my life better? What is
preventing me?
The more I would learn about success, the more guilty
I felt for not doing what I know I should be doing. Who
am I to preach on success, when my life doesn't reflect the
success people are looking for?
Can you relate?
Do you know what to do but aren't doing it?
The Missing Link
15
I have now done the personal power program more
than once, yet I don't feel that it has quite kicked in.
By this I mean I haven't been able to live in the states I
would choose and have not produced the life I want to
live. I am not about to give up though. It seems that
there are so many principles that Tony teaches I don't
even know where to lay my focus!
Marc
To see clearly through the clouds we need to
understand how the power of motivation works in our
lives. We need to understand the gap between where we
are and where we want to be.
The Missing Piece
Many people say they want to be successful and then
their lives do not change. I believe the reason for this is
because they really do not want success. Why? Because
to be successful, we have to abandon the level of
comfort we are presently living in. What people who talk
about being successful are really saying is that they want
to be successful without doing anything about it. And
that is the problem. It's a problem because in order to be
successful, we must first be willing to do whatever it
takes. That means we must be willing to endure a certain
level of pain before achieving the desired goal. Success
without commitment is impossible.
16
The Missing Link
It's not a lack of knowledge that prevents you from
succeeding; it's the power of motivation working against you.
If someone is enjoying more success than you are, it's
because they've learned how to have the power of motivation
work for them.
The key to having the power of motivation work for
you is to control the two most basic experiences humans
have - pain, and pleasure. When you can control pain and
pleasure, you can follow through on the necessary process of
achieving a goal. Anytime you fail to achieve a goal it's
because you have pain and pleasure working against you.
The Battle of Desires
"The starting point of all achievement is desire. Keep
this constantly in mind. Weak desire brings weak
results, just as a small amount of fire makes a small
amount of heat."
- Napoleon Hill
If we want to achieve the mental certainty that leads to
success it is essential we begin controlling the fears that cause
us to question our potential. You must have the sufficient
desire to achieve this task above all. The key to tapping into
the power of motivation is for us to have a radical awakening
to what prevents us from achieving success, and then to have
the requisite desire to overcoming these barriers.
The Missing Link
17
Many of us are lost in helplessness and self doubt.
Most of us spend our entire lives wondering how to tap
into our potential. We lack the confidence that separates
the winners from the also-rans. The problem is we don't
feel certain we can achieve our desired goals. We do not
truly believe that the future will bring good tidings, that
tomorrow will be better than today.
If you have a sincere desire to attain a life worth
living then the power of motivation will reveal answers
to your deepest questions. When we fail to succeed it is
important to ask ourselves: what went wrong?
To begin with, we must understand that our
strongest desires overpower the weaker desires. When
someone fails to follow-through on their goals they
associate pain to actions which will help them to reach
those goals, and this in turn prevents them from taking
action. Knowing what you want is perhaps the most
important prerequisite to success. Not only will this
book show you how to get what you want but will help
you understand why motivation is necessary to help you
get there.
Only if we want success (your treasure) more than
anything else will we even start making progress
towards our desired goals. You must have compelling
reasons that will overpower your doubts, your comfort
zone and your lack of confidence stemming from past
failures. Otherwise you will face the common problem
of procrastination. This means you are putting off the
pain towards the future. All of this points to one singular
problem: The pain of success.
18
The Missing Link
Desire to gain pleasure is not enough
Unless we can succeed in overcoming the pain of
achieving success it will be impossible to reach your goals
in life.
The only way to properly understand motivation is to
understand the nature of desire. There are two types of
desire, the desire to gain pleasure and the desire to avoid
pain. Out of the two, the strongest desire is to avoid pain.
Pain is always a bigger motivator than pleasure. Under-
standing the power of fear is the first step to understand-
ing motivation. The power of fear does two things for
you:
1. Prevents you from taking action: This is how the
power of motivation works against us. As long as we
are not certain of our potential, we hesitate to take
action. Unless you are able to overcome your fear of
failure, you will naturally not progress from you
present circumstances.
2. Motivates you to take action: In the same way that
fear of failure prevents you from taking action, it can
help you to move towards your major goals. The
process is one in which you keep the commitments
that you make to yourself. It is something which
resembles a personal contract with yourself. We will
explore this in greater detail later. What is important
to note at this point is that fear is not always
debilitating, if properly harnessed it can be a positive
force in your life.
The Missing Link
19
That's why it's important to make fear work for
you, not against you. As long as fear works against you,
you will be struggling to make progress towards your
goals. Conversely fear, when properly handled, can be
used by you to achieve success (whatever that means to
you). When you recognize that the power of fear can be
used to your advantage you will begin using it to create
positive change.
When you recognize the power of fear can be used
to your advantage you can begin using it to create
positive change.
The difference between the fear which blocks action,
and the fear that motivates you to act, is the structure you
build around fear and how it operates in your life. In one
example fear (i.e. fear of losing money in an investment)
causes you to stand-still, preventing you from taking
action. In the second example, fear (losing money from
breaking a promise to yourself) compels you to act and
follow through on your personal objectives.
Fear is so powerful because it is urgent and pressing.
The truth is that desire inspires you, while fear compels
you. You either use the power of fear or the power of
fear uses you.
"Success doesn't come to you...you go to it."
- Marva Collins
20
The Missing Link
If you want to be successful, if you want to be an
achiever, then it is essential that you become interested
in what it means when someone says; "Do whatever it
takes to succeed.".
Now it's important to understand that doing what-
ever it takes to succeed means a lot more than uttering a
slogan. It means not quitting when times get tough. It
means enduring great discomfort even when you
don't feel like it. It is difficult to do whatever it takes
because the desire to succeed is usually not enough. If
you are to do "whatever it takes" you will require the
necessary motivation.
If we want to be successful then we cannot
depend on the power of desire alone. It's impor-
tant to use fear to sustain motivation. That's all
there is to it. If you want to achieve your desired
goals, the way to succeed is to use pain instead
of allowing pain to use you.
Failure Needs to Be Unbearable
In order to make failure unbearable, you will need to
understand how to properly use pain and pleasure. And
it's difficult to control pain and pleasure when you have
never done it before. But if you apply the strategies in
this book, you will learn how this can be done.
The Missing Link
21
The truth is unless not acting (on your goals)
becomes unbearable, you will not take action. The more
discomfort you can create, the more motivation you
have. Why? Wherever it is more comfortable for you to
be, is where you will choose to be. But if it becomes
uncomfortable to fail, you will stay committed to your
goals.
FEAR
DESIRE
With the scale of motivation, you can easily deter-
mine if you have what it takes to succeed. Simply ask
yourself; What happens if you don't succeed? If the
answer is nothing, then I guarantee your chance of suc-
ceeding is extremely low. You must have something to
lose.
" In every pain there is tremendous opportunity
for overwhelming gain! Use it to your advan-
tage!"
- Brian G. Jett
The pinnacle of motivation is when the pain of
failure becomes unbearable. The evidence of unbearable
pain is that you are willing to do whatever it takes to
succeed.
22
The Missing Link
Starting today you can disturb your personal level of
comfort. If you are willing, your comfort zone can be
disturbed instantly by fixing certain painful
consequences onto yourself for not following through on
a personal commitment. Of course we don't want to
cause too much discomfort because then we link pain to
growing if we do. The key then is to identify a balance
between that pain which will shake you out of your
comfort zone and cause you to take action, and that pain
which will only immobilize you.
Change brings growth, and with growth comes
PAIN. But it's the pain that causes me to over-
come, in order to be SUCCESSFUL."
- Monica L. Nash -
It's important for you to understand that the pain
of loss is the quickest way to motivate you. When you
have something to lose if you don't succeed then
you'll be compelled to follow through. Wanting to be
successful (e.g. losing weight) more than anything is only
the beginning. It's the fear of pain that creates the power
of motivation.
The key is finding what causes you pain and what
causes you pleasure. Once you discover that, you will
unleash the power that is already within you now. When
you are willing to do this fully, unconditionally and
without reservation, then in that moment you will
guarantee your success.
The Missing Link
23
Before we go on to discuss further the strategies
which will allow you to achieve, we need to have a
thorough understanding of what we mean by phrases like
"linking pain to not meeting our goals" or "linking plea-
sure to a certain activity". This process of linking is a
key concept to understanding success mechanisms.
Essentially it is a type of science - the science of neuro
association.
THE SCIENCE OF NEURO ASSOCIATION
Neuroscientists believe that brain function is the
combined result of millions upon millions of
nerve cells communicating with each other in the
vast network that we recognize as the brain. Brain
cells, or neurons, communicate with each other by
releasing molecules, known as neurotransmitters.
With this new found understanding of the
human brain success literature began to move
away from its philosophical roots toward a
scientific foundation.
Success wasn't a science until Neuro Linguis-
tic Programming (NLP) was discovered in the
early seventies.
24
The Missing Link
What are neuro associations? First, under-
stand that neuro associations are physical, not
mental. In your brain you have neutral pathways
sending signals to your senses giving you specific
sensations of pain or pleasure. (E.g. think of a
certain food you love.) The moment you think
that thought, you begin desiring that food, don't
you? If you can smell the food, your associations
are even stronger.
This conditioned response in animals is very
common. People who want to teach animals how
to do tricks for movies or television understand
the power of reinforcing desirable behaviour
through neuro associations. Unlike animals
however human beings have conscious
awareness, enabling them to analyze present
circumstances. Animals react the moment the
stimulus is in their environment. Humans
however can re-condition their associations
according to their independent will.
Neuro associations are external to human
opinions. Like the law of gravity, neuro
associations apply to your daily decisions
whether you approve of them or not. The good
news is that you can control what you associate
pain and pleasure to so that your desired
outcomes are advanced by your associations.
The Missing Link
25
A New Achievement Science Means Guaranteed
Success
Within minutes over a phone conversation, if a
person is open and willing, I can cause instant neuro
association change. The result is that people are able to
achieve success in places where they had previously
failed.
I have used the power of neuro associations to help
people quit smoking, lose weight, increase their income,
become more effective in sales and influencing others,
and having better relationships with people who are
important to them. With the power of this tool nothing
can stop people from making the necessary changes
required to meet their goals. Within minutes people can
make quantum improvements to their lives.
Success and failure, wealth and poverty, happiness
and sadness, are all dependent on what you associate
pain and pleasure to.
What I am talking about is the very foundation of the
power of motivation. It is also, I believe, the foundation
of any genuine teaching of success philosophy. It cannot
be taken lightly. You see, the only difference
between those who begin to move towards suc-
cess, and those who don't, is that those who
don't succeed do not have the will to do what-
ever it takes.
26
The Missing Link
Your Willingness to Succeed
"The difference between a successful person and
others is not a lack of strength, not a lack of
knowledge, but rather a lack of will."
- Vincent T. Lombardi, (legendary coach and
football guru).
Successful people do what failures won't. Are you
willing to use the power of motivation to help you
succeed? The answer to that question is usually a
refection of whether you are willing to do whatever it
takes to succeed.
When everything you have tried hasn't worked, when
you have read success literature over and over again only
to not follow-through on it, you lose hope. You lose your
willingness to try again.
The Power of Motivation was written to restore
your hope. You can achieve everything you want, when
you control pain and pleasure. "The Power of Motiva-
tion" is a written-guide to help you understand how to
control this force. Fear will no longer be a stumbling
block. Instead you will turn fear into a friend. Fear will
become like the fuel that energizes you to succeed
(whatever that is for you) over and over again.
The first step to success is not the setting of goals,
creating a plan, or getting motivated. Even more impor-
tant than all of these is for you to learn what is necessary
to succeed.
The Missing Link
27
Only after you understand what is required for suc-
cess can you then judge whether or not you are willing
to pay the necessary price. If you are, then there is no
turning back. Prepare to break yourself away from any
possibility of failure AND use the power of motivation to
make sure you will overcome.
If you want to succeed then you need to use pain and
pleasure to motivate yourself. This prerequisite to
success cannot be taken lightly. In the next chapter you
will learn the secret motivation for everything we do.
Note to Reader: Before you read any more of this
book, please take the time to answer the following
questions.
1. Why is the information on neuro-associations
important? This book was designed to help you tap
into the awesome powers of awareness and focus.
Awareness means you are conscious of what you are
reading.
2. How can you use this book? Focus is the process of
concentrating and directing your attention toward a
particular task. By actively participating in the
exercises of this book you will be both more aware
and more focused. This will empower you to make
changes in your life which you desire.
3. Why is the concept that you can control what you
associate pain and pleasure to so important? Take
five minutes to ponder this thought so you are very
clear on what the concept is all about.
2
The Secret
Motivation
" Life is too long not to be happy."
- Thom Barber
How to gain, keep, and recover happiness is in fact, for
most people, and at all times, the motive for all we do.
How can we create, increase and sustain happiness?
For most people the drive to discover the secret to
happiness is the strongest motivation that exists. From
the beginning of human kind, man has been driven by
this motive.
Happiness
To understand motivation we must first begin with
the end in mind. It is the absence of pain and the
presence of pleasure we are all after. I strongly
encourage you to contemplate this simple truth. If you do
this, you will understand the key to this book. And when
you get in touch with the simplicity of your motivation,
then you can begin to experience a super clear intention.
The Secret Motivation
29
To be happy we must believe the future will get
better
If you want to be happy today, tomorrow and for the
days to come, then you have to believe tomorrow will get
better. When you believe tomorrow will be better than
today you create hope inside yourself. As you use the
power of motivation to set goals for yourself, and you
believe you will achieve them, you create an inner
sensation of anticipation and excitement. This will add to
the passion in your life.
For example, maybe you aren't married yet and you
wonder how much happier you'll be when you get
married. On the other hand maybe you are already
married and feel dissatisfied. You long for the day when
you will find fulfillment in your marriage. Either way,
unless you believe your relationships will get better, you
will lose hope for well-being in your life.
You must believe that your relationships, finances,
career, health and spiritual well-being will significantly
improve as the days past by. In the absence of such hope
you may join the throngs of people who exhibit the worst
kinds of behaviour. Many people will resort to
behaviours which will be destructive to themselves or
others. For example research shows that people who
don't believe their future will get better are more apt to
use drugs and alcohol.
30
The Secret Motivation
Conversely hope is so fundamental to human
happiness that even in dire circumstances some people
can remain happy if they see some "light at the end of the
tunnel".
I strongly urge you to devote as much attention as
you can to the subject of happiness. I cannot emphasize
enough how important it is. The clearest and most
fruitful intention we can have as human beings is to
achieve happiness and spiritual well-being. It is what
motivated me originally to write this book. If we are not
crystal clear on the need for happiness in our lives we
will spin our wheels without going anywhere. But the
achievement of happiness cannot come without
struggling throughout our lives.
Mandela's words, "The struggle is my life," are not to
be taken lightly.
Nelson Mandela personifies struggle. He led and
won the fight against apartheid with extraordinary vigour
and resilience after spending nearly three decades of his
life behind bars. He has sacrificed his private life and his
youth for his people, and remains South Africa's best
known and beloved hero.
In 1962 Mandela left South Africa for military train-
ing in Algeria. On his return he was arrested for leaving
the country illegally and for incitement to strike. He
conducted his own defense.
The Secret Motivation
31
He was convicted and jailed for five years in
November 1962. While serving his sentence, he was
charged, in the Rivonia trial, with sabotage and
sentenced to life imprisonment.
A decade before being imprisoned, Mandela had
spoken out against the introduction of Bantu Education,
recommending instead that community activists should
"make every home, every shack or rickety structure a
centre of learning".
Robben Island, where he was imprisoned, became in
itself a centre for learning, and Mandela was a central
figure in the organised political education classes. In
prison Mandela never compromised his political prin-
ciples and was always a source of strength for other
prisoners.
During the seventies he refused the offer of a remis-
sion of sentence if he recognized Transkei and settled
there. In the eighties he again rejected President PW
Botha's offer of freedom if he renounced violence.
Shortly after his release on Sunday February 11th,
1990, Mandela and his delegation agreed to the suspen-
sion of armed struggle. He went on to win the presidency
of his country and to lead South Africa into a new era
without apartheid. He was inaugurated as the first demo-
cratically elected State President of South Africa on 10
May 1994 - June 1999. Mandela has honorary degrees
from more than 50 international universities and is chan-
cellor of the University of the North.
32
The Secret Motivation
Nelson Mandela retired from Public life in June
1999. He currently resides in his birth place - Qunu,
Transkei.
Mandela' life is an incredible example of hope. In
spite of constant and continual trials, he was able to
sustain the hope for his country and himself.
In order to achieve a sense of our well-being, we
must believe that everything happens for some pur-
pose and that it serves us. The reason for choosing to
believe that everything happens for a reason is because
we don't want to be victims of circumstances. The
minute we believe we are victims who are out of
control, we become fearful. The truth is fear and
happiness simply don't mix. That's why people say :
"Don't worry be happy."
