Chapter 32 Marketing

Màu nền
Font chữ
Font size
Chiều cao dòng

() For a few days, Lin Feng was busy interviewing job applicants. Dai Liya was very enthusiastic to accompany Lin Feng to help him select candidates. Later, he gradually became a guest reviewer and became the interviewer.

Dai Liya is now thinking about Lin Feng's pawn shop, instead she set aside her "Shangri" restaurant, and since she was hit by the Western Love Field, she has let go of the restaurant. This makes Wen Xiu, who often comes to Xiao Yang Lou to accompany Dai Liya, can't stand it. As Dai Liya's girlfriend, Wen Xiu simply took over the mess in the western restaurant and handled it for Dai Liya.

It wasn't until Lin Xiaoman called and Lin Feng remembered going to the Industrial and Commercial Bureau to obtain a business license. Once the business license is in hand, it is easier to handle other things. Lin Fengsuo is thrown all over to Lin Xiaoman to do it, while he has to concentrate on his own business.

During this period, Lin Feng entered the gate of space again and handed in 400 grams of gold.

The intelligent brain in the space urged about the wireless routing. Lin Feng couldn't get himself busy now. If there was any time for the intelligent brain to explain things, he had to use words to fool back.

After Lin Xiaoman had all the documents in place and completed the procedures, Lin Feng's business was busy. It was almost ready. In addition to the eight elderly people who were entrusted by Lin Feng, Daliya also helped Lin Feng jing Fifteen Jing staffs were selected carefully. At the beginning of the business, I don't know what the prospects are. Currently these staff are temporarily equipped.

The old man with a white beard was named Tong Guan, and the prestige seemed to be the highest among the eight old men. Lin Feng appointed him the position of "big treasurer" in the pawnshop of the four seas, and another was the same as Tong Guan. Hu Dahai, who came out of the box, was appointed as the "two treasurer", and the remaining six old men were also entrusted with heavy tasks.

In addition to eight elderly people receiving a monthly salary of 5,000, the monthly salary of the 15 Jing Jing associates Lin Feng who are recruited is 3,000 yuan. In this era of over-employment, this salary level is higher than other folks in the same position in the same industry. In other words, although only 500 yuan was taken, Lin Feng's welfare insurance vacation and so on are not available to other pawnbrokers, so these recruited folks are also very satisfied with the job.

What Lin Feng didn't notice was that one of the fifteen guys was the one who Weng Bi sent to follow him.

Lin Feng has calculated an account. Just for the salary paid to employees every month, he will have to spend 85,000 yuan, plus the welfare insurance submitted for these people, this month, he will go out No less than 100,000 yuan, which added another burden on top of the golden pressure of his space door.

In addition to opening a physical store, Lin Feng also applied to register an online store under the name of the Four Seas Pawn Shop on the Internet. He originally intended to walk online and offline with two legs together. To open this website, please ask someone to design a storefront application. Adding search engine links and other overheads cost Lin Feng 80,000 yuan.

Before the business entered the house, the money flowed out like flowing water, Lin Feng couldn't help anxious, but now the employees call him Shao Dong's family. As the head of the family of pawn shops around the world, he must first stabilize himself and cannot Easily show your inner emotional fluctuations in front of your employees.

"Madam!" Now, when employees see Daliya calling him so naturally, it is indeed after all a senior company's senior management background. Daliya is more bossy than Lin Feng. Sometimes Lin Feng This Shao Dong's family was called to drink by Dai Liya, plus Dai Liya was living on the third floor with Lin Feng, so people naturally thought: Can you call the owner's family, except the boss, Who else is there?

At first, the duo was awkwardly called by the guys "Little House" and "boss lady", and they intentionally clarified the relationship between the two, but they still called it after meeting again, Lin Feng It's completely the same with Daliya taking these guys, and over time, they are called by them, and they gradually get used to what other people call them.

Lin Xiaoman is also very enthusiastic about the opening of the four seas pawnshop. In addition to the law firm, he has recently set up an accounting firm. The firm also hangs in his name and still uses the "Lixin" signboard. Lin Xiaoman found Lin Feng the first time and said to him: "You are already a VIP client on the side of the law firm. This identity is also valid on the side of the accounting firm. Whoever has two books in business? One is the business tax payable on the countertop, and the other is the only one who knows it under the countertop. How about the account of the four sea pawnshop in the future to my accountant firm to do what it takes to keep it safe? "

Can Lin Feng say badly? Of course, he agreed with his mouth. In fact, Daliya reminded Lin Feng to go to an accounting firm to do the accounting. Lin Feng was also worried about this matter, but Lin Xiaoman took the initiative to help him solve it. Got this problem.

But the next thing Lin Xiaoman said made Lin Feng almost vomit blood. Lin Xiaoman said: "The VIP client over the accounting firm will give you one year for free, and you will be charged next year. The annual fee is also 100. Man! "

Lin Feng gritted his teeth and looked at Lin Xiaoman's promise. At the same time, he was thinking that he would be fine in the future and he should find something to let this guy do it.

The opening of the Four Seas Pawn Shop has entered the countdown stage, and various preliminary preparations are in full swing. Lin Feng's heart is full of expectations.

Dai Liya gave Lin Feng a suggestion and sent invitation letters to the city's pawn shops, auction houses, jewelry shops, and other related industries, inviting them to attend the opening ceremony. Dai Liya wanted to pawn shops around the world. The opening ceremony was lively, and she was a beautiful woman and a losing girl.

Lin Feng thought about Daleia's proposal after careful consideration, because he has just set foot in the business world. Except for Lin Xiaoman, Dalia, Wenxiu, and Weng Bixia, it can be said that he has no connections in this circle. You Does it seem outrageous to post a post without having any friendship with others?

