I want to start a company that makes sporks that are shaped like things that vaguely sound like the word spork.  So we could have Orc Sporks for fantasy fans.  Or Spock Sporks for Star Trek fans.  Or Mork Sporks for Mork & Mindy fans.  Then later we could branch out into making sporks that function as things that sound like the word spork.  So you could have bicycle sporks.  Or spork plugs.  Or spork rinds.  Sporks were already versatile, being able to serve as both a spoon and a fork, but I plan to unlock their full potential on a whole other level.  

And the name of the company will be "Thus Spork Zarathustra."