I discovered something quite extraordinary when
pursuing the secret to happiness. I discovered that on a
deep level we all know exactly what we are doing. What
does that mean? It means that people who want to be
happy make choices that enable them to experience
happiness. And the people who do not want to be happy
deliberately make choices that ensure the continuation of
their unhappiness.
" It is better to Believe than to Disbelieve,
In so doing you bring everything to the realm of
possibility."
- Albert Einstein -
The Secret Motivation
33
Another key to happiness is the power of belief.
Belief is so fundamental to happiness because without
basic belief, no progress is possible. If you want to
make significant progress in being happy you must seek
to achieve a feeling of certainty. This certainty is the
difference between happiness and sadness. How do you
move from the emotion of fear to experiencing genuine
joy in your life? To do this you must resolve your
internal conflicts over the emotions which cause you to
feel unresourceful.
The human emotional spectrum can be broken
down into two basic elements: love and fear. Hurt,
anger, frustration, disappointment, guilt, inadequacy and
depression: these are all fear-based emotions. These
emotions in turn produce feelings of depletion,
weakness, inability to cope and exhaustion. The highest
state of being is love. It produces buoyancy, radiance,
lightness and joy. If you pursue truth, then you will come
to understand that love heals everything.
What I'm saying is this: Anytime we feel we will
experience pain, we become fearful. This means pain is
the ultimate reason for all our fears. And because at the
very core of our being we no longer want to experience
fear, we look for certainty. Why? Because we all want to
feel certain the future will bring us pleasure. Love being
one of the highest forms of pleasure.
When we make the wrong choices over and over and
over again, a karmic momentum is created.
34
The Secret Motivation
It's the accumulated momentum of having made
unwholesome choices consistently over a long period of
time that causes fear. When we have chosen wrongly
hundreds of times, it eventually becomes a powerful
momentum, a momentum that literally becomes self-
generating.
This type of momentum eventually caught-up with
me after many years of struggling with a very painful
event in my life. When I was a young child my mother
was murdered by my father. At the time I was only seven
years old. At such a young age, I hardly understood the
significance of this event, but later on in my teens I
started feeling the impact of this incredibly horrific
event. I suffered from low self-esteem, rebellious
attitudes, stuttering when I spoke, and serious
depression. The momentum in my life was all negative.
What stopped this downward spiral was the power of
motivation.
Maybe you too are experiencing a downward
spiral. It is because I have been there myself that I want
to help you create positive momentum in your life.
Today, I realize that all of the negative emotions that
I felt as a child had deep meaning for the purpose of my
being. The desire to know why my father could act so
selfishly and with such cruelty (How could someone
murder?), moved me to understand human motivation.
When I was a child I didn't appreciate the events that
had taken place. I adored my mother very much and felt
so much pain over losing her. Today, however because of
my past, I understand motivation quite well.
The Secret Motivation
35
Today I have the privilege of helping people all
around the world overcome pain and suffering.
Unlike animals we can always choose our response
to any stimulus. The God given supercomputer called
the human brain is capable of reprogramming itself
in a powerful fashion. Even the most unspeakable
events in our lives can be instructive and can be used for
good. I have seen this happen in many lives. I have
experienced it in my own life.
The Ultimate Goal of This Book
I am going to assert that the real reason you are
reading this book is not to make more money, not to get
married, not to become more healthy or to achieve any
other kind of goal. In reality all of those goals are
actually a means to an end. The end is happiness.
But if you and I are to attain true happiness, we must
make sure we know how to get it. I wrote this book to
educate you on the power of motivation. By learning and
applying the secrets of motivation, you will indeed
achieve any desired goal. But more importantly, you will
be joyful about your life. And you will live your life
more intelligently. However this is not a complete
manual for happiness. Without a relationship with God,
you will always find emptiness within yourself.
It seems that while there might be great variations as
to what the term intelligence actually denotes, there is
some common agreement on what the term does mean.
36
The Secret Motivation
According to psychologist (David G Myers),
intelligence is a concept intended to explain why some
people perform better than others on cognitive tasks. In
the Handbook of Human Intelligence, Robert Sternberg
and William Salter (1982, p3) reported that most experts
view intelligence as a person's capability for "goal-
directive adaptive behaviour." The experts agree then
that intelligent behaviour reflects a capacity to adapt, by
learning from experience, solving problems, and
reasoning clearly. Those behaving intelligently meet
challenges and achieve their goals.
If intelligence is measured by your ability to solve
problems and to meet your goals than we are all
intelligent. The reason people don't solve problems
easily or achieve their goals is not because they don't
have the potential to do so. In fact, we have unlimited
potential, which means we are all equally intelligent.
The real question is how we as individuals utilize
this potential. The difference between the various ways
in which people tap into their potential has nothing to do
with IQ, but instead is related to the motivation to excel.
Motivation as we are learning can be controlled through
independent-will; therefore by choice alone we can all
literally be "super-humans" achieving any desired goal
we set for ourselves.
Only God knows why some individuals want to be
better., while others seem to settle for less than they can
be. It will always be a mystery why people don't change
for the better.
The Secret Motivation
37
Each arena of life has either a downward spiral or an
upward spiral. We can experience this in each of the key
areas of our lives. Our spiritual well-being, health, rela-
tionships, personality, life events, businesses careers and
finances are always experiencing highs and lows.
When we make the wrong choices over and over and
over again, a karmic momentum is created. A negative
accumulation of this momentum is the result of making
unwholesome choices consistently over a long period of
time. This is a problem. When we spiral downward that
negative momentum begins working against us. This
momentum eventually becomes self-destructive.
To have true happiness, this momentum must be
completely destroyed and utterly and perfectly
extinguished forever. If we want to stop and intervene
the negative momentum, consistency is everything. And
in order to succeed, we must use the power of motivation
to reverse the momentum so it can work for us, not
against us.
In the same way that negative karmic momentum
becomes self-generating as a result of repeated wrong
choices, we can do the converse. We can intervene and
stop the negative momentum by making right choices
over and over again. This will lead to a slowing down of
the negative momentum. Our love, joy and happiness
increases as we continue to make better decisions.
As our confidence increases, as a result of consis-
tently making right choices, the negative karma will
continue to decrease until it not only ceases altogether
but - and this is everything - a new momentum is born.
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The Secret Motivation
The complete state of happiness is when we achieve
love in each area of our lives. However this doesn't
easily happen. Most of us are not aware that this is the
only way to achieve true happiness.
In spite of the apparent contradiction, a person can
sometimes experience both happiness and sadness con-
currently (e.g. someone important could die yet you
believe he has gone to a better place). You therefore are
sad that he/she is gone but joyful because you believe
that the person is in heaven. Eventually though one
emotion will overpower the other. Either joy will
overtake sadness or sadness will overtake joy.
You cannot experience equal amounts of sadness and
joy. By nature that is impossible. You are left with only
two choices: (1) choose to empower your positive
emotions. (2) choose to leave your emotions to chance.
The Power of Motivation was written to help you
empower your positive emotions. Again, you need to
understand that in every situation there is a choice to be
made.
The Downward Spiral
Discomfort: In our sincere quest for happiness, some of
us experience great amounts of discomfort trying to
achieve financial growth. For example, you might have
worked long hours at a job you don't really enjoy.
The Secret Motivation
39
But when you finally achieve the financial growth
you are after you might find that this does not make you
as happy as you had anticipated. When this happens you
begin to fear that you will experience more pain. As a
result you become more uncomfortable.
Fear
Whenever we are unsuccessful at dealing with dis-
comfort we fear the anticipation of more pain. This fear
isn't actual pain but a warning that unless things change
the future will get worse. This can happen in any of the
six key areas of our lives. (e.g. if we lose our job, we get
fearful we will lose our current level of comfort). If we
do not believe the future will get better we will
experience...
Hurt: We begin to lose hope for all the promises life has
to offer. Our hope of happiness is gone, therefore we are
hurt. When we experience loss of love, joy or comfort
we hurt inside. This happens when we break-off with a
girlfriend, lose money or become overweight.
Anger: When we are hurt we become bitter towards the
people who were contributing to our love, joy and com-
fort.
40
The Secret Motivation
Frustration: We know there is more to life because we
have experienced it before but we don't quite know how
to get back to that place where we felt purposeful. As a
result we take action: read self-help books, go to school,
attend seminars and give it our best shot to build the
confidence necessary to make progress. As we learn, we
increase confidence, put our hopes up, get excited again
and then anticipate success in our lives. But when life's
trials result in failure we give up our hope and experi-
ence...
Disappointment: If you've given up on working
towards your goals, you have achieved disappointment.
When you were hurt you still had a spark of hope. If
you are disappointed you believe that your expectations
of success are not going to be realized. You have lost all
sense of hope. This is the beginning of a very painful
process. Eventually disappointment leads to...
Guilt: This is the stage where you participate in self-
sabotage. You know you ought to change, but you just
don't want to try anymore. Each time you fail to try, you
feel guilty. Unless you get the courage to try again, you
will feel...
Inadequacy: You've lost hope. You begin to feel you
are worthless. You don't believe you are capable any-
more. You could feel inadequate in any of the six major
areas of your life; your finances, health, career, spiritual
well being, relationships, and social life.
The Secret Motivation
41
Unless you seek outside help, someone who can help you
believe in yourself again, you will move towards...
Depression: At this point you are overloaded with
pain. All the Pain you experience is meaningless. It
serves no greater purpose. Usually not all areas of life
will be depressed at the same time. You could be
depressed financially yet still be in love with the woman
of your dreams. You could have awesome health yet be
depressed about your career. Each of the six major areas
can cause fluctuations in your emotions.
If you don't believe you can change you won't
believe that you are in control of your life. You might
even believe that life is not worth living anymore. At
this stage your hope for survival is to reach for drugs or
alcohol to deaden the overwhelming pain and shame that
you feel.
As a result you become dependent on these "quick
fix" solutions, which of course are no solutions at all.
Unless you act out of faith and ask for help from God
or your fellow neighbor you will lose control of your
life to drugs or some other form of addiction. These
addictions can perhaps be seen as the difference between
your lifeline and death.
If you believe that the only emotion you will
experience in the future is pain, you will seriously
consider suicide. If you've lost hope for happiness in
each of the six key areas of your life then you are headed
towards suicide. Hope is more important than food.
42
The Secret Motivation
If you and I want to survive we must believe the
future will get better, in spite of out current
circumstances. You can go for months without food.
Take all hope away with the promise of nothing but pain
and you won't survive even that long.
My personal experience of feeling no other
emotion than pain
I remember reaching this stage in my life. I sincerely
believed that there was no hope in life. In my heart I saw
nothing but pain in the future.
The more pain I felt, the more drugs I did. Then one
day I lost hope for life. That was it, I was determined to
commit suicide. I rented a room to jump out of, and I
chose a room that was high enough above the ground to
ensure that I wouldn't survive the jump.
It was the most dramatic day of my life. As I walked
around the city that night, I took a deeper more
concentrated look at the world. "This is the last time I'm
going to see this" I said to myself.
My last prayer was a request to God. "What do I
have to lose?" I asked myself. As I was praying, I asked
God for meaning. I asked God to give me a sign that he
wanted me to live. It was a radical prayer, I had lost
almost all hope. My only hope was that maybe God
loved me and would answer my prayer by giving me a
sign. I was serious about suicide, and God knew it. That
day God answered my prayer.
The Secret Motivation
43
A little over 60 seconds into my request, a stranger
handed me a Christian pamphlet. If the pamphlet was
given to me five or ten minutes after my prayer, I don't
think I would have accepted it as a sign from God. As it
turns out, I truly believe it was a miracle.
"Could it be?"
"Is this a sign?"
"Did I miss something important from the bible?"
I had read the bible several times before. But, that
day as I was asking these questions it sparked a sense of
hope, "that maybe, just maybe, I had missed something
so important from the bible, that if I just knew what it
was it would totally change my life." That spark of hope
kept me alive that day. Several months later I was
restored as a Christian in my church. Several months
after that God blessed my life with the love that made life
worth living.
The point is if we fail to believe our future will get
better we are heading towards a downward spiral that
eventually leads to "learned helplessness" or
"inadequacy". However if we not only believe the future
will get better, but feel a 100% certain that we are going
to achieve our desired goals we are heading towards an
upward spiral. As we move in the upward spiral we
begin once more to feel excitement, passion, love and
joy.
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The Secret Motivation
The magic of Action
Is it possible to have ecstatic highs in all six areas of
life?
Anybody can be happy and in a state of comfort,
ease, health, success, pleasure and joy. And that's the
point of this book; To help you measure, monitor and
make progress in all six major areas of your life.
To make progress towards our upward spiral of life,
we must first understand that we all share the same level
of potential. Unless you suffer from physical or mental
limitations, you are just as capable of achieving the
upward spiral as anybody else.
The path towards the downward spiral in life is to
stop learning. If you stop learning you are guaranteed to
go down.
Now it's important to understand the value of
making right choices. If we are truly willing, we can
make major progress in each of the six key areas of our
lives. This means that you can be happy, joyful and
experience love in your daily life.
But there is a price to be paid for success and happi-
ness, and a lot of people are not willing to pay that price.
The cost of success and happiness is the responsibility
you take over the forces of pain and pleasure which
control you. Unless you take control of pain and plea-
sure, you will continue doing what you have always
done, and you will continue getting what you have al-
ways got.
The Secret Motivation
45
Lighting the path to progess
Once you learn how to be confident in your goals
without apprehension, the law of inertia - objects in
motion tend to stay in motion - takes over, propelling
you forward of its own accord. This is called positive
momentum, which is fueled by an upward spiral of
action, the only path to happiness and success.
Negative momentum, a downward spiral that
slows down your progress, is fueled by fear which
then eventually leads to depression.
We will tend to doubt ourselves whenever we've
failed in the past. The time to intervene and break the
downward spiral is now, and the methods to achieve this
are described in this book. You are not a victim to the
downward spiral.
In fact it is within your circle of control to intervene
and break the negative pattern. There is a specific
method to achieve this in each area of your life.
So here is your challenge: Get an estimate of your
emotional highs and lows in each area. In order to make
progress, you need to know the gap between where you
are and where you want to be.
If we want positive momentum in our lives, then we
must use the power of motivation to create that result.
That means we must reverse the negative momentum
already at work in our lives. But it is making the right
choice that leads to positive momentum.
46
The Secret Motivation
Exercise: How would you like to feel in each area
of your life?
1. Money: (Select an emotion that best describes
your relationship with this area) e.g. grateful
2. Positive Events: (Select an emotion that best
describes your relationship with this area) e.g. joy
3. Relationships: (Select an emotion that best
describes your relationship with this area) e.g.
loving
4. Health: (Select an emotion that best describes
your relationship with this area) e.g. comfortable
5. Work: (Select an emotion that best describes
your relationship with this area) e.g. fulfilling
6. Personality: (Select an emotion that best de-
scribes your relationship with this area) e.g.
confident
To succeed, we must have a deep understanding of
why we do what we do. Why do we sabotage our
success? How do we compel ourselves to succeed? In the
next chapter, you will learn the answers to these ques-
tions. You will learn the psychology of motivation.
3
The Psychology
of Motivation
What motivates us to achieve? We first discovered
that the secret motive is always happiness. In this
chapter, we will take a closer look at the working of the
psychology of motivation.
When I was in my early twenties I was eager to learn
why people did what they did. I believed that if I
understood human motivation I could understand people.
The two types of motivation are as follows; the
biological push (internal motivation) and the cultural
pulls (external motivation). All motives fall into either
one of these types of motivation. By being aware of these
motivators we can explain why people do what they do.
Biological Needs: The Internal Pushes
If you want to understand why you do what you do,
then you need to understand that your internal drive is
biological. Maslow's popular hierarchy of needs
identifies the structure of both our lower and higher
needs. In fact, motivation is nothing but an unsatisfied
need.
48
The Psychology of Motivation
For example, if your need for water is deprived, your
thirst will pre-occupy you. Deprive yourself of air, your
thirst will disappear. Your first priority will then become
your need for oxygen. As different needs get met,
different needs arise and there is a continual process in
life of movement from unmet need to fulfilled need.
There is a specific order of needs that fuels our
drive. When we succeed at meeting our basic needs, we
move up the pyramid in the hierarchy of needs. There is
a priority in our lives that is independent of the
circumstances of our lives.
Many mistakenly assume that this hierarchy of needs
is the structure for all motivation. But this is not
accurate. In fact motivation can be as simple as our need
to gain pleasure and avoid pain. But in order to under-
stand why we do what we do, we need to see how the
hierarchy of needs does not explain all there is to know
about motivation.