Although the Four Seas Pawn Shop led the way on the ten-mile ocean field in the city of S 30 years ago, but the current thing is that people and dragons are trapped in the wild. Today the Four Seas Pawn Shop is the lowest-level pawn shop and the super pawn shop Xiongfeng is long gone. Do you post to those people and ask them to come and see yourself?

Lin Feng knew very well that the pawnshop in the four seas was forced to leave Middle-earth because of the big move. He must have offended many opponents in the business field that year. He sent invitations so blindly, only to provoke the grievances of the past. Lin Feng would not do such a stupid thing.

Dai Liya has her own jingming place, but in some places, she is not as thoughtful as Lin Feng.

In fact, Lin Feng has already been in the eye-catching position of the major newspapers and periodicals in S City, and where network operators have done terminal push advertisements. This investment has cost Lin Feng 250,000 yuan, piecemeal The expenses and the decoration of the lobby on the first floor, in order to reopen the pawn shops around the world, Lin Feng spent seven hundred and eighty thousand.

In Lin Feng's view, it wasn't the money that was spent, it was all Jin Chancan's gold.

In addition to the high cost of Dentsu, Lin Feng is temporarily reluctant to invest. The next step in Lin Feng's mind is that after the pawn shop business is turned on the right track, the sedan will be ready to spend a little more. Make it up.

Promoting business is inseparable from promotion. This is an era when marketing advertising is first. Only people who know what they do can talk about business.

Therefore, in terms of creating a momentum marketing atmosphere, Lin Feng has his own considerations, weighing the advantages and disadvantages to make a difference, and it is even more unnecessary for him to send invitations.

Money must be spent where it should be spent, even if it is thrown into the water, there is no sound of water.

Lin Feng communicated these views with Daliya, and Daliya nodded frequently.

Dai Liya was also a little surprised, she did not expect that Lin Feng, who has not had much social experience, would have such a comprehensive promotion plan in her chest, and it was divided into several steps to do it. It can be said that it is very solid, but the plan is often Can't keep up with the change, Dalia is curious, Lin Feng's ability to respond is stronger than his planning ability, which one?

Because of the relationship between Dai Liya and Wen Xiu, she was also interested in pawn shops around the world. When Wen Xiu asked Dai Li Yafeng why he did not send out invitations to invite people to make the opening ceremony more lively, Dai Liya naturally told Wenxiu of Lin Feng's rhetoric. Women always couldn't control their mouths. After returning home, Wenxiu told her husband about it.

Could it be that I am very interested in hearing this? I ca n't imagine that the defeated girl Dalia, who has never faked her face, will get on with a young man who is several years younger than herself, and willingly put down her restaurant business to help the young The lover took care of the pawn line, and this impression was preconceived, and then it was difficult to change in Murphy's mind.

Do you know that Daliya and Wenxiu are inseparable diehards? He has a lot of business and entertainment in the outside business field, and has little time to accompany his wife. His wife who is lonely and lonely in the vacant room is also extremely uneasy.

Could Mo Fei think about it, explain the embroidery to the gold shop to create a 168-gram gold medal, and send it as a congratulatory gift on the opening day of the Four Seas Pawn Shop. Be sure to die. Embroidery, an ancient rule of congratulations to guests at the opening ceremony of the pawn industry, contains the meaning of a wealth of wealth along the way.

After the advertisement was published in the newspapers and periodicals of S City, the five red characters of "Purpose of the Four Seas" continued to hit people's eyeballs. When the mobile phone was turned on, they would receive MMS messages about the "Pleasure of the Four Seas" every hour. The computer will also pop up a pop-up window with information about the "Four Seas Pawn Shop" after the same time interval.

In just a few days, "four seas pawning" became a familiar topic in the city. Young people even used the phrase "Do you pawn today?" Everyone thinks that this must be a mentally handicapped person who would come up with such a mentally handicapped advertisement, but it is precisely because this advertisement has become the topic of discussion that it can be quickly spread to each other on the Internet and become the Internet. The most popular hot word, "Four Seas Pawn Shop" has therefore occupied the first place in the ranking of search engine power.

This result did not cost Lin Feng a penny, which Lin Feng himself did not expect, the power of netizens was too powerful.

In the end, the ad phrase "Do you pawn today?" Formed a debate on the Internet about whether it 's "brain disability" or "classic", and formed a clear-cut positive and negative camp. Both sides developed a rational debate from the beginning. Later, the mad scolding battle resulted in the formation of a classic event in the history of Middle-earth marketing and was written into a textbook of marketing.

In any case, the ultimate beneficiary is Lin Feng and his pawnshop.

The propaganda offensive was so vigorous that the signboard "Pawning Around the Sea" was already red.

Lin Feng followed the development of the situation secretly and smiled happily.

Weng Bixia is also paying attention to the development of the situation. The pawnshop of the Four Seas has not yet opened yet. The momentum is so great that it will be developed in the future. When opening, should you give a gift?

At the same time, several elderly people were standing in front of the floor-to-ceiling windows of a certain room on one floor of the Marriott International Hotel, silently watching the s river flowing out into the distance.

"I didn't expect this boy to be so entangled in such a mess, but he got the momentum up. I said long ago that he should get in trouble and don't let him get a license. Look at the situation now ..."

"Don't be excited. When people are looking away, I have investigated. He is not a person in this circle at all, or a layman. He has no way to deal with the cards. What can I do!"

"After that, should we pull him or hit him?"

"What pulls him and hits him! He's just a little grasshopper, and he can't jump for a few days. I'll take a look. This little punk can be proud of it for a few days!"

(End of the first volume, please collect! Please recommend! Thank you!)

Bạn đang đọc truyện trên: Truyen2U.Pro