The Clean Girl Aesthetic is a Mircotrend that focuses on a minimalist and fresh approach to beauty and fashion. It embraces a natural and effortless look while maintaining a polished and clean appearance. This aesthetic gained popularity through social media platforms, particularly TikTok and Instagram, where influencers and users share their clean girl-inspired outfits, beauty routines, and lifestyle choices. It is closely connected to the That Girl Aesthetic.

The Clean Girl aesthetic emerged as a popular trend on social media platforms, particularly on TikTok and Instagram, in the early 2020s. It is characterized by a minimalist and clean lifestyle, emphasizing simplicity, organization, and cleanliness. The aesthetic draws inspiration from various sources, including Scandinavian design, minimalism, and the concept of "clean living."

The origins of the Clean Girl aesthetic can be traced back to the rise of other related aesthetics, such as the "coastal grandmother" and the "sad beige moms." These aesthetics also focused on neutral color palettes, comfortable and cozy spaces, and an overall sense of cleanliness and order.

The Clean Girl aesthetic gained traction through influencers and content creators who shared their minimalist lifestyles, showcasing clean and organized spaces, skincare routines, and simple yet stylish outfits. This aesthetic resonated with individuals seeking a sense of calm and order in their lives, as well as those interested in sustainable and eco-friendly practices.

The Clean Girl aesthetic encompasses various aspects of life, including home organization, wardrobe choices, skincare routines, and self-care rituals. It promotes the idea of decluttering and simplifying one's surroundings to create a sense of calm and serenity.

As the Clean Girl aesthetic gained popularity, it also sparked discussions around consumerism, fast fashion, and the importance of sustainable living. Many proponents of the aesthetic advocate for mindful consumption, choosing quality over quantity, and supporting ethical and eco-friendly brands.

Clean girl fashion revolves around clean lines, simple silhouettes, and neutral color palettes. It often includes well-fitted clothing made from quality materials. Key wardrobe staples may include white button-down shirts, high-waisted trousers, tailored blazers, minimalist dresses, and classic sneakers. The emphasis is on timeless and versatile pieces that exude a sense of sophistication and elegance.

Clean girl makeup is characterized by a natural and minimalistic approach that aims to enhance one's features while maintaining a fresh and effortless look. The focus is on achieving a flawless complexion with a dewy and glowing finish. Clean girl makeup typically involves using lightweight, sheer foundation or tinted moisturizer to even out the skin tone, followed by a subtle application of blush to add a healthy flush to the cheeks. Eyes are often kept simple with neutral eyeshadows or a swipe of mascara to define the lashes. The eyebrows are groomed but maintain a soft and natural appearance. Lips are usually adorned with nude or subtle pink shades, emphasizing the natural lip color. The overall goal of clean girl makeup is to create a radiant and naturally beautiful appearance that enhances one's features without appearing overly done or heavy.

Fragrances that are designed to evoke a sense of cleanliness, freshness, and simplicity, complement the clean girl aesthetic.

The Clean Girl lifestyle also emphasizes fitness and wellness. Clean Girls engage in regular exercise, such as yoga, pilates, or cardio workouts, to maintain their fitness levels. They also prioritize self-care practices like meditation, mindfulness, and adequate sleep to promote their overall well-being. In the Clean Girl lifestyle, drinking water holds great importance. Clean Girls prioritize staying hydrated and make it a habit to consume an adequate amount of water throughout the day. Water is not only essential for overall health and well-being but also plays a vital role in maintaining clean and clear skin.

Sustainability and eco-consciousness are integral to the Clean Girl lifestyle. Clean Girls are mindful of their environmental impact and make sustainable choices. They reduce waste, recycle, and opt for eco-friendly alternatives, such as reusable bags, water bottles, and eco-conscious clothing brands.

Personal hygiene and self-care are paramount for Clean Girls. They establish skincare regimens, practice good oral hygiene, and maintain grooming habits that contribute to their overall cleanliness and well-being.

A balanced and organized lifestyle is a key aspect of the Clean Girl approach. Clean Girls manage their time effectively, prioritize self-care and relaxation, and may incorporate practices like journaling, goal-setting, and scheduling to maintain an organized and fulfilling lifestyle.

Clean Girl Music refers to a genre of music that aligns with the clean girl aesthetic, characterized by its soothing and relaxed vibes. It often includes genres such as indie folk, acoustic, dream pop, and lo-fi music. Clean girl music aims to create a calming and serene atmosphere, incorporating gentle melodies, soft vocals, and introspective lyrics. The music often features acoustic guitar, piano, and atmospheric sounds, creating a tranquil and peaceful ambiance. It is commonly associated with self-care, mindfulness, and creating a sense of tranquility in daily life. Clean girl music can be enjoyed during self-care routines, meditation, yoga sessions, or simply as background music for relaxation and reflection. It provides a serene and soothing soundtrack that complements the clean girl lifestyle.

Clean Girl Movies refer to films that align with the clean girl aesthetic, characterized by their wholesome and uplifting nature. These movies often have positive themes, relatable characters, and heartwarming storylines. They prioritize feel-good moments, inspiration, and personal growth. Clean girl movies typically avoid explicit content, excessive violence, or dark themes, instead focusing on messages of love, friendship, self-discovery, and overcoming challenges. They may include genres such as romantic comedies, family dramas, coming-of-age stories, and feel-good dramas. Clean girl movies provide a sense of comfort, joy, and optimism, making them perfect choices for cozy movie nights, uplifting entertainment, and capturing the essence of the clean girl lifestyle. They aim to inspire, uplift spirits, and leave viewers with a positive and wholesome experience.

Being widely popular, the aesthetic has undoubtedly gained criticisms over the last couple of years. The aesthetic has been criticized for being unobtainable, classist, ageist, racist, and fatphobic.

The main criticism involving this aesthetic is the fact that the products that the "clean girl" promotes are brands like Drunk Elephant, Bubble, etc. and have tons of them. The issue with this is the fact that these brands and the promoted sheer quantity are the price. The aesthetic is clearly marketed towards wealthy women, with an ideal skincare routine being $175-$400.

Some criticize the clean girl aesthetic for copying brown and black girls in the 90s and 2000s, but when white girls overtook the movement, it was no longer called ghetto and poor. Minorities cite it being strange because they were formerly ridiculed for it, but now it's seen as fashionable.

The clean girl aesthetic draws inspiration from various sources and conceptualizes "less is more." It encourages individuals to embrace simplicity, find beauty in the essentials, and prioritize self-care. Influencers and content creators play a significant role in popularizing the clean girl aesthetic through their curated content and style inspiration.