The true motivators
Perhaps the key to understanding motivation outside
of the hierarchy of needs is by giving you a counter
example. For example, it is our belief (feeling of cer-
tainty) about what events will cause pain or pleasure
which control our behavior.
The structure of needs (such as the one posed by
Maslow) are secondary to these beliefs. But in order to
get a clear picture of how this applies to life itself, let's
examine some history.
The Psychology of Motivation
49
The Power to Overcome Pain
In the first few centuries after Christ's death many
Christians were persecuted for their beliefs. Some of
these men and women were not only fed to ravenous
dogs and lions, but were sometimes grilled alive in
red-hot iron chairs or whipped so severely with a lead-
tipped cato-nine-tails that their entrails would spill out.
The torture was absolutely horrendous.
Why would some Christians be willing to endure
such devastating pain?
If we want to understand motivation, then we need to
understand why Christians would choose pain over
pleasure. And the Christians did have a choice. In fact, in
order to escape such a horrific experience, Christians had
only to renounce their faith. They didn't even have to
mean it. Pronouncing the words was enough.
Despite this option to renounce their faith some
Christians refused to take the easy way out. Why? The
truth is the love of God compelled Christians to stay
faithful. Unless a person is part of God's love, this
type of motivation will never make any logical sense.
Even physical torture couldn't dissuade them.
In spite of some individuals being burned alive, boiled
in oil, fed to lions and whatever else they would do to
make them suffer, they were willing to receive suffering
through the courage and love of Christ .
But not all Christians chose suffering. Some did
indeed renounce their faith.Why?
50
The Psychology of Motivation
Because these individuals linked unbearable pain to
suffering now. And they linked pleasure to choosing the
easy way out. In fact, suffering a horrible death for one's
faith wasn't worth it for these individuals.
After being a Christian for some time, I can honestly
say that I would not be dissuaded by fear of pain. The
love of Christ is the only thing that I know that beats the
pain threshold. If you haven't been part of such love,
then you need to get to know Christ.
Aside from the love of Christ, everyone has a pain
threshold. And it is this threshold which determines
most people's fate.
Once again, the pain threshold is the key to under-
standing motivation. When you experience unbearable
pain, you will indeed do whatever it takes to move away
from it. And this is what really motivates people in
situations where pain is involved. Aside from the love of
Christ, I strongly encourage you to think of a counter
example to this claim. If you understand the concept of
the pain-threshold then you will see the truth in this
principle.
In light of the pain-threshold our understanding of
human motivation becomes much more clear. Indeed,
when we experience pain it becomes the source of our
motivation. But if there is no pain, then we will evaluate
our choices based on the pleasure principle. This means
whatever we believe will mean more pleasure will
determine our fate. This pain/pleasure complex cannot
be taken lightly. All human beings are motivated by what
they believe will lead to more pleasure and less pain.
The Psychology of Motivation
51
The power to overcome pain
Your desire for success will only take you so far. It's the
power of pain that will take you over the top. Pleasure is
a strong motivator but sometimes it's not strong enough
to help you make the necessary change.
As powerful a motivator as fear of pain is however,
you will want to avoid prolonged periods of enduring
pain. Such undue stress is not healthy. Instead of merely
enduring pain for positive change you will want to use
pain to create positive change.
Using Pain To Create Pleasure
Will enduring more pain today mean more pleasure
tomorrow? For the Christians who did not renounce their
faith in Christ the answer was an absolute "yes".
Personally the answer is an absolute "yes" as well. I was
willing to use the power of pain in my life to make sure I
became congruent with what I teach about success. Do
you remember the PDC (Personal Development
Consultants) I talked about in chapter one? Not only was
it painful to be incongruent (feeling guilty) but I believed
my future would be better if I were to use the tools of
success that I talked about, instead of wallowing in my
own comfort zone.
What goals would you be willing to use the power of
pain to achieve? Take the time now to think about these
goals and list them below.
52
The Psychology of Motivation
List three or more important goals in your life:
1)
2)
3)
Achievement Motivation
If we want to be happy, then we must seek to understand
how to satisfy our needs. Once again, we have
discovered the perspective of internal motivation - the
idea that not only does our hierarchy of needs
motivate us but also our beliefs as to what will
constitute pain and pleasure. These are motives that,
unlike hunger and sex, seem not to satisfy any biological
needs.
A Study That Supports The Claim
Murray and investigators David McClelland and
John Atkinment presumed that people's fantasies would
reflect their achievement concerns. When achievement
motivation increases they noted so would
achievement. A study was conducted by training the
businessmen of a village in India to think, talk and act
like achievement-motivated people.
By doing this they were able to boost the villagers
business performance. Compared with other businessmen
from a comparable nearby town, those trained in
achievement motivation started more businesses.
The Psychology of Motivation
53
They also employed over twice as many people during
the 2 years which followed the training.
If you want to produce more results, then you need to
increase motivation. When you use the power of
pain-threshold to motivate yourself to create positive
change you will make significant progress. And this is
not to say you can't be motivated by pleasure. In fact, if
all that motivates you is pain, you will not enjoy life. But
in order to intervene and stop negative momentum, you
need to use the power of pain-threshold.
Source of Motivation
So, why despite similar potential, does one person
become more motivated to achieve than another does?
Theorists speculate that the high achievement motivation
displayed in some children is the result of parents en-
couraging their children by positive reinforcement. It is
speculated that children who become motivated to be
high achievers have learned to associate achievement
with positive emotions.
If associating pleasure to achievement causes
success, then to succeed we must learn to associate
pleasure to what we want. No surprise there. When we
couple an association of pleasure to achievement with an
association of unbearable pain to failure we become
highly motivated. This means we are going to be will-
ing to do whatever it takes to succeed. And this is the
secret to achieving success.
54
The Psychology of Motivation
If we become dependent on others (our parents) to
reinforce our motivation, then we leave it to chance. But
if we (through conscious decision) control what we will
associate pain and pleasure to, we will become highly
motivated individuals.
Frankly if reading this book doesn't create some
positive associations to utilizing the material within
these pages, you will have wasted the cover price. You
will only be motivated to use what you believe in, and
you will only believe in something if you have positive
associations attached to it.
I strongly urge you to think about the value of this book.
I cannot emphasize enough how important it is for
you to associate pleasure to using the tools in this
book . But even more importantly, you must associate
unbearable pain to not using what you are learning. Once
again, if our learning leads only to knowledge, we
become fools. But if our learning leads to action, we
become masters of our destiny.
In fact, if you want to be happy, then you must have
the desire to eliminate pain in your life. And this is the
ultimate goal of this book.
Mastery As Motivation
After studying the motivations and achievements of
thousands of college students, scientists, pilots, business
people, and athletes, Janet Spence and Robert Helmreich
(1983) concluded that mastery is essential to
achievement motivation.
The Psychology of Motivation
55
They also discovered that those who possessed a
desire for mastery and work achieved more if they were
not highly competitive.
What are five things you will lose if you don't
master the materials in this book?
1)
2)
3)
4)
5)
I remember reading "Unlimited Power" by Anthony
Robbins and reading a chapter that challenged his
students to leave their keys, wallets and money behind,
go to a new city, spend three days there and use the tools
of NLP to survive.
After reading this chapter, I made a decision that I
too would take on this challenge. It was one of the best
decisions I have ever made. Why? Because it helped me
to understand what NLP was all about.
Secondly, it forced me to use the tools I had learned
to persuade myself and others to survive without normal
resources.
If you are going to benefit from what you learn by
reading this book, the true test isn't whether you
understand the information but instead whether you use
the tools of motivation.
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The Psychology of Motivation
You could go on and read another 500 personal
development books and not use any of them. In the end
it will always come down to applying those principles
of success which you already know. What will
determine whether you use this book or not is how much
pain you presently associate to failing and how much
pleasure you associate to success. Simply put you are
seeking to reprogram your brain. Part of the role of a
coach is to help you make these life changing
associations.
Why Coaching Is Important
If I wanted to write a book that was going to compel
people to take action, then I knew I would have to inspire
and motivate my readers. But, how? This wasn't an easy
task. Why? Because 90% of people who read books
don't apply what they learn. And that is a major problem.
It is a problem which can be addressed through coaching.
In order to inspire my readers to action, I developed a
coaching program. And I strongly urge you to sign-up for
this if you want to use the tools within this book to their
maximum effectiveness.
If you truly want financial independence, if you want
happiness, then the next chapters are critical to your
success. Until now, you have learned why motivation is
important. And that is a fundamental part of this book.
But in the next section you will learn how to use the
power of motivation to make improvements to your
mind, body and spirit.
Section 2:
Using The
Power of
Motivation
4
The Power
of Goals
" No matter what a man's past may have been, his
future is spotless."
- John R. Rice
If we want to live a life worth living, if we want
success, then instead of wishing it will happen, we have
to vividly imagine what that life would look like. Why?
Because everything is created twice. Once in our
imagination and once in reality.
Now visualizing your future is very important, but
sometimes people become discouraged by focusing on
their dreams. And it's difficult for a lot of people because
we lose heart when the object of our hope is not
immediately realized.
What is the difference between people who achieve
their goals compared to those who don't? How can we
use the power of motivation to ensure we achieve our
goals? The answer is simple. Every single
self-improvement book on this planet talks about the
power of goals. But if goal-setting was the only
ingredient to achieve success, everyone who set goals
would live their dream life.
The Power of Goals
59
Yet countless people who set goals never achieve
them and are living lives that do not reflect their personal
aspirations. Does this mean that goal setting is not
important? Not at all! In fact it is an absolutely
fundamental ingredient of success. It would be like
trying to bake an apple pie without apples. You still need
flour and other ingredients to bake the pie, but having
the apples is critical.
All this is to say that while goal-setting may not be a
sufficient ingredient for success, it is nonetheless very
necessary. In this chapter, not only will we talk about
goal setting but we will de-mystify some common
assumptions about goals.
Everyone knows that goal-setting is a prerequisite to
success. And when we fail to achieve our goals it is
because we fail to see what else in the process went
wrong.
It is not only important for you to understand the
value of goal-setting, but also to avoid some not so
obvious mistakes.
One of the principles of goal setting is activating
your Reticular Activating System (RAS).If you
purchased a new car recently, you'll start seeing your car
everywhere you look. You never noticed the car before,
but now that you own that car it seems like everyone else
owns one too, doesn't it? This is what psychologist call
the RAS of our psychological focus.
Doesn't your life reflect what you consistently focus
on?
60
The Power of Goals
The truth is unless you have a plan for your life, you
are living someone else's plan. By setting goals you take
control of the blueprint of your life.
" Change your beliefs,
and you change the rules,
change the rules,
and you change your actions,
change your actions,
and you change the results,
change the results,
and you change your life."
- Author Unknown -
Mistake #1: Failing to set daily goals: If we want
to achieve our goals, then we must measure them daily.
In fact unless you can measure your goals daily, you
won't be in control of your destiny.
And it is difficult to think like this because we like to
have it the easy way. And taking stock of daily accom-
plishment is certainly not the path of least resistance. It
takes some discipline and work. But unless you are
willing to pay the price for success, success just won't
happen.
When I first started to read self-improvement books I
began understanding why it was important to set goals.
So immediately I would set one-year goals on my fi-
nances, relationships, career and health. Then I would
get excited thinking to myself that I would achieve my
desired goals.
The Power of Goals
61
But when the deadline for these goals would finally
arrive I found to my disappointment that I had made little
progress.
At first, I didn't understand why goal-setting didn't
work for me, but seemed to work for everyone else. But
with a little more research I learned that my perception
about goal-setting people was not quite accurate.
What I found out was that most people who write
their goals actually didn't achieve them. Goal-setting by
itself is not enough. It's true that goals control your
focus, and you get what you focus on. The problem lay in
having large global goals without the specific daily
objectives in place to make them a reality.
Long term goals are important in providing you with
the big picture about where you are heading in life, but
they have little power to control your daily focus.
All successful goal-setting must be broken-down
to daily goals or objectives. When you set daily objec-
tives, you activate your daily RAS. Daily objectives give
you the daily focus that your one year goals cannot
provide.
Let's examine this book as an example. The original
goal was to write a 200 page book on the power of
motivation by November, 2000. I wrote this goal in the
month of June, 2000. This is a realistic, measurable and
specific goal. But in order to successfully achieve this
goal I needed to write specific daily objectives. It was
only after these objectives were met that my larger global
goal of writing this book was achieved.
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The Power of Goals
Now we said before that setting goals and objectives
was a necessary but not sufficient condition for success.
What else then has to be present? The answer is that
there must be the necessary motivation. Continuing
with the example of my writing this book, the first thing
I did therefore was make sure I had the necessary moti-
vation to follow through on this project.
How did I create the necessary motivation? I
advertised and pre-sold the book. By doing this I felt an
incredible pressure to do whatever was necessary to write
the book.
Next I broke down the book in chapters. Because I
set the goal in June and put a deadline of November, I
had a total of five months to write. If there are twelve
chapters then I needed to write 2 chapters per month.
Then I needed to have an editor, printer, graphic
designer and assistant. I wrote in my day timer which
day I would write the chapters. When that day came I
knew what my #1 priority was.
Did things go according to plan? Rarely if ever do
your plans go according to schedule. But by having your
goals broken down daily instead of monthly it makes it
easier to measure your progress.
Prepare for the Worst but Expect the Best
How can you prepare for the worst? It's easy to
expect the best but it's not very easy to prepare for the
worst.
The Power of Goals
63
One way to prepare for the worst is to anticipate
potential problems. What if things don't go according to
plan? What will you do? It's no easy task to foresee the
future. In fact, it's one of the most difficult things to do.
But if you want to be prepared for the worst, it is abso-
lutely necessary.
According to goal-setting theory (Locke & Latham,
1990), goals have a content component (what is to be
achieved) and an intensity component (level of commit-
ment). Goals are most likely to be achieved when they
are specific, when they are difficult (but attainable),
when there is feedback showing the extent of progress
toward the goal, and when the outcome is regarded as
important (Latham, Daghighi, & Locke, 1997).
Mistake #2: Too Difficult and Not Very Believable
According to self-efficacy theorists, what a person
believes about their capabilities influences their
motivation and, as a result, determines the instigation,
direction, effort and persistence of their future actions
(Bandura, 1982; Schunk, 1989).
Mistake #3: Not enough motivation
If you have clear, specific goals that are measurable
according to your daily schedule, the only thing that can
prevent you from succeeding is a lack of motivation.
64
The Power of Goals
95% of achievement is linked to motivation, only
5% of success is knowledge
If you don't have the fuel necessary to help you
follow-through on your goals, you might as well not even
pursue them. Only when you are a 100% committed will
you be successful.
Unless we can create within ourselves the necessary
commitment, which is the willingness to do whatever it
takes, it will be impossible to follow through on our
plans. Indeed, a personal commitment is essentially a
statement about how far a person is willing to go in order
to succeed.
The Evidence of 100% Commitment
The power of commitment is self-evident. The key to
making and keeping commitment is linking unbearable
pain to not following through. When you are willing to
do whatever it takes to succeed then you know you are
committed.
Doing whatever it takes doesn't mean doing
something that goes against your conscience. The
promises of God are much more important than the
promises we make to ourselves. Therefore, it is important
to keep in mind what it is you want to achieve.
Once again, I believe that there is nothing more
satisfying then a relationship with God. Bear that in mind
as you make commitments.
The Power of Goals
65
Dream Big
If there were ever a time to dare, to make a differ-
ence, to embark on something worth doing, it is now.
Not even necessarily for any grand cause but for some-
thing that tugs at your heart, something that you feel
passionate about, something that you have dreamed
about.
You owe it to yourself to make your days here
count. Have fun. Dig Deep. Stretch. Dream big. Know,
though, that things worth doing seldom come easy.
There will be good days. There will be times when
you want to turn around, pack it up, and call it quits.
Those times tell you that you are pushing yourself,
that you are not afraid to learn by trying.
Persist. Because with an idea, determination, and
the right tools, you can do great things. Let your in-
stincts, your intellect, and your heart guide you. Learn
to trust. Believe in the incredible power of the human
mind. Believe in the good of making a difference. Be-
lieve in working hard. Believe in laughing and hop-
ing. Value lazy afternoons. Value lasting friends. Look
forward with anticipation towards all the things that
will cross your path this year.
The start of something new brings the hope of
something great. Anything is possible. There is only
one you. And you will pass this way only once. Do it
right.
-(paraphrased from a Macintosh ad in 1991)
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The Power of Goals
Create Your Destiny
What if you won a million dollars tomorrow? Would you
quit your job? Would you travel the world? Would you
start your own business? Would you buy a new house?
How about a new car? Would you help your family
members? Would you give to the poor? Would you go
back to school?
