Nowadays , there are many companies and people want to realize this idea but they can’t do it because they think they face many disavantages such as :

the first, they show the price for this sevice is too expensive.So the slepper fares will be very expensive too.But as you know, the sleep is very important for everybody. When we fly, we feel very tired specially for the international .Because they spend a lot of time steaded in the flight and the sleep is very useful for them to relax and they can have enough energy to work well when they land. So we think the cost for sleep is reasonable.

The other opinion, I think other airlines are likely to quickly follow if they idea is succesful, so we’ll lose competitive advantage.To make sure that this idea is successful or not, takes a longtime and when the other airlines want to follow it, it isn’t easy.Because they’ve to invest a lot of money, human ressource, technology and time too establish the outline or to relize it. So we have enough time to maintain this competitive advantage.

The last, maybe there is no certaintly that customers will be willing to pay extra for it. Nowadays, the economies and the level of life develop a lot and demand od clients to luxe service increase too. They use this service not only to satisfy their demand but also to show their position.

In fact, there are some advantages for the two companies if we follow this idea.The biggest advantage is this innovative idea will attract more customers.People always like the innovatio and try to use the new service.This idea is sufficently novel and cool to severse this trend. And the company had a chance to attract clients more and more, also it will bring more benefit for our company, our work will become better.Customer is the base of success for any company in the world, so to attract more customers means we’ll ave a durable position in an airline era.

The second advantage, we can become new status symbol for the travelling business people. Business people have a lot of money , so the cost that they pay for this service is simple. Anotherway, the company gain the benefit from these people a lot.And when this idea is successful, it will elp us to create a new competitive advantage, specially we can become the new status symbol for them, it means we are the important choice with them.

An other principal advantage that we must pay attention to is double cabins could be introduced to attract new customers.e.g: couples, oneymooners. On the special occasion, when they want to travel together, our service will give them more choice and they will ave a personal on board.It’s very interesting!

To conclure, I underline that I am totally for this idea.

Good morning everyone, I’m John Cooper from Omega. I’m here today to present you the potential of Omega.

We’re a company specialized about catering for airline. We co-opered with Transwest, an Airline company in USA with many success the past few years. And they still keep going bigger. So to survive, they formed an alliance with Air Pacifica, a big Airline company from Asia. AirPacifica is famous for their high class catering and their stylist menu. If they merger then can become very successful in near future. Because they’re both have very big growing potential. Like you know, last year is the down turn for all the airline companies, but the two of them can still make huge profit compared to their competitors. That take a lot of skills to do. The merger between the two companies is going well, they already decided on ticketing, marketing, etc only catering left. But, because Air Pacifica want to keep their good reputation about catering and food on the long light, they asked us, Omega, the right arm of Transwest to change to cope with their good name.

To do that, we need more worker, we need better machine and stuff. So we’ll need to borrow money from the bank. With the money, we can surely become the closest alliance out there to success.

-         Hig risk : something that could easily fail

-         Outcome: result

-         Brutal: harsh, unpleasant, cruel

-         In-house: within te company or organisation, done by company’s own employees

-         Crucial: very important

-         Loan: money borrowed from a bank or financial institution

-         Prospects : chances of future success

-         Revenue stream: regular flow of income into the company from particular activity or source.

-         Diversity: differences of culture, style , bussiness practice..

-         Willingness: readies to do smt, without being forced to do it.

-         To wrap-up: to complete a deal, a business arrangement, a meeting

-         Count on : depend on

-         Synergy : additional advantages that are produced by two companies or parties combining their resources.

-         Fixing up: to arrange or complete smt

-         Coping: to deal with , without any major problems

-         Global player : a company that operates worl-wide

-         Rationalising: cutting costs and reducing manpower to make a bussiness more effective

-         Spend: the amount of money spent by a company on a particular activity

-         Deregulated: to remove or reduce the number of controls

-         Margins: the difference between the price something is sold for and the cost of producing it.

-         Capacity: the amount something e.g: a factory can produce

-         Overextend: to take on more than you can manage

-         Cut to the bone: to reduce something to the lowest level possible

-         Let slip through fingers: to not take an opportunity

-         Downturn: part of economic cycle when growth turns downwards

-         Specifications: a description of how something should be done

-         Cost-conscious: very concerned about costs

-         Frills: service or extras above the very basic

-         Rescedule: to change times of appointements/events

-         Wee: little

-         Sounding-out : getting other’s views or opinions

-         Cost-effective: keeping costs to a minimum

-         Bringing into line: making someone do or thing the same as you

-         Stabillised: levelled out

-         Cost-driven: making cost control the main priority

-         Arm: part of section of a bussiness or organisation

-         Angle: opnion

-         Screw up: fail or do badly

-         Obssession: when you become fixed on one aspect of something

-         Philosophy: business style and ideas

-         Logistics: to pratical arrangements necessary to make an activity succed

-         Costs a fortune: to costa great deal of money

-         Turnaround: the time spent on the ground between flights

-         Bulk-buying: buying goods in large quantities which is cheaper than buying in small quantities

-         Wastage: items that are not used and have to be thrown away

-         Restocking: replacing supplies that ave been used with the new supplies.

-         Legally tied to : contracted to in law.

-         Charming: very pleasant, able to please another person

-         Fashionable: in fashion , popular at the moment

-         Downsizing: reducing the number of employees in order to save money or increase profits

-         Workforce: employees, staff

-         Rich: food containing a large amount of fat, cream, butter, eggs…

-         Haggis: traditional Scottish dis made from heart and other organs of a sheep

-         An acquired taste: a taste that is not always immediately liked, that needs to be tried several times before it is appreciated

-         Lord’s: a sports ground in London known as the home of cricket

-         Live and breathe: have a passionate interest in.

-         Challenge: a difficult tast , but one you want to chieve

-         Turnover: total income before costs

-         Focused: to concentrate on one thing

-         Incurred: to become liable for something like a debt or costs

-         Sacrificing: to give up one thing for the sake of another

-         Down-time: time to plan e is not flying or being productive

-         Front-end costs: to give up one thing for the sake of another

-         Invested: to spend money on something that will be useful and will help you make more money

-         Get his ead out of the clouds :  to be realistic

-         Win-win: when both sides benefits or are successful

-         Compromise our reputation: to do something wic damages a good reputation

-         Compromise: to reach an agreement by accepting less than you first ask for

-         Fare structure: the price and schedule of fares and the way they relate to each other

-         Out-sourced: to employ an outside company to do work

-         Financial commitment: a firm agreement over costs and prices leading to a contract

-         Supervise: to be in charge of, to overseeand ensure quality

-         Profit centre : part ofcompany’s operation that is expected to produce profits

-         Lowest common denominator: the lowest level of quality

-         Standards: levels of quality of product,service or etics that are considered acceptable

-         Standardisation: making te quality equal thougout.