Living your dream life isn't dependent on winning
the lottery, it's dependent on using the power of
motivation effectively. If you and I want to live our
dream life, then we first need to write what it would look
like. So take the time and write down goals for each
area of your life. Write down what you want finan-
cially, physically, emotionally, in your relationships,
and in your career.
If you're reading this, you should have written goals
for each area of your life. You should be able to measure
your goals daily. They should be challenging yet
believable. As long as you can measure your progress
daily, you are focusing within your circle of control.
Congratulations! You have now turned the invisible
into the visible. This is the very first step to making your
dreams a reality.
5
A Perfect Plan
to Wealth
If you want to be responsible, you need to master
your finances. Money, or more specifically the lack of
money, can cause a lot of pain. Many of us spend more
than we earn. And that is a problem that this chapter will
identify, demystify and overcome.
How to Grow Rich
If you want to become financially independent, you
need to spend less than you earn and invest the differ-
ence - then re-invest the profits to create compound
interest. That's the principle that wealth is based upon.
But the problem for most of us is that our expenses are
higher than our income. We will only be free from sla-
very to money, when we make money work for us, in-
stead of us working for money.
There is no "Get Rich Quick" scheme that works
without paying the necessary price. If you are willing,
you can use the power of motivation to save money more
intelligently. Your progress towards financial
independence isn't only related to how much you
make but also on how much you spend.
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A Perfect Plan to Wealth
How to Use The Power of Motivation To Succeed
Financially
The eight steps we are going to talk about in this
chapter work. They are specific, measurable and
attainable by anyone on the face of this planet. They
guarantee success for anyone willing to use the power of
motivation to put them into practice.
If you want to ensure you put these eight steps into
practice you must be willing to use pain and pleasure to
help you follow-through on them. As I already
mentioned in chapter one, you must create the necessary
leverage to ensure success. When I discovered the power
of motivation I created financial penalties for not
following through on my commitments.
For example, when I embarked upon these next eight
steps, I made a radical commitment to myself that there
was no turning back.
I made a commitment in public. I got someone to
witness my written commitment, usually a friend that I
knew would ask me how I am doing on these eight steps.
The power of motivation works when you cut all bridges
to everything other than the thing you are committed to.
The power of motivation is that you create a reality
in your life where the breaking of a personal and public
promise is absolutely unbearable.
The Eight Steps to Financial Independence
A Perfect Plan to Wealth
69
If we want to be financially independent, if we want
to make money work for us, then instead of wishing to
win the lottery, as many of us do, we have to come to a
point where making money is not a "should" but a
"must". That's all there is to it. If we want to make
financial
independence a must, then we need to use the power of
motivation.
By mastering the eight steps to wealth, you will
master money, rather than having money master you.
And it's difficult to make money work for you at first.
The problem is that momentum is working against you.
If you have the momentum of a downward financial
spiral, you must intervene, stop the momentum and then
reverse the momentum. This is what this chapter is
about.
Without these eight steps you will be dependent on
the kind of wishful thinking that causes so many people
to fail. Don't let these eight steps lead to mere head
knowledge because if you do you will still remain a slave
to money. Apply these eight steps and claim your birth-
right: the freedom to control your resources.
Step 1: Enjoy the Process
" Learn to be happy with what you have
While you pursue all that you want."
- Unknown -
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A Perfect Plan to Wealth
In the light of the intention to be financially
independent, all things become clear. We all want to be
able to do whatever we want, as much as we want and as
often as we want. The freedom to travel, golf, help the
poor, do what you love and enjoy the good things in life
are a few of the benefits we could name.
Wanting to be financially independent more than
anything else is the key. That means that if your desire to
spend more money than you earn cannot be controlled,
you are going towards a downward financial spiral. In
fact, your desire to save money must be bigger than
your desire to spend money. Whichever desire is
stronger will overpower the other.
Desire to Spend Money
Curent Financial Condition
Desire to Control Money
Remember everything you do is to gain pleasure and
avoid pain. If the process of this plan becomes painful,
you will fail miserably. How can you enjoy this plan?
What can you do to avoid linking pain to the process of
doing the activities of this plan? How can you associate
enough pain to not following through on this plan?
A Perfect Plan to Wealth
71
The only way to enjoy this plan is to control pain and
pleasure instead of having pain and pleasure control you.
You see, the only reason that people don't follow through
on the financial plans that they know would lead to
success is because they associate pain to doing it. If we
want to enjoy the financial plan, we must increase the
desire to gain pleasure. But the real leverage happens
when we increase the desire to avoid pain. The forces of
both pain and pleasure working to your advantage is
what will reverse the momentum of a negative financial
spiral.
Here are some practicals as to how to enjoy this
plan:
1. Start by saving only 10% of your income
2. Find alternative ways to enjoy yourself.
3. Focus on natural highs of life.
4. Measure your progress visually.
5. Take local vacations, it's cheaper.
6. Prioritize your expenses and continue to spend on
those things that are a priority.
7. Purchase second hand and save on the taxes.
8. Purchase what you need, not what you want.
9. Earn money on the side and dedicate this extra
income to enjoyable activities.
10. Reward your progress.
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A Perfect Plan to Wealth
Lastly, you must associate enough pain to not
following through on saving 20% of your income. How
can you do this? People will do more to avoid losing
what they already have than to gaining more. Therefore
use the power of motivation to create leverage for
yourself. If you want to save 20%, commit that if you
don't follow through, you will lose something of value.
This painful consequence will compel you to follow
through on your plan. Believe me, as I shared with you
earlier, I am speaking from experience, this method
absolutely works.
If you progressively expand your comfort zone and
enjoy the process, you will rapidly become financially
independent and take control of your finances. Baby
steps will lead eventually to quantum leaps.
STEP 2: CREATE A PERFECT PLAN
If you want a full-proof financial plan, if you want
a plan that will guarantee your success, then you
must focus on your circle of control, not your circle of
concern. It's so easy to deceive ourselves. It happens
when we go to the casino, buy a lottery ticket or invest in
speculative stocks. It's so rare when a person doesn't
depend on luck for his financial success. Unless we
focus within our circle of control, the odds are working
against us.
You can't force your boss to give you a raise. You
can't control the stock market. The one thing you can
always control are your own personal decisions.
A Perfect Plan to Wealth
73
By focusing on your circle of control, you empower
yourself to master your finances. To understand the circle
of control is to understand the difference between luck
and power.
Things you can control:
•Your expenditures
•How much you save
•Your monthly budget
•Your education
•Where you invest
•How hard and intelligently you work
Concern
Influence
Things You
Can Control
Not only is this plan a 100% full proof but applicable
to anyone, anywhere. By focusing on things within your
circle of control, you empower yourself to succeed. I
strongly encourage that you never focus on the circle of
luck.
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A Perfect Plan to Wealth
As you explore the next seven steps you will realize
why the circle of control is so important. All will become
clear - the difference between wisdom and ignorance,
freedom and bondage, success and failure.
When financial independence is seen from the
perspective of simplicity, the future begins to look much
brighter. But don't get too excited yet. Unless you follow
the other steps you will only enjoy limited success.
Don't undervalue any of the steps because they are
all equally important. Instead act on each of the eight
steps to ensure you will create the financial success you
desire and deserve.
STEP 3: EXPAND YOUR COMFORT ZONE
I strongly urge you to pay attention to the amount of
money you are going to spend today and tomorrow. I
cannot emphasize enough how important this is. The
desire to spend money can be stronger than lust. Unless
you can overcome the desire to spend more than you
earn, you cannot follow this plan successfully.
As I said before, the formula for success is: Spend
less than you earn and invest the difference. How do
you spend less than you earn? Make living within your
means a must, not a should. The first principle to achieve
this is to pay yourself first. If you control pain and plea-
sure, you could save enourmous amounts of money. The
more you save, the more you quickly you can become
financially independent.
A Perfect Plan to Wealth
75
" He who loses money, loses much;
He who loses a friend, loses more;
He who loses faith, loses all."
- Author Unknown -
What prevents you from saving large amounts of
money from your income? Your comfort zone. You have
become accustomed to living a certain lifestyle. It's your
current lifestyle that causes you to be a slave to
money. The way to transform your slavery into freedom
is by stepping out of your comfort zone. But that is the
problem. To succeed, you must learn to expand your
comfort zone not only today but tomorrow as well.
"The quality of your growth is a direct reflection
of how much discomfort you can comfortably live
with"
Anthony Robbins
Many mistakenly assume that how they feel today,
will be the same feelings they will have tomorrow. But
nothing could be further from the truth. Your comfort
zone today is not going to be your comfort zone
tomorrow. You see, you can get all excited about these
steps today, go through the process of this plan and then
experience the pain of discomfort several weeks from
now and justify your way out of this plan.
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A Perfect Plan to Wealth
If we want to be comfortable with this plan, then we
must make it extremely painful for you to break this plan.
Unless you make breaking this plan very unbearable, you
will be compelled to reach for pleasure when times get
tough. It is the presence or absence of comfort that deter-
mines the success of this plan.
As you get more comfortable with saving 20% of your
income you can then expand your comfort zone and save
30%, 40%, 50%, 60%, 70% and finally 80%. You can
master your finances comfortably if you take control of
pain and pleasure towards this area.
STEP 3: Invest Intelligently
If you want to make your money grow, if you want to
see significant progress, then investing in a
GUARANTEED SUCCESS COACH is the first and best
investment you will ever make. To be successful
financially, you can learn from your mistake or other
people's costly mistakes. You see, a coach can help you
to save money, increase your income and help you to
profit from your money. Not because they are more
intelligent than you but because they have already
achieved what you desire.
If I gave you the option to choose one of the
following: 1. double a penny for thirty days or
$10,000, which would you choose?
A Perfect Plan to Wealth
77
When I ask this question to the average person,
they always choose the $10,000. And it's difficult at first
to understand the value of compound interest. But when
we do the math it becomes evidently clear that this is the
way to financial success. We will be free from slavery to
money when we make money work for us.
If you chose the penny this is what would happen to
you after seven days: you would have 128 cents. After
fifteen days: you would have $327.68. After twenty days:
you would have $10,485.76 (already surpassing the other
offer). In thirty days: you would have a whopping
$10,737,418.24. That's ten million dollars. Which do you
want now? The penny that will double for thirty days or
the $10,000 dollars?
The easiest possible way known to compound your
money quickly is in business. If I gave you the $10,000
dollars and asked you to go and make money with it, I'm
sure you could come up with some ideas, couldn't you?
Within a year, could you bring back $20,000? Or,
would you bring back $2,000 of the original investment?
A lot of that depends on your business knowledge.
However with some coaching I believe anyone could
make 50-100% profit on their capital investment.
The Secret: Don't invest in intangibles.
For example when you go and get a loan from a bank for
business, they limit where you will invest their money.
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A Perfect Plan to Wealth
In fact, banks will rarely lend you money for mar-
keting, offering consulting services or any other intan-
gibles. Instead they lend you money for inventory, assets
and other tangible assets. This helps the bank secure their
investment in you. If your business doesn't work, they
still have tangible assets with which to secure the loan.
They can use these to cover their loss.
In the same way, this part of the plan requires you to
think like a banker when you invest your savings. Invest
in inventory assets, not intangible services. If you follow
this advice you will make your money grow five to ten
times quicker than the average investment available out
there.
Some ideas:
-Buy used cars, fix them and sell them at a profit.
-Invest in houses or property.
-Start a part-time business leasing cars.
-Purchase a yacht and charter it.
-Write a book and self-publish it.
If you want to secure your investment, 90% of
your capital must be invested into inventory. It's
important to understand this because it could mean
the difference between success and failure. When we
invest our money into tangible, high-demand and easy to
sell items, we will increase our chance of success. The
problem is people don't want to work at their invest-
ments. They want to let some expert take care of their
money.
A Perfect Plan to Wealth
79
If we want to compound interest at 50-150% a year,
then you need to put a little work into your investments.
And it's difficult at first to begin doing this because it's
not within your comfort zone. But if you want to com-
pound your money yearly instead of each seven years,
you need to do the work yourself. It will not only grow
your money ten times faster but give you the peace of
mind that comes from taking charge of your financial
well-being.
What type of business ideas can you come up with?
1.
2.
3.
4.
5.
It's important to understand the difference between
yearly compounding (meaning doubles each year) and
seven year compounding. If all you have is $10,000 that
doubles yearly, in seven years you will have $1,280,000.
That's over a million dollars. On the other hand with a
$10,000 investment that doubles in seven years, you only
have $20,000. You must understand that the number of
years that it takes for your money to double is the key to
everything. Only through some kind of a business vehicle
will you be able to make investments that are significant,
and not just trivial.
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A Perfect Plan to Wealth
STEP 4: Increase Income and Lower Expenses
The only way to spend less than you earn and invest
the difference is to lower your expenses or increase your
income. If we are not increasing our income, then we are
staying within our comfort zone. Without being aware of
it, we will allow our comfort zone limiting our financial
progress. Indeed, the comfort zone is the power of
motivation working against you.
As you can see, Step Three (expand your comfort
zone) is a prerequisite to Step Four. Without breaking out
of your comfort zone you can neither increase your
income nor lower your expenses. In fact, increasing your
income or lowering your expenses are both within your
circle of control. That means your financial progress is
not limited by luck. It's so important to be focused on
your zone of control because it determines your success.
By using the power of motivation there is no reason
why you shouldn't be able to increase your income by
10-90% annually. And when you start asking for ways
you can increase your income, you begin to get answers.
I cannot emphasize enough the importance of asking
good questions. But you have to discover this for your-
self.
Which is easier? Increasing your income or lowering
expenses?
A Perfect Plan to Wealth
81
For most people lowering their expenses is easier.
The best decision you can make is to budget your
expenses. Without it you have no road map, no sense
of where you are going financially. Secondly, and more
importantly, is the need to track your expenses daily.
Make sure no funds are spent without recording it. This
enables you to track how well you are following your
financial plan. It also holds you accountable for your
spending and will cause you to be aware of expenditures
which might later prove to be trivial or unnecessary. By
keeping close tabs on your expenditures and your budget
you will ensure that you meet your savings goals.
The Envelope method
One of the easiest and most recommended ways to
control expenses is to use the envelope method. The
envelope method simply requires you pay yourself an
amount of money for each area of your life. You pay
yourself once a week. For example you could limit $100/
week for food, $50/week for entertainment, etc. What
you do is you put the money dedicated for each expense
into an envelop. When the money is gone, you consider
yourself broke and manage with what you have. The
problem is that you may want to reach for your savings
account and give yourself more money.
To succeed with the envelope system, you need to do
it weekly. Secondly, you need to commit to never
spending more than the money you have put into the
envelope.
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A Perfect Plan to Wealth
But the moment you mismanage the money is when you
will need to control yourself not to spend even more. If
you "fall off the wagon" you will screw up the entire
system. In fact, this has happened to me a few times,
where I mismanaged the envelope system and had to eat
crackers for a couple of days. But the pain I experienced
from my mismanagement helped me to do a better job of
it in the future.
How can you save money?
1. Lower the entertainment bill.
2. Sell your car.
3. Cancel cable
4. Rent instead of paying a mortgage.
If you want to be in control of your money, then you
need to list your expenses in order of priority. But this so
easy to do that a lot of people overlook the importance of
such activity. That's when you need to do what the
failures are not willing to do. List your expenses in
order. Why? When times of crisis come, and believe me
they will come, you will be ready to let go of some of the
least important expenses, without jeopardizing your
financial plan.
Once you prioritize your expenses, you can eliminate
the ones that are the least important. Doing this will
lower your monthly expense by 30-40% a month. Unless
you are already living on a tight budget, you will find
plenty of opportunities to lower your expenses.
A Perfect Plan to Wealth
83
The other method of increasing savings is by
increasing your income. Obviously, once you have
mastered the art of saving (paying yourself first) you will
then need to increase the inflow of funds to make
significant progress towards your financial goals.
How can you increase your income? To succeed in
increasing your income, you need to stay focused within
your circle of control.
If you are unwilling to control your opportunity for
higher income, you are limited to your present
circumstances. But that isn't a real problem if you spend
less than you earn. It just means your financial progress
will take more time. Here are some ways to increase your
income:
1. Increase your education.
2. Get a second job.
3. Work more intelligently.
4. Work longer hours.
STEP: 5 Monitor Your Progress
If you want to stay motivated, if you want to stay
committed, then you need to monitor your progress.
Why? Unless you can see progress, you will lose sight of
the consistent reinforcement that is necessary to fuel
your goal.
Only if we truly want to be successful financially,
will we be willing to follow-through on this step.
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A Perfect Plan to Wealth
This means unless you are willing to do whatever it
takes to succeed, you will not follow the steps within this
plan. But if you got this far in this book you are one of
the few who is willing.
Step 5 entails setting up a graph where you can see
your income, expense and interest rate on your
investments. When you create this graph, please make
sure it is large enough to last you a few years. To create it
copy the exact graph contained in this book. Again,
coaching is something I would recommend when you
begin to do something you have not done before. Often
when we begin doing something new, we give up after
we discover it takes discipline. This is why a coach
becomes handy. A coach helps you stay accountable to
these steps.
Your daily goal is to spend less than you earn. If you
earn $100 per day, than you should be spending no more
than $70 if you are saving 30%. As you continue hitting
your daily goal, you'll make significant progress. What
will happen eventually is your interest on investment will
surpass your expenses. When you arrive at that point you
are financially independent.
STEP 6: Expect the Best But Plan for the Worst.
What happens if your business suffers a down-turn, or if
you are employed, what happens if you lose your job? A
perfect plan must adapt to worst case scenarios. This is
the part of the plan where you might be tempted to ask
100's of "What if?" questions.
A Perfect Plan to Wealth
85
What if there is an emergency that requires
$1,500?
What if someone steals $2,000 from my assets?
What if one of my investments goes bad?
What if I get sick?
What if I lose motivation along the way?
What if the worst happens and my business ideas
don't work?
The majority of these problems can be solved by
having an emergency fund (I recommend something in
the order of three months of salary). This way, even if
you get sick, lose your job, get robbed or lose on an
investment, you are prepared to handle the challenges at
hand. Having $6,000-$10,000 in emergency funds can
give you real comfort. In fact this should be your first
financial goal. But your are not going to do it unless you
give up the idea that everything will go perfect. When
you accept the fact that problems do occur, you are on
your way to being prepared for the worst.
The only question that we haven't handled yet is
"What happens if you lose your motivation?" This is the
next step.
STEP 7: CREATE AND MAINTAIN YOUR
MOTIVATION
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A Perfect Plan to Wealth
If you want to guarantee your success, if you want to
ensure long term commitment, then you need to
understand how motivation prevents people from
achieving financial independence.
In fact as you are reading this book, there are literally
thousands of people who have done all the previous six
steps successfully. But they lack one singularly important
skill: self-discipline. That means they will eventually
give up doing what they know they should do to be
successful financially.
The one way to ensure you don't lose your
motivation three months from now is to create it in
advance. How? If you associate pleasure to following
this plan, and pain to not following it, you will make
consistent progress until you succeed. It's that simple.
But it's not something you can do one day and forget
about.
Only when you condition the association of pain and
pleasure to your daily life does the motivation last for the
long term. If you haven't conditioned the motivation
within yourself then you will simply slip back into your
old habits of money mis-management.
Since, you already associate pleasure to making money,
how can you associate pain to not following through?
Think for a moment about what comfort, joy and
sense of gratefulness you will lose if you don't do this. If
you have children, will they model your plan? If you
have a spouse will he/she always worry about money?
A Perfect Plan to Wealth
87
Where will you be five years from now? What will you
say to yourself if you don't change five years from now?
I used to think these questions were enough to create
the necessary leverage to succeed. However today I
realize it is not. The problem with the mental pictures
you make as I ask you these questions is that they are
temporary images that will disappear three months from
now.
If you want motivation to last long term, then you
need to have consistent reminders of why you are
doing this. Unless the benefits of financial independence
are crystal clear each day, you will lose your motivation
in a short period of time. But if you receive daily
reminders about why you want financial independence,
you will sustain the motivation that fuels this plan.
What are some of the compelling reasons why you want
to be financially independent?
1.
2.
3.
What penalty are you willing to give yourself in order to
help you follow through on this plan?
1.
2.
3.
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A Perfect Plan to Wealth
Do this one thing and you will succeed - I promise
If you want these compelling reasons to last long
term, then you must make them real. One of the ways to
make sure you follow-through on your plan, is to have a
friend who holds you accountable. It doesn't necessarily
take a coach to hold you accountable but someone who
desires making sure you follow-through on your plan.
Why is this important? The power of justification will
overpower your mind (more about this is the chapter on
the power of justification).
When someone else, other than yourself, measures
your progress, you have the power of leverage at work. If
you give yourself a financial penalty (and I highly
recommend this) then make sure the other person is
holding on to the money. If you want to stay account-
able, you must show your friend or buddy proof that
you've done what you said you would do. The progress
must be visual. If you can't prove to your buddy that you
held yourself accountable then the person will penalize
you for not following through.
For example if you commit to saving 30% of your
income, the person holding you accountable must see the
bank account statement . You must tell him the exact
amount of money you are committed to saving and on
which date. For this purpose you should have a separate
bank account. If you get paid twice a month, then you
need to show him the bank statement twice a month.
A Perfect Plan to Wealth
89
Eventually if you can't prove to your buddy that you
have been diligent it will become self-evident. Eventually
if you don't save consistently, you will not have enough
money to prove to him that you have done what you said
you would do. In fact, after a year it is going to be next
to impossible to show proof that you don't have.
Now the reasons I am asking you to do this should be
obvious to you. But from experience I have learned that
many people simply don't understand how strong the
power of motivation can be when it is working against
them. From experience I can tell you that you will not
hold yourself accountable to your goals unless they are
measured and monitored by another human being. It is
very important that you recognize the truth about
motivation. By nature motivation is not your friend. In
fact it is your enemy waiting to make your life a living
crisis. It is up to you to turn this enemy into an ally.
Time and Matter
If you want to take control of your motivation, then
follow these steps: First, find someone who you trust and
will hold you accountable. Secondly, measure your
progress according to time and matter. Time meaning you
have scheduled dates for you and your friend to monitor
your progress. Matter meaning you have something
tangible to show your friend. Third, give the financial
penalty (money) to your friend who will hold on to it
until you are done.
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A Perfect Plan to Wealth
Fourth, ensure that your friend will penalize you no
matter what you say to him. In fact, use the contract form
within this book and give him a copy of it, so you are
both clear about the conditions of the agreement.
Now you have covered all your bases. Unless you are
willing to follow through with the above steps, I
wouldn't be willing to coach you. Why? From personal
experience people overestimate their abilities. If motiva-
tion was so easy everyone would be financially indepen-
dent. But the problem is that motivation is the most
difficult thing there is to master.
The Daily Motivator
If you want to be motivated daily, then you must
make the pain of not following through real. For ex-
ample, when you choose the financial penalty (money
you will lose), you must give the money to someone. But
one of the biggest mistakes is to give the money to some-
one you love.
Instead what you want to do is give the money to
someone who doesn't deserve it. In fact if it's someone
you really dislike, even better. Secondly, you must have a
picture of that person posted on your wall, which will
remind you daily about the pain of not following
through. If you don't have a picture of the person, find
someone else.
A Perfect Plan to Wealth
91
Finally, along with the picture of the person you
don't like, post up the compelling reasons you wrote
down. This will ensure that you associate both pain and
pleasure, ensuring that you have the power of motivation
working for you. And make sure you read these compel-
ling reasons at least once a day.
What happens if you lose the money?
If you don't want to lose the money, then make sure
you have a big enough amount. This means you must
associate enough pain to losing the money. For example,
losing $1,000 for me is unbearable. Especially to some-
one I don't necessarily like. I know that this $1,000
would be enough to make sure I follow through on my
goals daily. What about you? How will you feel if you
lose $500, $1,000, or $3,000? How does it make you feel
when you think about losing that money? Is losing the
money more uncomfortable than the effort necessary?
If it is then you have a winning strategy for motiva-
tion. In fact if you follow this plan accordingly, you
should never have to pay the financial penalty.
Now you have a perfect plan for perfect motivation.
Nothing can stop you from making real progress towards
your goals. You are on your way to financial success. But
if you don't follow step number 8 in this plan you are
leaving your financial future up for chance.
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A Perfect Plan to Wealth
STEP 8 HIRE A PROFESSIONAL RESULTS
COACH
This is a 90-day commitment that will change your
life. If you believe in the strategies within this book, then
hire a coach. A coach will use the power of motivation
and personal experience to help you make quantum
leaps. More about coaching in chapter 10.
Are you starting to feel confident about the benefits
of following these eight steps? As you start doing them,
your feeling of certainty of success will increase and so
will your excitement about this plan. But unless you hire
a coach, there is no guarantee you will understand the
perfection of this plan. One little mistake can be quite
costly. And that's why I recommend you invest in a
coach.
One last statement about coaching. I can honestly say
that you can't afford not to hire a coach. You will do
better financially than you would not hiring a coach.
Think of it as your initial investment. An investment that
will yield profits of 30-400% more than your initial
expenditure.
A Perfect Plan to Wealth
93
Financial Evaluation
1) What is your annual income? (Both net and gross)
2) What are your monthly expenses?
3) What is your net worth? (Assets minus liabilities)
4) If I gave you US$10,000 to invest in business, how
much profit could you create for me? (30,50,200%)
5) How much tax do you currently pay?
6) What do you believe are some of the unnecessary
expenses in your life?
7) Do you currently have any RRSP's
8) Do you invest in stocks?
9) Do you have any business experience?
10) What do you do for a living?
11) What financial goals do you have?
6
The Diet
Solution
Natural Hygiene is the Science of Health. It is a
philosophy and a set of principles and practices based on
science that lead to an extraordinary level of personal
wellness and happiness.
If we want to experience full joy then we cannot
ignore the importance of energy. The truth is energy is
what sustains life. If we want energy, then we must use
the power of motivation to apply the science of health in
our lives. And when we do we will experience the joy we
are after.
If you want to know if something works in your life,
then you must put the principle to the test. But the prob-
lem is a lot of us have conditioned beliefs about diet and
exercise that prevent us from even trying. Of course I
don't expect you to believe everything I say, especially
not about food. But unless you try to apply the principles
in this chapter you will not know the value of them.
The Three Fundamental Laws of Health
1. Diet: Eat lots of whole, natural, plant-based foods
consisting of large portions of uncooked vegetables and
fruits, with the addition of enough steamed vegetables,
The Diet Solution
95
potatoes, grains, legumes, and raw, unsalted nuts, to
maintain healthy weight and energy levels.
2. Lifestyle: Secure plenty of rest, sleep, vigorous physi-
cal exercise, fresh air, sunshine, and pure distilled water.
Develop your self-esteem and social skills, form mean-
ingful relationships, learn how to manage stress, and live
a productive life.
3. A few basic concepts: Health is the normal state;
healing is a biological process and is not something you
can buy; health and disease are a continuum-the same
physiological laws govern the body in sickness and in
health; nothing that makes a well person sick can make a
sick person well; physical, mental, and emotional health
are inseparably linked; personal health, environmental
health, and community health are parts of a whole.
Natural Hygiene is for people who are looking for
the good life. And by this I do not mean just a pretty
good life, I mean a very good life. It offers you the
opportunity to live the healthiest, happiest life possible.
Natural Hygiene is based on the idea that all the
healing power of the universe is within the human body;
that nature is always correct and can not be improved
upon. We experience problems of health (e.g.. excess
weight, pain, stress) only when we break the natural laws
of life. (H. Diamond, 1985)
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The Diet Solution
Principles of Natural Hygiene
1. GOOD AIR
2. PURE WATER (distilled)
3. COMFORTABLE BODY TEMPERATURE (97-99
F)
4. INTERNAL CLEANLINESS
Free of poisons & pollutants. Eat a nonpolluting diet
(indigestion indicates this principle is lacking).
5. SLEEP - regenerates nerve energy.
6. PROPER FOOD
Eat foods of our biological adaptation.
7. EXERCISE - at least 3-4 times per week - preferably
7 times.
Aerobic (cardiovascular) activity - at least double the
breath and pulse.
Resistance activity - weight training or isometrics.
You cannot be healthy unless you are physically fit, and
you cannot be physically fit without training your body
through exercise.
8. SUNSHINE - an essential of life. Minimum of 20-30
minutes daily, or 2-3 hours per week. Before 10 Am or
after 4 PM in summer, anytime in winter. Sunshine is
necessary for bone formation.
9. PLAY & RECREATION - have some down time to
do what you enjoy.
10. REST & RELAXATION - Meditation & Cogitation
11. MENTAL POISE - maintain equilibrium & do not
become emotionally upset.
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97
12. SECURITY OF LIFE AND ITS MEANS - take
steps to make sure you feel secure in your physical safety
and finances.
13. CREATIVE WORK - think of your work as a
means of self-expression.
14. SELF-MASTERY - you will lose self-esteem if you
lose self-mastery.
15. PEER INTERACTION - group interaction, allow
the social mirror to reflect back on you.
16. EXPRESSION OF REPRODUCTIVE INSTINCT
- you may not have children but the instinct to be with
others for the purpose of reproduction is basic and
should be given some form of expression.
17. LOVE, APPRECIATION, ESTEEM - both give &
receive these.
18. APPRECIATION OF BEAUTY - take the time to
admire those things, people and art forms you find es-
thetically pleasing.
19. NEED TO BE INSPIRED & MOTIVATED - you
must have a purpose in life which will fuel your present
activities with inspiration.
AM I EATING WELL?
"A food can start off as a 'food' but by the time it
is cooked, pasteurized, synthesized, extracted,
homogenized, adulterated with additives, and
devitalized by processing for commercial use and
storage, it is rank poison."
Dr. Sidhwa
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The Diet Solution
Optimal health and weight-loss are only possible
when the majority of foods you consume have a
high nutrient-per-calorie ratio. The most nutrient-
dense and healthful food you can eat is leafy
greens, such as lettuce, kale, collards etc. The more
of these you eat, the more weight you will lose. If
you consume a diet that contains 90-100% nutrient-
dense food, you can practically disease-proof your
body. (J. Fuhrman,M.D., Discover The Health
Equation, 1999)
FOOD COMBINING
The animals in nature experience a much higher
level of health than we do - not only eating high-
water content food, they are also properly combin-
ing their food. That's the beauty of it. They eat one
food at a time. We eat anything we can get our
hands on, including them! And as you start experi-
menting with the proper combinations of food, you
will come to realize firsthand what a truly marvel-
ous tool proper food combining is in the quest to
lose weight.
(H. Diamond, Fit for Life 1985)
Traditional hygienists have asserted that food
combining doesn't hold up under scientific scrutiny. The
reason they assert this is because they fail to understand
that it is not how you combine your food that makes the
difference, it is the overall quality of the food;
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99
the nutrient/calorie ratio etc. Individuals with poor
digestion may need specific dietary recommendations,
but generally speaking, food combinations are almost
never needed for most people. (J. Fuhrman, M.D., ANHS
conference 1998)
Dr. Bass
Dr. Bass states: "I have tested this principle thou-
sands of times on myself, patients, and friends for over
40 years, and each and every time I reversed this order,
problems arose in digestion." (S.Bass Ph.D.: Ideal health
through sequential eating)
PROBLEMS WITH TOO MUCH FRUIT ON ALL-
RAW DIET
Fruitarians say that white sugar is poison, but that
fruit sugar is good. However, the body doesn't
distinguish between fruit sugar and natural sugar...... I
don't care how natural, how pure, how organic the fruit,
if you take too much of it, you'll overactivate the pan-
creas which could produce low blood sugar, and eventu-
ally diabetes.......People think if you eat natural foods
you're going to do no wrong, but it's not true. (S.Bass: In
search of the ultimate diet)
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The Diet Solution
FACT
Obesity is far less prevalent in China than in the US,
even though they consume about 30% more total
calories.
- In China, animal protein intake is roughly 1% of
total calorie intake as compared to an average of
10% of calories in the United States. This differ-
ence in diet is associated with a remarkable 17
times higher incidence of deaths from heart dis-
ease of American men than Chinese men.
Conclusions reached: evaluating two years of
testing
Experiments are still continuing, but here are my conclu-
sions from my experimenting with this diet over the last
two years. The most important foods are
No.1: grains and legumes, raw, soaked, sprouted
or cooked are even better. They should be comple-
mented with each other.
No.2: the green vegetables, especially lettuce,
including Romaine, outer iceberg leaves, and
others.
No.3: nut and seeds, which are closer in impor-
tance to grains. But you must realize that even
nuts have to be complemented. They don't contain
all the amino acids, but they're approximately as
good as grains. Grains have a slight edge over the
nuts because nuts are high in fat. .....
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101
No.4: eggs or egg yolks represent the best of all
the proteins for semi-vegetarians. Next best is
cheese. For non-vegetarians, of the animal pro-
teins, fish is the best after eggs because of its high
mineral content, easy digestibility, rapid assimila-
tion, and high utilization. After fish comes poul-
try. Red meats come last.
The ideal diet consists of the foods listed above -
approximately 75-85% raw foods with 15-25% cooked,
consisting of steamed vegetables (including tubers),
cooked grains and legumes, these to be eaten in correct
sequential order. The correct amounts of each item
should be properly proportioned in one to three meals
daily.
USING THE POWER OF MOTIVATION
If we want to improve our health we must apply
these ideas. All you have learned is useless if you
don't follow through with eating well. We must
enjoy the healthy, nourishing and natural foods we
eat today to enjoy good health tomorrow. So, to
begin the momentum of positive energy, you may
need a push to step out of your comfort zone and
experience a little pain before you experience
pleasure.
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The Diet Solution
It's important to realize this is a book about
motivation, not health. If you truly want to study
the science of natural hygiene, then I recommend
books like "Fit for Life" by the Diamonds. In fact
you don't even need to purchase the book. Instead
you can go on-line type the keyword "Natural
Hygiene" within a search engine and get free
information about the science of health.
Of course, the science of health becomes
meaningless if you don't use it. But by using the
power of motivation, you can begin eliminating
negative habits and begin exercising on a regular
basis. And when you begin doing that you will
feel much better.
How to Give Up Poisons
1. Coffee is a poison causing a temporary energy
boost. However consumption over the long-term
can lead to many problems.
Leverage: I am committed to put $___________
to help me stay accountable to stop drinking
coffee until (Date)___________.
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103
2. Salt and Sugar are poisons leading to serious
problems with illnesses like heart disease and
diabetes
I am committed to put $______________ to help
me stay accountable to stop taking in salt and sugar
until ___________.
3. Red Meat
I am committed to put $_____ to help me stay
accountable to stop eating red meats until
___________.
How to Commit To Exercising
Most if not everyone understands the important of
exercising regularly. When I couldn't get myself to
exercise regularly, I committed to myself a $300
penalty for not following through on it six days a
week.
I am committed to put $_________to help me stay
accountable to exercise ____ days a week until
___________.
104
The Diet Solution
Once again, when you learn what you should do to
improve your health, then you must use the power of
motivation to make sure you do it daily. But this requires
an effort on your part. You must be willing to use pain to
create positive change in your health.
When you are willing to make changes in what you
eat and how you exercise, you will become more happy.
Physiologically endorphins will be released in your body
which will boost your morale. Psychologically your self-
esteem will skyrocket because you have taken control of
a vital area of your life.
SNACK ATTACK: Try this
1. Keep baby carrots in the fridge.
2. Have on hand some Pre-washed lettuce. Plus ready-
made dressing. (Eat Romaine leaves by hand.)
3. A few nuts rolled in lettuce leaves.
4. Celery stalks, cherry tomatoes.
5. Nut-butter or almond-butter on celery stalks. (Possibly
peanut-butter.)
6. Have a baked potato ready in the fridge, microwave it,
and top with salsa.
7. Whole-wheat tortillas (frozen organic taste best), fill
with salad mix and salsa. Or spread avocado on pre-cut
vegetables. Roll. You can a use red cabbage leaf instead
of tortilla.
8. Ready-to-eat sushi rolls, made with rice and raw
vegetables. Plus a little tamari soy sauce.
The Diet Solution
105
If you have a SWEET snack attack:
1. Frozen grapes.
2. Blend frozen bananas with other fruit, to make a
smoothie.
3. Fruit - cut in pieces.
4. A cup of warm decaf tea, with some dates or raisins,
or non-fat crackers.
5. Put a nut or (homemade) nut-butter in center of a date,
on a piece of celery-stalk.
6. Slice a date, roll in pieces of lettuce.
7. Raisins, roll in lettuce leaf.
TIPS FOR HEALTHY DINING OUT
1. Choose a vegetarian restaurant. This is perhaps not
possible if your spouse is a meat-eater, but try to find a
restaurant that has a good vegetarian selection.
2. Choose a restaurant with salad bar, or a large selection
of salads.
3. Choose an ethnic restaurant with vegetarian dishes,
e.g. Middle Eastern or Indian. Watch out for hot spices.
In TexMex restaurants, everything is usually covered in
cheese, and have hot-hot sauces, so try asking the waiter
for assistance.
4. Choose a salad from the menu. Watch out though - in
Texas that may mean chicken salad, taco (meat) salad or
shrimp salad. Even a vegetable salad usually is covered
with cheese and bacon bits. Specify that you want veg-
etables only.
106
The Diet Solution
5. Bring your own healthy salad dressing in a tight con-
tainer. Most restaurant dressings are oil-based and con-
tain vinegar, eggs and artificial ingredients.
6. There may be a fruit salad on the dessert menu, that
you can have as main meal.
7. Ask for a selection of the vegetable side dishes on a
plate. Or ask for a certain dish, but without the meat.
There are so many vegetarians now, that the waiters often
know a good solution.
8. A plate with grilled or steamed vegetables may be
available. Perhaps with pasta or rice.
9. Enjoy yourself! Make the best choices you can, but
don't make a big deal of it. What counts is how you eat
every day at home and the occasional blunder in a restau-
rant is not going to destroy your over all diet.
THE GREATEST SECRET - ATTENTIVE EATING
To begin with, we should eat only when hungry.
This ensures our maximum enjoyment and causes us to
relish the food we eat. We should first enjoy the sight
and aroma of the food and feel gratitude.
Then, as we put the food in our mouth, it is best to
close our eyes to help us concentrate our attention on the
taste of the food and to shut out all distractions. Be total
in eating with no other thinking. Do not read while
eating, or listen to T.V. or converse with anyone. To do
so will be to draw most of your attention away from the
sensual enjoyment of the food.
The Diet Solution
107
When I eat with total attention to the taste of the
food it is almost impossible for me to gluttonize - I
would literally have to force myself to eat more than
60% of what I usually eat when not paying attention .
For those who practice meditation, the use of eating
as a meditation is the easiest of all meditations to master.
It's important to understand the importance of
energy in your life. It is also, I believe, the foundation
of any teaching of living life to the fullest. That means
that unless you have a high energy level you will not
experience the full joy of living. And remember that
what you assimilate, you must eliminate.
That is the principle of natural hygiene. And if you
don't eliminate what you assimilate, you will get sick and
perhaps even get cancer.
Now, you know how to achieve wealth and health.
But what is the key to success. I believe that if you are
truly willing, you can achieve any desired goals. When
we look at people like Thomas Edison, inventor of the
light bulb, we cannot help but want to learn more about
how people like Edison achieve what they achieve. In the
next chapter, you will learn the secret to achieving any-
thing.
7
The Key
to Success
" Yesterday's failures are today's seeds
That must be diligently planted to be able to
abundantly harvest tomorrow's success."
- Pete Zafra --
This chapter talks about the basic underpinnings for
success. In fact, you will learn what Thomas Edison,
Albert Einstein and other geniuses all have in common.
But before you can truly appreciate their strategies you
must understand the value of desire.
A long time ago, there was a very, very wise man. In
fact, people would often travel thousands of miles by
foot just to get his advice. When they finally arrived they
would ask the wise man about the secret to abundance
and success. The wise man would take the head of the
student, put it in full immersion into water, then wait
until the student would run out of air. When it was time,
the wise teacher took the head out of the water and said:
"When you want to learn as much as you want air then
the teacher will appear, your questions will be answered,
and you will know the answer to your questions".
The Key To Success
109
The truth is unless you really want the answers
more than life itself, you will not learn. In fact, you
could read this chapter learn the keys to success and still
ask the same question: "What is the key to success?" But
then five years from now, you go to a seminar, your life
has come to a ruin, the teacher tells you the same prin-
ciples you will read in this chapter and Voila, you finally
get it.
The difference is not the teacher but the student.
"When the student is ready the teacher will appear". But
instead of waiting until you get ready, you can use the
power of motivation to help you increase your desire to
want the answers to success. If you are willing to moti-
vate yourself now, instead of waiting for life to bring
you to a painful threshold, you can save yourself a lot of
pain and suffering.
The key to success has four specific steps
"Where the determination is, the way can be
found."
- George S. Clason -
1. Know what you want.
2. Take massive intelligent action.
3. Notice what's working, and what isn't.
4. Change your approach until you succeed.
110
The Key To Success
The above four steps are a success system that never
fails. I could end this chapter right now being fully
satisfied you know "How" to achieve success in
anything. If the key to success is so simple, why don't
most people take "Nick's" advice and just do it? I will
say it again, unless the student is ready, the student will
not understand the lesson. You alone can control your
desires, therefore your learning curve.
" Being defeated is often a temporary condition.
Giving up is what makes it permanent."
- Marilyn vos Savant -
Success is very simple, but motivation is not.
Motivation is what determines how well you will
follow the 4 steps to success, not the possession of
knowledge. "There's one sure way a quitter can succeed
in life: If the quitter finally quits quitting. And starts
doing what it takes to win!"
" No, try not,
Do or do not,
There is no try!"
- Yoda to Luke Skywalker in the movie
"Star Wars"
This 4-step to success concept could be taught to a 5
year old child.
The Key To Success
111
The fact is that "know-how" has little to do with
success. In fact, unless you are willing to do what ever it
takes, you are not going to follow these four steps to the
end. But that doesn't mean that these four steps don't
work. On the contrary, the four steps to success will
always work if you use them to the end.
From Sleeping in a van to BIG success
I have a friend who wanted to be successful in busi-
ness. Unfortunately, like many people in the world he
lacked both money and business knowledge. But what he
did posses was an abundance of motivation. And as you
have already learned motivation is everything.
My friend owned a van and a business called "Spirit
Express". His business was the delivery of "wine & beer"
to people who did not own vehicles. The 1st month in
business, my friend, Al, slept in his van, running his
business from a cell phone. To advertise, he hand
delivered flyers around the neighbourhood where he lived.
Within a couple of months the business he operated from
his van, moved into an office. My friend lived in his
office for a year. After a year, he moved into an apart-
ment.
Today "Spirit Express" has several locations. My
friend has several people working for him and enjoys the
financial independence he initially desired. Could my
friend have achieved such success without the power of
motivation?
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The Key To Success
I suggest that if my friend lacked sufficient motiva-
tion, he would have quit after the first night of sleeping in
his van.
Those who succeed have an abundance of motivation.
The fact is that motivation feeds desire to change your
approach until you succeed. But if you lack motivation,
you lack persistence. If you lack persistence, you lack the
willingness to change your approach until you succeed.
" Life is learning - from our mistakes as well as our
successes. The only real mistake in life
is the mistake not learned from. "
- Unknown -
Failure is failing to realize all goals which require a
100% commitment to change your approach until you
succeed.
You better count the cost because you could begin
something you may not finish. And that is not something
you want to do unless you have unlimited time and money.
But for most people failure isn't something they anticipate
when they set goals.
So if you want to guarantee your success be willing to
make a real commitment. And as Tony Robbins would
say; "that means cutting yourself off from any other
possibility except the thing you are committed to."
THE POWER TO CHOOSE IS YOUR GREATEST
POWER
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113
" At anytime, you can decide to alter the course of
your life. No one can ever take that away from you.
You can control your own destiny;
Make yourself do what ever is possible,
Make yourself become whatever you long to be.
You don't have to buy from anyone.
You don't have to work at a particular job.
You don't have to participate in any given
relationship.
You can choose.
The choice is yours.
It is always your next move."
- Author Unknown -
The Four Steps to Positive Momentum
Remember in chapter two we talked about the down-
ward and upward spiral. We will explore all the neces-
sary steps to stop and intervene the downward spiral
towards depression. If you want to make positive
progress in your life, then you need to think about how to
apply these four steps.
1. Begin believing you can change.
Often we try improving our physical, financial and
emotional circumstances so many times, without success,
that we are afraid of trying to change again. This natu-
rally leads to skepticism. People are not skeptical by
nature, people are skeptical as a result of past failures.
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The Key To Success
It's impossible to stop and intervene into your
present downward spiral unless you believe you can.
Aren't there people who seem to have everything in
life going against them, who have nevertheless
intervened and stop the momentum of a downward
spiral? Of course there are. I know, because I am one of
them. The truth is that you can change anything you want
if you have a BIG enough why. And this is the first step
to intervening in your downward spiral. Begin by using
the power of pain-threshold to cause motivation in the
area you want to change.
2. Get Confident
If other people have changed the momentum of a
downward spiral then so can you. How do you go about
stopping and intervening the momentum of a negative
downward spiral? Focus on your circle of control.
When you feel you are in control of your life, then you
are more likely to have confidence in yourself.
In the introduction of this book, I mentioned that there
are only three commonalties worldwide. We all have 24/
hours per day. We are all motivated by pain and pleasure.
We all have free-will (the ability to make choices). All
interventions into our downward spiral require three
things:
1. New goals.
2. A plan we believe in.
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115
3. The necessary motivation.
All three of these steps are within your circle of
control. All progress requires some level of control.
Control breeds confidence - confidence that you can do
it, then confidence that you will do it.
The truth is if you follow all these three steps,
along with the key to success, you will get positive
results. In fact I can guarantee it. Unless some
circumstances outside of your circle of control stops you,
you have the power to achieve your desired goals. You
will be able to intervene and turn your downward spiral
into one that shoots for the moon.
3. Get Excited
If you believe your future finances, relationships,
career and all other areas of your life will get better, you
will get excited. This excitement is what fuels you for the
next necessary step of positive momentum. But before
you can experience the benefits of your excitement, you
will need to feel uncomfortable.
4. Get Uncomfortable
All worthy progress on the upward spiral of success
first requires that we get uncomfortable. And this is the
problem. As you learn in this book people don't want to
get uncomfortable. But to reverse the negative spiral, this
is a prerequisite.
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The Key To Success
And I will say it again, unless you control pain and
pleasure, you will not be able to pay the price necessary
to succeed.
The Two Discomforts and How They Control Your
Success
Positive momentum requires a necessary push. This
requires effort. Effort requires motivation. Once momen-
tum gets going, you won't require so much motivation
but until then you need to push hard. Pushing hard means
getting uncomfortable. You won't push hard unless you
get the necessary motivation and get a 100% committed.
This is the first type of discomfort. This type of discom-
fort works against you.
The other type of discomfort is the one that compels you
to follow through on your goals. It's uncomfortable to
work, achieve goals and work your plan BUT it's more
uncomfortable quitting. If you've used the power of
motivation effectively then quitting will be unbearable
and extremely uncomfortable. Quitting must be more
uncomfortable then the effort necessary if you're going
to achieve any worthy goals.
After discomfort comes...
4. Joy, Love and Peace
After discomfort comes joy. As you achieve financial
independence, good health, great relationships, a great
career you begin feeling the joy, love and peace of these
achievements.
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117
The goal of this book is to get you to succeed in all
seven major areas of your life. And when you get posi-
tive momentum working in your life, you begin to feel
happiness.
How to Use the Power of Motivation
Now, you know how to use the power of motivation
to succeed. In fact you have all the tools necessary to
achieve anything you want.
What will you do?
Do want to achieve financial independence?
Whatever you want, you now have the power at your
fingertips to get it. But this is just the beginning. In fact
there is still a majority of people who will read this book
without doing anything about it. But I entice you to hire a
coach. If you want to guarantee your success, you can
hire me as your coach to help you make sure you achieve
what you want in life.
The truth is I am so excited to have the ability to help
people live the life of their dreams. And you can bet that
if you hire me as your coach, I will help you succeed.
Why? Because I live and breathe this stuff. Teaching
"The Power of Motivation" for me is as easy as teaching
someone to drive a car. Of course, at first, you will
struggle with the gears. You may even break the clutch.
But if you don't give up, with the right teacher, you will
learn to eventually drive that car.
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The Key To Success
And with the driving come all of the benefits, one of
them is the ability to get from where you are now to
where you want to go.
I hope I have exposed you to enough possibilities
that you have begun asking yourself a question. What if?
What if this power of motivation really can do all it says
it does?
If you have already asked yourself that question than
I hope you have already answered "YES". This is my
invitation for you to join me in the state of joy, peace
and love. When you apply the strategies in this book you
will live a life worth living.
In section three, after you have reversed the negative
momentum in your life, you must examine the power of
motivation a little closer. What impact does motivation
have in your life? How can you use motivation
intelligently? What is the purpose of motivation? These
are deep questions that the next chapters will answer for
you. Discover the impact of motivation on your life
starting today.
Section 3:
The Impact
of Motivation
8
The Effects
of Motivation
" Faith is like a light bulb. You turn it on when
you can't see."
- Janet Henker --
We have more power to create or to destroy than we
can imagine. Why do some people seem to destroy their
finances, relationships, health and well-being while
other people live constructive lives? In this world there
are only two types of people: the people who create and
the people who destroy.
This statement might seem extreme, but I believe
that everything a person does is either a process of
building up or tearing down. And those whose basic
character is to build, create and contribute are sharply
differentiated from those whose energies are primarily
directed towards negativity, criticism, and tearing down.
People who destroy, tear down the world, bring down
other people in their lives, and also hurt themselves.
We are destroying our rainforests, oceans, the ozone
layer, and many more natural resources. Why?
Effects of Motivation
121
Because we consider the fulfillment of our desires
to be more important than the negative consequences
of our actions. It's not an issue of whether we are
capable of doing the right thing; it's an issue of sacrific-
ing our desires for the right thing. The goal of this book
wasn't just to motivate you, but also to inspire you to
become a light where there is much darkness.
Why do people smoke, do drugs, drink alcohol when
they are fully aware of the destructive consequences of
those practices? Why do we overeat when we know it
will destroy our health? Why do we spend more than
what we earn, creating a bigger national and personal
debt? Why are there still more than 10,000 children
dying every single day in third world countries? Why is it
that we have abundant resources yet fail to help our
neighbours?
The answer: Desires.
The final teaching on motivation I want to reveal to
you is the concept of constructive desires. This concept
can be juxtaposed to what is talked about in the Bible as
the "sinful nature". It can also be explained as the teach-
ing of Karma. But the point remains the same. Our
desires can be constructive or destructive.
Examples of the actions of the sinful nature are
everywhere: President Clinton's infidelity towards his
wife. People cheating on their taxes, lying to their friends
and neighbours, and not taking responsibility for their
children.
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Effects of Motivation
People being undisciplined about their finances. Two
out of three marriages end up in divorce today. There is
more crime, cruelty and general destructiveness today
than in all of recorded history. The fact is that it is within
our nature to be destructive.
Do your desires destroy or create? Even as I am
writing these words to you, I know I have at one time or
another used my desires improperly, therefore destroying
the things around me. I believe at one point or another
we make errors that we learn from. And all of these life
lessons point to one solution: Responsibility.
"Ask not what your country can do for you, ask
what you can do for your country"
John F. Kennedy
The power of motivation isn't just a book useful for
material gain but also a book to help us become men and
women of good moral character. Should we try to justify
the consequences of our choices because of our desires?
If not, what can we do to ensure that our natural desires
don't overpower our desire to do the right thing?
You can use the power of motivation to become a
multi-millionaire. You can use the power of motivation
to get a raise. You can also use the power of motivation
to become a leader. I wrote the power of motivation to
educate you about the powerful force that lies within
you, the power of motivation. By controlling this force
intelligently you can have anything you want.
Effects of Motivation
123
The power of motivation is like an awesome machine
that can be used to create or destroy. In fact I believe
your desires are like electricity, you can use electricity to
kill someone or you can use electricity to light up a
whole city. But if your desires are like electricity, they
can be both dangerous and wonderful at the same time.
The truth is a lot of us are not controlling our desires
effectively.
By being aware of the powerful motivating force
within you, you can do amazing things for this world.
You can leave this planet in a better place than how it
was before. Your challenge is to consider the
consequences of your choices. Will your choices lead to
negative or positive consequences? That will all be
dependent on how well you practice the techniques of
controlling your motivation.
So this is your invitation to use the electricity of your
desires to give light to the world. Join me in the
endeavour to give more than what we take from this
planet. Do it for the children that will inhabit this world
after us.
Remember that everything we do is to gain pleasure
and avoid pain. The power of motivation was written to
encourage, inspire and motivate you to take charge of the
forces that control you. You either master the power of
motivation or the power of motivation masters you.
When the power of motivation masters you, you become
its slave. In slavery you have no control. Don't allow that
to happen.
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Effects of Motivation
Take control of your life, not only so you won't be a
slave to pain and pleasure, but so you can do your part to
take human kind to a higher level of evolution: The
evolution to a higher intelligence and a more compas-
sionate soul.
Now, the important thing about our desires is not
only that they are like electricity, with the potential for
good and evil BUT that they can lead to illusions. When
we let our desires lead to illusions, we pursue a lie. But if
we can navigate between illusion and truth than we have
more power available to us. Then we will be free of
illusion and be able to live in the power of now.
In the next chapter, you will learn about the final
motivation, the secret to being free from illusion.
9
The Final
Motivation
So, to where does our inner motivation lead us?
If we look very deeply into our experience, we find
that the truth is that those times in our lives when we
have experienced the greatest happiness, which means
the deepest sense of peace, are those moments when we
have ceased to want. In those moments you feel like
there is absolutely nothing else you would rather be
doing than what you are doing at that very moment.
The world we live in equates happiness with having
everything and being in want of nothing - money, inti-
macy, marriage, luxury cars, sex and fame - only when
we achieve these do we count ourselves as fulfilled. It is
our desire for pleasure - the wanting of this and the
wanting of that - that generates excitement, anticipation
and intense longing.
It's important to realize that when we associate
happiness with money, intimacy, marriage, luxury cars,
sex and fame, we feel intensely alive, and it excites us.
And it is this excitement that distorts our perceptions. It
is easier to understand the emotional significance of what
I am talking about if we look into what it means to want
money.
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The Final Motivation
When we strongly desire money we make money
something more than what it actually is. For example we
imagine being rich, we find the mere idea of being
independently wealthy intoxicating. To imagine what we
would do with millions of dollars is a truly mesmerizing
experience. Whether that intoxicating desire is money, a
car, a relationship, it is still the same mesmerizing
experience. You will love everything about it. Just
thinking about what you want causes you to feel
excitement.
Seeing More Than What is Actually There
But interestingly enough, after we become rich, it
seems impossible to sustain that same level of
intoxication. We may still find money attractive, we still
perceive tremendous value in having money, but that
special something, that magic, is gone.
What I am trying to bring to light is that certain
objects in our consciousness can often appear to be more
than they actually are. And when certain objects in our
imagination appear to be more than what they actually
are, it means we are seeing more than what is actually
there. We are seeing the car, we are seeing the money,
but because both are objects of our desire, we are seeing
more than what's actually there. And that means what we
are perceiving has very little to do with the object itself
The Final Motivation
127
If we look very deeply we see for ourselves that in
fact what we are seeing comes from our imagination.
What we are imagining is what we are adding to the
object. And it is what we are adding to the object that
makes our nerves dance, our hearts beat faster and makes
us feel excited. In truth it is our imagination causing us
to create an illusion.
This is the source of motivation within all human
beings - a promise that when we finally get somewhere,
when we finally achieve financial independence, we will
be completely happy.
So when that magical something happens, when
suddenly the car is not just a car but "the car I want," or
when the individual is not just a person but "the man/
woman of my dreams", in that moment, and in all the
moments that follow, we are pursuing a product of our
imagination, not the actual object itself.
To be able to see clearly, to be able to see things as
they are, free from illusion and self-deception, is some-
thing that most people, even the most sincere
seekers of truth, struggle with constantly.
The Truth Shall Set You Free
Only the individual who wants to be free more than
anything else, only the individual who wants to know the
truth more than anything else, will find himself being
able to see things as they are, not as he wants to see
them. Most of us won't be able to achieve this clarity.
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The Final Motivation
Why? Because without being aware of it, we will be too
invested in the intensely intoxicating experience of
wanting. You see we don't want not to want. And this is
what the problem is.
A lot of people say, "I just want to be happy, I just
want to live a simple life." But that assertion cannot be
true, because to experience true happiness, we have to
abandon the wanting. It's only when the wanting dimin-
ishes that we begin to feel the fullness of the moment.
And it's only in the moment that you can experience true
joy, peace or love.
The Challenge of Motivation
So the great challenge in all this is to find the
willingness to renounce the thrill of wanting. When there
is nothing else you would rather be doing than what you
are doing at the moment then you know you are happy.
This is the purpose of motivation. To help you live in the
moment. When you live in the moment, then you are free
from the intoxication of wanting, free from illusion, left
with only the reality of moment. In the next chapter, on
the condition that you are willing to let go of illusions,
you will learn how to live in the moment using the law of
Karma to create enlightenment - the final transcending
of desire.
9
The Power
of "Cause
and Effect"
"Do not be deceived: God cannot be mocked. A
man reaps what he sows."
Galatians 6:7
To begin with, it is necessary to understand the
meaning of the word KARMA.
It is appropriate to state that the word itself means
"Law of Cause and Effect". Obviously there is no effect
without a cause, or a cause without an effect. Any event
in our life, whether good or bad, has its consequences.
MORPHEUS: Do you believe in fate, Neo?
NEO: No.
MORPHEUS Why not?
NEO: Because I don't like the idea that I'm not in con-
trol of my life.
MORPHEUS: It's that feeling you have had all your
life. That feeling that something was wrong with the
world.
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The Power of "Cause and Effect"
You don't know what it is but it's there, like a splinter in
your mind, driving you mad, driving you to me.
MORPHEUS: The Matrix is everywhere, it's all around
us, here even in this room. You can see it out your win-
dow, or on your television. You feel it when you go to
work, or go to church or pay your taxes. It is the world
that has been pulled over your eyes to blind you from the
truth.
NEO: What truth?
MORPHEUS: That you are a slave, Neo. That you, like
everyone else, was born into bondage... kept inside a
prison that you cannot smell, taste, or touch. A prison for
your mind. Outside, the WIND BATTERS a loose PANE
of glass.
MORPHEUS: Unfortunately, no one can be told what
the Matrix is. You have to see it for yourself.
NEO: How?
MORPHEUS: Hold out your hands. (In Neo's right
hand, Morpheus drops a red pill).
MORPHEUS: This is your last chance. After this, there
is no going back. (In his left, a blue pill)
MORPHEUS: You take the blue pill and the story ends.
You wake in your bed and you believe whatever you
want to believe. (The pills in his open hands are reflected
in the glasses).
MORPHEUS: You take the red pill and you stay in
Wonderland and I show you how deep the rabbit-hole
goes.
The Power of "Cause and Effect"
131
MORPHEUS: Remember that all I am offering is the
truth. Nothing more.
The Truth
Without being aware of it, most of us are convinced
at the very core of our being that something is terribly
wrong. And it's this one fundamental conviction that
keeps us looking for the answers to life's challenges.
If we are seeking truth, if we want to be free from
pain, we have to be ready to question our thinking.
Because the same level of thinking that got you where
you are today is not going to get you to the emotional
STATE OF BEING you are motivated to achieve.
The difference between happiness and sadness is
completely dependent on your willingness to understand
where motivation is taking you. We need to know where
the motivation is taking us before we can begin with the
end in mind.
Without knowing it the motivation in our lives is
taking us towards one fundamental truth: "The cessation
of pain and towards the absolute sensations of pleasure."
The problem is most of us don't see our motivation to be
as simple as it really is.
We have to be willing to see clearly before we can
acknowledge that all we really want is to enjoy the
present moment. We have to be willing to uncondition-
ally let the present circumstances be as they are before
we can truly enjoy life. What does this mean?
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The Power of "Cause and Effect"
It means that unless you are able to achieve
satisfaction, your desire to gain pleasure, without
knowing it, will always cause you to pursue the promise
of perfection.
"The Law of Desire"
Everything we do is to gain pleasure and avoid pain.
When we let everything be this way, we realize all
decisions of all human beings are motivated by this
powerful force. No one can say that they have chosen to
do something for their desire to avoid pleasure and the
desire to gain pain. Since this is impossible, the truth
becomes self-evident to us.
By self-evident truth we mean that the opposite of
our assertion is impossible. Beyond time, beyond the
world of opposites and differences, where nothing ever
happened, what the ultimate truth is, is a mystery. But in
the world of opposites and differences, where "the law of
non-contradiction" overpowers human opinion, truth
becomes self-evident. And this is the truth I want to
entice you to accept.
If we want to be happy and seek the freedom through
the knowledge of what is ultimately true, than we must
realize that all motivations have positive intention. We
must sincerely ask ourselves: Is that conviction
ultimately positive or negative? And once we've
answered that question, then we must ask ourselves:
How deep is the experience that this conviction of truth
is based on?
The Power of "Cause and Effect"
133
How deep does the rabbit hole go?
"The Law of Responsibility"
For many of us the idea that we are a 100%
responsible for our life is not easy to accept. The logical
outcome of such a statement means that we are the cause
of everything that happens to us, and unless we change
the cause, we will continue to have the same effects.
So if we want to have joy, peace and love we must
address the issue of what "causes and effects" are in
motion in our lives. If the effect of our life isn't
"happiness" than we must understand that the cause is
wrong.
Now it's important to understand that the cause set in
motion either leads to happiness or sadness. A cause will
carry into effect either a desired or undesired emotion.
If we want to become happy, then instead of wanting
many things, as most of us do, we have to come to the
point where we want only one thing. That's all there is to
it. If we want to be free, if we want to experience the
state of being joyful, the way to the attainment of such
desire can be found simply through ceasing to want many
things and wanting only one thing.
If we want only one thing and that is truth alone, then
our goal becomes clear and distinct and our attention
becomes very focused. Why? Because we only want
"truth" and that is very different from wanting money,
relationships or cars.
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The Power of "Cause and Effect"
You see when you want many things it's very easy to
get confused. But if we want one thing, and this thing
never changes for any reason at any time, we will dis-
cover a hither to undreamed-of clarity of being.
It's important to realize that our life is nothing but a
reflection of the consistent decisions we have made over
our lifetime. The law of Karma is simply this: Every
decision you make has negative consequences,
positive consequences, or both. You see the decision-
makers are completely responsible for the results they
currently have. Neither God nor your neighbor is
responsible for the choices you and I make.
The truth of the matter is that all your suffering is
the result of the laws of "cause and effect".
What I am speaking about is the foundation of the
teaching of motivation. It is also, I believe, the
foundation of any genuine teaching of enlightenment.
The path, the goal, and everything in between, begins
and ends with this and this alone.
For any motivation to lead to extraordinary
transformation, we must be deeply grounded in the desire
to begin with the end in mind.
The Power of "Cause and Effect"
135
Is it possible to only experience complete happiness? Is
it possible to achieve the "enlightened state" that most
people dream of?
"The Law of Negative Choices"
In light of the intention to be happy today without
having pain tomorrow, all things become clear.
Clarity of Intentions is the most difficult path out of deep
confusion. The intention to gain pleasure now, tomorrow,
and for the days to come, is indeed, the only reason we
exist.
But if we are not true to the urgency of this call to
Liberation, if we allow ourselves to get distracted, if we
allow ourselves to believe that anything else could ever
be more important, we lose sight of this clarity of inten-
tion.
What can we do now, that doesn't cause pain in the
present or the future BUT instead only causes pleasure
now and the future as well?
Profound questions yield profound answers. It's so
easy to deceive ourselves. In fact, it's the easiest thing to
do. Most people do it all the time. What is ignorance?
Ignorance is a state of constant self-deception. It's so
rare that a human being actually wakes up for more than
a few moments. Unless we become one-pointed towards
clarity of intention, we are not going to make it.
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The Power of "Cause and Effect"
The forces of motivation are so strongly working
against us that unless we control these forces we become
slaves to them.
The second truth of life itself is there are only
positive and negative choices. There is no alternative to
this assertion. A person either makes a positive or
negative choice. A person cannot make a positive and
negative choice at the same time. When a person makes a
choice that leads to pain, he has made a negative choice.
When a person makes a choice that leads to pure
pleasure, he has made a positive choice.
What do you want now, and will continue to want for the
rest of your life?
The answer: Pleasure
The reason that we suffer incessantly, the reason that the
painful experiences of life are so constant for most of us
is because we don't make the right choices. Why don't
we make the right choices? Due to a state of ignorance,
we don't know any better.
What are the wrong choices? You see, the first
negative choice is choosing to sacrifice the present for
the future. All such choice is moving away from what
you want most now. Indeed this is a sacrifice, especially
if when you finally arrive to the end goal you realize that
you were putting your hope in an illusion.
The Power of "Cause and Effect"
137
The Sacrifice of the Cross
In order to have a relationship with anyone it is
first required that you love that person as yourself.
This wasn't only a message that Jesus preached, but
one that he commanded people to live by, or they
couldn't truly call themselves his disciples.
The truth is no one lives up to being successful
at relationships. We all fall short of loving our
neighbour as ourselves. We don't deserve
relationships with others because of our "sins."
To save us from our "sins" Jesus, the son of
God, died on the cross, as a sacrifice for all. This
was the ultimate symbol from God to demonstrate
his love for us.
The power of love is enough motivation to
demonstrate the willingness to experience pain for
someone else. Aside from love, sacrificing pleasure
doesn't make any sense.
If you truly want to know the truth, then you
cannot overlook the ultimate sacrifice that Jesus
demonstrated by his love for us.
Anyone commiting to being in a relationship
without a Christlike love is aiming for mission
impossible.
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The Power of "Cause and Effect"
The second wrong choice is sacrificing the future
for now. All such choices bring negative consequences
in the future. The future will surely come. Getting drunk
today can often mean pain tomorrow.
All choices fall in three categories. The third cat-
egory is how you want to measure all the choices you
make.
The only positive choice is the one where choosing
to gain pleasure now does not cause pain in the
future. For example, enjoying your favorite form of
exercise today can mean better health tomorrow. Enjoy-
ing learning about your favorite subject today can often
mean working the job of your dreams tomorrow. Work-
ing the job of your dreams today can often mean good
financial reward tomorrow.
Applying the Law of Cause and Effect in All Six
Areas of Life
If all choices bring negative or positive consequences,
then how do we make the right choice?
Rules of Karma in Finances:
1. Enjoy learning.
2. Enjoy your work.
2. Enjoy spending less than you earn.
3. Enjoy making money work for you.
4. Enjoy spending your money.
The Power of "Cause and Effect"
139
Avoid Negative Karma in Finances:
1. Never get schooling just for the sake of making
money.
2. Never work for money if you are not going to
enjoy the process.
3. Never spend money on things you don't need.
4. Never spend more than you earn.
"The entire law is summed up in a single
command: "Love your neighbor as yourself"
Galatians 5: 14
Do you like it when people participate in the following
behaviours toward you?
1. Lying.
2. Stealing.
3. Criticizing.
4. Judging.
5. Hating.
6. Being Angry or bitter.
7. Looking down on you.
8. Ignoring you.
9. Being Jealous of you.
8. Cheating behind your back.
9. Saying bad things about you.
10. Or anything else which causes you harm.
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The Power of "Cause and Effect"
If you don't like it when people do the following things
to you then don't do it to other people. Your goal is to
avoid negative karma with people. Your relationship is
dependent upon how well you love your neighbor as
you love yourself. And it is also dependent on your
ability to forgive others, the way you want to be
forgiven.
The Highwayman Story
There was once a highwayman who would rob and
kill the travelers who came his way. One day a wander-
ing rishi came by who had no possessions but his wis-
dom. He asked the robber why he lived in that wicked
way; did he not know what sins he was committing? The
robber replied that it was the only way he had, to feed his
parents, wife and children.
Then the sage wanted to know if the robber's family
knew just how he earned his livelihood. No, said he, they
thought him a merchant. "Well, go to your family," the
sage told him, "and tell them how you live, and ask them
if they are willing to share the bad karma you are making
through these evil deeds. I promise to wait here." (Karma
means action; what sometimes is called "sin" in the bible
can also be called bad karma. Karma just
emphasizes how actions bring its own punishment.).
"Surely they will," said the robber; but he went home and
asked his parents if they knew how he had been
supporting the family all this time.
The Power of "Cause and Effect"
141
They were horrified. So were his wife and children.
They said, "It is your duty to support us, but you have
done this in an unacceptable manner" None were willing
to share his guilt.
This opened the robber's eyes. He totally changed his
way of life, and eventually became the poet Valmiki.
Each man must bear the effect of his own karma, good or
bad. My future fate will be the effect of my action today;
my fate today was caused by my action in the past.
Through following this Law you can make good karma.
Karma is a subject that I never lose interest in. You
will remember how the New Testament expresses the
thought: "A man reaps what he sows." (Galatians 6:7)
That is just what karma means - it is a Sanskrit term
used in Hindu and Buddhist philosophy to signify 'ac-
tion' followed by reaction. Every religion has stressed
the doctrine of moral responsibility. Muslims speak of
Kismet as representing one's individual portion or lot in
life.
The ancient Greeks had their Nemesis or goddess of
retributive justice; they also personified past, present and
future as the three Moirai or Spinners of Destiny. So too
those born in the Jewish faith are familiar with the Mo-
saic injunction: "an eye for an eye, and a tooth for a
tooth." All of these are different ways of describing the
universal law of harmony and balance, which ensures
that every cause set in motion will, some time in the
future, bring about its corresponding effect.
142
The Power of "Cause and Effect"
The "power of motivation" is a raging fire of
pain. Pain that consumes every thought, emotion and
behavior. Pain fuels the fire that burns wildly within
you as you try to achieve worthwhile goals. But be
aware that one day you will need to put this fire out.
That is why ending the "power of motivation" and its
control over you, is the ultimate goal of this book.
The truth is that living moment to moment is a hard
task. Indeed, only if you are a 100% committed to this
goal, will you succeed. If you want to be free from
unecessary pain, then you need to control your karma.
But this is sometimes a long process and only a few
people will reach this point.
In the next chapter, you will learn about an
opportunity to become a coach yourself. When you free
yourself from unecessary pain and achieve your dream
life, then you will be able to help others do the same.
9
Become a
Coach
" You can teach a lesson for a day, but if you
teach curiosity, you teach for a lifetime."
- Anonymous
If you want to be a coach, if you want to help others
live the life of their dreams, then you first have to
achieve your own goals. Secondly, you must learn to
have the proper motivation for helping other people.
When we love the people we want to help as ourselves,
then we are truly ready to coach. But only a few people
know how to truly love themselves. And that is a barrier
to becoming a great coach.
This book was inspired by a desire to learn how to be
happy and then help others do the same. For a long
period of my life, I was desperate for answers about
living a life that was worth living. Everyday it seemed I
lived a life filled with frustration, fear, discomfort and
feelings of being overwhelmed. It seemed nothing I did
to improve my life was working. I didn't find the
answers to happiness until I finally discovered the
answers you discovered within this book.
144
Become a Coach
Now, I have the privilege to helping people all
around the world. Not because I'm so intelligent but
because my search for answers finally produced results.
My questions about life and happiness produced answers.
Answers that filled the gap between depression and
happiness.
Early on, I figured if I could truly learn how to live
a happy life, I could then spend my life helping others
do the same. And that is what my purpose in life is
about. But this is not an easy task. The truth is I need
people to join me in my cause.
" Who is the richer?
The one who tramples over everyone to become
successful and wealthy
Or the one who gives a bowl of soup and a blanket
to a homeless child?
Who is the winner?
The one who races to the finish line
Or the one who stops to help a fallen opponent?
Who is the happier?
The one full of hate and memorized grudges
Or the one who forgives and understands every-
one who wrongs them?
Success and happiness are attainable most readily
When they are not taken but given."
Lori Hard
Become a Coach
145
Career Opportunity
If you have the ability to motivate yourself and
others, if you love helping other people, Guaran-
teed Success Strategies is looking for you. But you
must have a proven track record of success. And
you must also be able to communicate clearly the
tools of "The Power of Motivation" to potential
clients. Secondly, you must absolutely believe in
"The Power of Motivation" strategies. If you posses
these qualities, if you want to be a coach, then send
your resume to Guaranteed Success Strategies.
"People don't care how much you know until they
know how much you care"
Zig Zigglar
Get a PHD in Results
If you are going to get an education, what is better
than learning how to coach others to excel in their
potential? Guaranteed Success Strategies is committed to
teaching you to become a coach. If you are willing to be
taught, then you can get a PHD in results. You will learn
to apply the strategies in this book to your life.
The truth is you can't help anyone with their prob-
lems unless you first deal with your own.
146
If you want to become a coach, then Guaranteed
Success Strategies will have an opening for you. As the
author of this book, my schedule is limited to about
twenty clients. That means I have to train, coach, and
teach other people to apply the information in this book.
If you believe you would enjoy coaching, then first sign-
up for coaching. After you have applied the strategies in
this book successfully, you atomically qualify to become
a coach.
Finally, you have arrived at the beginning of a long
journey. In fact reading this book was only the
beginning. This means you have to consistently apply the
strategies in this book in order to succeed. But
congratulations for making it this far. What this means is
you want more out of life. You want the promise of
success this book is offering you.
Remember, unless you master pain and pleasure,
learning leads to only to knowledge. If you want to be
intelligent, then apply the strategies in this book and
make your life a masterpiece. But don't put this book
down until you have made a commitment. And by this
time you should know what it means to make a true
commitment. The end.
147
POWER OF
COACHING
90-Day Coaching Program
with Michael L. Bolduc
My goal for coaching is very straight forward. To
help you achieve your desired goals.
How do we close the gap between where we
are and where we want to be? You will learn the
answers to this question by understanding the value
of crystal clear goals, a perfect plan and perfect
motivation.
Within the next three months you could
measurably transform your life. How? With the
power of coaching. No matter how much willpower
we have, we all need a coach who cares and who has
the essential skills to take our lives to the next level,
whatever that is for you.
Throughout my life I have searched for a coach
who could help me make measurable, beneficial and
successful progress. I've searched for a coach who
could help me save time, energy and frustration. I
have also used coaches to help me stay accountable
to the commitments I have made throughout my life.
All these I was able to achieve through the benefits
of coaching, Eventually I become a coach myself.
148
Turn the Invisible into the Visible
Everything is created twice. Look around you - the
chair you are sitting on, the room you are in, the car
you drive. Everything you see was first imagined
before it was created. Six years ago I was writing in
my journal the events of the day;
Today I'm in my car, while it's raining in the park.
I realize that I only have $20 to my name. I'm just
wondering what someone does when he has no money
and no income? April 24, 1994
At that time of my life (6 years ago), I was wondering
where my next meal was going to come from. At the
time I was sleeping in my car. I did that for 30 days
straight until a police officer knocked at my window
asking me to leave the park. I had the desire to be a
success, I just didn't know how or where to start. I
thought I must have been crazy to write goals like...
Write a book.
Become financially independent.
Own my own business
Travel around the world.
Make a difference to the poor around the
world.
Who would have thought that a 20-year-old kid with
nothing but a grade eleven education would achieve
such goals?
149
Today I'm the author of "Anthony Robbins Life
Story." I run a successful business that provides
employment for others. I still haven't traveled the
whole world yet, but that's next on my list.
The Value of Crystal Clear Goals
You life is nothing but a reflection of your
consistent thoughts and focus. You can't control the
environment, the economy or other people, but you
do have control over your decisions.
The First Step to benefit from Coaching: Write
Specific, Measurable Goals. Why is it important to
write goals? I have asked several hundreds of
people if they write their goals. Very few people
actually write specific, measurable goals, let alone
measurable specific plans that go with those goals.
The real value of writing goals is the power of
focus that they create. By imagining what you want
you turn the invisible into the visible. Without
measurable goals it's difficult, if not impossible to
make real progress. What Does a Coach Do?
When I ask people what they think a coach does, I
usually get the following answers:
"Helps me succeed"
"Teaches me stuff".
"I don't know".
"Shares his experiences".
150
Whatever might be your concept of a success
coach some will be accurate; some will be a mis-
conception. What does a coach really do for you?
Basically a coach communicates with you in order
to help you achieve certain results. But its more
than just talk - a coach doesn't just have a
conversation with you. A coach helps you identify
goals you desire. He helps you create a perfect plan.
He helps you understand what might prevent you
from getting it. A coach helps you prepare for the
worst yet helps you expect the best. A coach helps
you stay accountable to your commitments.
McClelland (1978) Study
"By training businessmen in a village in India to
think, talk, and act like achievement-motivated
people, McClelland and his colleagues were able to
boost the villagers' business successes. Compared
with other businessmen from a comparable nearby
town, those trained in achievement motivation were
200% more successful and employed over twice as
many new people during the ensuing 2 years.
Are you personally willing to do whatever it takes
(W.E.I.T.) to achieve your goals?
151
When people answer "yes" to this question I get
excited because I know I have a winner. I'm hesitant
to work with anyone who answers "no" to this ques-
tion because they lack the necessary drive to suc-
ceed. W.E.I.T doesn't mean breaking the law. Nei-
ther does it mean consciously violating your values
or acting immorally. It simply means not letting your
comfort zone prevent you from getting what you
desire.
A Perfect Plan
In coaching you will first define exactly what
you want with crystal clear clarity. You will then
evaluate exactly where you are right now - to define
the gap between where you are and where you want
to be.
Next, we will identify the patterns, neuro-asso-
ciations that sometimes keep you from getting what
you want - and then we will create a game plan that
not only works, but also is enjoyable.
Finally, you must take massive, intelligent action
to achieve the results you desire. With power coach-
ing you will be empowered with the extraordinary
leverage of accountability. You will schedule coach-
ing sessions so you can measure, monitor, manage
and ensure you keep your word to yourself.
152
According to these four steps, if you have
crystal clear goals, there are only three things that
can prevent you from getting what you want: (1)
Not identifying the gap (2) Not having a perfect
plan (3) Lack of motivation. In coaching we
ensure that you overcome these barriers so that you
can take the four steps necessary for success.
At this point, as you are reading this, you
should start feeling confident about coaching. Only
one thing will guarantee your success in this
coaching program: PERFECTION.
You must have perfect goals, perfect plans and
perfect motivation. A coach, who walks his talk,
(they are rare) aims at perfecting these four steps.
The only reason I wrote "Power of Motivation" was
to ensure these four steps would be taken perfectly.
Testimonial
This is a testimony about using "The
Power of Motivation" system created by
Michael Bolduc.
First, I have to congratulate Michael for
his system because he went through so much,
spent so much money and time on this system.
When applied in someone's life "The
Power of Motivation" can literally make you
do what you never thought possible.
153
The Confidence rose in me when I heard
Michael say that it is a plan guaranteed to
work. When I saw what he meant by the moti-
vation then I knew I could achieve anything I
wanted. Success was just around the corner.
With "The Power of Motivation" I made
changes in my life AND had such impacton my
life that when I told another friend of mine
what I did he was blown away. With "The
Power of Motivation" I was able to make
personal changes instantly, in spite of my past
failures.
The ideas in "The Power of Motivation"
were unlike anything I have ever heard before.
I am excited about this system because "The
Power of Motivation" has helped me make
quantum leaps in my finances, relationships
and personal life.
More specifically I can expect to be
financially independent within the next seven
years. I'm excited to say the least. No matter
what goals you set before you The Power of
Motivation" will help you achieve them. If the
goal is perfect, the plan is perfect and the
motivation is perfect then you are set to let
"The Power of Motivation" work in your life.
If I can do it, so can you. Sincerely, Kris
Szigeti
154
What You Will Lose if You Don't Invest
in A Coach?
When I ask people what they will lose if they
don't hire me as their coach, they often don't really
understand what I'm asking them. You can't lose
what you are never going to try. However as a
coach I promise three specific results:
-Earn more money than the coaching investment.
-Achieve the (three-month) goals you set for
yourself.
-Become fired-up, excited and motivated about
your life.
If you are willing to do whatever it takes - If
you want more money, happiness and success - If
you are willing to spend thirty-minutes with me,
four times a month for three months, then this
coaching program is for you!
Any Change Requires the Necessary
Motivation
Have you ever made a change that was hard to do?
A change that required the necessary motivation to
be accomplished? Maybe it was quitting smoking.
Whatever it is, a difficult change requires the
necessary motivation to make it, doesn't it?
155
In this coaching system we want to make sure the
motivation, drive or desire is working for you, not
against you. When I created this coaching system, I
realized that only one thing could prevent people from
not doing what was necessary in between their coach-
ing sessions: Lack of instruction. "The Power of
Motivation" is a 160 page book necessary to make this
coaching system work. You receive this book when
you sign-up for coaching.
The book includes:
-The necessary information to help you succeed.
-The forms to help you write down specific goals.
-The commitment forms you will use to be account-
able to your word.
-Questionnaire to help you understand what might
prevent you from succeeding.
-Sample plans that have worked for others.
-Information about the power of motivation to help
you follow through on your plan.
What Is All of This Worth?
Can you put a price on this coaching system? If we do
everything we talked about, what is this coaching
system worth to you? Is this coaching system worth
$5,000, $20,000, $100,000 or millions?
156
For hourly coaching I usually charge $250/
hour. In the next three months I will spend 30
minutes, once a week talking about your goals,
plans and motivation.
This coaching program doesn't cost my nor-
mal $1,500 fee. For the next 30 days, or until my
schedule is full, I am accepting 50 new clients at a
one time coaching investment of $495 (plus ship-
ping and handling).
You are guaranteed, to be fully satisfied,
beyond your expectations. You will achieve every
one of the goals you write and commit to within
the next three months. This coaching investment
will increase your financial resources, not lower
them. All of this is guaranteed, risk-free to happen
in the next three months.
Try this system for a full 90 days. If you
don't achieve every single (three-month) goal
we'll take "The Power of Motivation" back,
and send you a complete refund. Your invest-
ment will produce a profit - or it costs you noth-
ing!
In as little as 90 days you will have created,
and be profiting from, a Super Strategy that's
designed specifically for you. You'll see dramatic
improvements in each area of your life. Your
finances, health, relationships and well-being.
157
Remember, never before has there been a
coaching system like this. This coaching system is
focused, measurable and sustainable for a life of
success. Act now and get what you desire and
deserve.
To happiness and Success,
Michael Bolduc
158
About Michael Bolduc
Michael is the author of The Life Story of Anthony
Robbins. After writing these books, Michael has spoken
to thousands of people in North America, and served has
Power of Motivation results coach.
Michael is also the former Vice-President of Anthony
Robbins & Associates.
159
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